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Big Data, Marketing Channels, Platforms&Software, Web Advertising

How Structured Data Enhances Local SEO

May 15, 2019

Via: Target Marketing

Structured data, also commonly referred to as schema, makes it easier for search engines to present beneficial results to users about local businesses. For example, consumers issuing a voice command like, “Find a restaurant near me,” through Alexa feeds back […]


News

6 Ideas for Marketing to Millennial Parents

May 14, 2019

Via: Chief Marketer

Eighty-two percent of babies born in 2016 are the children of millennial parents. For marketers, this means if they’re talking to parents, they’re talking to millennials. It is important to consider that these moms and dads look—and behave—differently than parents […]


Marketing Channels, Traditional Marketing

How to Maintain Brand Consistency in Digital Marketing

May 14, 2019

Via: Target Marketing

Marketing is far different now than it was in 2005. The impact of creative disruption and the challenges of channel multiplication and of increased fragmentation of ad placements requires advertisers to rethink the way they build their brand assets and […]


Marketing Channels, Social Media Marketing

GDPR and Email Overload Leads to Rise on LinkedIn Marketing

May 13, 2019

Via: Chief Marketer

Many B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process, according to a new report. Forty-two percent of respondents to a recent survey by analysis firm TOPO are leveraging LinkedIn in this […]


Marketing Channels, Web Advertising

How Google Chomping Down on Cookies Is Good for Advertisers

May 13, 2019

Via: Target Marketing

Google is always working to ensure as many consumer eyeballs as possible remain on its platforms. This truism holds the first obvious benefit for advertisers — a captive audience. And that audience is the major thing to remember for marketers […]


Marketing Channels, News, Traditional Marketing

Cause Marketing Isn’t Working for Young People

May 8, 2019

Via: Adweek

Trends show that young people gravitate towards brands with purpose. Stand for something, Gen Z says, and we’ll reward your company with our attention and dollars. According to new research out this month from DoSomething Strategic, a social impact consultancy, […]


Marketing Channels, Web Advertising

Google Unveiled Several App Advertising Options at Its Developer Conference

May 8, 2019

Via: Adweek

Google introduced a host of new features for developers looking to monetize their applications at its I/O 2019 developer conference in Mountain View, Calif., Wednesday. Vice president of product, mobile app advertising Sissie Hsiao said in a blog post that […]


News

Google Will Clamp Down on ‘Opaque Tracking’ and Offer More Transparency to Chrome Users

May 7, 2019

Via: Adweek

Google introduced updates to its Chrome web browser earlier this week after the company saw the convergence of Apple’s vocal privacy advocacy and the growing public concern about data privacy affect its brand. The updates, which are based on three […]


Big Data, Customer Data, Marketing Channels, Web Advertising

7 Privacy UX Tips From a Privacy and Marketing Expert

May 6, 2019

Via: Target Marketing

Do we need to have an award for a better Privacy UX? With the Association of National Advertisers’ acquisition of the Data & Marketing Association last year came new ownership, too, of the International ECHO Awards. As a lover of […]


News

Utilizing Adaptive Advertising as Brands Taking Stands Becomes More Common

May 6, 2019

Via: Adweek

It’s once again in vogue for brands to take stands on important social issues. The 2018 Edelman Earned Brand study found that “nearly two-thirds of consumers around the world now buy on belief, a remarkable increase of 13 points since […]