Tag: featured

July 23, 2019

Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords. Most of us have been told that it’s cheaper to keep a current customer than to find a new one. But did you […]

July 23, 2019

The success or failure of user acquisition advertising campaigns comes down to creative testing. Facebook and Google’s shifts toward automation have removed most of the advantages third-party adtech tools used to deliver. Those platforms’ automation of bid and budget management […]

July 22, 2019

Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers. The most important update for marketers is that visible text will drop from seven lines to three. As […]

July 22, 2019

Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords. Most of us have been told that it’s cheaper to keep a current customer than to find a new one. But did you […]

July 17, 2019

“Conversational marketing” went from a chat app here and there to a full-fledged customer experience must-have, as even the analyst firm Gartner now recognizes it as its own category of software and services. What is conversational marketing? Loosely defined, “conversational […]

July 16, 2019

To digital advertisers, programmatic has transformed from the holy grail to an effective tool to regain control over ad budgets. Historically, advertisers’ media buying activities were handled by advertising agencies. An ad agency took a fee from the advertiser, negotiated […]

July 16, 2019

Recent research has shown that many small advertisers spend all of their marketing budgets online. These businesses, like poker players, go all-in: investing their entire marketing budget on Google and Facebook ads. Large businesses approach the online space differently. They […]

July 15, 2019

In theory, any piece of content can work as sales enablement. If a top-funnel blog post can assist some prospect, then a seller should pass it along. However, when it’s time to make a sale, certain content types hold more […]

July 15, 2019

I recently wrote about the many natures of marketing, including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. The latest seminal research from […]

July 10, 2019

Keyword stuffing is one of those things left over from the earliest days of digital marketing that refuses to go away. You have already seen in it in action if you have come across blogs full of phrases like “best […]