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Tag: digital


Content & SEO, Marketing Channels

How to Stand Out in a Crowded Content Marketing Space

March 31, 2021

Via: Entrepreneur

For more than a decade, content marketing has been a favorite marketing strategy for businesses of all sizes in nearly all industries. It’s straightforward, it’s cost-efficient and it has the potential to scale almost indefinitely, so its popularity is neither […]


Marketing Channels, Social Media Marketing

How to Optimize Your LinkedIn Profile for Digital Marketing Jobs

March 30, 2021

Via: Search Engine Journal

Digital marketing professionals are a hot commodity. In fact, a recent study by LinkedIn shows that digital marketing is one of the top 10 most in-demand jobs worldwide. I decided to dig a bit deeper and, using LinkedIn Sales Navigator, […]


Marketing Technologies, Mobile Marketing

Campaign Trail: Intuit’s Mint defies money taboos to celebrate small wins

March 26, 2021

Via: Marketing Dive

A prime challenge in reaching financial goals is staying motivated over the years, especially following a rocky year when many people’s circumstances were murkier than ever. Mint, the personal finance app owned by Intuit, last week wrapped up its first […]


Marketing Channels, Traditional Marketing

Burger King ties NBA 2K21 trick shot challenge to real-world rewards

March 26, 2021

Via: Marketing Dive

Burger King is targeting the gamer cohort through an immersive virtual experience that links back to real-world rewards. By embedding The Menu Court in NBA 2K21, the brand has a chance to engage consumers who are spending massive amounts of […]


Marketing Channels, Social Media Marketing

How Vita Coco turns social listening into TikTok fandom

March 25, 2021

Via: Marketing Dive

The beverage brand works with a tech company to identify relevant trends early and jump on those conversations before they disappear into TikTok’s perpetual feed and out of consumers’ minds. Coconut water brand Vita Coco has elevated social listening as […]


Big Data, Customer Data

The digital sales cycle is here to stay – Here’s how to embrace it

March 22, 2021

Via: Marketing Dive

In a lot of ways, COVID-19 was a catalyst for change as businesses quickly adapted to remote workforces, local restrictions to protect public health, changes in consumer needs, budgetary concerns and more. While many are hopeful that things will return […]


Marketing Channels, Web Advertising

Digital ad targeting will return to its roots amid cookie demise

March 22, 2021

Via: Marketing Dive

The digital advertising industry is at an inflection point. Cookies are going away (making one-to-one targeting harder), practices such as fingerprinting are becoming obsolete and there’s new regulation. There’s no getting away from it, user privacy now sits at the […]


Content & SEO, Marketing Channels

Enterprise Ecommerce Sites Can Win Big With an SEO Strategy

March 19, 2021

Via: Search Engine Journal

The world of SEO is always changing as Google adjusts its algorithm based on click data, site speed, links, location, personalized results, and numerous other factors. In ecommerce, the pandemic has emphasized the need for organizations to be agile in […]


Marketing Technologies, Other Technologies

What the Color You Choose in Your Marketing Campaign Says to Customers

March 18, 2021

Via: Entrepreneur

Researchers have developed a whole field of study dedicated to inquiring about colors and the way they influence us. Marketing has taken great advantage of these studies, using them to determine what shades to apply in products, advertising, websites and […]


Content & SEO, Marketing Channels

11-Point SEO Checklist for Enterprise Internal Link Optimization

March 9, 2021

Via: Search Engine Journal

Internal links at the enterprise level rarely get the love, attention, or optimization they deserve. Though inbound links have a solid reputation for helping to quickly build a site’s authority and ability to rank, they are also one of the […]