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Category: Web Advertising


Marketing Channels, Web Advertising

4 Strategies for Effectively Advertising on Google, Facebook and Amazon

March 14, 2019

Via: Target Marketing

There’s now a more distinct line separating Google, Facebook, and Amazon.com advertising strategies based on what stage of the purchase cycle a customer belongs to. When it comes to e-commerce, Amazon is one of the highest-intent, lowest-funnel forms of advertising […]


Marketing Channels, Web Advertising

Google Is Rolling Out New App Advertising Solutions for Developers

March 13, 2019

Via: Adweek

Google debuted a variety of new application advertising solutions for app developers (especially video game developers) that are designed to help them target inactive players, generate revenue through advertising and more. To start, the “App campaigns for engagement” tool in […]


Marketing Channels, Web Advertising

Google Programmatic Changes in a Couple Months

March 11, 2019

Via: Target Marketing

Google Programmatic ad auction prices will change, probably rising, within the next couple of months and first-price auctions will be the norm in Google Ad Manager by the end of the year, reads a product update post from the tech […]


Marketing Channels, Web Advertising

4 Factors That Cause Google Ads Campaigns to Fail

March 6, 2019

Via: Target Marketing

Google Ads campaigns can be a very effective way to generate leads if you know what you’re doing. The problem is that many people jump into Google Ads blindly. They figure Google will lead them through the steps and instantly, […]


Marketing Channels, Web Advertising

3 Tips to Improve Local SEO Efforts

March 5, 2019

Via: Target Marketing

When it comes to local search, what do marketers and retailers need to do to get ahead in 2019? Moz surveyed 1,400-plus local business owners and marketers in our “State of Local SEO Industry Report,” an industrywide temperature check to […]


Marketing Channels, Web Advertising

SEOs, Stay the Course Through Google Algorithm Updates

February 26, 2019

Via: Target Marketing

Any volatility in search results sets off tremors in the search marketing community, for it usually signals a change in the Google algorithm. There have been many significant updates as Google continues to search for how to deliver the best […]


Marketing Channels, Web Advertising

How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers

February 15, 2019

Via: Adweek

Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital channels. However, with players like Amazon and Google effectively moving the co-op game to digital, the […]


Marketing Channels, Web Advertising

Use Google Trends to Improve Google Ads Performance

February 8, 2019

Via: Target Marketing

Have you ever wanted to know in which months your prospects are more likely to be searching for something you sell? Or did you ever wish you could capitalize on recent trends to promote your brand? Then you need to […]


Marketing Channels, Web Advertising

3 Reasons Marketers Shouldn’t Mourn the Death of the Keyword

February 6, 2019

Via: Adweek

Admittedly, the declaration that keywords are “dead” is meant to be melodramatic. Keywords, of course, are neither mortal, nor are they going anywhere. And to state that keywords are dead—no longer important for search marketing—isn’t the whole truth. Nevertheless, sweeping […]


Marketing Channels, Web Advertising

Why Omnichannel Marketing Is Better Than Multichannel

February 5, 2019

Via: Target Marketing

With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers. Multichannel strategy needs to be redesigned to benefit from an omnichannel marketing strategy, which is essential today to support […]