Tag: social media marketing

October 31, 2023

Building a solid customer relationship is more important than ever with the surge in online interactions and consumer expectations. According to a study on brand loyalty, 62% of millennials are more likely to buy a product if the brand engages […]

March 15, 2023

Social media marketing has become an increasingly integral part of advertising campaigns, but measuring its effectiveness, especially its return on investment, can be difficult. ROI, or return on investment, measures the ratio between net income and investment. In social media […]

June 30, 2022

It’s been described as the new age of the Internet. But what does the metaverse mean when it comes to your brand and your customer approach? It was equity strategist at Investment Bank Jeffries, Simon Powell, who described the metaverse […]

June 16, 2022

We can all agree that an organic social media strategy is great, mainly for its cost advantage. But it also takes a lot of manpower and time to get your content in front of the right eyes. Investing in different […]

June 8, 2022

When 2022 began and the world was optimistic for a post-pandemic era, trend spotters predicted (despite the opening of brick-and-mortar stores) that e-commerce would continue to grow. According to a recent industry report, e-commerce will account for 20.4% of global […]

May 10, 2022

While you can use many software tools to help manage and scale influencer marketing programs, don’t forget to look back. Old-school methods – alongside the tools – can mitigate the common pitfalls of influencer marketing. I asked six experts in […]

May 5, 2022

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool. Think about it. We […]

April 29, 2022

With a new geopolitical crisis plaguing Europe and the world, combined with the COVID-19 pandemic still claiming lives, it comes as no surprise that people in the US and abroad want to return to normal. In fact, according to the […]

April 28, 2022

A quick Google search returns 2 billion results for “social media audit.” But no matter how many headlines promise to help you do it effectively, there’s really no such thing as an effective social media strategy if you don’t tie […]

April 25, 2022

The buying process has transformed significantly in recent years, with consumers interacting directly with brands right from their living room sofas. Social media is a huge part of that interaction — as people scroll through their social feeds and stumble […]

April 7, 2022

In today’s competitive social media landscapes, companies from mom and pop shops to large enterprises are struggling to attract audiences and engage with them in meaningful (read as: business goals-oriented) ways. Of course, a successful social media program now requires […]

February 22, 2022

Statista reports that the number of Facebook users in the U.S. (as of July 2021) has reached a whopping 302 million, and this number will keep growing exponentially in the foreseeable future. Combine this with the fact that the overall […]

December 22, 2021

The ever-changing world of social media never stops. While new trends replace old ones, ambitious marketers need the right insights to stay ahead of the competition and engage their audience with the best strategies for a thriving 2022.  That’s why, […]

December 10, 2021

Marketing can be overwhelming for any person. You have to research your target customers, connect with them on different platforms, promote your products, then follow up until you close a sale. At the end of the day, it can feel […]

November 30, 2021

As the COVID-19 pandemic spread across the globe, causing problems for governments, businesses, and individuals alike. Furthermore, marketers everywhere were also faced with multiple issues. From finding the right marketing strategies during a global pandemic to building a good framework […]

November 22, 2021

According to a recent CMO Survey, social media became even more critical to marketers during the pandemic, with those that were able to get their social media efforts right seeing major return on their social media investments. It’s clear that […]

November 22, 2021

The overwhelming popularity of social media channels like Facebook, Instagram, Snapchat and YouTube has created an entirely new category of celebrity: the social media influencer. Everyday, more personalities are monetizing their social media followings and turning their online presences into […]

November 9, 2021

This past year has certainly given social media marketers plenty to chew on as they set strategy and allocate budget for 2022. Snapchat emerged as a major player in social media marketing, growing revenue 57% YoY, achieving its first billion-dollar […]

October 25, 2021

The influencer marketing industry is valued at $13.8 billion – there’s big money in social media, and for good reason. An impressive 61% of consumers told Matter Communications they are likely to trust recommendations from a social media influencer, compared […]

September 9, 2021

The world of marketing is a constantly shifting landscape and B2B businesses have their own unique marketing challenges. Modern B2B buyers and CEOs are generally very tech savvy, highly productive, and skeptical of all solicitations. Fortunately, with the rapid rise […]