Category: Web Advertising

March 3, 2021

The level of cooperation from independent ad-tech players, publishers and even some media agencies to replace the third-party cookie with hashed email addresses had led to growing speculation that even Google would get behind the initiative. However, today, Google stopped […]

March 2, 2021

When a page on a site starts to lose significant rankings or traffic, it’s typically all hands on deck. The first step most SEO professionals take is an analysis of why a page is seeing declines. The problem is that […]

February 25, 2021

SEO (search engine optimization) helps drive organic traffic to your website. If you attract the right people, you can convert that traffic into paying customers without shelling out a fortune on ads. If you’ve recently acquired a business that has […]

February 25, 2021

If you work in ecommerce paid search, then having a working knowledge of Shopping Ads is essential for keeping up with the competition. What’s more, the significant changes in 2019 and 2020 within the Shopping Ads sphere, have made it […]

February 19, 2021

Whether it’s stock management or making the most out of seasonal selling, there are always opportunities to maximize your search marketing approach to generate last-minute sales. I’ve worked on hundreds of short-duration digital campaigns with the goal of increasing online […]

February 19, 2021

Sometimes the factors responsible for your search rankings and traffic dropping can be difficult to detect. It could have been a change in the Google algorithm, a technical error, your server not handling bandwidth properly, or links that were sending […]

February 18, 2021

Account structure is a critical element for ensuring paid search success. Adopting structure and group best practices ensures that keywords, ad messages, and landing pages are aligned with the business’s objectives. An effective structure is deeply connected to your marketing […]

February 18, 2021

Marketers considering an SEO initiative have a seemingly neverending list of on-site and off-site optimization tactics and tasks to perform based on an overwhelming amount of data. With limited resources, it’s important to focus your attention on those items which […]

February 17, 2021

No enterprise SEO strategy is complete without plans to build out an engaging and informative blog. Aside from adding depth to websites, blogs help businesses reach potential customers through organic search, establish expertise, authority, and trust. However, brands won’t reap […]

February 17, 2021

In today’s volatile world, few things are certain, but change in Google Ads is one thing we can reliably predict. And so Google announced last week that another change is coming to keyword match types. Broad match modified keywords will […]