Category: Web Advertising

November 7, 2018

YouTube is far from immune from questionable content, as 64 percent of respondents to a recent survey from Pew Research Center said they sometimes encounter videos that are obviously false or untrue while surfing the Google-owned video site, while 60 […]

October 30, 2018

Are you using SEO profitably? The fourth quarter is already well underway, and the holiday season with Black Friday and Cyber Monday is hard upon us. For retailers and many e-commerce merchants, this is make-it-or-break-it time. Will this be a […]

October 23, 2018

Google Ads users know Oct. 30 is the actual witching hour — when their landing pages need to speed up enough to make consumers on mobile devices happy enough to stay. That’s the day when the search engine giant is […]

October 23, 2018

Companies expanding their business to global markets often launch multilingual websites to serve their new customers. This is particularly common when entering emerging markets, where consumers crave access to foreign brands but prefer transacting in their native languages. Harnessing global […]

October 22, 2018

A theme has come up in our recent conversations with clients and prospects interested in getting more marketing performance out of their existing websites regardless of whether their primary focus is digital marketing or traditional marketing. Though the sites these […]

October 22, 2018

YouTube released an Ads Leaderboard ranking the top six-second advertisements on its platform. The top ads from July 2017 through July 2018 were determined by a creative rating survey done by market research company Ipsos, along with an algorithm that […]

October 11, 2018

Does your website team try to dazzle you with reams of reports and statistics weekly, so much so that you cannot tell if the website is actually improving in performance? Should you care? If you look at SQLs by source, […]

October 10, 2018

If you’re going to run ads on the Google Ads network (until recently, called Google AdWords), you’re going to need to do a little copywriting. What an ad says is just as important as where it is displayed and who […]

October 8, 2018

I talk a lot about how important a thoughtful and comprehensive planning process is for successful web development projects — particularly if you have expectations for your new website to contribute to your digital marketing efforts. One aspect of that […]

October 1, 2018

SEO is critical for marketers looking to maximize return on investment, but figuring out the technical aspects of how to improve your search ranking can be tricky. Search is a top demand gen tactic for many organizations. In Chief Marketer’s […]