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Category: Web Advertising


Marketing Channels, Web Advertising

Google Updates Political Ads Policy in Hopes of Restoring Voters’ Confidence

November 21, 2019

Via: Adweek

Ahead of the 2020 U.S. general election, Google has announced global updates to its political ads policies, which it hopes will promote confidence in digital political advertising and trust in electoral processes worldwide. Google is now limiting election ads audience […]


Marketing Channels, Web Advertising

What SEO Means on Amazon and How Brands Can Make the Most of It

November 12, 2019

Via: Adweek

Amazon is many things—including a search engine. And when it comes to product queries, consumers flock to it. Research from Amazon optimization platform Feedvisor shows 66% of consumers typically start their searches on Amazon when they’re looking to buy a […]


Marketing Channels, Web Advertising

7 Image Optimization Tricks to Improve Your Company’s Search Results

October 29, 2019

Via: Target Marketing

Think back to your last shopping experience. If it took place online, I suspect your mind is teeming with images — and it’s no wonder. According to MIT, 90% of information transmitted to the brain is visual. When everything else […]


Email Marketing, Marketing Channels, Social Media Marketing, Web Advertising

Omnichannel Marketing Is Preferred by 85% of Consumers

October 22, 2019

Via: Target Marketing

With the advent of the Internet and social media, choosing the right marketing channel to distribute your message to your target audience and create a stronger relationship with them is now more complicated. With all these choices, what’s important is […]


Marketing Channels, Web Advertising

Site Redesigns Don’t Always Improve Search Results

October 8, 2019

Via: Target Marketing

Many e-commerce sites redesign and relaunch with a new look in the fall to capture the attention of holiday shoppers. One of the stated goals of most site redesigns is the endless search for … improved search results. In this […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

Introducing the New Benchmarks for Progressive Web Apps

October 2, 2019

Via: Target Marketing

How does your progressive web app (PWA) compare to other brands? While there are excellent PWA quality tests like the Lighthouse tool, until recently there’s been a dearth of metrics to compare against industry averages and identify opportunities to improve […]


Marketing Channels, Web Advertising

It’s Time to Take Ownership of the Rising Review Culture

September 27, 2019

Via: Target Marketing

Are online ratings and reviews important to your business? They should be, as the influence of online product reviews on consumers continues to grow. Recently, Brightpearl conducted a survey of consumers, which reveals just how much we now rely on […]


Marketing Channels, Web Advertising

How to Stop Being an SEO Avoider

September 26, 2019

Via: Target Marketing

SEO is unlike any discipline in your company. It influences your content, designs, and UX. At companies that are extremely focused on search optimization, it also influences public relations and social media activities. However, according to Jessica Bowman, owner of […]


Marketing Channels, Web Advertising

SEO Trends for 2020: How to Get on Top of Google Search

September 19, 2019

Via: Convince and Convert

SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. It looks almost nothing like what it did when we started. While the fundamental principle remains the same —SEO is about making websites easy to […]


Marketing Channels, Web Advertising

How to Use Google Analytics to Improve Google Ads Performance

September 18, 2019

Via: Target Marketing

Google Analytics can be a treasure trove of information to help improve the performance of your Google Ads campaigns. However, trying to figure out all of the the various metrics within Google Analytics can be a big stumbling block for […]