Top

Category: Web Advertising


Marketing Channels, Web Advertising

5 Meta Description Tips To Help Your Content Get the Clicks

June 23, 2022

Via: CMI

In its early days, USA Today was dubbed “McPaper” for its very short stories. Unlike their peers at other newspapers, USA Today reporters had to digest big news into just a few paragraphs. Many in the profession criticized USA Today […]


Marketing Channels, Web Advertising

The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It

June 21, 2022

Via: Search Engine Journal

If you’re looking for sustainable growth opportunities and meet the following criteria, you’re in the right place. Your agency has not reached the multi-million dollar mark yet. Your agency is directly responsible for PPC fulfillment. PPC is not your agency’s […]


Marketing Channels, Web Advertising

Avoid These Top 6 Remarketing Campaign Mistakes

June 20, 2022

Via: Search Engine Journal

Alongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those […]


Marketing Channels, Web Advertising

Get To Know Ad Rank & Learn 3 Ways To Improve It

June 13, 2022

Via: Search Engine Journal

The basic definition of ad rank has not changed over the years. Ad rank is the value that determines your ad position on Google Search, relative to other ads. While we all know that ad rank is the main factor […]


Marketing Channels, Web Advertising

Advertisers Are In Trouble: The Industry Needs Chief Morality Officers

May 25, 2022

Via: AdExchanger

Let’s be honest: The advertising industry is taking a few hits these days. Elon Musk buying Twitter raised a bit of a ruckus. Consumers have a love-hate relationship with Facebook. Legislators are looking hard at treating ad platforms like utilities. […]


Marketing Channels, Web Advertising

Google Shares Sneak Peek At New Advertising Features

May 9, 2022

Via: Search Engine Journal

Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24. These features represent what the Google Ads team has been working on during the first few months of 2022. Advertisers can […]


Marketing Channels, Web Advertising

Amazon misses ad sales forecast, capping off rough run of tech earnings

April 29, 2022

Via: Marketing Dive

Amazon’s results cap off a patchy run of tech earnings that have seen the category wrestle with a slowdown in growth, including for digital advertising. Cooling momentum creates a sharp contrast with the year-ago period, when the ad market rebounded […]


Marketing Channels, Web Advertising

14 Types Of Google Ads Extensions & What They Do

April 7, 2022

Via: Search Engine Journal

If Google Ads are a part of your marketing strategy, you’re probably always on the lookout for ways to boost performance. You not only want more clicks, but you want more high-quality clicks, from the type of user who takes […]


Marketing Channels, Web Advertising

Google Discovery Ads Dos and Don’ts For More Successful Campaigns

April 6, 2022

Via: Search Engine Journal

When Google Discovery campaigns first came on the scene in 2019, I was skeptical they would amount to much. Their available inventory across Gmail, YouTube, and the Discovery feed seemed too small to amount to anything of significance for most […]


Marketing Channels, Web Advertising

The Good, the Bad and the Ugly of Paid Ads

April 4, 2022

Via: Entrepreneur

Paid advertising has long been considered a popular customer-outreach method because, well, it works. In general, paid ads expose more people to your brand and help generate demonstrable business growth. Accessible metrics give fast results, costs are easy to measure, […]