B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on:
- Hyper-personalization using first-party data.
- Leveraging account-based marketing to target high-intent audiences.
- Engaging and educating prospects with interactive content.
- Developing compelling video assets for Performance Max and beyond.
- Using AI-driven automation.
1. Hyper-personalization using first-party data
Focusing on hyper-personalization to engage our target audience is necessary, but it has become even more difficult as Google cracks down on personalization policies in Google Ads.
