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Category: Editorial


Editorial

Back-to-School Marketing in the COVID-19 Era

August 29, 2020

Via: Natalie Dunn

The impact of the COVID-19 pandemic on digital marketing strategies is, beyond any doubt, substantial. While some niche digital businesses have seen their online sales increase since the advent of the crisis, many more have been affected by it and […]


Editorial

Mistakes That Put the Breaks on Your Marketing Performance

July 31, 2020

Via: Scarlett Mars

Every marketing strategy starts with outlining goals and ends with measuring results. However, what happens in between these milestones can jeopardize your conversion rates. In case you can’t achieve your objectives, there’s a chance you’re not doing something right. Setting […]


Editorial

How to Efficiently Design Your 2020 Mobile Marketing Strategy

July 17, 2020

Via: Scarlett Mars

There’s not much of our daily internet activity that cannot be handled by smartphones. And there’s a high chance that you are reading this article on your phone. Why is this relevant? Because, out of today’s 4.39 billion internet users, […]


Editorial

How B2B Data Spruces Up Your Marketing Campaigns

June 30, 2020

Via: Tailynn Gable

Data is to B2B marketing what a strong prospect relationship is to sales—a prerequisite for conversions that skyrocket revenue. All the data that sets the course of your marketing initiatives, from identifying customer preferences to budgeting and crafting immersive materials, […]


Editorial

How to Build Accessible Digital Experiences

June 18, 2020

Via: Samantha Ludlow

What is accessibility?  In the United States, physical private and public spaces need to be designed to include elements that make them accessible for people with disabilities under the Americans with Disabilities Act (ADA). What about the internet?  As technology […]


Editorial

Run A/B Tests to Attract High-Value Buyer Interest

May 29, 2020

Via: Tailynn Gable

The marketing world is bedeviled by uncertainty. For that reason, not only is buyer behavior overly eclectic, but also fairly risk-averse. Many prospects stick to a tried-and-true product until a newly launched one proves its value. As marketers quickly gauge […]


Editorial

6 Ways to Get More Out of Your Digital Marketing Budget

May 15, 2020

Via: Laura Brenen

If done correctly, marketing isn’t an expense—it’s an investment that should lead to enhanced ROI. While ideally, this expenditure would benefit from infinite resources, in reality, marketers have a budget to stick to. This can be quite challenging, but it’s […]


Editorial

Tips for Optimizing Your Keyword List

April 30, 2020

Via: Laura Brenen

Think of your keyword optimization process as the base on which you will build your search engine marketing strategy. If this stage is done incorrectly, it doesn’t matter how great the rest is—it will fail to achieve its goal.  Moreover, […]


Editorial

Using Intent Data to Spruce Up Your Event Marketing Plan

April 8, 2020

Via: Tailynn Gable

In-person interactions still play a pivotal role in every marketer’s playbook. Over time, a vast majority of studies have probed the invaluable promises—and the limits—of computer-mediated communication. An online meetup spans geographical boundaries and helps to forge or maintain closer […]


Editorial

AMP for Email—All You Need to Know

March 30, 2020

Via: Emma Lawson

In February 2019, Google announced the launch of AMP for Email spec, a native support for dynamic and interactive emails, powered by AMP (Accelerated Mobile Pages).  Google showcased it as an “opportunity to modernize one of the most popular places […]