Marketing Channels, Social Media Marketing
June 22, 2022
Via: Convince and ConvertLet’s cut straight to it. How the heck do we reach Gen-Z through social media advertising? It’s already halfway through 2022 and approaching this generation seems like the most daunting task. Gen-Z knows the ins and outs of the latest […]
Content & SEO, Marketing Channels
June 22, 2022
Via: CMIAsking high-quality blogs to link to your content is a frustrating – and poor – link-building strategy. You spend a lot of time sending the volume of pitches necessary to acquire a few, if any, backlinks. And frequently, those sites […]
Marketing Channels, Web Advertising
June 20, 2022
Via: Search Engine JournalAlongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those […]
Content & SEO, Marketing Channels
June 20, 2022
Via: Search Engine JournalMarketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing […]
Marketing Technologies, Other Technologies
June 15, 2022
Via: EntrepreneurBranding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity design could end up being an unexpected roadblock to the overall success of your business. Here’s how return […]
Content & SEO, Marketing Channels
June 14, 2022
Via: Search Engine LandFor so many reasons it can be tempting to stop doing SEO for a period of time – maybe it’s budget, maybe you’ve had a bad experience with your SEO vendor or maybe you’re not seeing the results you thought […]
June 14, 2022
Via: Search Engine JournalGoogle, Meta, TikTok, and other tech giants reportedly agree to revisions of EU’s anti-disinformation code, which will have the companies share more information with the European Commission. A confidential report obtained by the Financial Times includes the details of an […]
Marketing Technologies, Other Technologies
June 13, 2022
Via: EntrepreneurInternational research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to […]
Marketing Channels, Web Advertising
June 13, 2022
Via: Search Engine JournalThe basic definition of ad rank has not changed over the years. Ad rank is the value that determines your ad position on Google Search, relative to other ads. While we all know that ad rank is the main factor […]
Marketing Channels, Social Media Marketing
June 8, 2022
Via: Convince and ConvertWhen 2022 began and the world was optimistic for a post-pandemic era, trend spotters predicted (despite the opening of brick-and-mortar stores) that e-commerce would continue to grow. According to a recent industry report, e-commerce will account for 20.4% of global […]
June 17, 2022
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June 16, 2022
June 9, 2022
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