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Marketing Channels, News, Web Advertising

Google Just Dropped Another Privacy Bomb on Independent Ad Tech

March 3, 2021

Via: Adweek

The level of cooperation from independent ad-tech players, publishers and even some media agencies to replace the third-party cookie with hashed email addresses had led to growing speculation that even Google would get behind the initiative. However, today, Google stopped […]


Content & SEO, Marketing Channels, Web Advertising

How to Diagnose Page Ranking Declines: Ask An SEO

March 2, 2021

Via: Search Engine Journal

When a page on a site starts to lose significant rankings or traffic, it’s typically all hands on deck. The first step most SEO professionals take is an analysis of why a page is seeing declines. The problem is that […]


Marketing Channels, Web Advertising

How to Reduce Customer Acquisition Costs with SEO

February 25, 2021

Via: Entrepreneur

SEO (search engine optimization) helps drive organic traffic to your website. If you attract the right people, you can convert that traffic into paying customers without shelling out a fortune on ads. If you’ve recently acquired a business that has […]


Marketing Channels, Web Advertising

A Beginner’s Guide to Shopping Ads

February 25, 2021

Via: Search Engine Journal

If you work in ecommerce paid search, then having a working knowledge of Shopping Ads is essential for keeping up with the competition. What’s more, the significant changes in 2019 and 2020 within the Shopping Ads sphere, have made it […]


Marketing Channels, Web Advertising

3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales

February 19, 2021

Via: Search Engine Journal

Whether it’s stock management or making the most out of seasonal selling, there are always opportunities to maximize your search marketing approach to generate last-minute sales. I’ve worked on hundreds of short-duration digital campaigns with the goal of increasing online […]


Marketing Channels, Web Advertising

18 More SEO Issues That Cause Search Rankings & Traffic to Drop

February 19, 2021

Via: Search Engine Journal

Sometimes the factors responsible for your search rankings and traffic dropping can be difficult to detect. It could have been a change in the Google algorithm, a technical error, your server not handling bandwidth properly, or links that were sending […]


Marketing Channels, Web Advertising

Structure Best Practices: How to Create Your Campaigns & Ad Groups

February 18, 2021

Via: Search Engine Journal

Account structure is a critical element for ensuring paid search success. Adopting structure and group best practices ensures that keywords, ad messages, and landing pages are aligned with the business’s objectives. An effective structure is deeply connected to your marketing […]


Marketing Channels, Web Advertising

How to Perform a SWOT Analysis for SEO

February 18, 2021

Via: Search Engine Journal

Marketers considering an SEO initiative have a seemingly neverending list of on-site and off-site optimization tactics and tasks to perform based on an overwhelming amount of data. With limited resources, it’s important to focus your attention on those items which […]


Content & SEO, Marketing Channels, Marketing Technologies, Web Advertising

10 Tips for Starting a Business Blog That’s Built to Scale

February 17, 2021

Via: Search Engine Journal

No enterprise SEO strategy is complete without plans to build out an engaging and informative blog. Aside from adding depth to websites, blogs help businesses reach potential customers through organic search, establish expertise, authority, and trust. However, brands won’t reap […]


Marketing Channels, Web Advertising

See How Losing Broad Match Modified Will Impact Your Google Ads

February 17, 2021

Via: Search Engine Journal

In today’s volatile world, few things are certain, but change in Google Ads is one thing we can reliably predict. And so Google announced last week that another change is coming to keyword match types. Broad match modified keywords will […]