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Tag: digital


Marketing Channels, Web Advertising

Google Ads completes auto-migration of location extensions to assets

July 3, 2024

Via: Search Engine Land

Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023. Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance […]


Marketing Channels, Web Advertising

Google Ads rolls out new design to all markets on Aug. 30

June 10, 2024

Via: Search Engine Land

Google Ads is finalizing the rollout of its new design to all markets starting Aug. 30, retiring the old interface for desktop users. The big picture. First launched in 2023, the new Google Ads design overhauls how the product is […]


News

How to build a better remote team at your digital marketing agency

May 28, 2024

Via: Search Engine Land

Many agencies have been operating fully remotely or in a hybrid environment for four or more years. But some challenges persist, including: A lack of face-to-face interaction and inability to read body language. Over-reliance on communication tools, such as Slack. […]


Content & SEO, Marketing Channels

How important are backlinks for SEO in 2024?

May 24, 2024

Via: Search Engine Land

SEO today is more complex and challenging than at any other point. Once upon a time, not too long ago, links were the most important thing in SEO. But is that still true? This article will examine the significance of […]


Content & SEO, Marketing Channels

New Google Search AI features to help you plan, research and learn

May 14, 2024

Via: Search Engine Land

Google is adding new AI-powered search features to Google Search and in Google Search Labs, in addition to rolling out AI Overviews to searchers in the U.S. this week. The new AI-powered features include the ability to adjust AI Overviews, […]


News

YouTube Launches New RSS Feed Integration For Podcasters

February 7, 2024

Via: Search Engine Journal

YouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio. The direct RSS feed integration enables audio-focused podcasters to share their content on YouTube more easily without manually uploading individual […]


Big Data, Platforms & Software

Google Bard adds image generation

February 1, 2024

Via: Search Engine Land

You can now generate images for free using Google Bard. The new capability is available in English, in most countries, Google announced today. Why we care. AI image generation tools have taken giant leaps forward in the past year, with […]


Marketing Channels, Web Advertising

Google updates data privacy policies for targeted ads in the EU

January 17, 2024

Via: Search Engine Land

Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA). Brands and advertisers will begin to notice the changes, such as additional consent banners and a new Data Portability API, […]


Marketing Channels, Web Advertising

Top 10 PPC expert columns of 2023 on Search Engine Land

December 29, 2023

Via: Search Engine Land

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, […]


Content & SEO, Marketing Channels

SEO year in review 2023: The year of generative AI

December 27, 2023

Via: Search Engine Land

The year 2023 was unlike any other I’ve seen in SEO and Search. I say this as someone who has been in this industry since 2007. Many others I spoke to expressed similar sentiments at various points throughout 2023. By […]


Marketing Channels, Social Media Marketing

Instagram Reels outperforms TikTok, Facebook for branded video content, report says

December 21, 2023

Via: Marketing Dive

Move over TikTok, there’s an old player in town: Emplifi’s research suggests there’s still some life in Meta’s Instagram platform for advertisers. Capitalizing on that promise, however, will require some shift in advertiser behavior. Instagram’s Reels, which are designed to […]


News

What Does $100,000 in Advertising Buy By Medium?

December 7, 2023

Via: Martech Zone

The infographic from WebFX presents a comprehensive overview of the costs associated with different national advertising media. It succinctly breaks down the financial investment required for the setup and ongoing maintenance of various advertising mediums, including National TV, Magazine, and […]


News

Ad-spending market continues to recover, though 2024 presents mixed picture

December 4, 2023

Via: Marketing Dive

The global ad market seems to be staying on a stable track as 2023 enters its final stretch, a turnaround from a rocky first half and a positive sign for CMOs planning for the new year. Still, marketers will likely […]


Big Data, Customer Data

Data-Driven Decision Making To Optimize Local Digital Marketing Efforts

November 1, 2023

Via: Search Engine Journal

If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions […]


News

Google On What To Do About 404 Errors In Search Console

October 30, 2023

Via: Search Engine Journal

Google’s John Mueller answered a question on Reddit about what to do about the thousands of 404 errors reported in Google Search Console. John’s answer clarified how to approach the Search Console Page Indexing report with regard to the 404 […]


News

How to Lower the Risks to Your Brand Reputation (and Build an Image that Wins New Business)

August 22, 2023

Via: Entrepreneur

There’s little doubt about what brand reputation means to your business and your bottom line. In fact, how people size up your image and, ultimately, connect with your brand, whether online or in-person, is more important than ever. It often […]


News

How to Do Influencer Marketing the Right Way in 2023

August 16, 2023

Via: Entrepreneur

As a longtime digital marketer, I’ve seen firsthand just how quickly the marketing and advertising landscape has changed over the past two decades. At the beginning of my career, the only “influencers” available for hire were celebrities in radio, print […]


Marketing Channels, Web Advertising

YouTube tests new anti-adblocker popup with countdown timer

August 14, 2023

Via: Search Engine Land

YouTube is trialling a new anti-adblocker popup that features a timer warning when the next advert will play. A countdown clock, which reportedly runs for 30 to 60 seconds, appears in the top righthand corner of the message, showing non-paying […]


Marketing Channels, Web Advertising

3 creative-driven tips to optimize your PPC performance

August 10, 2023

Via: Search Engine Land

Historically, PPC marketers are accustomed to spending hours behind a spreadsheet crunching numbers, analyzing bid models, finding statistical significance for test results, and carefully plotting the next move. PPC has been very logical, data-driven and more science than art. But […]


Content & SEO, Marketing Channels

5 SEO use cases for the ChatGPT code interpreter plugin

August 9, 2023

Via: Search Engine Land

As the leading innovator in modern AI technology, OpenAI has done it again with its latest product, Code Interpreter. What is Code Interpreter in ChatGPT? Code Interpreter is an official OpenAI plugin that uses Python to allow for file uploads […]