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Marketing Channels, Social Media Marketing

3 Key Elements to Effectively Target Gen Z with Social Media Advertising

June 22, 2022

Via: Convince and Convert

Let’s cut straight to it. How the heck do we reach Gen-Z through social media advertising? It’s already halfway through 2022 and approaching this generation seems like the most daunting task. Gen-Z knows the ins and outs of the latest […]


Content & SEO, Marketing Channels

6 Content Assets You Can Add To Make Your Blog Post a Link Magnet

June 22, 2022

Via: CMI

Asking high-quality blogs to link to your content is a frustrating – and poor – link-building strategy. You spend a lot of time sending the volume of pitches necessary to acquire a few, if any, backlinks. And frequently, those sites […]


Marketing Channels, Web Advertising

Avoid These Top 6 Remarketing Campaign Mistakes

June 20, 2022

Via: Search Engine Journal

Alongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those […]


Content & SEO, Marketing Channels

What Is The Difference Between Search Queries And Keywords?

June 20, 2022

Via: Search Engine Journal

Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing […]


Marketing Technologies, Other Technologies

Getting The Most Value Out Of Your Brand Identity Design

June 15, 2022

Via: Entrepreneur

Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity design could end up being an unexpected roadblock to the overall success of your business. Here’s how return […]


Content & SEO, Marketing Channels

Should your business ever take a break from doing SEO?

June 14, 2022

Via: Search Engine Land

For so many reasons it can be tempting to stop doing SEO for a period of time – maybe it’s budget, maybe you’ve had a bad experience with your SEO vendor or maybe you’re not seeing the results you thought […]


News

Google, TikTok, & Others Agree To New EU Anti-Disinformation Code

June 14, 2022

Via: Search Engine Journal

Google, Meta, TikTok, and other tech giants reportedly agree to revisions of EU’s anti-disinformation code, which will have the companies share more information with the European Commission. A confidential report obtained by the Financial Times includes the details of an […]


Marketing Technologies, Other Technologies

The Branding Secret Lyft, Southwest and Starbucks Use That Your Business Should Too

June 13, 2022

Via: Entrepreneur

International research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to […]


Marketing Channels, Web Advertising

Get To Know Ad Rank & Learn 3 Ways To Improve It

June 13, 2022

Via: Search Engine Journal

The basic definition of ad rank has not changed over the years. Ad rank is the value that determines your ad position on Google Search, relative to other ads. While we all know that ad rank is the main factor […]


Marketing Channels, Social Media Marketing

Don’t Ignore Social Commerce

June 8, 2022

Via: Convince and Convert

When 2022 began and the world was optimistic for a post-pandemic era, trend spotters predicted (despite the opening of brick-and-mortar stores) that e-commerce would continue to grow. According to a recent industry report, e-commerce will account for 20.4% of global […]