Tag: digital

August 15, 2022

There are plenty of impressive tactics or metrics that aren’t often discussed, not necessarily because they aren’t important, but because it’s easy to get locked into the rhythm of simply reporting on traffic and sales. To change things up, let’s […]

August 9, 2022

Business investment in marketing these days is soaring, especially in digital marketing. In fact, for the first time in a decade, marketing growth topped 10% from February 2021 to February 2022. According to the latest CMO Survey report, marketing spending […]

August 2, 2022

Imagine two businesses competing for the same customers. Let’s call them Store A and Store B. They are identical except for one thing: Store A has a location that’s easier for 7 out of 10 customers to access. Which company […]

August 1, 2022

Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how you should use it. Whether you’re new to the marketing industry […]

July 29, 2022

It’s no secret that software is a major driver of modern business. Technological infrastructures are what services are built on these days, and it’s essentially a foregone conclusion to say that you can’t survive, much less compete, today without a […]

July 25, 2022

In the digital age, we’re often reminded about how far we’ve come from our prehistoric internet past. We got a nice reminder in June 2022 when Internet Explorer officially retired as a web browser. A similar shift is happening in […]

July 22, 2022

Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. Facebook is gearing its primary feed toward discovering new content, serving users with personalized recommendations as soon as […]

July 21, 2022

Display ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional desire, as well as prequalify prospects with important insights. No one wants to stunt a campaign in the […]

June 27, 2022

Correct hreflang tags are critical to international SEO success if you run your business across multiple domains targeting different languages or regions. When hreflang tags are missing, or incorrectly used, you hurt your SEO. I first experienced this frustration many […]

June 27, 2022

Social media advertising appears to be slowing down as Magna just revised its growth forecast for 2022 from 18% to 11%. It’s a sign that more advanced markets such as the US and China are reaching a saturation point. The […]

June 25, 2022

If you want your marketing strategy to be successful, you need to change things over time. Upgrades can help you make the most of new platforms, tools, and customer habits. These tips from members of the online small business community […]

June 24, 2022

Social media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation. Inherently, social media platforms are tough for marketing because people use social media to get entertained […]

June 24, 2022

Debate simmers as to when the first true podcast was created (many point to the Carl Malamud-created and 1993-launched Internet Talk Radio as the first), but the format is certainly twenty-plus years old, and without question a medium that has […]

June 22, 2022

Deepfake technology is changing the way people see digital marketing. Though marketers are still in the early stages of experimenting with deepfakes and deepfake technology, these videos convey a more immersive marketing experience through storytelling. Deepfake technology is a type […]

June 20, 2022

Alongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those […]

June 20, 2022

Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your website is going to rank for in search results, and […]

June 13, 2022

A report from the Out of Home Advertising Association of America in partnership with The Harris Poll found that 69% of American adults increased their positive awareness of their surroundings as COVID-19 lockdown restrictions began easing last fall. Similarly, throughout […]

June 13, 2022

International research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to […]

June 10, 2022

Social is the fastest growing digital media channel in 2022 with 72% of marketers planning to bolster their budgets on the format this year. A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an […]

June 9, 2022

Apple this week unveiled its next generation of software for its devices, including changes that will affect the way marketers interact with consumers on mobile. The tech giant previewed the coming updates to the software for devices including the iPhone […]