Marketing Technologies, Mobile Marketing, Other Technologies
July 7, 2020
Via: Marketing DiveVideo advertisements that showed “surprised” emotions, outdoor settings and women have been more effective than other kinds of creative during the coronavirus pandemic, per the VidMob report. The surge in online shopping by consumers who are staying at home during […]
Marketing Technologies, Other Technologies
July 6, 2020
Via: Target MarketingProduct marketing has been around as long as tech products have been on the market, but many business people struggle with it. They don’t have a full grasp of what B2B product marketing involves and how effective marketers can help […]
Automation, Marketing Technologies
July 2, 2020
Via: Target MarketingThere are many posers in the data and analytics industry. Unfortunately, some of them occupy managerial positions, making critical decisions based on superficial knowledge and limited experiences. I’ve seen companies wasting loads of money and resources on projects with no […]
Marketing Channels, Web Advertising
July 2, 2020
Via: Marketing LandCHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed for paid search and paid search advertising channels called CHEQ PPC. With the majority of […]
Marketing Channels, Traditional Marketing
July 1, 2020
Via: Target MarketingMy Target Marketing articles are usually about specific marketing tactics, like email marketing or optimizing cost and price. But these aren’t usual times. I’m sick of the bad news. Enough. So, let’s step away from the tactical and look at […]
Marketing Technologies, Other Technologies
June 30, 2020
Via: Target MarketingTo say this has been a challenging year would be an incredible understatement. The lives of our friends, colleagues, and customers are forever changed, and all the while, most marketing strategies were put on hold. The economic impact will have […]
Marketing Channels, Web Advertising
June 29, 2020
Via: Marketing LandFollowing the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that the product listings in Search knowledge panels will […]
Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing
June 29, 2020
Via: Marketing LandHave you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a […]
June 25, 2020
Via: CMOBeing fresh for what audiences and customers need today was a key motivator for HSBC’s global brand refresh, says its CMO, Leanne Cutts. Speaking at the Cannes Lion Live 2020 virtual event, the marketing chief explained how the multinational bank […]
Automation, Marketing Technologies, Other Technologies
June 22, 2020
Via: Marketing DiveDigital marketing and e-commerce have been playing a key role for many brands during the coronavirus pandemic, allowing them to communicate with and sell to consumers when stores and offices are closed down. E-commerce growth accelerated during the crisis and […]
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