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Tag: featured


Big Data, Customer Data

Customer Retention: The Next Frontier for Today’s CMO

July 23, 2019

Via: Chief Marketer

Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords. Most of us have been told that it’s cheaper to keep a current customer than to find a new one. But did you […]


Marketing Channels, Social Media Marketing

How to Perform Creative Testing on Facebook and Google

July 23, 2019

Via: Target Marketing

The success or failure of user acquisition advertising campaigns comes down to creative testing. Facebook and Google’s shifts toward automation have removed most of the advantages third-party adtech tools used to deliver. Those platforms’ automation of bid and budget management […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook News Feed Ads to Change on Aug. 19: Here’s How

July 22, 2019

Via: Target Marketing

Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers. The most important update for marketers is that visible text will drop from seven lines to three. As […]


Big Data, Customer Data

Customer Retention — the Next Frontier for Today’s CMO

July 22, 2019

Via: Target Marketing

Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords. Most of us have been told that it’s cheaper to keep a current customer than to find a new one. But did you […]


Marketing Technologies, Other Technologies

8 Critical Conversational Marketing Statistics in 2019

July 17, 2019

Via: Convince and Convert

“Conversational marketing” went from a chat app here and there to a full-fledged customer experience must-have, as even the analyst firm Gartner now recognizes it as its own category of software and services. What is conversational marketing? Loosely defined, “conversational […]


Automation, Marketing Technologies, Other Technologies

5 Mistakes Marketers Make During In-house Programmatic Adoption

July 16, 2019

Via: Target Marketing

To digital advertisers, programmatic has transformed from the holy grail to an effective tool to regain control over ad budgets. Historically, advertisers’ media buying activities were handled by advertising agencies. An ad agency took a fee from the advertiser, negotiated […]


Marketing Channels, Web Advertising

F500 Advertisers Strategize Better, But SEO Still Offers SMBs Growth Opportunities

July 16, 2019

Via: Target Marketing

Recent research has shown that many small advertisers spend all of their marketing budgets online. These businesses, like poker players, go all-in: investing their entire marketing budget on Google and Facebook ads. Large businesses approach the online space differently. They […]


Content Marketing, Marketing Technologies

The 4 Most Effective Types of Sales Enablement Content

July 15, 2019

Via: The Content Strategist

In theory, any piece of content can work as sales enablement. If a top-funnel blog post can assist some prospect, then a seller should pass it along. However, when it’s time to make a sale, certain content types hold more […]


Content Marketing, Marketing Technologies

How a Common Content Strategy Unites Marketing’s Different Natures

July 15, 2019

Via: The Content Strategist

I recently wrote about the many natures of marketing, including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. The latest seminal research from […]


Marketing Channels, Web Advertising

Why You Should Stop Keyword Stuffing in SEO Now

July 10, 2019

Via: Target Marketing

Keyword stuffing is one of those things left over from the earliest days of digital marketing that refuses to go away. You have already seen in it in action if you have come across blogs full of phrases like “best […]