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Category: Web Advertising


Marketing Channels, Web Advertising

5 Google Ads examples with relevant and quality ad copy

September 27, 2022

Via: Search Engine Land

Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score. Advertisers with higher quality scores and relevance are […]


Marketing Channels, Web Advertising

How To Launch Your First Google Ads Remarketing Campaign

September 26, 2022

Via: Search Engine Journal

Remarketing is an essential part of any Google Ads strategy. It’s no longer a question of if you should run remarketing campaigns; it’s how you should run remarketing campaigns. With more devices in households than ever, remarketing is imperative to […]


Marketing Channels, Web Advertising

Google has introduced bundled ad recommendations

September 13, 2022

Via: Search Engine Land

Google has added a “Manage” tab to give advertisers more control and flexibility over how recommendations are applied. Two flexible options. In the new “Manage” tab, Google is giving advertisers two different bundle options with pre-checked recommendation types. Maintain your […]


Marketing Channels, Web Advertising

Microsoft Ads Unveils New Smart Campaign Features

September 13, 2022

Via: Search Engine Journal

Microsoft Ads announced a new, simplified Smart Campaigns setup experience on Thursday, September 8th. The update also includes a key new feature that sets them apart from Google Ads. If you’re running paid media ads, it’s worth exploring the new […]


Marketing Channels, Web Advertising

4 tips to get the most out of the Google Ads interface

September 8, 2022

Via: Search Engine Land

Nora Ephron tells the story of when she first fell in love with journalism. Her journalism teacher, Mr. Simms, asked the class to write the lead for an article using these facts: “Kenneth L. Peters, the principal of Beverly Hills […]


Marketing Channels, Web Advertising

7 Pop-Up Ad Strategies for Advertising Success

September 1, 2022

Via: Entrepreneur

Pop-up ads are often considered the villain on websites. No one wants their website experience interrupted by an ad, even if it is a well-intentioned email sign-up form. However, taking the right approach to pop-ups drastically affects how well users […]


Marketing Channels, Web Advertising

Google Shopping Ads: How To Set Them Up

August 31, 2022

Via: Search Engine Journal

Google Shopping ads are visual ads that appear when a user searches for a product on Google. Here’s an example of Shopping ads when a user searches for [pour over coffee]. This ad format is uniquely engaging. It shows additional […]


Marketing Channels, Web Advertising

A PPC guide to privacy-focused audience targeting

August 31, 2022

Via: Search Engine Land

PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is changing. Query data is already scarce, keyword match types are blending into an amalgam of broad match, […]


Marketing Channels, Web Advertising

Google announces 4 new Shopping campaign features

August 30, 2022

Via: Search Engine Land

Ahead of the holiday season, Google just announced four new features for advertisers to implement in their ad campaigns and merchant feeds. Conversion value rules for store sales and store visits Product-specific insights Deals Content API Shipping & Returns Annotations […]


Marketing Channels, Web Advertising

How One Of The Little Guys In Digital Media Figured Out Programmatic

August 29, 2022

Via: AdExchanger

Independent publishers lack the bandwidth to make sense of the digital ad industry – most are just trying to stay afloat. Chrome Unboxed, which started in 2015 as a YouTube channel for unboxing videos featuring Google’s Chromebook products, is emblematic […]


Marketing Channels, Web Advertising

How to audit your Google Ads account like a pro

August 24, 2022

Via: Search Engine Land

Brad Geddes is no stranger to paid search. And as one of the co-founders of Adalysis, he’s done his fair share of audits. In an SMX Advanced session, he provides a framework for how to audit your own accounts, or […]


Marketing Channels, Web Advertising

Walmart ad sales growth stays steady as broader business recovers

August 17, 2022

Via: Marketing Dive

Walmart’s global advertising business grew 30% year-on-year in the fiscal second quarter, according to an earnings statement, though the company did not break out a specific revenue figure for the segment. That’s a healthy rate of growth but unchanged from […]


Marketing Channels, Web Advertising

Hospitality brands reclaim lost mojo with ambitious ad campaigns

August 15, 2022

Via: Marketing Dive

After a period of starts and stops earlier in the pandemic, travel is firmly back on the upswing — so much so that soaring demand continues to create an ugly collision with supply and labor shortages. Despite months of airport […]


Marketing Channels, Web Advertising

SEO and the future world without cookies

August 12, 2022

Via: Search Engine Land

Third-party cookie tracking is going away, and the SEO industry is ready and diligently preparing ambivalent and posting memes on Twitter. SEO has been dealing with the lack of cookie tracking since its existence. So does the cookie’s demise actually […]


Marketing Channels, Web Advertising

Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To)

August 5, 2022

Via: Search Engine Journal

If you’ve been working with Google Ads/AdWords for a while, you know that it’s great for targeting intent. By serving ads against keyword searches, you can promote your product or service to someone exactly when they’re looking for it. But […]


Marketing Channels, Web Advertising

How Do Retargeting Ads Work, Anyway?

August 1, 2022

Via: Search Engine Journal

Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how you should use it. Whether you’re new to the marketing industry […]


Marketing Channels, Web Advertising

Real Estate PPC: Tips For Optimizing Google Ads Campaigns

July 29, 2022

Via: Search Engine Journal

If you haven’t noticed, organic SEO listings have taken a back seat on the first page of Google. While Google is constantly testing the SERP layout and personalizing results based on the individual user, if your real estate business isn’t showing up, […]


Marketing Channels, Web Advertising

Google Analytics 4 Now Reports On Performance Max & Smart Shopping

July 27, 2022

Via: Search Engine Journal

Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. Data from both campaign types are now listed under a new channel group called “cross-network.” You can access […]


Marketing Channels, Web Advertising

Google allows alternative billing for EEA app developers

July 22, 2022

Via: Business of Apps

Google is now allowing alternative billing systems for in-app transactions and purchases for EEA developers of non-gaming apps on the Play Store. The move comes after the EU passed its Digital Markets Act to limit tech giants like Google and […]


Marketing Channels, Web Advertising

What Are The Creative Requirements For Responsive Display Ads?

July 21, 2022

Via: Search Engine Journal

Display ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional desire, as well as prequalify prospects with important insights. No one wants to stunt a campaign in the […]