Marketing Channels, Web Advertising
March 18, 2024
Via: Search Engine LandHow often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other keywords in your ad group […]
Marketing Channels, Web Advertising
March 11, 2024
Via: Search Engine JournalEvery year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole. The growth in artificial intelligence (AI) and a continued emphasis […]
Marketing Channels, Web Advertising
March 8, 2024
Via: Search Engine LandTrends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most of them, alongside continuing economic struggles. But what are those challenges and how can we prepare and […]
Marketing Channels, Web Advertising
March 4, 2024
Via: Search Engine JournalWith all the potential challenges on the horizon for 2024, diversification – embracing new developments, user behaviors, and channels – is one way you can insulate your businesses from disruption. Adding more channels and sources of data requires: Clear cross-platform […]
Marketing Channels, Web Advertising
February 29, 2024
Via: Search Engine LandThe impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE Ranking found that: Regardless of SGE snippet presence, ads appear more often at the bottom […]
Marketing Channels, Web Advertising
February 29, 2024
Via: Search Engine LandGoogle confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack of information surrounding the new ad […]
Marketing Channels, Web Advertising
February 22, 2024
Via: Martech ZoneThere are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples: Advertising: Partner with ad networks to display relevant ads […]
Marketing Channels, Web Advertising
February 21, 2024
Via: EntrepreneurHave you ever found that despite putting hours of effort into your content and link-building initiatives, you still need help to rank for your targeted keywords? It may be time to revisit the topic of search intent. Search intent is […]
Marketing Channels, Web Advertising
February 20, 2024
Via: Search Engine JournalThis post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the basics. Whether you’re an established […]
Marketing Channels, Web Advertising
February 16, 2024
Via: EntrepreneurThe evolution of DEI over the past several years has been marked by corporate fickleness, with several brands and businesses pledging public commitments and setting up frameworks that have since fallen short of true impact and action. In its first […]
Marketing Channels, Web Advertising
February 16, 2024
Via: EntrepreneurMarketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the […]
Marketing Channels, Web Advertising
February 12, 2024
Via: Martech ZoneHTTP headers play a crucial role as the gatekeepers of valuable information exchanged between web browsers, servers, and APIs. These headers, part of the HTTP request and response messages, convey essential metadata about the nature of the request or the […]
Marketing Channels, Web Advertising
February 8, 2024
Via: Search Engine LandOne of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Advertisers who are “Google-first” […]
Marketing Channels, Web Advertising
February 6, 2024
Via: Search Engine LandThe big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled […]
Marketing Channels, Web Advertising
February 6, 2024
Via: Search Engine LandMicrosoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Why we care. Leveraging these latest updates has the […]
Marketing Channels, Web Advertising
February 1, 2024
Via: Search Engine LandThe language capabilities of generative AI, specifically GPT-4, have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. However, there are also difficulties to tackle, such as figuring out which existing domain […]
Marketing Channels, Web Advertising
January 29, 2024
Via: Search Engine LandGenerative AI has had an immediate and enormous impact on software development. Software developers have embraced generative AI tools that help with coding, and they are working feverishly to build generative AI applications themselves. Databases can help—especially fast, scalable, multi-model […]
Marketing Channels, Web Advertising
January 29, 2024
Via: Search Engine LandAdvertising spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Meanwhile, Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period. Those numbers come […]
Marketing Channels, Web Advertising
January 25, 2024
Via: Search Engine LandWith billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube, it also offers highly lucrative marketing tools: retargeting video […]
Marketing Channels, Web Advertising
January 24, 2024
Via: Search Engine LandThree-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by […]