Tag: social media marketing

June 22, 2016

Twitter is one of my favorite social media networks. Besides providing breaking news faster than any network, Twitter’s a really great brand builder, but unfortunately many people and brands miss out on the benefits of the platform because it does have a […]

June 21, 2016

Having spent 48 straight months discovering the best ways to sell products and services using LinkedIn, it’s been incredible to watch the platform evolve into the best business-to-business themed marketplace on the planet. And make no mistake – with 433 […]

June 15, 2016

The marketing world is at war. Tech giants like Oracle, Adobe, and Salesforce are battling it out to create THE premiere marketing cloud that provides complete measurement, attribution, and automation. Essentially, one marketing cloud to do it all in an […]

June 15, 2016

While many still associate social media marketing with B2C, it’s also become a hugely important platform for B2B brands. And the most important social platform for B2B, according to research, is LinkedIn To underline the network’s value for B2B brands, […]

June 14, 2016

Think of it as a giant email append, combined with paid search/display and native ads. It does take a bit of interpretation to see what impact Microsoft buying LinkedIn will have on marketers, but not too much. For instance, all […]

June 8, 2016

“The future isn’t a far-off point, instead it arrives in daily doses that must be noticed and understood.” This paraphrased line is from a recent Harvard Business Review (HBR) article on ways to predict and plan for the future. As the quote […]

June 8, 2016

Instagram has released a range of updates recently. In addition to a new logo and color scheme, they’re also updating and adding to their business tools as well. So what are all the updates, and what do they mean to you and your business? Read More on […]

June 6, 2016

These days, you’re no doubt constantly bombarded with articles elaborating on how important it is to develop a strong social strategy. And while it’s great to find ways to develop a strong social media presence, all too often we forget […]

June 6, 2016

Empowerment campaigns on social media have grown exponentially in recent years and while a slew of brands have adopted the idea in their own manner, the strategy still provides benefits if the authenticity is there. Brands such as Dove, Nike […]

June 1, 2016

Whole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores. Many locations also have their own Facebook pages, with follower […]

May 31, 2016

Millennials in control of marketing budgets at SMBs buy into social media marketing first, finds Magisto, a Menlo Park, Calif.-based video marketing app provider. In its research released on Wednesday, “Unlocking the Most Powerful Shift in SMB Marketing,” the vendor […]

May 31, 2016

Twitter’s recent update in which image links and tags no longer count towards a post’s character limit allows for brands to be more expressive with consumers, including with photos and videos, but marketers need to make sure their message is […]

May 31, 2016

Generating leads is a key aim of virtually every social media marketing strategy. Utilizing the massive reach potential of social networks, businesses can reach new, targeted audience segments in order to highlight their products and services and inspire more people […]

May 27, 2016

Putting a small business on the social media map involves using data to pinpoint and engage specific audiences with appropriate content. But how do you find the right social media analytics suite to collect this data? Among the options on […]

May 24, 2016

We’ve all struggled with the same dilemma: An angry customer Tweets you a less-than-positive message, irked about customer service or perhaps just wanting to throw you some shade. Then, the question looms: Should we respond—or sweep the issue under the […]

May 4, 2016

I’ve read plenty of articles highlighting tips and tricks for different social and messaging apps, and usually, I’m left unsatisfied. Here’s how it usually goes: I click the article, being the “secret tips” nerd that I am. The article is […]

May 3, 2016

The popularity of social media as a communications channel has lead to a whole new range of opportunities for virtually every brand and business sector. And while the alcohol industry does come with a higher level of regulation and restriction, […]

April 26, 2016

Imagine having a way to control how you’re presented online, a way to identify yourself or your company and differentiate yourself from others. Sounds a bit like social media, right? Sounds a bit like branding. The two go hand-in-hand. Branding […]

April 25, 2016

TopRank Marketing CEO Lee Odden presented to a packed room at Social Media Marketing World with the sole intent of enlightening, inspiring and instructing marketers on how to effectively add influencers to their digital marketing programs. Below are what I […]

April 11, 2016

You might think Las Vegassells itself as a destination, but a lot of work goes into its promotion. The Las Vegas Convention and Visitors Authority knows the power of social influencers, and recently tapped the talents of Vine stars to […]