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Category: Web Advertising


Marketing Channels, Web Advertising

Google expands organic Surfaces across Google inventory to Search

June 29, 2020

Via: Marketing Land

Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that the product listings in Search knowledge panels will […]


Marketing Channels, Web Advertising

How Your Landing Page Is Sabotaging Your Google Ads Success

June 23, 2020

Via: Target Marketing

You’ve read all the tutorials. You’ve spent countless hours poring over demographic data for targeting, crafting the perfect ad copy, and tweaking your campaign. In fact, you’re doing everything you’re supposed to do — but you’re still not seeing any […]


Marketing Channels, News, Web Advertising

Here’s how to use the new Microsoft Ads Audience Network Planner

June 18, 2020

Via: Marketing Land

In March, I wrote a post about setting up a Microsoft Audience Ads campaign. I want to take this post a step further. You may already know who your target audience is if you are currently running Audience Ads campaigns. […]


Marketing Channels, Web Advertising

Local SEOs most focused on link building and content development, report finds

June 16, 2020

Via: Marketing Land

In addition to organic tactics, nearly 80% of local marketers are buying ads on Google. That’s 10% more than last year, according a newly released survey of 1,300 local marketing agencies, small businesses (SMBs) and multi-location enterprises from Moz. Budgets […]


Marketing Channels, News, Web Advertising

Google to prohibit demographic, zip code targeting for housing, employment, credit ads

June 12, 2020

Via: Marketing Land

Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. New policy. Employment, housing and credit advertisers will no longer be permitted to target or exclude their ads being from being shown based on […]


Big Data, Customer Data, Marketing Channels, Web Advertising

Use Your Ideal Customer Avatar to Boost Google Ads Performance

June 2, 2020

Via: Target Marketing

There are a lot of components involved in a successful Google Ads campaign, but there’s one overarching theme that connects most of them: thinking like your customer. Many small business owners who do their own marketing are simply too attached […]


Marketing Channels, Web Advertising

Record digital ad revenue preceded slowest quarter in a decade, IAB finds

May 29, 2020

Via: Marketing Dive

U.S. digital ad revenue rose to a record $125 billion last year, up 16% from 2018, according to the Interactive Advertising Bureau’s semiannual report prepared by PwC. Much of that growth was powered by bright spots digital audio and video […]


Marketing Channels, Web Advertising

Blogging for Shopify: A unique SEO approach

May 26, 2020

Via: Marketing Land

One of the most common opportunities we see for Shopify stores is to create blog content for SEO. Often, we see that Shopify sites are targeting keywords with informational intent with transactional pages. This creates a discrepancy between what content […]


Marketing Channels, Social Media Marketing, Web Advertising

YouTube advertisers get access to streaming TV under new YouTube Select offering

May 19, 2020

Via: Marketing Dive

Advertisers are facing deep uncertainty as the coronavirus pandemic cancels sports and other destination live events, forcing them to adjust their budgets and broader media mix on the fly. With YouTube Select, Google’s video platform is putting a more unified […]


Marketing Channels, Web Advertising

Chrome to block resource-depleting ads

May 18, 2020

Via: Marketing Dive

While Google has experienced some negative impact from the coronavirus pandemic in the form of declining ad revenue, internet use overall is growing as a result of the health crisis, putting Google — with its dominant search engine and web […]