Top

Tag: featured


Content & SEO, Marketing Channels

B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research]

October 13, 2021

Via: CMI

Companies are waking up to the power of content marketing due in part to the pandemic. That’s not some grand pronouncement from the Content Marketing Institute. It’s a recurring refrain we heard from you (or content marketers like you) in […]


Marketing Technologies, Other Technologies

10 Questions to Help Small Businesses Narrow Down Their Target Audiences

October 12, 2021

Via: Small Business Trends

Pinpointing a target audience is one of the most crucial steps in launching any successful business effort, including creating marketing campaigns and increasing sales. However, determining your audience is often much easier said than done. Before you can narrow down […]


Big Data, Customer Data

What’s AI’s Role In A Privacy-Centric Ad Landscape?

October 12, 2021

Via: AdExchanger

Google’s announcement that its “data-driven attribution” – that its machine-learning-driven attribution modeling will be the default attribution method in Google Ads – took many by surprise. But Google’s move is right in line with a current industry trend – one […]


Big Data, Platforms & Software

Google Search Console testing tools to match URL Inspection tool

October 11, 2021

Via: Search Engine Land

Google Search Console’s public facing testing tools will be aligned more closely to the URL Inspection tool, the company announced today. Google said it is updating the these tools “designs and improving features to be fully aligned with the URL […]


Marketing Technologies, Other Technologies

How to Sell Digital Products

October 11, 2021

Via: Small Business Trends

The easy definition of digital products are intangible assets. Think pictures, e-books, online courses and music. Something that doesn’t have a physical form. This blog will cover how to sell digital products. From coming up with the idea, to where […]


News

Facebook feels one-two punch of whistleblower, tech outages. Don’t expect a big brand response

October 5, 2021

Via: Marketing Dive

It is happening again. Revelations about Facebook’s business practices — including recent whistleblower allegations that it turns a blind eye to hateful content and misinformation to maximize profits — are roiling one of the world’s most powerful tech companies. In […]


Content & SEO, Marketing Channels

How SEO Professionals & Agencies Win New Business [Survey Results]

October 5, 2021

Via: Search Engine Journal

Where do you find new SEO business opportunities and clients? Maintaining a steady stream of leads and inquiries to constantly feed your pipeline is essential to the growth and success of your SEO agency and/or career. In our recent State […]


Marketing Technologies, Other Technologies

Design Is the Silent Ambassador of Your Brand

October 5, 2021

Via: Martech Zone

An impactful design can help you outperform your competitors. According to the Design Management Institute, companies that opted for a compelling design were seen defeating other companies with weak designs on the S&P index by 219%. On the other hand, […]


Big Data, Customer Data

How PepsiCo is harnessing data to help retailers increase sales

October 4, 2021

Via: Marketing Dive

As the pandemic accelerates changes in how people shop and what they consume, PepsiCo is harnessing data to help retailers boost sales while increasing demand for its own portfolio of beverages and snacks. The maker of Cheetos and Mtn Dew […]


Marketing Technologies, Other Technologies

What if the Competition Is Wrong? How to Avoid the Pitfalls of Competitive Content Research

October 4, 2021

Via: Moz

Competitive research is a common and necessary task in any marketing landscape. This practice is particularly crucial in digital marketing because the ecosystem rapidly changes and brands constantly battle against each other for users across multiple platforms. In the ideal […]