Top

Tag: digital


Content Marketing, Marketing Technologies, Other technologies

Personalization or Scalability? Let’s Do Both

March 14, 2019

Via: Aberdeen

At best, personalization at scale sounds like an oxymoron. At worst, it sounds like one of those mottos that CMOs throw around but that doesn’t translate to reality. By most definitions, personalized content can’t scale from the individual customer to […]


News

Meet 4 Female CMOs Paving The Way For The Future of Marketing

March 1, 2019

Via: Convince and Convert

The modern CMO must be both right- and left-brained. It’s not enough to be creative — you have to be analytical, too. Man or woman—it doesn’t matter: the CMO of the digital world has to be good at everything. Ground-breaking […]


Big Data, Customer Data

Not Any Audience Will Do: Targeted Ads Require Verified Data

February 8, 2019

Via: Aberdeen

In B2B marketing and advertising, goals are all about identifying the right audience, the right time to engage them, and the right approach to the engagement. Identifying the right audience is a staggering task unto itself, but intent analysis has […]


Marketing Technologies, Other technologies

Using Intent Analysis to Tailor Programmatic Ads

February 7, 2019

Via: Aberdeen

Intent analysis should do more than just show whether or not an account is in-market. Such a simplistic, boolean decision forces you to decide when and how to execute a marketing strategy in response to building intent momentum. Until that […]


News

The New York Times Is Making a New FX Docuseries to Prove It’s Not ‘Fake News’

February 5, 2019

Via: Adweek

The New York Times has been branching out into other platforms over the past few years, including digital and podcasts. Now the media company is preparing to take one of its biggest swings yet, with the new FX series The […]


News

MSG Networks’ Wellness Week Will Promote Healthy Living on Digital, Social

January 18, 2019

Via: Adweek

Sports production and content development company MSG Networks revealed “Wellness Week,” a weeklong event beginning Monday (Jan. 21) that will promote healthy living across the company’s digital and social media channels (including its own livestreaming and video on demand platform, […]


Advertising Technology

Intent Targeted Ads Outperform Paid Search in B2B

January 8, 2019

Via: Aberdeen

Do you know what you are spending to attract a target account to your website? Most companies haven’t done the analysis. Would it surprise you to learn that in our Media Audits we found that the average paid search cost […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Gen Z Means More Digital, Mobile, Social for Financial Marketers

November 27, 2018

Via: Target Marketing

Few would dispute that Millennials caught many banks and credit unions flat-footed. But some financial marketers now think they learned their lesson, and that they are ready for Gen Z. “That’s resoundingly not true,” says Jason Dorsey, president at The […]


News

Top 8 Traits of the Most Valuable Marketing Ops Teams

November 2, 2018

Via: Target Marketing

As a marketing operations leader, what’s the one thing you fear the most? Being in a meeting where you’re asked a question you don’t know the answer to? Or perhaps it’s more a fear that you or your team lack […]


Marketing Technologies, Other technologies

2 Ways Going Digital Can Break Down Brand Silos

September 25, 2018

Via: Target Marketing

Chances are, your business already has a digital marketing face it presents customers, from an e-commerce site to a social media presence. But what if internally, you’re still using fountain pens to transcribe audio and remain siloed away from other […]