Category: Web Advertising

September 4, 2019

Tackling digital marketing tasks — as with just about any other business task — can lead you to solutions under your own roof or to bringing in outside help. Primary motivators in that decision-making process are likely to be cost, […]

September 4, 2019

Diversification is vital when it comes to long-term marketing success. Businesses that rely solely on one marketing channel are extremely vulnerable to competitors, shifts in customer preferences, and shifts in new technology. If all your eggs are in the Google […]

August 21, 2019

Automaker Subaru drove its way to the top of YouTube’s list of the best six-second ads on its platform from July 2018 through this July. The Google-owned video site complied the list using a creative rating test conducted by Ipsos, […]

August 13, 2019

Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers. There is email, organic search, paid search, and display advertising, all on a dizzying array of platforms. Each platform is busily competing for the marketer’s […]

August 12, 2019

Advertisers may want to start paying attention to top-of-the-funnel touchpoints, and quickly, as the DOJ gears up to put the hammer down on Google’s ad and search practices. Antitrust laws may seem theoretical now, but could become a very real […]

August 1, 2019

Marketers love to talk about gamified experiences/products/strategies. So when the Electronic Entertainment Expo (E3) took over Los Angeles, my marketing brain wanted to see where the gaming industry was heading. For those not familiar, E3 is a global showcase for […]

July 24, 2019

Google Ads, formerly AdWords, has been a mainstay of PPC marketing since its introduction in 2000. A lot has changed over the last 19 years, and businesses now have access to new tools that allow them to refine their PPC […]

July 16, 2019

Recent research has shown that many small advertisers spend all of their marketing budgets online. These businesses, like poker players, go all-in: investing their entire marketing budget on Google and Facebook ads. Large businesses approach the online space differently. They […]

July 10, 2019

Keyword stuffing is one of those things left over from the earliest days of digital marketing that refuses to go away. You have already seen in it in action if you have come across blogs full of phrases like “best […]

June 28, 2019

Bit by bit, Google has been changing the terms of its SEO strategy deal with healthcare marketers. Health systems produced content and then made it “findable” by following established search engine optimization (SEO) techniques, in exchange for greater visibility when […]