Top

Tag: featured


Content Marketing, Marketing Technologies

8 Voice Content Trends for 2020

July 31, 2019

Via: Convince and Convert

Voice is the new interface that will soon surround us in many places and in many ways. Voice content for Amazon Echo, Google Home, and Samsung devices is being developed by brands large and small. We’re building voice-activated content strategies […]


News

A Higher Brand Purpose Brings in Customers, Profits

July 30, 2019

Via: Target Marketing

When we act like consumers and contemplate a higher brand purpose, we most often think about the importance of corporate social responsibility, and look for postings about how the brand supports the environment, employee rights, community causes, and the like. […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook Is Updating Page Posts, Mobile Ads to Conform With Its Redesign

July 30, 2019

Via: Adweek

Facebook revealed updates aimed at simplifying campaign creation and management on its platform, affecting its Business Manager, News Feed ad formats and targeting options. The social network said updates coming to Business Manager over the next few months will include […]


Marketing Channels, Social Media Marketing

Social Influencer Fraud to Cost Brands $1.3B This Year

July 29, 2019

Via: Target Marketing

You knew it was coming, marketers. Based on our martech buying research, social media marketing tools are your No. 1 purchase — by a lot. And brands big and small are optimizing SMM with influencers — but a new study […]


Big Data, Customer Data

Consumer Marketers, Looking to Test New Data Categories? Try These

July 29, 2019

Via: Target Marketing

We in the data marketing business love to test — at least, we should. And what we should test for is new data categories. Expanding the marketing universe — and stretching the marketing budget — depends on higher efficiency in […]


Content Marketing, Marketing Technologies

How to Employ Segmentation to Improve Your Content Marketing

July 24, 2019

Via: Target Marketing

Audience segmentation isn’t just good for reaching the right people with the right message. Done well, it can help you learn more about your audience. And learn more about how better to meet their needs.Your content marketing should be a […]


Big Data, Customer Data

Customer Retention: The Next Frontier for Today’s CMO

July 23, 2019

Via: Chief Marketer

Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords. Most of us have been told that it’s cheaper to keep a current customer than to find a new one. But did you […]


Marketing Channels, Social Media Marketing

How to Perform Creative Testing on Facebook and Google

July 23, 2019

Via: Target Marketing

The success or failure of user acquisition advertising campaigns comes down to creative testing. Facebook and Google’s shifts toward automation have removed most of the advantages third-party adtech tools used to deliver. Those platforms’ automation of bid and budget management […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook News Feed Ads to Change on Aug. 19: Here’s How

July 22, 2019

Via: Target Marketing

Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers. The most important update for marketers is that visible text will drop from seven lines to three. As […]


Big Data, Customer Data

Customer Retention — the Next Frontier for Today’s CMO

July 22, 2019

Via: Target Marketing

Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords. Most of us have been told that it’s cheaper to keep a current customer than to find a new one. But did you […]