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Category: Web Advertising


Big Data, Marketing Channels, Platforms & Software, Web Advertising

Microsoft Advertising launches new Tours and Activities ad format in open beta

June 16, 2021

Via: Search Engine Land

Microsoft Advertising is introducing Tours and Activities ads, a new ad format that is unique to the platform, the company announced Wednesday. Tours and Activities ads are feed-based ad types that can display for relevant queries; advertisers in the U.S. […]


Marketing Channels, Web Advertising

What Makes a Good Text, Display, or Video Ad?

June 14, 2021

Via: Search Engine Journal

We often describe digital marketing as equal parts art and science. Ads can be a wonderful conduit for creativity. But they can also be infuriating to come up with or experience (if bad). In this installment of Ask a PPC, […]


Marketing Channels, Web Advertising

After Methbot Conviction, Ad Industry Zeroes In On CTV As Fraud Hotspot

June 14, 2021

Via: AdExchanger

Following this month’s conviction of Aleksandr Zhukov – the ringleader of an ad fraud scam called Methbot that bilked digital advertisers out of more than $7 million five years ago – industry leaders said that such scams are becoming more […]


Marketing Channels, Web Advertising

5 Best Google Ads Alternatives to Diversify & Grow

June 11, 2021

Via: Search Engine Journal

It’s no secret the Google Ads platform has long dominated the digital advertising industry. Google Search is one of the best places for brands to get their products or services in front of consumers, and the wide-ranging Ads network makes […]


Marketing Channels, News, Web Advertising

Google Ads updates cryptocurrency ad policies

June 3, 2021

Via: Search Engine Land

In a changelog update today, Google Ads announced updates to the scope and requirements for cryptocurrency ads to be allowed on the platform. Starting August 3, crypto exchange and wallet advertisers must meet new requirements and be certified by Google […]


Marketing Channels, News, Web Advertising

Google Search Console Adds New Regex Filter Options

June 2, 2021

Via: Search Engine Journal

Google is updating the new regular expression (regex) filter in the Search Console performance report to support expressions that don’t match regex. In addition, Google is providing additional tips tips for users that are new to regex. Regex filtering was […]


Marketing Channels, News, Web Advertising

Post-pandemic eCommerce ad spend up nearly 50% in US

June 1, 2021

Via: Business of Apps

The pandemic accelerated eCommerce advertising in the US to 49.8%, according to data from eMarketer. Ahead of COVID-19 lockdowns, eCommerce sales were already increasing with digital and mobile ad spending increasing rapidly. Towards the end of 2020, ads on eCommerce […]


Marketing Channels, Web Advertising

Google scales data-driven Ads, e-commerce push in preparation for cookie deprecation

May 28, 2021

Via: Marketing Dive

One week after announcing new additions to its Shopping platform, Google is again bolstering its e-commerce efforts, along with unveiling expansions to its Ads toolbox. Customer Match, which uses first-party data to target ads, will be made available to virtually […]


Marketing Channels, Web Advertising

A Wakeup Call for Networks, Agencies and Brands: Consumers Are Fed Up with the Lack of Ad Frequency Controls

May 27, 2021

Via: AdExchanger

It’s an unfortunate experience with which each of us is all too familiar. You’re binge watching your favorite show, catching up on the news or streaming live sports, and are subject to ad breaks featuring the exact same commercials, over […]


Marketing Channels, Social Media Marketing, Web Advertising

Will YouTube’s new ToS increase ad inventory and lower prices?

May 25, 2021

Via: Search Engine Land

If you didn’t catch our newsletter yesterday, the TL;DR of it is that YouTube may now show ads on your videos even if you’re not part of the YouTube Partner Program (YPP). As someone who writes about digital marketing, I […]