Tag: featured

September 11, 2019

We all need to reach ever-increasing direct mail response rate goals. This is a challenge. Although your customers and prospects really like to get mail, you need to make sure that what you send is relevant to them. Your design […]

September 11, 2019

We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and launch new products successfully. The problem is there are more […]

September 10, 2019

Did you know that you can share songs, albums, playlists and podcasts from Spotify to your Facebook Story? When you do so, your friends will see the cover art of the content you shared, and they can tap a “Play […]

September 9, 2019

During Content Marketing World, Keynoter Mindy Kaling joked about the “Etiquette Bitch” speech from her character on “The Office.” Kaling said etiquette would’ve prevented anyone from uttering the word “bitch.” Her character’s reasoning was that she was struggling with coming […]

September 9, 2019

A year has now passed since GDPR took effect in the EU, ushering in the most sweeping data privacy protections in a generation and transforming the global marketing and tech space in ways both predictable and unforeseen. As this anniversary […]

September 5, 2019

Some experts would have you believe that email is “dead” or on the way out. In reality, the digital behemoth just keeps growing, despite claims of its imminent demise. Email has continued to roll with the punches year after year, […]

September 5, 2019

Savvy marketers know that it’s ineffective to deliver the same marketing content to everyone. Over the last few years, customer expectations have evolved and shoppers now expect to be treated as an individual, not part of a crowd. Anything less […]

September 4, 2019

Tackling digital marketing tasks — as with just about any other business task — can lead you to solutions under your own roof or to bringing in outside help. Primary motivators in that decision-making process are likely to be cost, […]

September 4, 2019

Diversification is vital when it comes to long-term marketing success. Businesses that rely solely on one marketing channel are extremely vulnerable to competitors, shifts in customer preferences, and shifts in new technology. If all your eggs are in the Google […]

September 3, 2019

If you thought measuring clicks was still the best way to determine the success of an SEO campaign, it’s time to start considering newer more accurate metrics for evaluating visibility and engagement. In today’s ultra-savvy and sophisticated world, content is […]