Tag: featured

September 22, 2022

It can become increasingly difficult to come up with content marketing ideas as time goes on. This is especially true for businesses that rely on selling services since they won’t have a product line that can be updated or added […]

September 22, 2022

Twitter has become a powerful marketing platform for businesses. It helps them connect with customers, build relationships, and promote their brand. Integrating pictures and links to products or services, store locations, contact information, special offers, and much more helps brands […]

September 21, 2022

On any given day, your best SEO efforts may fall short. You don’t experience the search engine rankings you expected. Your top spots suddenly drop or disappear. Forced to be vigilant, you pay close attention to the latest news about […]

September 21, 2022

Salesforce has taken a leap into the world of real-time data management with the integration of customer data platform (CDP) capabilities into its flagship Customer 360 CRM platform. Speaking at the Dreamforce 2022 conference in San Francisco, Salesforce co-CEO, Bret […]

September 19, 2022

Meta is struggling to get its wheels turning on Reels. A leaked internal report recently revealed that Instagram Reels get 10 times less engagement than videos on TikTok. But Meta has seen more success with business messaging, which Mark Zuckerberg […]

September 13, 2022

Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion between 2021 and 2025. An increasing number of ecommerce sites want a piece of this pie, making it critical that your […]

September 13, 2022

Google has added a “Manage” tab to give advertisers more control and flexibility over how recommendations are applied. Two flexible options. In the new “Manage” tab, Google is giving advertisers two different bundle options with pre-checked recommendation types. Maintain your […]

September 12, 2022

Google Analytics has become an essential tool for digital marketing. So when Google makes changes to this flagship analytics suite, it has a significant impact on the world’s marketers. But this latest iteration, dubbed Google Analytics 4 (GA4), is the […]

September 12, 2022

YouTube has unveiled some new analytics options for Creator Studio that provides more data on what your audience is interested in, based on search and engagement activity, and also how those users are interacting with different topics on the app. […]

September 8, 2022

Simply put: if you’re optimizing your site for Google’s current algorithm, you’re already falling behind. Over the past few years, Google has made several algorithm updates that show us directionally where they want organic search to be in the future […]

September 8, 2022

Nora Ephron tells the story of when she first fell in love with journalism. Her journalism teacher, Mr. Simms, asked the class to write the lead for an article using these facts: “Kenneth L. Peters, the principal of Beverly Hills […]

September 8, 2022

Instagram is reportedly reigning in its social commerce ambitions by pulling its in-stream shopping program. Despite rising interest in mobile shopping during the pandemic, social shopping has failed to take off in Western countries the way it has over in […]

September 6, 2022

Creating content is extremely important. Seems obvious, right? Well, many companies struggle with not only creating content but creating the right content. And without the right content, how do you attract customers? How do people know who you are? I […]

September 6, 2022

Challenges of Deploying CRM Gopal started out by explaining the challenges of deploying a CRM solution for a business, he goes on to say: CRM deployment could become a nightmare if you’re not planning your requirements very well. And one […]

August 31, 2022

Netflix has secured two experienced executives to chart its course into crowded ad-supported streaming waters. The hires come as the company aims to roll out a cheaper ad-supported tier in early 2023, though a Bloomberg report last week indicated that […]

August 31, 2022

Instagram, like social media marketing in general, is an ever-evolving ecosystem. And getting the best Instagram engagement depends upon the industry you create content for and your target audience. On top of that, achieving a genuinely effective Instagram content strategy […]

August 30, 2022

Ahead of the holiday season, Google just announced four new features for advertisers to implement in their ad campaigns and merchant feeds. Conversion value rules for store sales and store visits Product-specific insights Deals Content API Shipping & Returns Annotations […]

August 29, 2022

Email providers are increasingly making it easier for their customers to stop receiving your newsletters and other subscriber emails. In Gmail, when a subscriber hasn’t opened any email from the sender after 30 days, a notice pops up asking them […]

August 29, 2022

Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results. Alan Kent, a Developer Advocate at Google, describes each tip in detail in a new video […]

August 24, 2022

Only half of consumers (50%) feel confident that their data is safe on the web with 67% admitting to being more vigilant than ever before about online privacy. That’s the finding of a survey of over 1,000 consumers and around […]