Category: Web Advertising

November 21, 2019

Ahead of the 2020 U.S. general election, Google has announced global updates to its political ads policies, which it hopes will promote confidence in digital political advertising and trust in electoral processes worldwide. Google is now limiting election ads audience […]

November 12, 2019

Amazon is many things—including a search engine. And when it comes to product queries, consumers flock to it. Research from Amazon optimization platform Feedvisor shows 66% of consumers typically start their searches on Amazon when they’re looking to buy a […]

October 29, 2019

Think back to your last shopping experience. If it took place online, I suspect your mind is teeming with images — and it’s no wonder. According to MIT, 90% of information transmitted to the brain is visual. When everything else […]

October 22, 2019

With the advent of the Internet and social media, choosing the right marketing channel to distribute your message to your target audience and create a stronger relationship with them is now more complicated. With all these choices, what’s important is […]

October 8, 2019

Many e-commerce sites redesign and relaunch with a new look in the fall to capture the attention of holiday shoppers. One of the stated goals of most site redesigns is the endless search for … improved search results. In this […]

October 2, 2019

How does your progressive web app (PWA) compare to other brands? While there are excellent PWA quality tests like the Lighthouse tool, until recently there’s been a dearth of metrics to compare against industry averages and identify opportunities to improve […]

September 27, 2019

Are online ratings and reviews important to your business? They should be, as the influence of online product reviews on consumers continues to grow. Recently, Brightpearl conducted a survey of consumers, which reveals just how much we now rely on […]

September 26, 2019

SEO is unlike any discipline in your company. It influences your content, designs, and UX. At companies that are extremely focused on search optimization, it also influences public relations and social media activities. However, according to Jessica Bowman, owner of […]

September 19, 2019

SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. It looks almost nothing like what it did when we started. While the fundamental principle remains the same —SEO is about making websites easy to […]

September 18, 2019

Google Analytics can be a treasure trove of information to help improve the performance of your Google Ads campaigns. However, trying to figure out all of the the various metrics within Google Analytics can be a big stumbling block for […]