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Tag: featured


Marketing Channels, Web Advertising

Get past the hype and into the nitty-gritty of SEO platforms for enterprises

March 25, 2020

Via: Marketing Land

Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about Search […]


Big Data, Customer Data, Marketing Channels, Traditional Marketing

Tailoring Your Marketing Messages to Gen Y and Gen Z Consumers

March 24, 2020

Via: Target Marketing

Generation Y, or better known as Millennials, has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S. Now this group who is 24 to 39 years in […]


Content Marketing, Marketing Technologies

Marketers struggle with content strategy, tracking ROI, study says

March 24, 2020

Via: Marketing Dive

Content marketing is a vital part of marketers’ efforts to build the reputation and visibility of brands among target customers, and the CMO Council’s survey of marketing executives suggests they recognize plenty of ways to improve their strategies. The biggest […]


Marketing Channels, News, Social Media Marketing

YouTube Updates Educational Resources for Families During Coronavirus Pandemic

March 23, 2020

Via: Adweek

YouTube continues to roll out resources to help families in its community educate their kids during the ongoing coronavirus pandemic. The Google-owned video site created [email protected], a website offering learning resources and content for families, spotlighting content on topics such […]


Big Data, Customer Data

4 marketing lessons from retailers who are mastering the customer experience

March 23, 2020

Via: Marketing Land

I don’t need to go into detail on how fierce competition is for digital marketers in the retail space. They are constantly determining how to outmaneuver other retailers and better engage shoppers. Simply spending more to box out competitors is […]


Automation, Marketing Technologies

Coronavirus and Marketing Automation: Let’s Be Careful Out There

March 18, 2020

Via: Target Marketing

I’m no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we’re in uncharted waters here with the COVID-19 Coronavirus, there are some […]


Content Marketing, Marketing Technologies

Only 12% of marketers say content programs reach the right audience, study finds

March 17, 2020

Via: Marketing Dive

The research shows that most marketers view their content marketing process as ad hoc, decentralized and driven by internal stakeholders rather than customer interests. This could present a challenge for marketers as digital content is likely to play a larger […]


Marketing Channels, Social Media Marketing

LinkedIn rolls out Conversation Ads, aimed at to improving personalization in messaging

March 17, 2020

Via: Marketing Land

Conversation Ads are coming to LinkedIn. The ad format builds on LinkedIn’s current Message Ads (formerly Sponsored InMail), featuring full-funnel campaigns with options for multiple customized calls-to-action such as product education, webinar sign-ups, or eBook downloads. The new ad product […]


Marketing Technologies, Other Technologies

How to Make Your B2B Copy 3X Stronger with REPs

March 16, 2020

Via: Target Marketing

You know the more reps you do in the gym, the stronger you get. Well, reps can make your B2B copy stronger, too. Only the kind of rep we use in marketing is REP, which stands for rational, emotional, and […]


Marketing Channels, Web Advertising

COVID-19 and corporate social responsibility in search engine marketing

March 16, 2020

Via: Marketing Land

On Jan. 31, US Secretary of Health and Human Services, Alex Azar II, declared a public health emergency in response to the outbreak of the 2019 Novel Coronavirus (COVID-19). Consistent with the latest news from the CDC (as of this […]