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Category: Content & SEO


Content & SEO, Marketing Channels

Long Tail SEO in 2021: How You Can Have It All or Die Trying

April 21, 2021

Via: Moz

Head keywords. Long-tail keywords. The chunky middle. The chonky thorax. Is it any wonder why most people outside of SEO think we’re talking gibberish? Ask a dozen SEOs what keywords qualify as “long-tail” and you’ll get 13 opinions and 17 […]


Content & SEO, Marketing Channels

Can You Rank High on Google With a Small Website?

April 20, 2021

Via: Search Engine Journal

The largest obstacle with smaller websites is that you do not have as much of an ability to create an internal linking structure, and if none of the pages are link-worthy you won’t be able to pass that authority through. […]


Content & SEO, Marketing Channels

How to Evangelize Enterprise SEO Success & Communicate With the C-Suite

April 19, 2021

Via: Search Engine Journal

For marketers looking for the most impactful and cost-efficient way to understand consumer behavior and reach customers in key moments that matter, SEO has become imperative. The SEO industry has indeed matured and spread its wings. Building scalable, efficient, integrated, […]


Content & SEO, Marketing Channels

7 Questions to Ask When Hiring a Content Marketing Agency

April 13, 2021

Via: Moz

Deciding on an agency for content marketing is often a tough choice to make, and that’s mainly because: Hiring one will cost — at least — $3,000 per month. Cost depends on your project scope and the agency, so you […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

How to Boost the Performance of Every Blog Article You Write

April 12, 2021

Via: Convince and Convert

Are you satisfied with how your content is performing? Few content creators will answer “yes” to this, and understandably so. At least half of digital content goes unnoticed, and even those articles that do drive some clicks still leave us […]


Content & SEO, Marketing Channels

Google Merchant Center: A Local SEO Goldmine for Retailers

April 12, 2021

Via: Search Engine Journal

A lot of data to inform your SEO strategy is hiding in plain sight; you just need to know where to look. For multi-location retailers, Google Merchant Center can be a treasure trove of data to help gain that competitive […]


Content & SEO, Marketing Channels

10 Quick Restaurant SEO Tips to Boost Your Google Search Visibility

April 8, 2021

Via: Search Engine Journal

A lot of factors have put an increasing amount of pressure on restaurants to improve their online presence. Whether through disruptions due to the pandemic, increased competition, or changes in the importance of having a strong online presence, we know […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

Google Search Console adds regular expression support and more data filtering to Performance reports

April 7, 2021

Via: Search Engine Land

Google announced a couple improvements to the Google Search Console performance reports this morning. The improvements include support for regular expressions within the filters of the performance reports and also the comparison mode has improved its data filtering. Regular expressions. […]


Content & SEO, Marketing Channels

50 Questions You Must Ask to Evaluate the Quality of Your Website

April 6, 2021

Via: Search Engine Journal

Sometimes you look at your own website and wonder, Is this a good site? It can help to take a step back, take a critical look at your work, and ask unbiased questions. Things can go wrong on any site. […]


Content & SEO, Marketing Channels

Why Do Search Rankings on Some Keywords Fluctuate So Much?

April 6, 2021

Via: Search Engine Journal

“Why do rankings of certain keywords fluctuate a lot? For example, a particular keyword ranks 8 in the morning, 10 in the afternoon, 15 in the evening, 9 late at night. The keyword is searched from one location and one […]