Empowerment campaigns on social media have grown exponentially in recent years and while a slew of brands have adopted the idea in their own manner, the strategy still provides benefits if the authenticity is there.
Brands such as Dove, Nike and Always have taken to social media in attempts to make a difference for women’s issues, and now with so many other brands getting on board, the subject matter is not slowing down, although this will not be a problem for marketers that create authentic material that can prompt a real conversation.
