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Category: Content & SEO


Content & SEO, Marketing Channels

SEO & Local Market Orientation For International Expansions

June 23, 2022

Via: Search Engine Journal

In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan. This is a critical alignment especially when it comes to how you plan to […]


Content & SEO, Marketing Channels

6 Content Assets You Can Add To Make Your Blog Post a Link Magnet

June 22, 2022

Via: CMI

Asking high-quality blogs to link to your content is a frustrating – and poor – link-building strategy. You spend a lot of time sending the volume of pitches necessary to acquire a few, if any, backlinks. And frequently, those sites […]


Content & SEO, Marketing Channels

Inconsistency is a Content Marketing Poison, But It Doesn’t Have to Be

June 21, 2022

Via: Entrepreneur

You’ve got great writers. You have a reputable brand. You spend time, money and effort on your content strategy. So why aren’t all those efforts paying off? There are many reasons why content marketing strategies fail to see a positive […]


Content & SEO, Marketing Channels

7 Methods To Research & Analyze Your Audience For SEO

June 21, 2022

Via: Search Engine Journal

When I describe SEO, I explain that it is a mix of marketing, technical know-how, and psychology. From a marketing perspective, you must have an overall understanding of your product, the problems it solves, and how to best communicate to […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

7 Ways To Use AI Writing Tools To Generate Content Ideas

June 20, 2022

Via: Search Engine Journal

Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your website is going to rank for in search results, and […]


Content & SEO, Marketing Channels

What Is The Difference Between Search Queries And Keywords?

June 20, 2022

Via: Search Engine Journal

Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing […]


Content & SEO, Marketing Channels

10 Local SEO Strategies For Doctors And Dentists

June 17, 2022

Via: Search Engine Journal

Google contributes a large percentage of traffic to many healthcare websites. For doctor appointment bookings, 57% of patients start by using online search. And when patients are searching for a healthcare facility on Google, they genuinely mean business. SimilarWeb finds […]


Content & SEO, Marketing Channels

How Long Does It Take To See Results From Link Building?

June 16, 2022

Via: Search Engine Journal

It’s almost a standard question: SEO clients want to know how quickly they’ll see results from link-building efforts. They want positive change as soon as possible and it makes sense – a lot of time, work, and money go into […]


Content & SEO, Marketing Channels

Using digital PR to earn links and rank for your target keywords

June 16, 2022

Via: Search Engine Land

So what comes first, the chicken or the egg? Links continue to be an important organic search ranking factor. However, Google frowns on “link building” and states that the best way to build links is to create great content. If […]


Content & SEO, Marketing Channels

How To Turn Complex Topics Into Content Your Audience Will Understand

June 15, 2022

Via: CMI

Recently, a client in the technology industry wanted to develop clear, easy-to-understand content that their audience could relate to. But it didn’t seem possible. Without skilled writers to translate technical concepts into business outcomes, this company could not build its […]