Marketing Technologies, Other Technologies
June 22, 2022
Via: Search Engine JournalDeepfake technology is changing the way people see digital marketing. Though marketers are still in the early stages of experimenting with deepfakes and deepfake technology, these videos convey a more immersive marketing experience through storytelling. Deepfake technology is a type […]
Marketing Channels, Web Advertising
June 20, 2022
Via: Search Engine JournalAlongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those […]
Big Data, Content & SEO, Marketing Channels, Platforms & Software
June 20, 2022
Via: Search Engine JournalCreating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your website is going to rank for in search results, and […]
Marketing Technologies, Other Technologies
June 13, 2022
Via: Marketing DiveA report from the Out of Home Advertising Association of America in partnership with The Harris Poll found that 69% of American adults increased their positive awareness of their surroundings as COVID-19 lockdown restrictions began easing last fall. Similarly, throughout […]
Marketing Technologies, Other Technologies
June 13, 2022
Via: EntrepreneurInternational research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to […]
Marketing Technologies, Mobile Marketing
June 10, 2022
Via: Business of AppsSocial is the fastest growing digital media channel in 2022 with 72% of marketers planning to bolster their budgets on the format this year. A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an […]
Marketing Technologies, Other Technologies
June 9, 2022
Via: Marketing DiveApple this week unveiled its next generation of software for its devices, including changes that will affect the way marketers interact with consumers on mobile. The tech giant previewed the coming updates to the software for devices including the iPhone […]
Content & SEO, Marketing Channels
June 9, 2022
Via: Search Engine JournalMeasuring SEO metrics is essential for proving the value of your efforts and optimizations. It’s the key to getting budget from existing clients and executives, landing new ones, making the business case to justify SEO spend, and keeping your current […]
Marketing Channels, Social Media Marketing
June 8, 2022
Via: CMIContent marketers spend a lot of time developing content. But when it’s time to promote that carefully created content in social ads, they don’t have the same flourish. Relatively recent research shows B2B ad creative often misses the mark regarding […]
Email Marketing, Marketing Channels
June 8, 2022
Via: EntrepreneurIn the business world, persistence is considered one of the highest virtues. It’s certainly the stuff of sales and marketing lore. Everybody remembers that scene from Glengarry Glen Ross — a star-studded 1992 film featuring Alec Baldwin, among others. Baldwin […]
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