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Marketing Channels, Web Advertising

YouTube embeds ads into videos to beat ad blockers

June 13, 2024

Via: Search Engine Land

YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad injection” approach bakes ads into the core video file itself, making them indistinguishable from content […]


Marketing Channels, Web Advertising

PPC client kickoff: Strategies for a successful first encounter

June 13, 2024

Via: Search Engine Land

Your manager just informed you that you have a new PPC client. How exciting! Once the news settles in, the questions start flowing into your mind: When do I start working with them? What services am I going to provide […]


News

Beware of anti-SEO studies that misguide your marketing strategy

June 12, 2024

Via: Search Engine Land

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” It has been seen by over 250,000 people since being released. SparkToro Founder Rand Fishkin later wrote a clarifying […]


Marketing Channels, Web Advertising

3 PPC KPIs to track and measure success

June 11, 2024

Via: Search Engine Land

There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search, all the data can be overwhelming. […]


Marketing Channels, Web Advertising

Google Ads rolls out new design to all markets on Aug. 30

June 10, 2024

Via: Search Engine Land

Google Ads is finalizing the rollout of its new design to all markets starting Aug. 30, retiring the old interface for desktop users. The big picture. First launched in 2023, the new Google Ads design overhauls how the product is […]


Marketing Channels, Web Advertising

5 ways advertisers can prepare for Google’s AI Overviews

June 5, 2024

Via: Search Engine Land

Google’s annual marketing event, Google Marketing Live 2024, heavily emphasized upcoming AI products and features, particularly the Search Generative Experience (SGE), now called AI Overviews. Ads within AI Overviews are being tested in the U.S. only on queries it believes […]


Big Data, Customer Data

The Evolution of Data-Driven Marketing

June 5, 2024

Via: Martech Zone

Data-driven marketing is a strategic approach that leverages customer information and data analytics to optimize marketing efforts, personalize customer experiences, and drive business growth. Its effectiveness lies in the fact that people with similar characteristics, interests, and behaviors tend to […]


Marketing Channels, Social Media Marketing

Instagram tests unskippable video ads in main feed

June 3, 2024

Via: Search Engine Land

Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it matters. The move could significantly boost ad exposure for brands but risks alienating users who […]


Content & SEO, Marketing Channels

4 key SEO lessons to avoid site launch disasters

May 31, 2024

Via: Search Engine Land

Site launches are arguably one of the most risky SEO endeavors. You can go from pure SEO bliss to catastrophe at the flip of a switch. I’m sure any experienced SEO you ask could tell you a site launch horror […]


Marketing Channels, Web Advertising

Lead gen vs. ecommerce: How to tailor your PPC strategies for success

May 31, 2024

Via: Search Engine Land

One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is more challenging than ecommerce. There are more obstacles and […]


Automation, Marketing Technologies

Why Brands Are Firing Basic Chatbots And Onboarding More Impactful Conversational Tools

May 30, 2024

Via: Martech Zone

Today, nearly every brand’s website features a chatbot to support customer interactions. But just because chatbots are widespread doesn’t mean they provide the best possible customer experience (CX). Many scripted chatbots are clunky, unhelpful, difficult to navigate, or all of […]


Content & SEO, Marketing Channels

The Top 10 Content Marketing Skills You Need (Plus Tips On How To Master Them)

May 30, 2024

Via: Search Engine Journal

Want to reach more of your target audience, connect with them, and have meaningful interactions? Quality content marketing may be the ideal solution for you. But gone are the days of simply writing and releasing content. Effective content marketing requires […]


News

The Traffic Impact Of AI Overviews

May 28, 2024

Via: Search Engine Journal

Two weeks after Google rolled out AI Overviews (AIOs), we can analyze early data to gauge the impact on organic traffic. I wanted to understand the impact and implications of AIOs, especially after many reports of misinformation and sometimes harmful […]


News

How to build a better remote team at your digital marketing agency

May 28, 2024

Via: Search Engine Land

Many agencies have been operating fully remotely or in a hybrid environment for four or more years. But some challenges persist, including: A lack of face-to-face interaction and inability to read body language. Over-reliance on communication tools, such as Slack. […]


Content & SEO, Marketing Channels

How important are backlinks for SEO in 2024?

May 24, 2024

Via: Search Engine Land

SEO today is more complex and challenging than at any other point. Once upon a time, not too long ago, links were the most important thing in SEO. But is that still true? This article will examine the significance of […]


Content & SEO, Marketing Channels

Why Even Crushing Content Failures Aren’t Mistakes

May 21, 2024

Via: CMI

Did you follow the Apple iPad Pro content debacle? Here’s a quick recap. A recent online ad for the new iPad Pro showed a large hydraulic press slowly crushing various symbols of creativity. A metronome, a piano, a record player, […]


Content & SEO, Marketing Channels

SEO Job Listings Reportedly Down 37% Year-Over-Year

May 21, 2024

Via: Search Engine Journal

Job listings for SEO roles dropped 37% in the first quarter of 2024 compared to last year. Analysis by specialty job board SEOJobs.com compiled data from over 80,000 job listings posted by 4,700 employers in 2023 and early 2024. The […]


News

Walmart ad sales pop as more brands buy into retail media

May 20, 2024

Via: Marketing Dive

Walmart extended a winning streak on the ad sales front last quarter as a stream of new advertisers joined its retail media offerings, including a large number of marketplace sellers on Connect in the U.S. and a 30% increase in […]


Content & SEO, Marketing Channels

Learn SEO: A Blueprint From Beginner To Advanced

May 20, 2024

Via: Search Engine Journal

In today’s internet-driven world, having an online presence is a make-or-break necessity for businesses of all shapes and sizes. Billions of searches happen every day on search engines like Google and Bing. These search engines are the primary way people […]


Marketing Channels, Web Advertising

YouTube pitches advertisers on streaming dominance, unskippable video ads

May 16, 2024

Via: Marketing Dive

Amid an upfronts week that’s seen increased streaming competition, YouTube is claiming a position as top dog when it comes to engagement. The company cited Nielsen data that shows YouTube has stood as the most-watched streaming platform in the U.S. […]