Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names.
Social media platforms have elevated individuals around the world to reach an audience of millions, with YouTube, Instagram, TikTok, and X (formerly Twitter) all boasting users in the tens of millions – and in some cases, even hundreds of millions.
But every platform is different, with its own style of content and recognizable top influencers. This can make it difficult to tell who the most influential people on social media are, rather than the most popular on one platform.
