Top

Tag: featured


Marketing Channels, Social Media Marketing

Facebook Reveals Several Brand Safety Updates

November 20, 2019

Via: Adweek

Facebook detailed a host of updates Wednesday related to its three-pronged approach to brand safety: creating a safe and welcoming community; maintaining a high-quality ecosystem of content, publishers and ads; and proactively collaborating with the industry. The social network created […]


Marketing Technologies, Other Technologies

Demanding Transparency: Six Ways to Combat Influencer Marketing Fraud

November 20, 2019

Via: Chief Marketer

A blistering report published this summer, “The Economic Cost of Bad Actors on the Internet: Fake Influencer Marketing in 2019,” quantified the monetary effects of influencer fraud at a cool $1.3 billion. And it could get worse. The report, which […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

eMarketer Ups Its Estimates for Snapchat’s User Base, Ad Revenue

November 19, 2019

Via: Adweek

Research outfit eMarketer is bullish on Snapchat. Citing new features introduced since the messaging application’s ill-fated redesign in early 2018 and a revamped Android experience, eMarketer revised its forecasts for user growth upward. According to eMarketer, Snapchat will have 293.01 […]


News

Expect More Lawsuits Against Gun Manufacturers Based on Their Ads and Marketing

November 18, 2019

Via: Target Marketing

Gun ads and marketing killed their children. That’s what survivors and relatives of the Sandy Hook massacre allege and that was what SCOTUS let stand recently — opening up gun manufacturers to the possibility of multiple lawsuits that could have […]


News

Yes, Brands: Your Position on Social Issues Matters to Consumers

November 18, 2019

Via: Chief Marketer

Major U.S. retail chains including Walgreens and CVS recently made headlines when they announced they would ban the open carry of guns in their stores, even in states that currently permit the open carry of handguns and rifles by civilians. […]


Marketing Channels, Social Media Marketing

Rewriting Marketing Rules for Gen Z Social Platforms

November 13, 2019

Via: Target Marketing

Our first true social natives are coming of age. Gen Z now holds over $44 billion in buying power and brands need to take notice sooner rather than later. Not only do young consumers now have more of their own […]


Content Marketing, Marketing Technologies

How Long Should Your Content Marketing Articles Be?

November 13, 2019

Via: Target Marketing

If you’re like most marketers, you’ve got two very different voices whispering in your ears about length for your content marketing materials. They may not be devil and angel exactly, but they are most certainly not in agreement. On the […]


Email Marketing, Marketing Channels

A Beginner’s Guide to Automated Email Lead Nurturing

November 12, 2019

Via: Target Marketing

Although it seems like every six months, some naysayer predicts the impending death of email marketing, the fact is that email continues to be the gold standard for engaging potential customers — not everyone has an Instagram account. But there […]


Marketing Channels, Web Advertising

What SEO Means on Amazon and How Brands Can Make the Most of It

November 12, 2019

Via: Adweek

Amazon is many things—including a search engine. And when it comes to product queries, consumers flock to it. Research from Amazon optimization platform Feedvisor shows 66% of consumers typically start their searches on Amazon when they’re looking to buy a […]


Marketing Channels, Traditional Marketing

How Your Brand Could Benefit From Experiential Marketing

November 11, 2019

Via: Target Marketing

Think about the last time you listened to your favorite song. Now, think about that time you saw your favorite song performed live in concert. Odds are, you don’t remember when you last heard the track. But the night of […]