Content & SEO, Marketing Channels
March 31, 2021
Via: EntrepreneurFor more than a decade, content marketing has been a favorite marketing strategy for businesses of all sizes in nearly all industries. It’s straightforward, it’s cost-efficient and it has the potential to scale almost indefinitely, so its popularity is neither […]
Marketing Channels, Social Media Marketing
March 30, 2021
Via: Search Engine JournalDigital marketing professionals are a hot commodity. In fact, a recent study by LinkedIn shows that digital marketing is one of the top 10 most in-demand jobs worldwide. I decided to dig a bit deeper and, using LinkedIn Sales Navigator, […]
Marketing Technologies, Mobile Marketing
March 26, 2021
Via: Marketing DiveA prime challenge in reaching financial goals is staying motivated over the years, especially following a rocky year when many people’s circumstances were murkier than ever. Mint, the personal finance app owned by Intuit, last week wrapped up its first […]
Marketing Channels, Traditional Marketing
March 26, 2021
Via: Marketing DiveBurger King is targeting the gamer cohort through an immersive virtual experience that links back to real-world rewards. By embedding The Menu Court in NBA 2K21, the brand has a chance to engage consumers who are spending massive amounts of […]
Marketing Channels, Social Media Marketing
March 25, 2021
Via: Marketing DiveThe beverage brand works with a tech company to identify relevant trends early and jump on those conversations before they disappear into TikTok’s perpetual feed and out of consumers’ minds. Coconut water brand Vita Coco has elevated social listening as […]
March 22, 2021
Via: Marketing DiveIn a lot of ways, COVID-19 was a catalyst for change as businesses quickly adapted to remote workforces, local restrictions to protect public health, changes in consumer needs, budgetary concerns and more. While many are hopeful that things will return […]
Marketing Channels, Web Advertising
March 22, 2021
Via: Marketing DiveThe digital advertising industry is at an inflection point. Cookies are going away (making one-to-one targeting harder), practices such as fingerprinting are becoming obsolete and there’s new regulation. There’s no getting away from it, user privacy now sits at the […]
Content & SEO, Marketing Channels
March 19, 2021
Via: Search Engine JournalThe world of SEO is always changing as Google adjusts its algorithm based on click data, site speed, links, location, personalized results, and numerous other factors. In ecommerce, the pandemic has emphasized the need for organizations to be agile in […]
Marketing Technologies, Other Technologies
March 18, 2021
Via: EntrepreneurResearchers have developed a whole field of study dedicated to inquiring about colors and the way they influence us. Marketing has taken great advantage of these studies, using them to determine what shades to apply in products, advertising, websites and […]
Content & SEO, Marketing Channels
March 9, 2021
Via: Search Engine JournalInternal links at the enterprise level rarely get the love, attention, or optimization they deserve. Though inbound links have a solid reputation for helping to quickly build a site’s authority and ability to rank, they are also one of the […]
April 21, 2021
April 13, 2021