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Tag: featured


Marketing Technologies, Other Technologies

5 Messaging Tricks to Drive Direct Mail Response

September 11, 2019

Via: Target Marketing

We all need to reach ever-increasing direct mail response rate goals. This is a challenge. Although your customers and prospects really like to get mail, you need to make sure that what you send is relevant to them. Your design […]


Big Data, Customer Data, Platforms & Software

How the Right Data Technology Can Fuel Your Organic Sales Growth

September 11, 2019

Via: Target Marketing

We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and launch new products successfully. The problem is there are more […]


Marketing Channels, Social Media Marketing

Facebook: Here’s How to Share Content from Spotify to Stories

September 10, 2019

Via: Adweek

Did you know that you can share songs, albums, playlists and podcasts from Spotify to your Facebook Story? When you do so, your friends will see the cover art of the content you shared, and they can tap a “Play […]


Content Marketing, Marketing Technologies

Content Marketing Suffers From Cognitive Dissonance

September 9, 2019

Via: Target Marketing

During Content Marketing World, Keynoter Mindy Kaling joked about the “Etiquette Bitch” speech from her character on “The Office.” Kaling said etiquette would’ve prevented anyone from uttering the word “bitch.” Her character’s reasoning was that she was struggling with coming […]


News

Looking at 4 Major Ways GDPR Has Altered the Marketing Landscape

September 9, 2019

Via: Adweek

A year has now passed since GDPR took effect in the EU, ushering in the most sweeping data privacy protections in a generation and transforming the global marketing and tech space in ways both predictable and unforeseen. As this anniversary […]


Email Marketing, Marketing Channels

Marketing Trend Watch: Why Email Is Thriving

September 5, 2019

Via: Target Marketing

Some experts would have you believe that email is “dead” or on the way out. In reality, the digital behemoth just keeps growing, despite claims of its imminent demise. Email has continued to roll with the punches year after year, […]


Marketing Technologies, Other Technologies

How to use behavioural targeting to make your marketing more relevant

September 5, 2019

Via: Digital Marketing Magazine

Savvy marketers know that it’s ineffective to deliver the same marketing content to everyone. Over the last few years, customer expectations have evolved and shoppers now expect to be treated as an individual, not part of a crowd. Anything less […]


Content Marketing, Marketing Channels, Marketing Technologies, Web Advertising

Digital Marketing Strategy Involves Knowing When to Seek an Outside Perspective

September 4, 2019

Via: Target Marketing

Tackling digital marketing tasks — as with just about any other business task — can lead you to solutions under your own roof or to bringing in outside help. Primary motivators in that decision-making process are likely to be cost, […]


Marketing Channels, Web Advertising

What About Bing? A Guide to Understanding Microsoft Ads

September 4, 2019

Via: Target Marketing

Diversification is vital when it comes to long-term marketing success. Businesses that rely solely on one marketing channel are extremely vulnerable to competitors, shifts in customer preferences, and shifts in new technology. If all your eggs are in the Google […]


Marketing Technologies, Other Technologies

4 Clues About Why Clicks Are No Longer King in SEO

September 3, 2019

Via: Target Marketing

If you thought measuring clicks was still the best way to determine the success of an SEO campaign, it’s time to start considering newer more accurate metrics for evaluating visibility and engagement. In today’s ultra-savvy and sophisticated world, content is […]