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Category: Web Advertising


Marketing Channels, Web Advertising

Parents Are Letting Their Kids Watch YouTube, But They’re Also Finding Unsuitable Content

November 7, 2018

Via: Adweek

YouTube is far from immune from questionable content, as 64 percent of respondents to a recent survey from Pew Research Center said they sometimes encounter videos that are obviously false or untrue while surfing the Google-owned video site, while 60 […]


Marketing Channels, Web Advertising

Using SEO Profitably Is All About Tactics and Timing

October 30, 2018

Via: Target Marketing

Are you using SEO profitably? The fourth quarter is already well underway, and the holiday season with Black Friday and Cyber Monday is hard upon us. For retailers and many e-commerce merchants, this is make-it-or-break-it time. Will this be a […]


Marketing Channels, Web Advertising

A Google Ads Change on Oct. 30: What You Need to Know

October 23, 2018

Via: Target Marketing

Google Ads users know Oct. 30 is the actual witching hour — when their landing pages need to speed up enough to make consumers on mobile devices happy enough to stay. That’s the day when the search engine giant is […]


Marketing Channels, Social Media Marketing, Web Advertising

Global Virtual Marketplaces, Social May Be Keys to Online Marketing Success

October 23, 2018

Via: Target Marketing

Companies expanding their business to global markets often launch multilingual websites to serve their new customers. This is particularly common when entering emerging markets, where consumers crave access to foreign brands but prefer transacting in their native languages. Harnessing global […]


Marketing Channels, Traditional Marketing, Web Advertising

Making Your Website Work With the Rest of Your Digital Marketing and Traditional Marketing

October 22, 2018

Via: Target Marketing

A theme has come up in our recent conversations with clients and prospects interested in getting more marketing performance out of their existing websites regardless of whether their primary focus is digital marketing or traditional marketing. Though the sites these […]


Marketing Channels, Web Advertising

YouTube Ranked the Top 6-Second Ads on Its Platform

October 22, 2018

Via: Adweek

YouTube released an Ads Leaderboard ranking the top six-second advertisements on its platform. The top ads from July 2017 through July 2018 were determined by a creative rating survey done by market research company Ipsos, along with an algorithm that […]


Marketing Channels, Web Advertising

A Strategy for Successful Leadership of the Website Team

October 11, 2018

Via: Target Marketing

Does your website team try to dazzle you with reams of reports and statistics weekly, so much so that you cannot tell if the website is actually improving in performance? Should you care? If you look at SQLs by source, […]


Marketing Channels, Web Advertising

5 Tips for Writing Text Ads for Google AdWords

October 10, 2018

Via: Target Marketing

If you’re going to run ads on the Google Ads network (until recently, called Google AdWords), you’re going to need to do a little copywriting. What an ad says is just as important as where it is displayed and who […]


Marketing Channels, Web Advertising

Digital Marketing and the Importance of Not Going It Alone

October 8, 2018

Via: Target Marketing

I talk a lot about how important a thoughtful and comprehensive planning process is for successful web development projects — particularly if you have expectations for your new website to contribute to your digital marketing efforts. One aspect of that […]


Content Marketing, Marketing Channels, Marketing Technologies, Web Advertising

SEO for Content Marketers: Key Tips

October 1, 2018

Via: Chief Marketer

SEO is critical for marketers looking to maximize return on investment, but figuring out the technical aspects of how to improve your search ranking can be tricky. Search is a top demand gen tactic for many organizations. In Chief Marketer’s […]