Small businesses face unique challenges when it comes to their marketing operations. For one, very few have dedicated personnel to manage marketing campaigns (there may be few team members wearing many hats). They might also have limited financial resources, making it difficult to subscribe to the latest and best marketing tools.
But running a small business also has its advantages. There is often far less competition within a small niche market, and successful marketing campaigns are significantly less expensive. Similarly, amazing results can still be achieved even with a small repertoire of marketing tools.
