Category: Web Advertising

September 15, 2020

Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for Display, Discovery, Gmail and YouTube campaigns. How custom […]

August 26, 2020

In early August one of the United States’ most legendary brands, Anheuser-Busch InBev, home of Budweiser, announced that VTEX would help power their global marketplace and point-of-sale functionality. But what did Budweiser see in VTEX? Along with facilitating contactless ordering […]

August 25, 2020

The significant impact of COVID-19 on advertising spend in the last six months has proven apparent as media companies from across channels report their full-year and half-yearly results. ASX-listed Seven West Media (SWM) today reported a 15.2 per cent drop […]

August 21, 2020

Extreme Reach’s study has a few interesting takeaways for marketers as the pandemic’s impact continues to be felt on how and where they purchase video ads, as well as on consumer consumption habits. This is especially true as online video […]

August 10, 2020

If you run a small business, transitioning from print ads in local media to Google Ads can involve a steep learning curve. When you purchase an ad in the alt-weekly people grab as they leave the grocery store or the […]

August 5, 2020

As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of […]

August 3, 2020

Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as the latest on Privacy Sandbox proposals to manage ad serving, measurement and more without third-party […]

July 31, 2020

Google’s slide in ad revenue shows how a pandemic-related pullback in media spending is affecting companies in different ways. Twitter last week also reported a drop in Q2 ad revenue, contrasting with the gains reported this week by Facebook, Amazon […]

July 31, 2020

Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting. Don’t rush into setting up international campaigns until […]

July 30, 2020

This past weekend, the ringing I heard wasn’t in my ears. It was the transmitter for our Invisible Fence beeping away in the basement, telling me that something was wrong with the fence. Being handy — and cheap — I […]