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Category: Web Advertising


Marketing Channels, Web Advertising

F500 Advertisers Strategize Better, But SEO Still Offers SMBs Growth Opportunities

July 16, 2019

Via: Target Marketing

Recent research has shown that many small advertisers spend all of their marketing budgets online. These businesses, like poker players, go all-in: investing their entire marketing budget on Google and Facebook ads. Large businesses approach the online space differently. They […]


Marketing Channels, Web Advertising

Why You Should Stop Keyword Stuffing in SEO Now

July 10, 2019

Via: Target Marketing

Keyword stuffing is one of those things left over from the earliest days of digital marketing that refuses to go away. You have already seen in it in action if you have come across blogs full of phrases like “best […]


Marketing Channels, Web Advertising

Why Google’s SEO Strategy May Drive You Back to Digital Display

June 28, 2019

Via: Target Marketing

Bit by bit, Google has been changing the terms of its SEO strategy deal with healthcare marketers. Health systems produced content and then made it “findable” by following established search engine optimization (SEO) techniques, in exchange for greater visibility when […]


Marketing Channels, Web Advertising

3 New Google App Campaigns Features Coming in July

June 13, 2019

Via: Target Marketing

Google is reinventing its Universal App Campaigns (now called Google App Campaigns) with three new features coming this July: Value Bidding: Facebook advertisers have been able to use value bidding, AKA “target return on ad spend” for a while. Google […]


Marketing Channels, Web Advertising

How Your Site Speed Could Be Slowing Your Business Growth

May 29, 2019

Via: Target Marketing

Imagine that you are casually browsing through a clothing store and something catches your eye. You are interested in buying the item, but all the lines are backed up in the store. Not wanting to wait around, you put the […]


Marketing Channels, Web Advertising

Does Marketing Require Your Website to End in ‘.Com’? If Not, Here Are 7 Options

May 29, 2019

Via: Target Marketing

Whether you know what “TLD” stands for or not, you’re probably thinking that a discussion about top-level domains is likely to be pretty technical. It can be, but we’re here to talk about TLDs from a marketing perspective. So stow […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

3 Reasons Why Achieving Organic Search Success Has Gotten Harder

May 21, 2019

Via: Target Marketing

If you think that it has gotten harder to achieve organic search success, you may be right. Most marketers recognize organic search’s tremendous value as an acquisition channel and focus on optimizing for organic search. Even if you are following […]


Content Marketing, Marketing Channels, Marketing Technologies, Web Advertising

How to Keep Your Website Designs From Becoming Hot (Visual) Messes

May 15, 2019

Via: Target Marketing

Put 10 graphic designers in a room and they’ll have 50 stories about beautiful website designs they launched that looked just awful six months or a year later. That’s the double-edged sword of modern content management systems. A CMS gives […]


Big Data, Marketing Channels, Platforms & Software, Web Advertising

How Structured Data Enhances Local SEO

May 15, 2019

Via: Target Marketing

Structured data, also commonly referred to as schema, makes it easier for search engines to present beneficial results to users about local businesses. For example, consumers issuing a voice command like, “Find a restaurant near me,” through Alexa feeds back […]


Marketing Channels, Web Advertising

How Google Chomping Down on Cookies Is Good for Advertisers

May 13, 2019

Via: Target Marketing

Google is always working to ensure as many consumer eyeballs as possible remain on its platforms. This truism holds the first obvious benefit for advertisers — a captive audience. And that audience is the major thing to remember for marketers […]