Category: Web Advertising

May 15, 2019

Put 10 graphic designers in a room and they’ll have 50 stories about beautiful website designs they launched that looked just awful six months or a year later. That’s the double-edged sword of modern content management systems. A CMS gives […]

May 15, 2019

Structured data, also commonly referred to as schema, makes it easier for search engines to present beneficial results to users about local businesses. For example, consumers issuing a voice command like, “Find a restaurant near me,” through Alexa feeds back […]

May 13, 2019

Google is always working to ensure as many consumer eyeballs as possible remain on its platforms. This truism holds the first obvious benefit for advertisers — a captive audience. And that audience is the major thing to remember for marketers […]

May 9, 2019

Few digital marketers I’ve met enjoy reporting. It can be tedious, time-consuming, and frustrating when we realize our clients (or bosses) aren’t even reading them. In reality, reporting can actually make or break the client relationship. You just have to […]

May 8, 2019

Google introduced a host of new features for developers looking to monetize their applications at its I/O 2019 developer conference in Mountain View, Calif., Wednesday. Vice president of product, mobile app advertising Sissie Hsiao said in a blog post that […]

May 6, 2019

Do we need to have an award for a better Privacy UX? With the Association of National Advertisers’ acquisition of the Data & Marketing Association last year came new ownership, too, of the International ECHO Awards. As a lover of […]

May 2, 2019

If you’ve been around the block a few times like I have, you probably remember the old days when SEO was all about keyword density and doorway pages. At that time, search engine technology was so basic that the algorithms […]

May 1, 2019

How do you know what the metrics in Google Ads mean and which ones matter the most? The latest version of Google Ads’ interface has a particularly large number of metrics, so it’s easy to get overwhelmed when you first […]

April 23, 2019

Are you still thinking that your SEO success can be measured in keyword rankings? If you are, you are a bit behind the power curve and your SEO thinking is passé. Today, SEO is all about audience and relevancy, not […]

April 17, 2019

Anybody can spend money on Google Ads. But only a small percentage of advertisers earn a healthy profit from their investments in advertising. So, what’s the difference between successful (profitable) and unsuccessful (unprofitable) advertisers? Unsuccessful advertisers focus on traffic. Successful […]