Tag: featured

September 27, 2023

In the rapidly evolving landscape of sales, marketing, and digital technologies, herd mentality has a significant foothold. Herd mentality refers to the tendency of individuals to follow the crowd, adopting popular trends, and making decisions based on the actions of […]

September 26, 2023

When implementing an SEO strategy, a document roadmap is crucial for several reasons: It serves as your daily guide. It represents what non-SEO professionals perceive as SEO – a practical checklist of tasks. It provides a structure to communicate expectations […]

September 26, 2023

Google will soon block Bard’s shared conversations from appearing in Google Search. Google Bard recently came out with shared conversations that let users publicly share the chats they had with Bard. Soon after Google Search started to discover those URLs, […]

September 25, 2023

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap characterizes this initial phase – perhaps a missing […]

September 25, 2023

The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Amid this shift, marketers rely heavily on search engine marketing to […]

September 21, 2023

To no one’s surprise, consumers spend an inordinate time viewing, reading, and scrolling content. In the U.S., they spend over 12 hours a day consuming digital content, including three hours on traditional video streaming content. The average working-age internet user […]

September 21, 2023

I know, my poor link builder n00bs. It’s brutal out there. But I got you! I’m Bibi the Link Builder and I’ve been building backlinks since the days of yore. I’ve trained a horde of wide-eyed newbies for my agency […]

September 21, 2023

Microsoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and online ads. Earlier this year, the tech giant revealed its plans to implement generative AI into its […]

September 19, 2023

You hear that all too familiar sound. You look at your phone and see a text from someone in your contacts: “Would you do me a favor?” That’s all you see. No blinking dots. You wait. You wait some more. […]

September 18, 2023

Imagine being able to engage with your target audience without feeling like you’re selling to them. That’s what influencer marketing can do for your brand. A big reason 93% of marketers include influencer marketing in their brand strategy is because […]

September 14, 2023

The social media landscape has changed rapidly. Elon Musk’s mercurial changes at X prompt a lot of discussion. So do government proposals to ban TikTok. YouTube added Shorts to compete with TikTok. Meta added Threads as an alternative to X. […]

September 14, 2023

Over the last 20 or so years, I’ve seen many “interesting” opinions on what to look for to find the best affiliate program where you can make money. Some people recommend you go for the highest payouts, and others will […]

September 14, 2023

Did you know that there are over 4.62 billion active social media users worldwide? With such a massive audience, it’s no wonder that startups are leveraging social media branding to create a strong online presence and grow their businesses. But […]

September 12, 2023

Q4 is almost here, along with the holiday shopping season. Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to […]

September 12, 2023

Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. As SEO pros, we are tasked with mitigating as many risks and variables as possible so that the business doesn’t see organic performance […]

September 7, 2023

Here’s something that’s about as exciting as finding the last piece of your favorite puzzle: the social media audit. You know, it’s that moment when you put on your detective hat and dive deep into your university’s social channels. But […]

September 7, 2023

Social media platforms have become the heartbeat of our interconnected world. Billions of individuals spanning diverse backgrounds and age groups, have embraced these platforms as integral parts of their lives. Here are updated 2023 statistics on the average person and […]

September 6, 2023

Website redesigns are a necessary component for marketers. But with so many elements going into an effective redesign, do you know what to focus on to develop a solid plan from the start? Join us and hear from Janet Mesh, […]

September 5, 2023

SEO for adult sites is a fiercely competitive space – yet pervasive and unwanted adult-intent traffic remains a big challenge for enterprises, ecommerce sites and marketplaces. Here is why this is a problem and what can be done about it. […]

September 5, 2023

Business-to-business (B2B) Marketers are often distracted in their advertising and marketing efforts by focusing solely on a channel’s reach. Whenever I’m speaking with clients about the channels they utilize or don’t utilize, it’s essential to understand the motivation of their […]