Category: Web Advertising

September 27, 2022

Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score. Advertisers with higher quality scores and relevance are […]

September 26, 2022

Remarketing is an essential part of any Google Ads strategy. It’s no longer a question of if you should run remarketing campaigns; it’s how you should run remarketing campaigns. With more devices in households than ever, remarketing is imperative to […]

September 13, 2022

Google has added a “Manage” tab to give advertisers more control and flexibility over how recommendations are applied. Two flexible options. In the new “Manage” tab, Google is giving advertisers two different bundle options with pre-checked recommendation types. Maintain your […]

September 13, 2022

Microsoft Ads announced a new, simplified Smart Campaigns setup experience on Thursday, September 8th. The update also includes a key new feature that sets them apart from Google Ads. If you’re running paid media ads, it’s worth exploring the new […]

September 8, 2022

Nora Ephron tells the story of when she first fell in love with journalism. Her journalism teacher, Mr. Simms, asked the class to write the lead for an article using these facts: “Kenneth L. Peters, the principal of Beverly Hills […]

September 1, 2022

Pop-up ads are often considered the villain on websites. No one wants their website experience interrupted by an ad, even if it is a well-intentioned email sign-up form. However, taking the right approach to pop-ups drastically affects how well users […]

August 31, 2022

Google Shopping ads are visual ads that appear when a user searches for a product on Google. Here’s an example of Shopping ads when a user searches for [pour over coffee]. This ad format is uniquely engaging. It shows additional […]

August 31, 2022

PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is changing. Query data is already scarce, keyword match types are blending into an amalgam of broad match, […]

August 30, 2022

Ahead of the holiday season, Google just announced four new features for advertisers to implement in their ad campaigns and merchant feeds. Conversion value rules for store sales and store visits Product-specific insights Deals Content API Shipping & Returns Annotations […]

August 29, 2022

Independent publishers lack the bandwidth to make sense of the digital ad industry – most are just trying to stay afloat. Chrome Unboxed, which started in 2015 as a YouTube channel for unboxing videos featuring Google’s Chromebook products, is emblematic […]

August 24, 2022

Brad Geddes is no stranger to paid search. And as one of the co-founders of Adalysis, he’s done his fair share of audits. In an SMX Advanced session, he provides a framework for how to audit your own accounts, or […]

August 17, 2022

Walmart’s global advertising business grew 30% year-on-year in the fiscal second quarter, according to an earnings statement, though the company did not break out a specific revenue figure for the segment. That’s a healthy rate of growth but unchanged from […]

August 15, 2022

After a period of starts and stops earlier in the pandemic, travel is firmly back on the upswing — so much so that soaring demand continues to create an ugly collision with supply and labor shortages. Despite months of airport […]

August 12, 2022

Third-party cookie tracking is going away, and the SEO industry is ready and diligently preparing ambivalent and posting memes on Twitter. SEO has been dealing with the lack of cookie tracking since its existence. So does the cookie’s demise actually […]

August 5, 2022

If you’ve been working with Google Ads/AdWords for a while, you know that it’s great for targeting intent. By serving ads against keyword searches, you can promote your product or service to someone exactly when they’re looking for it. But […]

August 1, 2022

Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how you should use it. Whether you’re new to the marketing industry […]

July 29, 2022

If you haven’t noticed, organic SEO listings have taken a back seat on the first page of Google. While Google is constantly testing the SERP layout and personalizing results based on the individual user, if your real estate business isn’t showing up, […]

July 27, 2022

Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. Data from both campaign types are now listed under a new channel group called “cross-network.” You can access […]

July 22, 2022

Google is now allowing alternative billing systems for in-app transactions and purchases for EEA developers of non-gaming apps on the Play Store. The move comes after the EU passed its Digital Markets Act to limit tech giants like Google and […]

July 21, 2022

Display ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional desire, as well as prequalify prospects with important insights. No one wants to stunt a campaign in the […]