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Content & SEO, Marketing Channels

9 Impressive Content Marketing Ideas from Brands You Can Consider

September 22, 2022

Via: Convince and Convert

It can become increasingly difficult to come up with content marketing ideas as time goes on. This is especially true for businesses that rely on selling services since they won’t have a product line that can be updated or added […]


Marketing Channels, Social Media Marketing

How To Use Twitter To Increase Your Google Search Visibility

September 22, 2022

Via: Search Engine Journal

Twitter has become a powerful marketing platform for businesses. It helps them connect with customers, build relationships, and promote their brand. Integrating pictures and links to products or services, store locations, contact information, special offers, and much more helps brands […]


Content & SEO, Marketing Channels

Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update

September 21, 2022

Via: CMI

On any given day, your best SEO efforts may fall short. You don’t experience the search engine rankings you expected. Your top spots suddenly drop or disappear. Forced to be vigilant, you pay close attention to the latest news about […]


Big Data, Platforms & Software

Salesforce goes real-time in CRM upgrade

September 21, 2022

Via: CMO

Salesforce has taken a leap into the world of real-time data management with the integration of customer data platform (CDP) capabilities into its flagship Customer 360 CRM platform. Speaking at the Dreamforce 2022 conference in San Francisco, Salesforce co-CEO, Bret […]


Marketing Channels, Social Media Marketing

Why Meta Is Investing Big In Business Messaging

September 19, 2022

Via: AdExchanger

Meta is struggling to get its wheels turning on Reels. A leaked internal report recently revealed that Instagram Reels get 10 times less engagement than videos on TikTok. But Meta has seen more success with business messaging, which Mark Zuckerberg […]


Content & SEO, Marketing Channels

SEO For Ecommerce Product Pages: 20 Do’s & Don’ts

September 13, 2022

Via: Search Engine Journal

Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion between 2021 and 2025. An increasing number of ecommerce sites want a piece of this pie, making it critical that your […]


Marketing Channels, Web Advertising

Google has introduced bundled ad recommendations

September 13, 2022

Via: Search Engine Land

Google has added a “Manage” tab to give advertisers more control and flexibility over how recommendations are applied. Two flexible options. In the new “Manage” tab, Google is giving advertisers two different bundle options with pre-checked recommendation types. Maintain your […]


Big Data, Platforms & Software

Explainer: Everything you need to know about Google Analytics 4

September 12, 2022

Via: CMO

Google Analytics has become an essential tool for digital marketing. So when Google makes changes to this flagship analytics suite, it has a significant impact on the world’s marketers. But this latest iteration, dubbed Google Analytics 4 (GA4), is the […]


Marketing Channels, Social Media Marketing

YouTube is testing new search and engagement insights for Creator Studio

September 12, 2022

Via: Search Engine Land

YouTube has unveiled some new analytics options for Creator Studio that provides more data on what your audience is interested in, based on search and engagement activity, and also how those users are interacting with different topics on the app. […]


Content & SEO, Marketing Channels

The Importance of E-A-T in SEO

September 8, 2022

Via: Convince and Convert

Simply put: if you’re optimizing your site for Google’s current algorithm, you’re already falling behind. Over the past few years, Google has made several algorithm updates that show us directionally where they want organic search to be in the future […]


Marketing Channels, Web Advertising

4 tips to get the most out of the Google Ads interface

September 8, 2022

Via: Search Engine Land

Nora Ephron tells the story of when she first fell in love with journalism. Her journalism teacher, Mr. Simms, asked the class to write the lead for an article using these facts: “Kenneth L. Peters, the principal of Beverly Hills […]


Marketing Channels, Social Media Marketing

Instagram may pull Shop tab as social commerce slows

September 8, 2022

Via: Business of Apps

Instagram is reportedly reigning in its social commerce ambitions by pulling its in-stream shopping program. Despite rising interest in mobile shopping during the pandemic, social shopping has failed to take off in Western countries the way it has over in […]


Content & SEO, Marketing Channels

Content is Queen! 4 Simple Ways To Level Up Your Content

September 6, 2022

Via: Entrepreneur

Creating content is extremely important. Seems obvious, right? Well, many companies struggle with not only creating content but creating the right content. And without the right content, how do you attract customers? How do people know who you are? I […]


Big Data, Platforms & Software

Mistakes to Avoid While Deploying CRM

September 6, 2022

Via: Small Business Trends

Challenges of Deploying CRM Gopal started out by explaining the challenges of deploying a CRM solution for a business, he goes on to say: CRM deployment could become a nightmare if you’re not planning your requirements very well. And one […]


News

Netflix secures 2 Snap execs to spearhead advertising push

August 31, 2022

Via: Marketing Dive

Netflix has secured two experienced executives to chart its course into crowded ad-supported streaming waters. The hires come as the company aims to roll out a cheaper ad-supported tier in early 2023, though a Bloomberg report last week indicated that […]


Marketing Channels, Social Media Marketing

The Best Times To Post On Instagram

August 31, 2022

Via: Search Engine Journal

Instagram, like social media marketing in general, is an ever-evolving ecosystem. And getting the best Instagram engagement depends upon the industry you create content for and your target audience. On top of that, achieving a genuinely effective Instagram content strategy […]


Marketing Channels, Web Advertising

Google announces 4 new Shopping campaign features

August 30, 2022

Via: Search Engine Land

Ahead of the holiday season, Google just announced four new features for advertisers to implement in their ad campaigns and merchant feeds. Conversion value rules for store sales and store visits Product-specific insights Deals Content API Shipping & Returns Annotations […]


Email Marketing, Marketing Channels

Email Marketing: Why You Need an Unsubscribe Strategy

August 29, 2022

Via: CMI

Email providers are increasingly making it easier for their customers to stop receiving your newsletters and other subscriber emails. In Gmail, when a subscriber hasn’t opened any email from the sender after 30 days, a notice pops up asking them […]


Content & SEO, Marketing Channels

Google’s 6 SEO Tips For Ecommerce Websites

August 29, 2022

Via: Search Engine Journal

Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results. Alan Kent, a Developer Advocate at Google, describes each tip in detail in a new video […]


Big Data, Customer Data

Mobile and web users more vigilant about data safety

August 24, 2022

Via: Business of Apps

Only half of consumers (50%) feel confident that their data is safe on the web with 67% admitting to being more vigilant than ever before about online privacy. That’s the finding of a survey of over 1,000 consumers and around […]