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Category: Web Advertising


Marketing Channels, Web Advertising

Important Key Performance Indicators for SEO

January 9, 2019

Via: Target Marketing

Success online depends on how well you are optimizing your website and marketing your brand off-site. Times have changed, so have key performance indicators for SEO, and it’s no longer easy to rank a website for whatever keywords you believe […]


Big Data, Marketing Channels, Platforms&Software, Web Advertising

It’s Time to Create a Risk-Free, Open and Connected Advertising Environment

January 7, 2019

Via: Adweek

The airplane is a miracle of an invention. A trip from New York to London, once a week-long steamship journey, can be completed in just six hours. But even with the promise of speedy travel, would you ever buy a […]


Marketing Channels, Traditional Marketing, Web Advertising

This Ad Marketplace Uses Packages as a Prime Advertising Space

January 4, 2019

Via: Adweek

Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital, a package insert advertising marketplace, is tapping into marketers’ concerns […]


Marketing Channels, Web Advertising

Native Programmatic Is Still Integral to Digital Marketing Strategies

December 26, 2018

Via: Adweek

Remember a few years back when native programmatic advertising was one of the industry’s hottest topics? In those days, industry players were loudly proclaiming that the process of assembling and distributing native ads would finally be scalable due to the […]


Marketing Channels, Web Advertising

9 Ways Advertising Can Take Advantage of Digital Growth in 2019

December 20, 2018

Via: Adweek

We’re deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there’s an app for everything and algorithms rule advertising even when it comes to the influencers who’ve most recently challenged the value proposition […]


Marketing Channels, Web Advertising

How AI Is Changing Google Ads

December 5, 2018

Via: Target Marketing

Artificial intelligence (AI) is taking over the Internet one platform at a time. Many experts have been anticipating what AI will mean for search, particularly voice search, but not as many people are thinking about Google Ads. Google Ads is […]


Marketing Channels, Web Advertising

How to Measure Your Google Ads ROI

November 21, 2018

Via: Target Marketing

Measuring your Google Ads ROI is an important step in effectively optimizing your ad campaigns. You must know how much you need to invest and how much that investment should pay you back. That’s the only way to stay on […]


Marketing Channels, Web Advertising

Parents Are Letting Their Kids Watch YouTube, But They’re Also Finding Unsuitable Content

November 7, 2018

Via: Adweek

YouTube is far from immune from questionable content, as 64 percent of respondents to a recent survey from Pew Research Center said they sometimes encounter videos that are obviously false or untrue while surfing the Google-owned video site, while 60 […]


Marketing Channels, Web Advertising

Using SEO Profitably Is All About Tactics and Timing

October 30, 2018

Via: Target Marketing

Are you using SEO profitably? The fourth quarter is already well underway, and the holiday season with Black Friday and Cyber Monday is hard upon us. For retailers and many e-commerce merchants, this is make-it-or-break-it time. Will this be a […]


Marketing Channels, Web Advertising

A Google Ads Change on Oct. 30: What You Need to Know

October 23, 2018

Via: Target Marketing

Google Ads users know Oct. 30 is the actual witching hour — when their landing pages need to speed up enough to make consumers on mobile devices happy enough to stay. That’s the day when the search engine giant is […]