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Tag: digital


Marketing Channels, Social Media Marketing

Creative Optimization For LinkedIn Demonstrates Powerful Performance

December 17, 2021

Via: MediaPost

The loss of data means creatives will need to compensate for lost insights. Microsoft’s business-to-business social platform LinkedIn, and media and marketing service provider Theorem have expanded their partnership to offer a Creative Optimization package. Theorem’s platform enables brands to […]


Content & SEO, Marketing Channels

How Does SEO Work

December 17, 2021

Via: Search Engine Journal

Do you want to learn how to increase traffic to your website? Are you ready to invest in a long-term strategy with the potential to increase the number of people coming to your store, incoming calls, and conversions? Then you […]


Big Data, Platforms & Software

2021 Analysis of Top Ecommerce Platforms

December 16, 2021

Via: Search Engine Journal

HTTPArchive examined the data from over 13 million websites visits to ecommerce sites. The data provided insights into which ecommerce sites are most popular and what kinds of sites use them. While the most surprising revelation is in the category […]


Marketing Channels, Web Advertising

Keyword Density: Is It A Google Ranking Factor?

December 15, 2021

Via: Search Engine Journal

Keyword density has long been thought of as a ranking factor. Some consider it an essential piece to the SEO puzzle for achieving a Page 1 position in Google. Why is it so highly regarded? We know keywords are important […]


Marketing Channels, Social Media Marketing

Instagram adds video replies to Reels

December 14, 2021

Via: Business of Apps

Instagram has officially launched video replies to comments in Reels. This means that when a user replies to a comment on a post in a Reel, they can also tap on the blue Reels button to create a video reply. […]


News

Google: You Don’t Need To Be An Authority To Rank

December 13, 2021

Via: Search Engine Journal

Not all websites need to be seen as authorities in order to rank well in search results, says Google’s Search Advocate John Mueller. This is stated during the Google Search Central SEO office-hours hangout recorded on December 10. Brian Harnish […]


Email Marketing, Marketing Channels

Email Will Receive Continuing Investment In Both B2B and B2C In 2022: Study

December 13, 2021

Via: MediaPost

Email is one of the most used digital channels. But it’s not the top one, according to a study published Monday by HubSpot. Rather, social media takes the leading slot, as shown in this listing: Social Media Websites/Blogs Email Marketing […]


Marketing Channels, Web Advertising

How To Think More Creatively About PPC

December 13, 2021

Via: Search Engine Journal

It’s easy to fall into a strategic rut in PPC. Maybe you’re just sticking to proven tactics instead of testing. You could be accustomed to using formulaic creative instead of adapting it to different target personas and search intents. Or […]


Marketing Channels, Social Media Marketing

Snapchat Shares New Data on the Marketing Benefits of Immersive AR Experiences

December 9, 2021

Via: Social Media Today

Snapchat has shared some new insights into the value of AR for advertising, by underlining just how immersive and engaging AR experiences can be, and how Snap’s AR tools, in particular, can drive better response. Snapchat commissioned market research firm […]


Content & SEO, Marketing Channels

Google’s Guide To User Generated Content (UGC)

December 9, 2021

Via: Search Engine Journal

A new guide from Google goes over the acceptable ways to incorporate user generated content (UGC) on your website to ensure you’re following the company’s guidelines. To assist websites with the correct use of UGC, Google has created an infographic […]