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Marketing Channels, Social Media Marketing

How to Not Waste Money on Facebook and Instagram Ads

January 22, 2020

Via: Target Marketing

As publishers, our relationship with Facebook is … complicated. In 2019, Facebook traffic returned for a lot of publishers, and many now consider the platform a reliable source of traffic. However, there hasn’t been much consistency in regard to Facebook’s […]


Marketing Channels, Traditional Marketing

1 True Path to Sustainable Marketing Success — Keep Promises

January 22, 2020

Via: Target Marketing

Maybe you went home for the holidays, and over a lovely Christmas ham or Hanukkah brisket, your life choices came up as part of the family discussion. Your older brother, the doctor, made a derogatory comment about the marketing industry; […]


Big Data, Customer Data

Why this professional services firm is using crowdsourcing and consumer marketing tactics

January 21, 2020

Via: CMO

Bringing a community-driven, consumer lens to rebranding has seen B2B professional services firm, Kearney, crowdsource more than 10,000 images of staff and customers for its creative approach. The group’s partner and chief marketing officer, Abby Klanecky, told CMO the decision […]


News

Latest KFC ad earns industry ire for sexism and stereotypes in marketing

January 21, 2020

Via: CMO

At a time when brand purpose and brands standing for positive change is gaining traction in marketing and elsewhere, Kentucky Fried Chicken (KFC) is being condemned for another ‘sexist’ ad. Collective Shout has condemned a new KFC TV ad for […]


Big Data, Customer Data, News

Merkle launches digital advertising solution for retailers to monetize their customer data

January 20, 2020

Via: Marketing Land

This month, performance marketing agency Merkle launched New Stream Media, a service aimed at helping retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The need. The offering […]


Marketing Channels, News, Web Advertising

Google plans to drop support of ad-tracking technology

January 15, 2020

Via: Marketing Dive

Google’s plan to drop support for third-party cookies has been expected since last year amid announcements that included its proposed privacy sandbox, but the two-year deadline is new and could compound on the already high pressures impacting ad-tech vendors, publishers […]


Content Marketing, Marketing Technologies

Optum Uses Content Marketing to Educate Customers on the Opioid Epidemic

January 14, 2020

Via: Target Marketing

The “opioid epidemic” is a concept too large to fathom for many, with phrases like “tearing families apart” and “devastating communities” losing their meaning after repeated use. So, when marketers at Optum, a health services and innovation company, decided to […]


Big Data, Marketing Channels, Platforms & Software, Web Advertising

Retailer Media Networks Are Coming, but Where Are They Coming From?

January 14, 2020

Via: Adweek

Like so many changes in commerce to date, the rise of retailer media networks can be traced back to Amazon. The ecommerce giant introduced its media business in 2012 as it sought to monetize its own properties. And, along the […]


Big Data, Customer Data

CCPA and the continued ‘privacy paradox’

January 13, 2020

Via: Marketing Dive

Today, brands are caught between using data to provide better customer experiences and violating privacy, creating the ultimate “privacy paradox,” as Mary Meeker once called it. Traditionally, many tech companies that support brands have approached user data privacy policies by […]


Automation, Marketing Technologies

Marketing automation: when will you switch on?

January 13, 2020

Via: Digital Marketing Magazine

Across all industries, there is a stark divide between British businesses that have tech in working practice and those that don’t. Our State of Work research has shown that 43% of UK knowledge workers have already automated some of their […]