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Tag: featured


Marketing Technologies, Other Technologies

What your CMO needs to hear about agile marketing

October 14, 2020

Via: Marketing Land

While your marketing team may be all jazzed up about agile, your CMO may need a little more convincing. Find out what to say (and what not to say) to your executive that will help her see the value in […]


Big Data, Customer Data

How to make your data sing

October 13, 2020

Via: Marketing Land

It is amazing; the horrible job many digital marketers do when reporting their work to clients. This includes both internal and external clients. Just think about how many marketing presentations and reports you’ve seen that simply contain screenshots from Google […]


Marketing Channels, Social Media Marketing

Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10

October 12, 2020

Via: Marketing Land

In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen […]


Big Data, Customer Data

Twilio’s acquisition of Segment will support collection of digital data

October 12, 2020

Via: Marketing Land

In news which broke on Friday and was confirmed this morning, communication APIs vendor Twilio has entered into an agreement to acquire Segment for $3.2 billion in an all stock deal. Segment is a customer data infrastructure vendor, although it […]


News

Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

October 7, 2020

Via: Marketing Land

The Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and Instagram […]


Marketing Channels, Web Advertising

Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

October 7, 2020

Via: Marketing Land

Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s properties as well as to the moves […]


News

Kraft asks consumers to ‘send noods’ in latest marketing provocation

October 6, 2020

Via: Marketing Dive

Kraft continues to deploy eyebrow-raising marketing to draw consumer interest during the COVID-19 health crisis, which has jump started sales for the food brand. Its latest campaign, timed around National Noodle Day on Oct. 6, explicitly riffs on the idea […]


News

5 trends in martech for the decade ahead

October 6, 2020

Via: Marketing Land

“It’s been a crazy year.” With those words, Scott Brinker, Chief Martec and VP Platform Eco-System at HubSpot, kicked off the virtual MarTech conference today. This year, he said, organizational change finally started to keep pace with technological change. “The […]


Marketing Technologies, Mobile Marketing

Instagram brings shopping to Reels, IGTV as commerce commands social spotlight

October 5, 2020

Via: Marketing Dive

Facebook opening shopping capabilities on Reels and IGTV is unsurprising given how central e-commerce has become to Instagram’s growth strategy. The timing is still interesting, suggesting Facebook is looking to carve out a bigger piece of an online holiday market […]


Big Data, Customer Data

How to Include Your Customer Support Team in Your Marketing Strategy

October 1, 2020

Via: Convince and Convert

Organizational silos tend to be one of the biggest issues that prevent large and small businesses from innovating. That is quite understandable: it is hard to innovate your business or marketing operations when information exchange among different departments rarely happens. […]