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Category: Content & SEO


Content & SEO, Marketing Channels

More Helpful Content Dos and Don’ts for New Google Update

September 27, 2022

Via: CMI

Though Google’s algorithm constantly evolves, one thing has remained relatively constant – the importance of quality content. In 2013, Google implemented your money or your life principles, recognizing pages with content related to a person’s well-being with a higher page […]


Content & SEO, Marketing Channels

Why Content Marketing For Law Firms Doesn’t Have To Be Boring

September 27, 2022

Via: Search Engine Journal

Content marking is essential to any business’s strategy to acquire new customers and build authority for the brand. The hard part is that creating exciting and engaging content for fields in a more serious line of work can be challenging. […]


Content & SEO, Marketing Channels

Fact-Checking: Get Your Facts Right

September 26, 2022

Via: Search Engine Journal

In the last decade or so, the concept of “fake news” has become a major thorn in the side of consumers and content writers alike. Digital marketing experts who write SEO content at the enterprise level might not consider themselves […]


Content & SEO, Marketing Channels, Social Media Marketing

How To Create Engaging Social Media Content: 12 Tips To Drive Results

September 26, 2022

Via: Search Engine Journal

Social media has become a significant part of most people’s daily routines. According to a recent study from Pew Research Center, almost half of Americans use Facebook multiple times a day, and 70% access it at least once a day. […]


Content & SEO, Marketing Channels

For Efficient Content Marketing, Stop Planning Content So Far Ahead

September 26, 2022

Via: CMI

Efficiency is rarely a primary concern for content marketing teams. You talk about quality, conversions, and brand alignment. Your major concerns center around the awesomeness of what you do and the results the work provides. Systems and processes take a […]


Content & SEO, Marketing Channels

How To Quickly Fill Content Gaps In Your Strategy

September 26, 2022

Via: Search Engine Journal

Want your business’s website to get more views? Need more website views to convert visitors into customers? If you want your business to thrive online, content creation is the name of the game. But if you’re worried that you don’t […]


Content & SEO, Marketing Channels

How To Create Awesome Meta Descriptions

September 23, 2022

Via: Search Engine Journal

Meta descriptions are important for search optimization. If done correctly, they’ll encourage users to click through from search results pages. The goal is to provide a summary of the webpage. Google’s guideline states: “A page’s meta description tag gives Google […]


Content & SEO, Marketing Channels

Why Internal Customers Will Kill Your Content Strategy [Rose-Colored Glasses]

September 23, 2022

Via: CMI

I see one mistake derailing great content marketing strategy again and again in my consulting practice. Businesses set up their content teams as internal agencies to serve internal ‘customers’ in other departments. Why is that a problem? Sometimes this approach […]


Content & SEO, Marketing Channels

9 Impressive Content Marketing Ideas from Brands You Can Consider

September 22, 2022

Via: Convince and Convert

It can become increasingly difficult to come up with content marketing ideas as time goes on. This is especially true for businesses that rely on selling services since they won’t have a product line that can be updated or added […]


Content & SEO, Marketing Channels

How First-Party Data Strengthens Your Content Strategy

September 21, 2022

Via: Convince and Convert

Once upon a time, somewhere in the 1960s, ad men like Don Draper ruled the world of advertising and marketing with a savvy finesse. “If you don’t like what’s being said, change the conversation,” is a line that’s often quoted […]


Content & SEO, Marketing Channels

Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update

September 21, 2022

Via: CMI

On any given day, your best SEO efforts may fall short. You don’t experience the search engine rankings you expected. Your top spots suddenly drop or disappear. Forced to be vigilant, you pay close attention to the latest news about […]


Content & SEO, Marketing Channels

How to Identify and Refresh Outdated Content

September 20, 2022

Via: Moz

When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? The way blogging works is really unfair to your past work: It gets buried in archives, losing traffic and relevance. […]


Content & SEO, Marketing Channels

How to handle PPC landing pages for SEO

September 20, 2022

Via: Search Engine Land

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is between SEO and PPC specialists. From my […]


Content & SEO, Marketing Channels

Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs

September 20, 2022

Via: CMI

This much-repeated mantra bears repeating: You can’t succeed at content marketing unless you know what goals you’re trying to achieve. It’s not easy to distill the potential benefits of content marketing into one laser-focused goal. Yet, nailing down your driving […]


Content & SEO, Marketing Channels

4 smarter ways to measure SEO effectiveness

September 20, 2022

Via: Search Engine Land

I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better. […]


Content & SEO, Marketing Channels

7 Enterprise SEO Tools For Keyword Research, Compared

September 19, 2022

Via: Search Engine Journal

The best SEOs know they couldn’t do their jobs half as well if they didn’t have access to the right tools. And since keywords are at the center of everything we do in SEO, it’s time to talk about keyword […]


Content & SEO, Marketing Channels, Marketing Technologies, Social Media Marketing

11 tips for using social to become an authority in your niche

September 19, 2022

Via: Search Engine Land

It’s no secret that Google’s helpful content update has caused quite a stir in the SEO community. While Google’s emphasis on “people-first” content may have come as a surprise to many content creators, users (and many SEO professionals) have been […]


Content & SEO, Marketing Channels

10 Steps To Optimize Images for SEO

September 19, 2022

Via: CMI

Not only do images make your content more accessible, attractive, and engaging to users, but they’re important for SEO. Understanding the basics of image optimization gives your content the best opportunity to succeed with SEO. What is image optimization? Image […]


Content & SEO, Marketing Channels

6 SEO Content Writing Tips For Law Firms

September 18, 2022

Via: Search Engine Journal

How often should law firms write new content? The answer depends on their goals. They should create informative content often if they want to get more leads or increase sales. To improve their brand image and reputation, they should create […]


Content & SEO, Marketing Channels

10 Ideas To Help Your Content Marketing Team Achieve Business Goals

September 16, 2022

Via: CMI

“Teamwork makes the dream work.” I recently learned that sentence is only the first part of the quote. In the book where he coined the phrase, John C. Maxwell wrote: “Teamwork makes the dream work, but a vision becomes a […]