Influencer marketing may be here to stay after all. This year alone, 64% of brand marketers are looking to increase their budgets on influencer marketing and a vast majority prefer long-term relationships with creatives. But if you’re just getting started and have wondered what influencers actually charge, a new survey by Intellifluence sheds light on how creators are compensated.
Instagram influencers overestimate budgets
Although TikTok has seriously advanced on Instagram in terms of attracting both talent and marketers, the Meta-owned photo app continues to grow its loyal audience and is the 8th most visited app in the world.