Top

Tag: featured


Marketing Technologies, Other Technologies

In-game ads: why brands should be excited

January 25, 2023

Via: Search Engine Land

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity […]


Marketing Channels, Social Media Marketing

Planning for 2023: Snapchat Posting Tips

January 24, 2023

Via: Social Media Today

Snapchat posting tips As noted, while Snapchat isn’t as big as the other major players in the space, it remains a critical connection tool for many younger users, with Snap’s own data showing that Snapchatters are 5x more likely to […]


Big Data, Platforms & Software

Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

January 24, 2023

Via: Search Engine Land

ICYMI, Microsoft has ambitious plans: to double the size of its ad business to $20 billion. So why is this big news? Google and Meta are showing signs of fading, making more room for emerging platforms like TikTok, Amazon and […]


News

Ad spending forecast to grow 6% in 2023 as digital priorities shift

January 23, 2023

Via: Marketing Dive

The Winterberry Group’s report pushes back against some of the grimmer trends seen in the second half of 2022, when the industry began losing steam. Inflation and economic woes have put a strain on the industry, leaving some in fear […]


Marketing Technologies, Other Technologies

Video Marketing: An In-Depth Guide For Every Business Owner Today

January 23, 2023

Via: Search Engine Journal

Why Video Marketing? Video marketing has gained so much traction over the last decade that almost every business is exploring it now. There are several reasons behind the increased adoption of video as a content format for marketing. Here are […]


Big Data, Platforms & Software

How to maximize your ecommerce campaigns with Performance Max

January 19, 2023

Via: Search Engine Land

Google’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, […]


News

9 marketing trends to watch as 2023 tests transformation bets

January 18, 2023

Via: Marketing Dive

The marketing playing field reset in 2022 as pandemic-driven trends once viewed as permanent proved anything but and economic constriction created digital whiplash. This year will test if the industry’s transformational moves have long-term viability: Will ad-supported streaming really usurp […]


Big Data, Platforms & Software

From Zero To ChatGPT Hero: How To Harness The Power Of AI In Marketing

January 17, 2023

Via: Search Engine Journal

What Can ChapGPT Do? So what can ChatGPT do for you? For starters, it can help you generate ideas and content. Imagine producing more and higher-quality work in less time – that’s the power of ChatGPT. It can also streamline […]


Marketing Channels, Social Media Marketing

For 52% of marketers, economic uncertainty is key driver for increase in social media app ad budgets

January 17, 2023

Via: Business of Apps

Over the last few weeks, we’ve seen social media emerge as one of the hottest media targets for app and mobile advertisers in 2023. More than half of marketers are looking to boost their ad spending on social channels and […]


Email Marketing, Marketing Channels

5 Surprisingly Easy Ways To Get People To Read Your Emails

January 17, 2023

Via: Entrepreneur

1. Resend emails to unopens For an email to convert, it must first be opened, but most of the emails you send will never be opened. In the age of marketing automation, it’s really easy to set up your email […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

6 Ways SEO Pros Are Using ChatGPT Right Now

January 11, 2023

Via: Search Engine Journal

What Can You Do With ChatGPT? We’ve only begun tapping into the potential for using machine learning and artificial intelligence in SEO and marketing. ChatGPT is capable of participating in discussions and answering questions in a manner that’s very close […]


News

3 PPC marketing trends to keep a pulse on in 2023

January 10, 2023

Via: Search Engine Land

1. A slow economy and heightened focus on efficiency In case you haven’t heard, the economy has been struggling (that’s a joke). I graduated with a degree in economics, but like most of us, I have no idea how long […]


Content & SEO, Marketing Channels

5 times you’ll need an expert SEO in 2023

January 10, 2023

Via: Search Engine Land

There are many times during the lifecycle of your website that you will need an expert SEO. If you don’t enlist the help of a true professional for the following five scenarios, you are risking rankings, traffic and revenue in […]


Content & SEO, Marketing Channels

5 Steps To Mind Map Your Content and Increase Its Reach

January 9, 2023

Via: CMI

Decipher content mapping In this case, I use the term “content mapping” to talk about mapping content to other content. Content mapping is a logical derivative of the phenomenon of mind mapping — drawing a diagram to visually organize information, […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Trust in social media among the top app and mobile marketing concerns in 2023

January 9, 2023

Via: Business of Apps

Marketers anticipate spending significantly more of their budgets on digital audio in 2023, followed by digital video, according to the latest industry report from Integral Ad Science. Social media and mobile remain key priorities for marketers this year, but experts […]


Automation, Marketing Technologies

How to make PPC automation work for lead gen

January 5, 2023

Via: Search Engine Land

Lead generation automation challenges Many of us are dealing with the challenges of lead generation in an advertising system that’s built for ecommerce. B2B lead generation is totally different from ecommerce, with fewer overall conversions, no shopping carts, no “conversion […]


Marketing Channels, Social Media Marketing

How To Create A Social Media Strategy In 9 Steps

January 4, 2023

Via: Search Engine Journal

What Is Social Media Marketing? Before we dive into the how-tos, let’s first cover exactly what is meant by the term social media marketing – and what it’s used for. You probably don’t need a dictionary to figure out that […]


Big Data, Customer Data

3 Ways Advertisers Can Effectively Gather More First-Party Data

January 4, 2023

Via: AdExchanger

There’s no need to rehash all the privacy-related legislation sweeping the digital world and how the advertising industry is evolving in response. What advertisers need to figure out is how to get more internet users to voluntarily share their uber-valuable, […]


Marketing Channels, Social Media Marketing

Over half of marketers increase spending on social media

January 3, 2023

Via: Business of Apps

During the fourth quarter of 2022, 58% of marketers boosted their spending on social media campaigns, despite concerns over brand safety and ad transparency. The findings from Advertiser Perceptions (via Marketing Dive) suggest that the outlook for social media marketing […]


Content & SEO, Marketing Channels

SEO for Digital Content Marketing: How To Optimize for Search in 2023

January 3, 2023

Via: CMI

Don’t expect Google to take a sabbatical this year. Do expect SEO to be more nuanced than ever in 2023. My best advice? Track your SEO key performance indicators (KPIs) more often to identify positive or negative trends in your […]