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Category: Content & SEO


Content & SEO, Marketing Channels

Visualizing Google Core Update Winners & Losers With Python

January 26, 2022

Via: Search Engine Journal

For SEO experts, Google’s core updates are a way of life. They will happen at least once – if not multiple times – a year. Naturally, there will be winners and losers. So while Google doesn’t disclose most of the […]


Content & SEO, Marketing Channels

Why Does Google Not Recognize My Competitor’s Links As Manipulated?

January 25, 2022

Via: Search Engine Journal

This week’s Ask An SEO question comes from Arvin from Vancouver, Canada, who wrote: “One of our competitors has gotten tons of backlinks from unrelated posts including forums like that of apache.org (and many other .edu sites, too). Even after […]


Content & SEO, Marketing Channels

5 Key On-Page Optimizations For Local Organic SEO

January 25, 2022

Via: Search Engine Journal

When most people think of local SEO, they tend to default to their Google Business Profile, local citations, and backlinks. When trying to capture those “near me” results, these are definitely beneficial. However on-page optimization also plays a significant factor […]


Content & SEO, Marketing Channels

7 SEO Insights Search Analysts Need To Succeed & How To Find Them

January 24, 2022

Via: Search Engine Journal

To succeed as an SEO analyst, you must be able to utilize data in a way that gives you a clear direction on where to focus your efforts for maximum impact. You have access to a ton of data – […]


Content & SEO, Marketing Channels

Google Answers Why Entire Top 10 is “Stolen” Content

January 21, 2022

Via: Search Engine Journal

An editor from the popular news site The Verge tweeted that a new article was replaced on page one of Google’s search results by other sites that had copied it. Danny Sullivan answers why that is happening. Copied Content that […]


Content & SEO, Marketing Channels

Good SEO vs Great SEO: Experts Share 6 Key Differences

January 20, 2022

Via: Search Engine Journal

For years, I‘ve wanted to learn about SEO but it seemed so daunting and mysterious. Fast forward to today and I find myself here in the editorial team at SEJ, getting an early glimpse at column after column of great […]


Content & SEO, Marketing Channels

Avoid These 9 Enterprise SEO Reporting Mistakes That Devalue Your Data

January 19, 2022

Via: Search Engine Journal

Enterprise SEO can seem slow, expensive, and burdened with process. This is particularly true in reporting, where workflows and deliverables can be extensively detailed and nuanced. Whether you deliver physical reports or have online reporting, dashboards, or presentations, there’s a […]


Content & SEO, Marketing Channels

Should You Disavow Links From Spammy Yet High Authority Sites?

January 18, 2022

Via: Search Engine Journal

Today’s Ask an SEO question comes from David in Craughwell, Ireland, who asks: “When checking my and my competitor backlink profiles, I come across many links from firebaseapp.com and web.app domains. These domains have high DA but the pages are […]


Content & SEO, Marketing Channels

How To Add Internal And External Links That Get Clicks And Conversions

January 14, 2022

Via: Search Engine Journal

Internal and external links have a significant role to play in guiding website visitors to the answers they seek about your products and services. Each link should lead your audience to the next relevant piece of content they need to […]


Content & SEO, Marketing Channels

17 SEO Copywriting Tips To Help Your Rankings

January 13, 2022

Via: Search Engine Journal

Writing is already hard enough, but writing with the goal of ranking in Google requires even more strategic planning. Successful SEO copywriters consider what users want, and how search engines actually work, throughout their writing process. For those site owners […]