Big Data, Marketing Channels, Platforms&Software, Web Advertising
May 15, 2019
Via: Target MarketingStructured data, also commonly referred to as schema, makes it easier for search engines to present beneficial results to users about local businesses. For example, consumers issuing a voice command like, “Find a restaurant near me,” through Alexa feeds back […]
May 14, 2019
Via: Chief MarketerEighty-two percent of babies born in 2016 are the children of millennial parents. For marketers, this means if they’re talking to parents, they’re talking to millennials. It is important to consider that these moms and dads look—and behave—differently than parents […]
Marketing Channels, Traditional Marketing
May 14, 2019
Via: Target MarketingMarketing is far different now than it was in 2005. The impact of creative disruption and the challenges of channel multiplication and of increased fragmentation of ad placements requires advertisers to rethink the way they build their brand assets and […]
Marketing Channels, Social Media Marketing
May 13, 2019
Via: Chief MarketerMany B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process, according to a new report. Forty-two percent of respondents to a recent survey by analysis firm TOPO are leveraging LinkedIn in this […]
Marketing Channels, Web Advertising
May 13, 2019
Via: Target MarketingGoogle is always working to ensure as many consumer eyeballs as possible remain on its platforms. This truism holds the first obvious benefit for advertisers — a captive audience. And that audience is the major thing to remember for marketers […]
Marketing Channels, News, Traditional Marketing
May 8, 2019
Via: AdweekTrends show that young people gravitate towards brands with purpose. Stand for something, Gen Z says, and we’ll reward your company with our attention and dollars. According to new research out this month from DoSomething Strategic, a social impact consultancy, […]
Marketing Channels, Web Advertising
May 8, 2019
Via: AdweekGoogle introduced a host of new features for developers looking to monetize their applications at its I/O 2019 developer conference in Mountain View, Calif., Wednesday. Vice president of product, mobile app advertising Sissie Hsiao said in a blog post that […]
May 7, 2019
Via: AdweekGoogle introduced updates to its Chrome web browser earlier this week after the company saw the convergence of Apple’s vocal privacy advocacy and the growing public concern about data privacy affect its brand. The updates, which are based on three […]
Big Data, Customer Data, Marketing Channels, Web Advertising
May 6, 2019
Via: Target MarketingDo we need to have an award for a better Privacy UX? With the Association of National Advertisers’ acquisition of the Data & Marketing Association last year came new ownership, too, of the International ECHO Awards. As a lover of […]
May 6, 2019
Via: AdweekIt’s once again in vogue for brands to take stands on important social issues. The 2018 Edelman Earned Brand study found that “nearly two-thirds of consumers around the world now buy on belief, a remarkable increase of 13 points since […]
May 16, 2019
May 15, 2019
May 16, 2019
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