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Google search CPCs up 19%, pushing ad spend up 17%

January 29, 2024

Via: Search Engine Land

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Advertising spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Meanwhile, Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period.

Those numbers come from Tinuiti’s Q4 2023 Digital Ads Benchmark Report.

Device matters. The report also found that mobile is continuing to lead the way in terms of generating Google search ad clicks:

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