Category: Web Advertising

June 23, 2022

In its early days, USA Today was dubbed “McPaper” for its very short stories. Unlike their peers at other newspapers, USA Today reporters had to digest big news into just a few paragraphs. Many in the profession criticized USA Today […]

June 21, 2022

If you’re looking for sustainable growth opportunities and meet the following criteria, you’re in the right place. Your agency has not reached the multi-million dollar mark yet. Your agency is directly responsible for PPC fulfillment. PPC is not your agency’s […]

June 20, 2022

Alongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those […]

June 13, 2022

The basic definition of ad rank has not changed over the years. Ad rank is the value that determines your ad position on Google Search, relative to other ads. While we all know that ad rank is the main factor […]

May 25, 2022

Let’s be honest: The advertising industry is taking a few hits these days. Elon Musk buying Twitter raised a bit of a ruckus. Consumers have a love-hate relationship with Facebook. Legislators are looking hard at treating ad platforms like utilities. […]

May 9, 2022

Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24. These features represent what the Google Ads team has been working on during the first few months of 2022. Advertisers can […]

April 29, 2022

Amazon’s results cap off a patchy run of tech earnings that have seen the category wrestle with a slowdown in growth, including for digital advertising. Cooling momentum creates a sharp contrast with the year-ago period, when the ad market rebounded […]

April 7, 2022

If Google Ads are a part of your marketing strategy, you’re probably always on the lookout for ways to boost performance. You not only want more clicks, but you want more high-quality clicks, from the type of user who takes […]

April 6, 2022

When Google Discovery campaigns first came on the scene in 2019, I was skeptical they would amount to much. Their available inventory across Gmail, YouTube, and the Discovery feed seemed too small to amount to anything of significance for most […]

April 4, 2022

Paid advertising has long been considered a popular customer-outreach method because, well, it works. In general, paid ads expose more people to your brand and help generate demonstrable business growth. Accessible metrics give fast results, costs are easy to measure, […]