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Tag: social media marketing


Marketing Channels, Social Media Marketing

Marketing and the metaverse

June 30, 2022

Via: CMO

It’s been described as the new age of the Internet. But what does the metaverse mean when it comes to your brand and your customer approach? It was equity strategist at Investment Bank Jeffries, Simon Powell, who described the metaverse […]


Marketing Channels, Social Media Marketing

6 Types of Social Media Ads That Drive Solid Results

June 16, 2022

Via: Convince and Convert

We can all agree that an organic social media strategy is great, mainly for its cost advantage. But it also takes a lot of manpower and time to get your content in front of the right eyes. Investing in different […]


Marketing Channels, Social Media Marketing

Don’t Ignore Social Commerce

June 8, 2022

Via: Convince and Convert

When 2022 began and the world was optimistic for a post-pandemic era, trend spotters predicted (despite the opening of brick-and-mortar stores) that e-commerce would continue to grow. According to a recent industry report, e-commerce will account for 20.4% of global […]


Marketing Channels, Social Media Marketing

6 Old-School Techniques To Integrate Into Your Influencer Marketing

May 10, 2022

Via: CMI

While you can use many software tools to help manage and scale influencer marketing programs, don’t forget to look back. Old-school methods – alongside the tools – can mitigate the common pitfalls of influencer marketing. I asked six experts in […]


Marketing Channels, Social Media Marketing

Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads

May 5, 2022

Via: Search Engine Journal

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool. Think about it. We […]


Editorial

Why Email Marketing Is a Valuable Tool in 2022

April 29, 2022

Via: Natalie Dunn

With a new geopolitical crisis plaguing Europe and the world, combined with the COVID-19 pandemic still claiming lives, it comes as no surprise that people in the US and abroad want to return to normal. In fact, according to the […]


Marketing Channels, Social Media Marketing

How to Conduct a Social Media Audit in Just Three Steps

April 28, 2022

Via: Convince and Convert

A quick Google search returns 2 billion results for “social media audit.” But no matter how many headlines promise to help you do it effectively, there’s really no such thing as an effective social media strategy if you don’t tie […]


Marketing Channels, Social Media Marketing

3 Big Reasons Social Media Is Critical to Your Multi-Touch Marketing Strategy

April 25, 2022

Via: Entrepreneur

The buying process has transformed significantly in recent years, with consumers interacting directly with brands right from their living room sofas. Social media is a huge part of that interaction — as people scroll through their social feeds and stumble […]


Marketing Channels, Social Media Marketing

Which Social Media Measurements Matter Most? It’s All in the Customer Journey

April 7, 2022

Via: Convince and Convert

In today’s competitive social media landscapes, companies from mom and pop shops to large enterprises are struggling to attract audiences and engage with them in meaningful (read as: business goals-oriented) ways. Of course, a successful social media program now requires […]


Marketing Channels, Social Media Marketing

Social Media Marketing Is Essential For Local Businesses. Here’s Why.

February 22, 2022

Via: Search Engine Journal

Statista reports that the number of Facebook users in the U.S. (as of July 2021) has reached a whopping 302 million, and this number will keep growing exponentially in the foreseeable future. Combine this with the fact that the overall […]


Editorial

Supercharge Your Social Media Marketing with These 4 Trends (2022)

December 22, 2021

Via: John Mathews

The ever-changing world of social media never stops. While new trends replace old ones, ambitious marketers need the right insights to stay ahead of the competition and engage their audience with the best strategies for a thriving 2022.  That’s why, […]


Automation, Marketing Technologies

7 Automated Workflows That Will Change Your Marketing Game

December 10, 2021

Via: Martech Zone

Marketing can be overwhelming for any person. You have to research your target customers, connect with them on different platforms, promote your products, then follow up until you close a sale. At the end of the day, it can feel […]


Editorial

Why Influencer Marketing Is Still Booming

November 30, 2021

Via: Natalie Dunn

As the COVID-19 pandemic spread across the globe, causing problems for governments, businesses, and individuals alike. Furthermore, marketers everywhere were also faced with multiple issues. From finding the right marketing strategies during a global pandemic to building a good framework […]


Marketing Channels, Social Media Marketing

Top 7 Social Media Strategies CMOs Must Adopt in 2022 [Infographic]

November 22, 2021

Via: Social Media Today

According to a recent CMO Survey, social media became even more critical to marketers during the pandemic, with those that were able to get their social media efforts right seeing major return on their social media investments. It’s clear that […]


Marketing Channels, Social Media Marketing

How Do Influencers Make Money?

November 22, 2021

Via: Small Business Trends

The overwhelming popularity of social media channels like Facebook, Instagram, Snapchat and YouTube has created an entirely new category of celebrity: the social media influencer. Everyday, more personalities are monetizing their social media followings and turning their online presences into […]


Marketing Channels, Social Media Marketing

Expert Social Media Marketing Predictions For 2022

November 9, 2021

Via: Search Engine Journal

This past year has certainly given social media marketers plenty to chew on as they set strategy and allocate budget for 2022. Snapchat emerged as a major player in social media marketing, growing revenue 57% YoY, achieving its first billion-dollar […]


Marketing Channels, Social Media Marketing

How to Become an Amazon Influencer

October 25, 2021

Via: Small Business Trends

The influencer marketing industry is valued at $13.8 billion – there’s big money in social media, and for good reason. An impressive 61% of consumers told Matter Communications they are likely to trust recommendations from a social media influencer, compared […]


Marketing Technologies, Other Technologies

How To Leverage IoT for B2B Marketing and CX in 2021

September 9, 2021

Via: Small Business Trends

The world of marketing is a constantly shifting landscape and B2B businesses have their own unique marketing challenges. Modern B2B buyers and CEOs are generally very tech savvy, highly productive, and skeptical of all solicitations. Fortunately, with the rapid rise […]


Marketing Channels, Social Media Marketing

22 Content Marketers Share Their Take on TikTok, Clubhouse, and Trendy Social Spaces

September 2, 2021

Via: CMI

If all the cool kids are playing with TikTok, Clubhouse, Twitter Spaces, Spotify Greenroom, and similar digital social places, should your brand be there too? Before you get all trendy, we asked some of the content marketing “cool kids” presenting […]


Marketing Channels, Social Media Marketing

30 Social Media Metrics That Matter Throughout the Customer Journey

August 4, 2021

Via: Search Engine Journal

If you’re searching for a list of social media metrics that matter, you’re not alone. Some social media marketers believe there are three to four that they should turn into key performance indicators (KPIs). However, while the most common social […]