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Tag: featured


Marketing Channels, Web Advertising

Can retailers grab more CPG ad dollars without repeating digital media’s mistakes?

January 25, 2022

Via: Marketing Dive

Retailers building their own platforms to sell and place ads for marketers is a business firmly in its boom period, with the looming deprecation of third-party cookies and demand for alternatives to digital’s old guard fueling a surge in interest. […]


Content & SEO, Marketing Channels

5 Key On-Page Optimizations For Local Organic SEO

January 25, 2022

Via: Search Engine Journal

When most people think of local SEO, they tend to default to their Google Business Profile, local citations, and backlinks. When trying to capture those “near me” results, these are definitely beneficial. However on-page optimization also plays a significant factor […]


Marketing Channels, Social Media Marketing

10 Tips To Write Engaging Content Previews for Social Media

January 24, 2022

Via: CMI

Social media users scan their feeds, so marketers fiddle with images to compel their target audience to stop scrolling. But bright pictures shouldn’t be the only hook for them to stop, click, and read. Scrollers who catch sight of an […]


Marketing Channels, Social Media Marketing

Snapchat vs Instagram Stories: Which One Is Best For You?

January 24, 2022

Via: Search Engine Journal

Back in October 2013, Snapchat made a big update to their platform with the addition of Stories. Due to the success Snapchat was having, Facebook made a move to purchase the platform. But ultimately, the $3 billion offer was turned […]


Content & SEO, Marketing Channels

7 SEO Insights Search Analysts Need To Succeed & How To Find Them

January 24, 2022

Via: Search Engine Journal

To succeed as an SEO analyst, you must be able to utilize data in a way that gives you a clear direction on where to focus your efforts for maximum impact. You have access to a ton of data – […]


Content & SEO, Marketing Channels

Good SEO vs Great SEO: Experts Share 6 Key Differences

January 20, 2022

Via: Search Engine Journal

For years, I‘ve wanted to learn about SEO but it seemed so daunting and mysterious. Fast forward to today and I find myself here in the editorial team at SEJ, getting an early glimpse at column after column of great […]


Marketing Channels, Social Media Marketing

Do LinkedIn Newsletters Actually Get Results for Brands?

January 19, 2022

Via: CMI

The notifications keep popping up in the My Network section of my LinkedIn account. But they’re not the usual request to connect. Instead, they’re invitations from people asking me to subscribe to their newsletters. I received six click-to-subscribe requests on […]


Content & SEO, Marketing Channels

Avoid These 9 Enterprise SEO Reporting Mistakes That Devalue Your Data

January 19, 2022

Via: Search Engine Journal

Enterprise SEO can seem slow, expensive, and burdened with process. This is particularly true in reporting, where workflows and deliverables can be extensively detailed and nuanced. Whether you deliver physical reports or have online reporting, dashboards, or presentations, there’s a […]


News

Can restaurant marketers get digital right while facing panoply of pressures?

January 18, 2022

Via: Marketing Dive

Heading into a new year, restaurants are not only still feeling the effects of the pandemic, but are also grappling with labor, supply chain and inflationary issues that affect their marketing. While these pressures are being felt across industries, restaurants […]


Email Marketing, Marketing Channels

3 Email Design Trends for Content Marketers To Use in 2022

January 18, 2022

Via: CMI

Marketers expect another busy year with customers taking center stage. So naturally, email remains a primary engagement tool in their arsenal. But given 40% of marketers have reported budget cuts to their email strategy during the pandemic, it will be […]