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Tag: featured


Big Data, Customer Data

How Marketers Can Throw Away Data, Without Regrets

May 30, 2019

Via: Target Marketing

Last month, I talked about data hoarders (refer to “Don’t Be a Data Hoarder”). This time, let me share some ideas about how to throw away data. I heard about people who specialize in cleaning other people’s closets and storage […]


Marketing Channels, Web Advertising

How Your Site Speed Could Be Slowing Your Business Growth

May 29, 2019

Via: Target Marketing

Imagine that you are casually browsing through a clothing store and something catches your eye. You are interested in buying the item, but all the lines are backed up in the store. Not wanting to wait around, you put the […]


Marketing Channels, Web Advertising

Does Marketing Require Your Website to End in ‘.Com’? If Not, Here Are 7 Options

May 29, 2019

Via: Target Marketing

Whether you know what “TLD” stands for or not, you’re probably thinking that a discussion about top-level domains is likely to be pretty technical. It can be, but we’re here to talk about TLDs from a marketing perspective. So stow […]


News

LinkedIn Buys Drawbridge as It Looks to Ramp Up Its Marketing Solutions Offering

May 28, 2019

Via: Adweek

LinkedIn will purchase Drawbridge for an undisclosed fee. While financial details of the intended deal were not publicly disclosed, but Tomer Cohen, vp of product at LinkedIn who announced the planned deal earlier today via a blog post, boasted that […]


Marketing Channels, News, Social Media Marketing

20 Surprising Social Media Statistics from Social Media Examiner’s 2019 Industry Report

May 22, 2019

Via: Convince and Convert

Our friends at Social Media Examiner have released their annual survey on the state of the social media marketing industry, and as always, it provides some fascinating looks into how social media marketers are thinking about social media trends and […]


Marketing Channels, Traditional Marketing

Using Ratings and Reviews Sites as a New B2B Marketing Channel

May 21, 2019

Via: Target Marketing

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

3 Reasons Why Achieving Organic Search Success Has Gotten Harder

May 21, 2019

Via: Target Marketing

If you think that it has gotten harder to achieve organic search success, you may be right. Most marketers recognize organic search’s tremendous value as an acquisition channel and focus on optimizing for organic search. Even if you are following […]


Marketing Technologies, Other Technologies

6 Ways That 3D Mapping Will Change Retail Forever

May 20, 2019

Via: Adweek

Compared to today, the physical world of the future will be planned without much guesswork involved. It will be developed in an inch-by-inch fashion, thanks to 3D mapping startups like Fantasmo, Matterport, Deepmap, Velodyne Lidar and Netradyne. 3D mapping (also […]


Marketing Technologies, Other Technologies

4 Steps to Improve Conversion Using an Analytical Approach

May 20, 2019

Via: Target Marketing

Improving on-site conversions and increasing sales has been and always will be a top priority for smart businesses. However, WordStream found from first-hand analysis that the average conversion rate for a business website is a measly 2.35%. Obviously, having more […]


Big Data, Marketing Channels, Platforms & Software, Web Advertising

How Structured Data Enhances Local SEO

May 15, 2019

Via: Target Marketing

Structured data, also commonly referred to as schema, makes it easier for search engines to present beneficial results to users about local businesses. For example, consumers issuing a voice command like, “Find a restaurant near me,” through Alexa feeds back […]