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Tag: digital


Marketing Channels, Web Advertising

Dynamic Search Ads: Keyword Mining Through Ngram Analysis

September 27, 2021

Via: Search Engine Journal

If you are looking for supplemental volume and have a website with multiple pages of content or metadata, Dynamic Search Ads (DSA) should be part of your holistic SEM strategy to drive incremental query coverage. If you’re not yet sold […]


Marketing Channels, Social Media Marketing

Transform your digital strategy with first-party data on social media

September 27, 2021

Via: Marketing Dive

With 44% of marketers naming social media marketing as the most difficult tactic to attribute to revenue, it’s not surprising that it’s referred to as an “awareness driver.” But this misconception might be limiting your digital success and minimizing opportunities […]


Automation, Marketing Technologies

What marketers need to know about robotic process automation

September 27, 2021

Via: CMO

It is many a marketer’s dream to free up their people from boring, repetitive and low skill tasks. Because despite vendors’ promises of seamless integrations and data flows, manual data handling is an inescapable outcome when implementing new digital tools […]


Marketing Technologies, Other Technologies

What is Enterprise Search? Definition and Examples

September 23, 2021

Via: Search Engine Journal

There are a lot of different ways of tackling digital marketing at the enterprise level — and even some confusion about what enterprise actually means. Is it a large company or other organization? Is it a network of many websites? […]


Content & SEO, Marketing Channels

7 Insights Into How Google Ranks Websites

September 17, 2021

Via: Search Engine Journal

Google’s algorithm is built around understanding content and search queries and making the answers accessible to users in the most convenient manner. These seven insights show how to develop a winning SEO and content strategy by leveraging what we know […]


Marketing Channels, Web Advertising

Stop Pausing Underperforming Google Ads Campaigns & Grow Your Account

July 8, 2021

Via: Search Engine Journal

Here’s a common scenario: You create several Google Ads campaigns for a product or service. Some of those campaigns are really doing well. Others… not so much. So the logical thing to do is pause the underperforming campaigns and divert […]


Content & SEO, Marketing Channels

12 Proven Tactics for Law Firm Content Marketing Success

June 17, 2021

Via: Search Engine Journal

Content marketing is a smart and effective way for law firms to reach more users and potential clients through their online content. The benefits of law firm content marketing go far beyond social media likes and website traffic. In fact, […]


News

10 Top Digital Marketing Trends to Watch Through 2021

June 17, 2021

Via: Search Engine Journal

This past year, digital transformation became a reality for businesses of all kinds as the global pandemic accelerated the pace of change by years. The future trends you were using to guide your digital marketing strategy previously may now be […]


Email Marketing, Marketing Channels

The Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

May 28, 2021

Via: Search Engine Land

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need […]


Marketing Channels, Web Advertising

How to Get Started on Microsoft Ads Audience Network

May 10, 2021

Via: Search Engine Journal

When most PPC professionals think about Microsoft Advertising (Bing Ads for the holdouts among us), paid search is the default. You might remember shopping but too often, the youngest (and in my opinion, the most promising) channel – the Audience […]