Category: Web Advertising

January 25, 2022

Retailers building their own platforms to sell and place ads for marketers is a business firmly in its boom period, with the looming deprecation of third-party cookies and demand for alternatives to digital’s old guard fueling a surge in interest. […]

January 24, 2022

You can barely go a minute in Google Ads without seeing recommendations put in front of you. The overview screen surfaces them in a highly visible box. The notification bell turns red, alerting you to the fact that you have […]

January 11, 2022

Microsoft Advertising has added some new enhancements to Shopping campaign reporting, while also expanding some of its other advertising features this month, the company announced. Plus, Microsoft removed the minimum spend requirement to be eligible to use Customer Match targeting. […]

December 30, 2021

January 19 – save the date! Meta has announced that audience targeting changes are coming to Facebook ad campaigns. In response to industry pressure, Facebook parent brand Meta is holding up to its earlier promise and will scale back advertiser […]

December 29, 2021

The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped together. But their ad platform businesses have distinct dynamics, and each was affected by the trials and tribulations of 2021 in very different ways. […]

December 15, 2021

Keyword density has long been thought of as a ranking factor. Some consider it an essential piece to the SEO puzzle for achieving a Page 1 position in Google. Why is it so highly regarded? We know keywords are important […]

December 13, 2021

It’s easy to fall into a strategic rut in PPC. Maybe you’re just sticking to proven tactics instead of testing. You could be accustomed to using formulaic creative instead of adapting it to different target personas and search intents. Or […]

December 3, 2021

Digital and television advertising – once culturally and technologically divergent ecosystems – are finally converging to improve how marketers target and reach consumers. As viewership habits shifted away from traditional linear television to internet-enabled connected TV (CTV) or other video-on-demand […]

December 1, 2021

There are many hard pills to swallow in life and business. Let me share one with you. As much as you want it to be true, having an online store powered by Shopify doesn’t automatically entail success. Sure, we read […]

November 29, 2021

2022 looks promising for search marketers, particularly on the heels of great technical enhancements, new releases, and feature enhancements we’ve seen in the search marketing world and other paid ad platforms this year. Whether you are looking for optimizations to […]