Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA).
Brands and advertisers will begin to notice the changes, such as additional consent banners and a new Data Portability API, as they are rolled out in the coming weeks.
Why we care. Tougher data privacy policies might affect Google’s capacity to deliver personalized ads and content. This could potentially reduce the effectiveness of advertising campaigns, as they may not effectively reach the desired target audience as accurately.
