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Tag: digital


Marketing Technologies, Other Technologies

Deepfake Technology Pros & Cons For Digital Marketing

June 22, 2022

Via: Search Engine Journal

Deepfake technology is changing the way people see digital marketing. Though marketers are still in the early stages of experimenting with deepfakes and deepfake technology, these videos convey a more immersive marketing experience through storytelling. Deepfake technology is a type […]


Marketing Channels, Web Advertising

Avoid These Top 6 Remarketing Campaign Mistakes

June 20, 2022

Via: Search Engine Journal

Alongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

7 Ways To Use AI Writing Tools To Generate Content Ideas

June 20, 2022

Via: Search Engine Journal

Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your website is going to rank for in search results, and […]


Marketing Technologies, Other Technologies

As consumers head back outdoors, brands embrace AR and immersive experiences

June 13, 2022

Via: Marketing Dive

A report from the Out of Home Advertising Association of America in partnership with The Harris Poll found that 69% of American adults increased their positive awareness of their surroundings as COVID-19 lockdown restrictions began easing last fall. Similarly, throughout […]


Marketing Technologies, Other Technologies

The Branding Secret Lyft, Southwest and Starbucks Use That Your Business Should Too

June 13, 2022

Via: Entrepreneur

International research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to […]


Marketing Technologies, Mobile Marketing

72% of mobile marketers to increase budgets in social

June 10, 2022

Via: Business of Apps

Social is the fastest growing digital media channel in 2022 with 72% of marketers planning to bolster their budgets on the format this year. A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an […]


Marketing Technologies, Other Technologies

Apple’s iOS 16 offers mixed blessings for marketers

June 9, 2022

Via: Marketing Dive

Apple this week unveiled its next generation of software for its devices, including changes that will affect the way marketers interact with consumers on mobile. The tech giant previewed the coming updates to the software for devices including the iPhone […]


Content & SEO, Marketing Channels

Top 17 Enterprise SEO Metrics To Inform Your Reporting

June 9, 2022

Via: Search Engine Journal

Measuring SEO metrics is essential for proving the value of your efforts and optimizations. It’s the key to getting budget from existing clients and executives, landing new ones, making the business case to justify SEO spend, and keeping your current […]


Marketing Channels, Social Media Marketing

How To Avoid Common Slip-ups With Your B2B Social Ad Creative [Examples]

June 8, 2022

Via: CMI

Content marketers spend a lot of time developing content. But when it’s time to promote that carefully created content in social ads, they don’t have the same flourish. Relatively recent research shows B2B ad creative often misses the mark regarding […]


Email Marketing, Marketing Channels

How to Stop Consumers From Hitting ‘Unsubscribe’

June 8, 2022

Via: Entrepreneur

In the business world, persistence is considered one of the highest virtues. It’s certainly the stuff of sales and marketing lore. Everybody remembers that scene from Glengarry Glen Ross — a star-studded 1992 film featuring Alec Baldwin, among others. Baldwin […]