Top

Tag: digital


Content & SEO, Marketing Channels

Underused Tactics and Overlooked Metrics in E-Commerce

August 15, 2022

Via: Moz

There are plenty of impressive tactics or metrics that aren’t often discussed, not necessarily because they aren’t important, but because it’s easy to get locked into the rhythm of simply reporting on traffic and sales. To change things up, let’s […]


News

What percentage of your budget should go toward SEO?

August 9, 2022

Via: Search Engine Land

Business investment in marketing these days is soaring, especially in digital marketing. In fact, for the first time in a decade, marketing growth topped 10% from February 2021 to February 2022. According to the latest CMO Survey report, marketing spending […]


Marketing Technologies, Other Technologies

Tips For Leveraging The Power Of Voice Search Optimization

August 2, 2022

Via: Search Engine Journal

Imagine two businesses competing for the same customers. Let’s call them Store A and Store B. They are identical except for one thing: Store A has a location that’s easier for 7 out of 10 customers to access. Which company […]


Marketing Channels, Web Advertising

How Do Retargeting Ads Work, Anyway?

August 1, 2022

Via: Search Engine Journal

Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how you should use it. Whether you’re new to the marketing industry […]


Big Data, Platforms & Software

How Do Enterprise & SaaS Marketing Software Solutions Differ?

July 29, 2022

Via: Search Engine Journal

It’s no secret that software is a major driver of modern business. Technological infrastructures are what services are built on these days, and it’s essentially a foregone conclusion to say that you can’t survive, much less compete, today without a […]


Marketing Technologies, Other Technologies

Are You Measuring The Brand Lift Of Your Video Ads? Here’s Why You Should Be

July 25, 2022

Via: AdExchanger

In the digital age, we’re often reminded about how far we’ve come from our prehistoric internet past. We got a nice reminder in June 2022 when Internet Explorer officially retired as a web browser. A similar shift is happening in […]


Marketing Channels, Social Media Marketing

Facebook Home Feed Changes May Improve Reach & Discoverability

July 22, 2022

Via: Search Engine Journal

Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. Facebook is gearing its primary feed toward discovering new content, serving users with personalized recommendations as soon as […]


Marketing Channels, Web Advertising

What Are The Creative Requirements For Responsive Display Ads?

July 21, 2022

Via: Search Engine Journal

Display ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional desire, as well as prequalify prospects with important insights. No one wants to stunt a campaign in the […]


Content & SEO, Marketing Channels

6 Common Hreflang Tag Mistakes Sabotaging Your International SEO

June 27, 2022

Via: Search Engine Journal

Correct hreflang tags are critical to international SEO success if you run your business across multiple domains targeting different languages or regions. When hreflang tags are missing, or incorrectly used, you hurt your SEO. I first experienced this frustration many […]


Marketing Channels, Social Media Marketing

Social advertising growth slows to 11% in 2022

June 27, 2022

Via: Business of Apps

Social media advertising appears to be slowing down as Magna just revised its growth forecast for 2022 from 18% to 11%. It’s a sign that more advanced markets such as the US and China are reaching a saturation point. The […]


Big Data, Platforms & Software

10 Ways to Take Your Current Marketing Plan to the Next Level

June 25, 2022

Via: Small Business Trends

If you want your marketing strategy to be successful, you need to change things over time. Upgrades can help you make the most of new platforms, tools, and customer habits. These tips from members of the online small business community […]


Marketing Channels, Social Media Marketing

How To Drive More Traffic And Conversions From Social Media

June 24, 2022

Via: Martech Zone

Social media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation. Inherently, social media platforms are tough for marketing because people use social media to get entertained […]


Marketing Channels, Social Media Marketing

7 Steps to Grow Your Podcast Audience Faster

June 24, 2022

Via: Entrepreneur

Debate simmers as to when the first true podcast was created (many point to the Carl Malamud-created and 1993-launched Internet Talk Radio as the first), but the format is certainly twenty-plus years old, and without question a medium that has […]


Marketing Technologies, Other Technologies

Deepfake Technology Pros & Cons For Digital Marketing

June 22, 2022

Via: Search Engine Journal

Deepfake technology is changing the way people see digital marketing. Though marketers are still in the early stages of experimenting with deepfakes and deepfake technology, these videos convey a more immersive marketing experience through storytelling. Deepfake technology is a type […]


Marketing Channels, Web Advertising

Avoid These Top 6 Remarketing Campaign Mistakes

June 20, 2022

Via: Search Engine Journal

Alongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

7 Ways To Use AI Writing Tools To Generate Content Ideas

June 20, 2022

Via: Search Engine Journal

Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your website is going to rank for in search results, and […]


Marketing Technologies, Other Technologies

As consumers head back outdoors, brands embrace AR and immersive experiences

June 13, 2022

Via: Marketing Dive

A report from the Out of Home Advertising Association of America in partnership with The Harris Poll found that 69% of American adults increased their positive awareness of their surroundings as COVID-19 lockdown restrictions began easing last fall. Similarly, throughout […]


Marketing Technologies, Other Technologies

The Branding Secret Lyft, Southwest and Starbucks Use That Your Business Should Too

June 13, 2022

Via: Entrepreneur

International research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to […]


Marketing Technologies, Mobile Marketing

72% of mobile marketers to increase budgets in social

June 10, 2022

Via: Business of Apps

Social is the fastest growing digital media channel in 2022 with 72% of marketers planning to bolster their budgets on the format this year. A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an […]


Marketing Technologies, Other Technologies

Apple’s iOS 16 offers mixed blessings for marketers

June 9, 2022

Via: Marketing Dive

Apple this week unveiled its next generation of software for its devices, including changes that will affect the way marketers interact with consumers on mobile. The tech giant previewed the coming updates to the software for devices including the iPhone […]