Tag: digital

January 5, 2021

2020 was a year of monumental digital change on just about every front. Politically, sociologically, economically, culturally and from a technological perspective, we saw major shifts sure to have long-lasting ramifications. As we enter this new year with trepidation amidst […]

December 30, 2020

When it’s time to find a healthcare practitioner, many patients turn to Google to find their closest and best option. Your website appearing on top of the list means patients are more likely to click through and schedule an appointment. […]

December 29, 2020

Paid media has one job: to lift your brand. And as digital marketing evolves, so too will your strategy. So how should you change your paid media strategy in 2021? Here are eight changes you can incorporate without a second […]

December 29, 2020

One of the most exciting advancements in marketing automation this year, in my opinion, has been the advancement of affordable solutions to automate your ecommerce marketing. Traditional marketing automation platforms have to be integrated and then each campaign developed over […]

December 28, 2020

With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones engaged and profitable […]

December 23, 2020

Performance marketers don’t have the luxury of not making the sale, so when business buyers and consumers migrated online during the pandemic, they followed. Their pivots will continue to serve them well in 2021. So said Donna Robinson, CEO of […]

December 22, 2020

2020 has been…a year. I think this screenshot of a Giphy search for “2020” just about sums it up. But despite all the challenges we’ve faced as humans this year, 2020 hasn’t been all bad. After all, I welcomed my […]

December 21, 2020

Search Marketing Expo – SMX – the world’s largest search engine marketing conference series, announced it’s 2021 North American schedule, which features six topic-specific events. All will be offered online and at affordable rates, making cutting-edge search marketing education accessible […]

December 21, 2020

Looking to build the right set of SEO resources for your company? On December 16, I moderated a Search Engine Journal webinar presented by Jimmy Page and Wes Flippo of Inseev Interactive. They shared a framework for establishing your ideal […]

December 18, 2020

As much as it didn’t seem possible, we’ve made it to the end of 2020. It’s been quite a “different” year for many of us as search marketers. Interesting challenges presented themselves with shrunken budgets for many, or even altered […]