Top

Tag: digital


Marketing Channels, Social Media Marketing

Environment — and brands’ approach to it — matters more than ever to consumers, study finds

September 24, 2020

Via: Marketing Dive

Despite the continuing threat of the COVID-19 pandemic and its surrounding economic fallout, the percentage of people who believe environmental issues should take a backseat to economic or well-being issues dropped 13 points, from 54% to 41%, over the past […]


News

Reddit offers stronger brand-safety controls with tiered ad inventory

September 24, 2020

Via: Marketing Dive

Reddit’s rollout of three categories for ad inventory marks its latest effort to improve the brand-safety controls on its platform, which has its roots as a free-speech forum started in 2005. With the implementation of Oracle’s contextual intelligence, Reddit aims […]


Marketing Channels, Social Media Marketing

Consumers and marketers at odds over ad preferences, Kantar study finds

September 23, 2020

Via: Marketing Dive

Kantar’s research suggests marketers may be over reliant on digital channels for ads, as consumers tend to prefer offline channels overall because these are perceived to be better quality, more trustworthy, less intrusive and not overly targeted, per the report. […]


Big Data, Customer Data

With real-world experiences scarce, consumers warm to immersive tech, Accenture study says

September 23, 2020

Via: Marketing Dive

Accenture Interactive’s new study suggests that with real-word experiences currently underwhelming, consumers are finding some solace — and brand connection — in immersive experiences related to online shopping, a development that could lead to wider use of immersive technologies like […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

How TikTok’s uncertain future and COVID-19 are transforming influencer marketing

September 21, 2020

Via: Marketing Dive

Since July, influencers have prepared for a potential ban of TikTok in the U.S., with some testing rival platforms like Triller and Instagram Reels. Though there likely won’t be a mass exodus of creators from the popular social video app […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Magna: Digital platforms like Amazon remain resilient amid overall ad spending declines

September 16, 2020

Via: Marketing Dive

Magna concludes that the coronavirus pandemic has firmly shifted consumer attentions toward e-commerce and social media, and thus accelerated the pace at which advertising dollars are turning toward digital media over traditional offerings. Amazon’s streaming platform Twitch, for example, grew […]


Marketing Channels, Traditional Marketing

How to find value for your martech stack

September 16, 2020

Via: Marketing Land

As marketers continue to face shrinking budgets, many are facing a new challenge—how to stretch a dollar on their martech stack. The COVID-related revenue slowdown has forced even many large marketing departments to think small when it comes to purchasing. […]


Automation, Marketing Technologies

The Human Touch: Evolving the AI-Driven Customer Experience

September 14, 2020

Via: Target Marketing

The use of AI has accelerated in the months since COVID-19 first gripped the world. With consumers seeking contactless or non-touch interfaces and AI tools expanding their capabilities, it’s clear that AI has a growing impact on customer experience and […]


News

Walmart homes in on family, community in first ad push for Walmart+

September 11, 2020

Via: Marketing Dive

Unsurprisingly, Walmart is putting considerable marketing muscle behind the rollout of Walmart+ as it looks to keep up momentum in online sales and raise consumer awareness for its new membership service ahead of the critical fourth quarter and holiday shopping […]


Marketing Technologies, News, Other Technologies

3 ways to make your agility during the pandemic a foundational tool for the longterm

September 11, 2020

Via: Marketing Land

For many marketing organizations, “getting it right” has been the primary goal. This has led marketers down the path of weeks (or months) of research and stringent approval processes. Because marketers’ jobs often depend on “getting it right,” we’ve become […]