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Category: Web Advertising


Marketing Channels, Web Advertising

Is Multiple Domains Pointing to Single Website Good for SEO?

November 24, 2020

Via: Search Engine Journal

This week’s Ask An SEO question comes to us from Ellis in “Parts Unknown.” Ellis asks: “I would like your opinion on having multiple domains point to one website, and whether its dangerous or beneficial from an SEO and Google […]


Marketing Channels, Web Advertising

How to Boost PPC ROI with Call Tracking & Conversation Intelligence

November 24, 2020

Via: Search Engine Journal

Are you tracking inbound calls to your business? If not, you might be missing out on a treasure trove of marketing data. On November 18, I moderated a Search Engine Journal webinar presented by Jason Tatum, Lead Product Manager at […]


Marketing Channels, Web Advertising

Why There Are So Few Vice Presidents of Search Engine Optimization

November 18, 2020

Via: Search Engine Journal

Organizations and enterprises may benefit from having vice presidents focused on SEO, though it still isn’t the norm today. Find out why here. A couple of years ago, I was in the supermarket when I overheard half of a phone […]


Marketing Channels, Web Advertising

3 Important Considerations for Your PPC Leads

November 17, 2020

Via: Search Engine Journal

Leads from PPC have you questioning the value of your investment? Recently Search Engine Journal columnist Brooke Osmundson wrote an outstanding tutorial 5 Common Reasons PPC Leads May Not be Converting (to Closed Sales). For this article, I’d like to […]


Marketing Channels, Web Advertising

Google Updates Remove Outdated Content Tool

November 17, 2020

Via: Search Engine Journal

Google Search Console is updating the remove outdated content tool which allows site owners to request removal of URLs they don’t own. Not to be confused with Search Console’s remove content tool, the remove outdated content tool is designed for […]


Marketing Channels, Web Advertising

10 Important PPC Trends to Watch in 2021

November 10, 2020

Via: Search Engine Journal

In a normal year, PPC marketing is fairly unpredictable. But 2020 was anything but a normal year. Last year, nobody could have or would have predicted we’d be dealing with the impact of the ongoing coronavirus pandemic throughout 2020. Instead, […]


Marketing Channels, Web Advertising

How to Use Microsoft Bing Site Explorer for SEO

November 6, 2020

Via: Search Engine Journal

Last month, the Microsoft Bing Webmaster Tools team released Site Explorer. This new powerful SEO tool offers webmasters a unique view of how Microsoft Bing sees your site. You can filter all your URLs in a file explorer-like fashion, including: […]


Marketing Channels, Web Advertising

What It Means to Own Your Organic Search Presence

November 5, 2020

Via: Search Engine Journal

An organic presence is essential to any business that wants to succeed in the new age of search. Having this presence demonstrates a clear vision. This vision includes deeply understanding your target market and a clear definition of your target […]


Marketing Channels, Web Advertising

New GPT-3 solutions can help speed up PPC ad and landing page copy creation

November 3, 2020

Via: Marketing Land

Artificial intelligence-written articles and copy have been around for several years now, but GPT-3 promises to take AI-produced copy to the next level. GPT-3 is Open AI’s powerful autoregressive language model that is capable of generating human-like natural language. What […]


Marketing Channels, Web Advertising

Ecommerce Product Page SEO: 20 Dos & Don’ts

November 2, 2020

Via: Search Engine Journal

Having an optimized product page for ecommerce has always been important. It’s even more essential during a pandemic when many people are going online to find products that they need rather than going to a brick-and-mortar store. With many products […]