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Tag: featured


Marketing Channels, Social Media Marketing

Twitter Allows Publishers to Monetize Their Organic Videos Worldwide via In-Stream Video Ads

October 1, 2018

Via: Adweek

Twitter announced Monday that its in-stream video ads are now available to publishers’ audiences worldwide, rather than being limited to their home markets. In-stream video ads debuted in the U.S. in April 2017, enabling publishers to monetize their organic video […]


Big Data, Platforms&Software

3 Ways Marketers Can Use Content Data to Attract Their Target Audience

October 1, 2018

Via: Adweek

Marketers are scrambling right now. They’re rushing to find new data points for targeting to increase return on ad spend. GDPR has played a significant role in why, but it’s more than likely just the beginning of the data privacy […]


Marketing Channels, Web Advertising

4 SEO Best Practices of the Past That No Longer Apply

September 26, 2018

Via: Target Marketing

Are you an old school SEO still using methods from 10 years ago? If so, you may want to consider upgrading your strategy. Even if you’re still seeing results, with all of Google’s algorithm updates, it’s likely those results won’t […]


Marketing Technologies, Other technologies

2 Ways Going Digital Can Break Down Brand Silos

September 25, 2018

Via: Target Marketing

Chances are, your business already has a digital marketing face it presents customers, from an e-commerce site to a social media presence. But what if internally, you’re still using fountain pens to transcribe audio and remain siloed away from other […]


News

Your 2019 Marketing Planning Guide

September 25, 2018

Via: Target Marketing

It’s time. Sure, we’re actively executing on our 2018 marketing plans — and there are still plenty of wins to be collected this calendar year — but many of 2019’s most successful campaigns will be born now. It’s time for […]


Marketing Channels, Social Media Marketing, Web Advertising

3 Strategies to Create Effective Dynamic Videos for Social Media Marketing

September 24, 2018

Via: Target Marketing

Almost all marketers out there are using same or similar digital marketing initiatives to drive traffic, leads and conversions. In other words, every brand on this planet is trying to milk Facebook, Instagram or Twitter for what it’s worth. Enter […]


Big Data, Customer Data

3 Ways to Take On Industry Competitors and Dominate the Market

September 24, 2018

Via: Adweek

Why do the most lucrative industries quickly become the most saturated? Because that’s where people are making money. In no time, that lucrative industry becomes an over-populated any man’s zone where only the exceptional survive. Fortunately, in the words of […]


News

15 Ways to Trim Marketing Budgets

September 18, 2018

Via: Chief Marketer

Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar and prove every dollar’s effectiveness. Here’s a sampling of council members responses: Send a personal note Now that […]


News

Why Programmatic Provides a Better Digital Marketing Landscape

September 18, 2018

Via: Adweek

Everyone loves to hate on digital advertising, but it is here to stay—and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we do on the internet. The […]


Marketing Technologies, Mobile Marketing

Smartphone Lockscreen Marketing Is the Next Frontier

September 17, 2018

Via: Target Marketing

Mobile marketing just got foolproof. Zero percent of smartphone lockscreen marketing gets accidental ad clicks, says a study from a lockscreen ad platform provider. “The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,” […]