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Category: Web Advertising


Marketing Channels, Web Advertising

Google custom audiences, the combo of custom affinity and custom intent audiences, now live

September 15, 2020

Via: Marketing Land

Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for Display, Discovery, Gmail and YouTube campaigns. How custom […]


Marketing Channels, Web Advertising

Building a better Budweiser eCommerce platform

August 26, 2020

Via: Marketing Land

In early August one of the United States’ most legendary brands, Anheuser-Busch InBev, home of Budweiser, announced that VTEX would help power their global marketplace and point-of-sale functionality. But what did Budweiser see in VTEX? Along with facilitating contactless ordering […]


Marketing Channels, Web Advertising

Ad spend impact highlighted as ASX-listed media companies report financial results

August 25, 2020

Via: CMO

The significant impact of COVID-19 on advertising spend in the last six months has proven apparent as media companies from across channels report their full-year and half-yearly results. ASX-listed Seven West Media (SWM) today reported a 15.2 per cent drop […]


Marketing Channels, Web Advertising

Video impressions rose 40% on CTV platforms in Q2, study says

August 21, 2020

Via: Marketing Dive

Extreme Reach’s study has a few interesting takeaways for marketers as the pandemic’s impact continues to be felt on how and where they purchase video ads, as well as on consumer consumption habits. This is especially true as online video […]


Marketing Channels, Web Advertising

How to Improve Google Landing Page Experience and Ad Quality Scores

August 10, 2020

Via: Target Marketing

If you run a small business, transitioning from print ads in local media to Google Ads can involve a steep learning curve. When you purchase an ad in the alt-weekly people grab as they leave the grocery store or the […]


Marketing Channels, Web Advertising

How search data can inform larger online business decisions

August 5, 2020

Via: Marketing Land

As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of […]


Marketing Channels, Web Advertising

Will Google’s Ad Disclosure schema catch on?

August 3, 2020

Via: Marketing Land

Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as the latest on Privacy Sandbox proposals to manage ad serving, measurement and more without third-party […]


Marketing Channels, Web Advertising

Google’s ad revenue falls 8% for 1st decline in 26-year history

July 31, 2020

Via: Marketing Dive

Google’s slide in ad revenue shows how a pandemic-related pullback in media spending is affecting companies in different ways. Twitter last week also reported a drop in Q2 ad revenue, contrasting with the gains reported this week by Facebook, Amazon […]


Marketing Channels, Web Advertising

5 tips for starting international PPC

July 31, 2020

Via: Marketing Land

Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting. Don’t rush into setting up international campaigns until […]


Marketing Channels, Web Advertising

Is Digital Marketing Something You Can DIY?

July 30, 2020

Via: Target Marketing

This past weekend, the ringing I heard wasn’t in my ears. It was the transmitter for our Invisible Fence beeping away in the basement, telling me that something was wrong with the fence. Being handy — and cheap — I […]