Category: Web Advertising

Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

Google reconsiders paid search redesign amid criticism

January 27, 2020

Via: Marketing Dive

The redesign of paid search results is positioned by Google as necessary for improving the user experience. However, its arrival at a time when the company’s ad revenue growth is showing signs of slowing could reflect a desire to drive […]

Marketing Channels, Social Media Marketing, Web Advertising

How to Master YouTube SEO, in 10 Easy Steps

January 16, 2020

Via: The Content Strategist

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube SEO may […]

Marketing Channels, News, Web Advertising

Google plans to drop support of ad-tracking technology

January 15, 2020

Via: Marketing Dive

Google’s plan to drop support for third-party cookies has been expected since last year amid announcements that included its proposed privacy sandbox, but the two-year deadline is new and could compound on the already high pressures impacting ad-tech vendors, publishers […]

Big Data, Marketing Channels, Platforms & Software, Web Advertising

Retailer Media Networks Are Coming, but Where Are They Coming From?

January 14, 2020

Via: Adweek

Like so many changes in commerce to date, the rise of retailer media networks can be traced back to Amazon. The ecommerce giant introduced its media business in 2012 as it sought to monetize its own properties. And, along the […]

Content Marketing, Marketing Channels, Marketing Technologies, Web Advertising

How to Make Content SEO Friendly

January 6, 2020

Via: Convince and Convert

Building consistent organic search traffic is every digital publisher’s dream. But what does it really take to make your content SEO friendly? The good news is it is not a rocket science. On top of that, despite what many people […]

Marketing Channels, Web Advertising

What Amazon Advertising Will Look Like in 2020

December 27, 2019

Via: Adweek

Amazon doesn’t generally speak to future plans, so it didn’t have much to say about what 2020 has in store for its growing advertising business. Agency insiders who work with clients on the platform, however, say they expect big changes […]

Big Data, Customer Data, Marketing Channels, Web Advertising

Four Ways B2B Marketers Can Deliver a Positive User Experience

December 24, 2019

Via: Chief Marketer

Are your digital channels helping or hurting your brand? It’s a question all B2B marketers need to ask. With 68 percent of B2B buyers preferring to research purchase decisions independently online, are your brand’s digital channels delivering a positive user […]

Marketing Channels, News, Web Advertising

Amazon Advertising, Explained

December 17, 2019

Via: Adweek

When 2019 wraps, Amazon’s advertising business is projected to be more than 50% bigger than it was a year ago—when advertisers spent nearly $5 billion—as it continues to challenge its much bigger rivals, Google and Facebook. Meanwhile, the agencies that […]

Marketing Channels, Web Advertising

How to Make Your Website Accessible for the Disabled

December 13, 2019

Via: Convince and Convert

Have you ever realized that a fifth of your target audience may have a disability preventing them from using your site effectively? According to Census Bureau, 1 in 5 people in the United States is considered disabled to some extent. […]

Marketing Channels, Web Advertising

Pandora Begins Testing Interactive Voice Ad Functionality

December 12, 2019

Via: Adweek

Audio streaming service Pandora is expanding on the Voice Mode native voice assistant it introduced for its mobile experience in July by testing interactive voice ad functionality. Brands including Ashley HomeStore, Comcast, Doritos, Nestlé, Turner Broadcasting, Unilever and Wendy’s are […]