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Category: Web Advertising


Content Marketing, Marketing Channels, Marketing Technologies, Web Advertising

How to Keep Your Website Designs From Becoming Hot (Visual) Messes

May 15, 2019

Via: Target Marketing

Put 10 graphic designers in a room and they’ll have 50 stories about beautiful website designs they launched that looked just awful six months or a year later. That’s the double-edged sword of modern content management systems. A CMS gives […]


Big Data, Marketing Channels, Platforms&Software, Web Advertising

How Structured Data Enhances Local SEO

May 15, 2019

Via: Target Marketing

Structured data, also commonly referred to as schema, makes it easier for search engines to present beneficial results to users about local businesses. For example, consumers issuing a voice command like, “Find a restaurant near me,” through Alexa feeds back […]


Marketing Channels, Web Advertising

How Google Chomping Down on Cookies Is Good for Advertisers

May 13, 2019

Via: Target Marketing

Google is always working to ensure as many consumer eyeballs as possible remain on its platforms. This truism holds the first obvious benefit for advertisers — a captive audience. And that audience is the major thing to remember for marketers […]


Marketing Channels, Web Advertising

7 Best Practices to Create the Perfect SEO Report

May 9, 2019

Via: Convince and Convert

Few digital marketers I’ve met enjoy reporting. It can be tedious, time-consuming, and frustrating when we realize our clients (or bosses) aren’t even reading them. In reality, reporting can actually make or break the client relationship. You just have to […]


Marketing Channels, Web Advertising

Google Unveiled Several App Advertising Options at Its Developer Conference

May 8, 2019

Via: Adweek

Google introduced a host of new features for developers looking to monetize their applications at its I/O 2019 developer conference in Mountain View, Calif., Wednesday. Vice president of product, mobile app advertising Sissie Hsiao said in a blog post that […]


Big Data, Customer Data, Marketing Channels, Web Advertising

7 Privacy UX Tips From a Privacy and Marketing Expert

May 6, 2019

Via: Target Marketing

Do we need to have an award for a better Privacy UX? With the Association of National Advertisers’ acquisition of the Data & Marketing Association last year came new ownership, too, of the International ECHO Awards. As a lover of […]


Marketing Channels, Web Advertising

5 Steps for Becoming an Authority With Consumers and on Google

May 2, 2019

Via: Adweek

If you’ve been around the block a few times like I have, you probably remember the old days when SEO was all about keyword density and doorway pages. At that time, search engine technology was so basic that the algorithms […]


Marketing Channels, Web Advertising

Understanding Your Google Ads Metrics With the Latest Interface

May 1, 2019

Via: Target Marketing

How do you know what the metrics in Google Ads mean and which ones matter the most? The latest version of Google Ads’ interface has a particularly large number of metrics, so it’s easy to get overwhelmed when you first […]


Marketing Channels, Web Advertising

Is Your SEO Thinking Showing Its Age? Here’s How to Fix It

April 23, 2019

Via: Target Marketing

Are you still thinking that your SEO success can be measured in keyword rankings? If you are, you are a bit behind the power curve and your SEO thinking is passé. Today, SEO is all about audience and relevancy, not […]


Marketing Channels, Web Advertising

Conversions Are More Important Than Traffic With Google Ads and 3 Steps to Up Them

April 17, 2019

Via: Target Marketing

Anybody can spend money on Google Ads. But only a small percentage of advertisers earn a healthy profit from their investments in advertising. So, what’s the difference between successful (profitable) and unsuccessful (unprofitable) advertisers? Unsuccessful advertisers focus on traffic. Successful […]