Tag: digital

January 8, 2019

Do you know what you are spending to attract a target account to your website? Most companies haven’t done the analysis. Would it surprise you to learn that in our Media Audits we found that the average paid search cost […]

November 27, 2018

Few would dispute that Millennials caught many banks and credit unions flat-footed. But some financial marketers now think they learned their lesson, and that they are ready for Gen Z. “That’s resoundingly not true,” says Jason Dorsey, president at The […]

November 2, 2018

As a marketing operations leader, what’s the one thing you fear the most? Being in a meeting where you’re asked a question you don’t know the answer to? Or perhaps it’s more a fear that you or your team lack […]

September 25, 2018

Chances are, your business already has a digital marketing face it presents customers, from an e-commerce site to a social media presence. But what if internally, you’re still using fountain pens to transcribe audio and remain siloed away from other […]

September 7, 2018

Whether you’re dreaming of becoming a copywriter, already at your first writing job, or getting your second wind as a writer, here are a 12 time-tested tips from someone who has enjoyed a 30-plus-year copywriting career, writing for print to […]

July 2, 2018

As we approach one of the most hotly contested midterm elections in memory, we already know one winner: digital advertising has clearly emerged as the preferred medium for both candidates and voters. Digital advertising technology has continued to advance almost […]

June 27, 2018

Personalization has emerged as a top priority in retail. Brands and retailers are investing in data and technology to deliver more tailored experiences across their digital and in-store experiences. By 2022, personalization will push a revenue shift of $800 billion […]

June 15, 2018

When it comes to copyright laws, there is a grey area that many companies find confusing to navigate. “Fair use” in its most general sense is a copyright law intended to determine when unauthorized use of content infringes on the […]

April 4, 2018

As companies work to define an exceptional customer experience, my guess is few of them think about the security of the customer and their personally identifiable information (PII). While consumers are willing to trade privacy for convenience, is it incumbent […]

April 4, 2018

The customer journey crosses many channels. But until recently, most industries treated each channel discreetly, as individual silos. We’ve talked about multichannel marketing and cross-channel marketing, but creating unified omnichannel customer experiences has mostly been the province of retailers and […]