Category: Web Advertising

March 14, 2019

There’s now a more distinct line separating Google, Facebook, and Amazon.com advertising strategies based on what stage of the purchase cycle a customer belongs to. When it comes to e-commerce, Amazon is one of the highest-intent, lowest-funnel forms of advertising […]

March 13, 2019

Google debuted a variety of new application advertising solutions for app developers (especially video game developers) that are designed to help them target inactive players, generate revenue through advertising and more. To start, the “App campaigns for engagement” tool in […]

March 11, 2019

Google Programmatic ad auction prices will change, probably rising, within the next couple of months and first-price auctions will be the norm in Google Ad Manager by the end of the year, reads a product update post from the tech […]

March 6, 2019

Google Ads campaigns can be a very effective way to generate leads if you know what you’re doing. The problem is that many people jump into Google Ads blindly. They figure Google will lead them through the steps and instantly, […]

March 5, 2019

When it comes to local search, what do marketers and retailers need to do to get ahead in 2019? Moz surveyed 1,400-plus local business owners and marketers in our “State of Local SEO Industry Report,” an industrywide temperature check to […]

February 26, 2019

Any volatility in search results sets off tremors in the search marketing community, for it usually signals a change in the Google algorithm. There have been many significant updates as Google continues to search for how to deliver the best […]

February 15, 2019

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital channels. However, with players like Amazon and Google effectively moving the co-op game to digital, the […]

February 8, 2019

Have you ever wanted to know in which months your prospects are more likely to be searching for something you sell? Or did you ever wish you could capitalize on recent trends to promote your brand? Then you need to […]

February 6, 2019

Admittedly, the declaration that keywords are “dead” is meant to be melodramatic. Keywords, of course, are neither mortal, nor are they going anywhere. And to state that keywords are dead—no longer important for search marketing—isn’t the whole truth. Nevertheless, sweeping […]

February 5, 2019

With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers. Multichannel strategy needs to be redesigned to benefit from an omnichannel marketing strategy, which is essential today to support […]