image credit: Pixabay

Top 5 paid search B2B lead gen strategies for 2024

B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on:

  • Hyper-personalization using first-party data.
  • Leveraging account-based marketing to target high-intent audiences.
  • Engaging and educating prospects with interactive content.
  • Developing compelling video assets for Performance Max and beyond.
  • Using AI-driven automation.

1. Hyper-personalization using first-party data

Focusing on hyper-personalization to engage our target audience is necessary, but it has become even more difficult as Google cracks down on personalization policies in Google Ads.

Read More on Search Engine Land