Tag: featured

July 25, 2024

Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing: those lengthy SEO documents outlining objectives, audiences, competitors, keywords, and […]

July 24, 2024

The past year hasn’t been the easiest in search. SEOs are literally unhappier, trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal expectations. Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no […]

July 24, 2024

When people ask about paid search, I tell them I’m all in on the strategy. This wasn’t always the reality. Organic search and social media could drive far better ROI for quite some time. Over time, though, search has been […]

July 24, 2024

Alphabet Inc., Google’s parent company, released its second quarter 2024 financial results, revealing a 14% year-over-year increase in revenue for its core Google Search business. Key Financial Data: Google Search revenue: $48.5 billion (up from $42.6 billion in Q2 2023) […]

July 18, 2024

Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. This is a recipe for disaster. AI offers unparalleled efficiency in content creation, but we’re still […]

July 18, 2024

Organizations typically are a mixture of orientations that impact all aspects of the business from operations, finance, and marketing and sales functions. This also means it can influence the marketing technology stack, and subsequently, these decisions can impact the performance […]

July 17, 2024

Have you ever found yourself in one of the following situations? A stakeholder asks you the exact date that you adjusted the Target ROAS for a specific campaign, and you have to comb through the Change History to track it […]

July 17, 2024

Trending topics represent popular or emerging points of discussion online. In SEO, trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart […]

July 11, 2024

Social media marketing has become an essential component of any successful business strategy. However, to truly harness its power, it’s crucial to measure the impact of your social media efforts. This comprehensive guide will explore various strategies for measuring social […]

July 11, 2024

Billboard advertising, a cornerstone of out-of-home (OOH) advertising, has undergone significant transformations since its inception. This article delves into the history, evolution, and current state of billboards, exploring its transition from static displays to dynamic digital out-of-home (DOOH) advertising. We’ll […]

July 10, 2024

TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, cooling to 11% in April and 6% in May. Total ad spend from January to […]

July 10, 2024

It’s been a year of considerable disruptions in digital marketing so far. Right now, the industry is dealing with the integration of generative AI and the impact this is going to have on user behaviour and how people search. Alongside […]

July 9, 2024

There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s a good chance you’re already familiar – if you head to Google and ask it […]

July 3, 2024

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand awareness, is outdated in a world where customer journeys often begin with a simple […]

July 3, 2024

Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023. Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance […]

July 2, 2024

Building a quality pipeline right now is a challenge, and Google isn’t making it any easier. Changes in how traffic and leads are coming to your site have probably shifted, yet lead generation is still a top priority. It’s critical […]

July 2, 2024

Local business owners consistently face a familiar digital marketing conundrum. With a myriad of options available and seemingly growing daily, including the recent introductions of AI into the mix, how do you determine the best and most effective approach for […]

July 1, 2024

An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable growth and a successful market approach. Marketing often becomes isolated from broader strategies, leading to missed opportunities, inefficiencies and a lack of visibility […]

June 26, 2024

In this guide, we’ll cover everything you need to know about how to successfully implement your SEO recommendations. We’ll also tackle one new exciting way you can implement SEO without needing CMS access or developer resources. Whether you work in-house […]

June 26, 2024

Part One of this book outlined the need for data storytelling, the benefits of data storytelling for the marketing function, and the prac­tical barriers that can get in the way of creating a great data story. Part Two answers the […]