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Tag: digital


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Enterprise SEO in 2021: The Importance of Insights & Value of Action

January 5, 2021

Via: Search Engine Journal

2020 was a year of monumental digital change on just about every front. Politically, sociologically, economically, culturally and from a technological perspective, we saw major shifts sure to have long-lasting ramifications. As we enter this new year with trepidation amidst […]


Marketing Channels, Web Advertising

Healthcare SEO Fundamentals to Grow Your Medical Practice

December 30, 2020

Via: Search Engine Journal

When it’s time to find a healthcare practitioner, many patients turn to Google to find their closest and best option. Your website appearing on top of the list means patients are more likely to click through and schedule an appointment. […]


Marketing Channels, Social Media Marketing

Paid Media Marketing in 2021: 8 Changes Marketers Should Make

December 29, 2020

Via: Search Engine Journal

Paid media has one job: to lift your brand. And as digital marketing evolves, so too will your strategy. So how should you change your paid media strategy in 2021? Here are eight changes you can incorporate without a second […]


Automation, Marketing Technologies

Omnisend: An Easy-to-use Platform for Ecommerce Email & SMS Marketing Automation

December 29, 2020

Via: Martech Zone

One of the most exciting advancements in marketing automation this year, in my opinion, has been the advancement of affordable solutions to automate your ecommerce marketing. Traditional marketing automation platforms have to be integrated and then each campaign developed over […]


Email Marketing, Marketing Channels

6 Reasons Why Having an Email Marketing List Is Better Than Any Social Media

December 28, 2020

Via: Entrepreneur

With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones engaged and profitable […]


Marketing Technologies, Other Technologies

4 Keys to Effective Performance Marketing in 2021

December 23, 2020

Via: Adweek

Performance marketers don’t have the luxury of not making the sale, so when business buyers and consumers migrated online during the pandemic, they followed. Their pivots will continue to serve them well in 2021. So said Donna Robinson, CEO of […]


Marketing Channels, Web Advertising

3 Things You Must Know About SEO in 2021

December 22, 2020

Via: Search Engine Journal

2020 has been…a year. I think this screenshot of a Giphy search for “2020” just about sums it up. But despite all the challenges we’ve faced as humans this year, 2020 hasn’t been all bad. After all, I welcomed my […]


News

SMX 2021 will provide the most comprehensive search marketing education available

December 21, 2020

Via: Marketing Land

Search Marketing Expo – SMX – the world’s largest search engine marketing conference series, announced it’s 2021 North American schedule, which features six topic-specific events. All will be offered online and at affordable rates, making cutting-edge search marketing education accessible […]


Marketing Channels, Web Advertising

How to Build the Right Set of SEO Resources for Your Company

December 21, 2020

Via: Search Engine Journal

Looking to build the right set of SEO resources for your company? On December 16, I moderated a Search Engine Journal webinar presented by Jimmy Page and Wes Flippo of Inseev Interactive. They shared a framework for establishing your ideal […]


Marketing Channels, Web Advertising

Search Marketing Year-End Audit Tips

December 18, 2020

Via: Search Engine Journal

As much as it didn’t seem possible, we’ve made it to the end of 2020. It’s been quite a “different” year for many of us as search marketers. Interesting challenges presented themselves with shrunken budgets for many, or even altered […]