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Tag: featured


Content Marketing, Marketing Technologies

Why Your Content Needs to Focus on Expertise and Relevant Experience

March 18, 2019

Via: Target Marketing

Expertise and relevant experience now matter more than price and reputation. The latter two still matter, of course, but according to a recent study by Hinge Marketing, the old twin pillars of professional services buyers’ decision-making — price and reputation […]


News

3 Steps for Using Audience Culture to Improve Brand Marketing

March 18, 2019

Via: Chief Marketer

No brand can afford to target everyone, yet many brands still attempt to. These brands have gone through the paces of defining a demographic, but it’s often too broad or general to resonate with a specific segment of consumers—that or […]


Content Marketing, Marketing Technologies

Original Content Builds B2B Brand Trust: Report

March 13, 2019

Via: Chief Marketer

Original research, quotes from customers and comments from industry experts are the top three elements in content that help build B2B brand trust, according to a new survey. The report from Vennli, which surveyed 100 senior-level B2B marketers on the […]


Marketing Channels, Web Advertising

Google Is Rolling Out New App Advertising Solutions for Developers

March 13, 2019

Via: Adweek

Google debuted a variety of new application advertising solutions for app developers (especially video game developers) that are designed to help them target inactive players, generate revenue through advertising and more. To start, the “App campaigns for engagement” tool in […]


Marketing Technologies, Other technologies

The 4 Most Critical Steps for Happy Customers, Profits

March 12, 2019

Via: Target Marketing

With the frenzied rush to make happy customers, engage them emotionally, and be transparent and relevant at all times, many companies unwittingly skip over the more important goal: making happy employees, engaging them emotionally, and being transparent and relevant at […]


Big Data, Customer Data

Using Data to Engage Consumers, Drive Revenue and Reduce Waste

March 12, 2019

Via: Target Marketing

Intelligently using data is key for midsized online retailers to succeed in today’s hyper-competitive market, while at the same time offering the curated experiences that modern shoppers demand. What follows are three simple ways to leverage data to effectively engage […]


Marketing Channels, Web Advertising

Google Programmatic Changes in a Couple Months

March 11, 2019

Via: Target Marketing

Google Programmatic ad auction prices will change, probably rising, within the next couple of months and first-price auctions will be the norm in Google Ad Manager by the end of the year, reads a product update post from the tech […]


Big Data, Customer Data

Data Privacy Policymaking Words of Warning From Europe

March 11, 2019

Via: Target Marketing

Two weeks back, two hearings in Congress were held about a possible forthcoming new federal data privacy law for the United States. Some of the testimony included fascinating insight. It’s been nearly nine months since the European Union’s (EU) General […]


Marketing Channels, Web Advertising

4 Factors That Cause Google Ads Campaigns to Fail

March 6, 2019

Via: Target Marketing

Google Ads campaigns can be a very effective way to generate leads if you know what you’re doing. The problem is that many people jump into Google Ads blindly. They figure Google will lead them through the steps and instantly, […]


Marketing Channels, Web Advertising

3 Tips to Improve Local SEO Efforts

March 5, 2019

Via: Target Marketing

When it comes to local search, what do marketers and retailers need to do to get ahead in 2019? Moz surveyed 1,400-plus local business owners and marketers in our “State of Local SEO Industry Report,” an industrywide temperature check to […]