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Tag: featured


Automation, Email Marketing, Marketing Channels, Marketing Technologies

The Biggest (and Easiest to Stumble Into) Email Marketing Automation Fail

January 16, 2019

Via: Target Marketing

The wisdom is supposed to come from us. You and I. Flesh and blood. Replete with logical flaws, yet the ability to seamlessly navigate a maddeningly complex world that doesn’t always follow a simple algorithm. Which is why we experience […]


Big Data, Customer Data, News

Giant Grocery Stores Is Deploying Googly-Eyed Robots to Improve the Customer Experience

January 15, 2019

Via: Adweek

It’s as if Christopher Walken’s Googly-Eyed Gardner decided to go into retail: Supermarket chain Giant Food Stores has deployed six-foot-three-inch googly-eyed robots named Marty—and it has plans to bring him to all 172 stores across Pennsylvania, Maryland, Virginia and West […]


Big Data, Platforms&Software

Facebook Is Increasing Its Investment in Local Journalism

January 15, 2019

Via: Adweek

Facebook is expanding its investment in local journalism, setting aside millions of dollars to support “news programs, partnerships and content,” according to Campbell Brown, the company’s vp, global news partnerships. The money will include a $5 million endowment (matched by […]


Marketing Technologies, Mobile Marketing

How to Identify Mobile Ad Fraud

January 14, 2019

Via: Chief Marketer

It’s inevitable that as mobile ad spending goes up, so does mobile ad fraud. Mobile ad spending is growing by 20% this year and is valued at over $75 billion, according to Forbes. RetailDive reports that fraud rates have almost […]


Big Data, Platforms&Software

Q&A: Pinterest’s CMO Discusses How the Platform Is a Refuge on the Toxic Internet

January 14, 2019

Via: Adweek

Optimistic, uplifting, encouraging—these are words not often used to describe the internet. But that’s where Pinterest has carved out a sizable niche, which has grown to 250 million worldwide monthly users saving more than 175 billion ideas (about everything from […]


Marketing Channels, Web Advertising

Important Key Performance Indicators for SEO

January 9, 2019

Via: Target Marketing

Success online depends on how well you are optimizing your website and marketing your brand off-site. Times have changed, so have key performance indicators for SEO, and it’s no longer easy to rank a website for whatever keywords you believe […]


Marketing Technologies, Mobile Marketing

4 Tips Mobile Advertisers Can Use to Pick Ad Networks

January 8, 2019

Via: Target Marketing

Ad networks have been under scrutiny lately over costs, middlemen and media placements. With so many networks to chose from, marketers are up against a gamble when selecting a partner. Our research isolated the key metrics necessary to create the […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms&Software

Twitter’s MoPub Mobile Ad Platform Is Now Integrated With Pixalate, DoubleVerify

January 8, 2019

Via: Adweek

Twitter’s MoPub mobile advertising platform is teaming up with Pixalate and DoubleVerify to ensure the quality of traffic across its network. MoPub said in a blog post that it runs more than 1.5 trillion live auctions per month to fill […]


Big Data, Marketing Channels, Platforms&Software, Web Advertising

It’s Time to Create a Risk-Free, Open and Connected Advertising Environment

January 7, 2019

Via: Adweek

The airplane is a miracle of an invention. A trip from New York to London, once a week-long steamship journey, can be completed in just six hours. But even with the promise of speedy travel, would you ever buy a […]


Big Data, Customer Data

5 Ways to Get More Customers and Improve Customer Experience with SMS

January 7, 2019

Via: Convince and Convert

As marketers, our goal should always be to meet our customers where they are. As much as we may want to establish and control the parameters of every interaction, it doesn’t work that way. Greater success lies in letting the […]