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Category: Web Advertising


Marketing Channels, Web Advertising

IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About ‘Bad’ Ad Experiences

October 15, 2021

Via: MediaPost

A new outlook report from the Interactive Advertising Bureau (IAB) predicts relatively modest growth of 8% in U.S. digital advertising spending in 2022. The outlook, based on a survey of nearly 20 buy- and sell-side industry leaders by PriceWaterhouseCoopers (PwC) […]


Marketing Channels, Web Advertising

A Complete Guide to Google Ads Editor

October 8, 2021

Via: Search Engine Journal

If you’ve used Google Ads for any amount of time, you’ve probably used Google Ads Editor. It’s a desktop application that’s invaluable for managing campaigns and making bulk changes. So how can you make the best use of this tool […]


Marketing Channels, Web Advertising

Dynamic Search Ads: Keyword Mining Through Ngram Analysis

September 27, 2021

Via: Search Engine Journal

If you are looking for supplemental volume and have a website with multiple pages of content or metadata, Dynamic Search Ads (DSA) should be part of your holistic SEM strategy to drive incremental query coverage. If you’re not yet sold […]


Marketing Channels, Web Advertising

Amazon’s Ad Business Hurting Sellers; Mozilla Tests Switching Default Search Engine

September 21, 2021

Via: AdExchanger

Amazon’s ad business is blowing up. You probably knew that already. But that growth for Amazon isn’t a win for many sellers, particularly the early power users on the platform. There is heavy demand for Amazon inventory, with the average […]


Marketing Channels, Web Advertising

Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits

September 9, 2021

Via: Search Engine Journal

In spite of a healthy obsession with metrics and data, many PPC managers are inadvertently wasting their Google Ads budget. Sometimes this wastage is obvious when you take a look at the Google Ads account. But often, it doesn’t reveal […]


Marketing Channels, Web Advertising

10 Unique & Free Keyword Research Tools You Didn’t Know You Needed

September 8, 2021

Via: Search Engine Journal

When it comes to SEO, keyword research is an important foundational step. It’s easy enough to dismiss keyword research in favor of the more generalized “write great content” strategy. The fallacy with this approach is that “great content” doesn’t differentiate […]


Marketing Channels, Web Advertising

Amazon Ad Types: A Complete Guide for Marketers

August 25, 2021

Via: Search Engine Journal

Regardless of whether you’re an established Amazon seller or just getting started, staying up-to-date on the latest changes with Amazon Ads is the key to hitting those big sales goals you have set. In this article, you’ll find a breakdown […]


Marketing Channels, Web Advertising

What Are Display Ads: A Complete Guide for Digital Marketers

August 25, 2021

Via: Search Engine Journal

I used to run an ecommerce company that spent $40k monthly with Google and Microsoft Ads – primarily on search. And while I ran test after test to get prospecting-focused display ads to drive sales, it was all to no […]


Marketing Channels, Web Advertising

$1.34 billion in ad revenues are being generated by apps producing illegal content

August 16, 2021

Via: Business of Apps

Cyber criminals who put up stolen movies and games on apps and websites are making a killing in ad revenues according to research from safety coalition the Digital Citizens Alliance and anti-piracy experts at White Bullet. A total of $1.34 […]


Marketing Channels, Web Advertising

Google: Increase Discover Traffic with Max Image Preview Tag

August 12, 2021

Via: Search Engine Journal

Google published a new case study showing how using the Max Image Preview directive can increase clicks to as high as 333%. The directive is a meta tag that’s easy to add to a site. Google Discover and Large Images […]