Category: Editorial

June 30, 2020

Data is to B2B marketing what a strong prospect relationship is to sales—a prerequisite for conversions that skyrocket revenue. All the data that sets the course of your marketing initiatives, from identifying customer preferences to budgeting and crafting immersive materials, […]

June 18, 2020

What is accessibility?  In the United States, physical private and public spaces need to be designed to include elements that make them accessible for people with disabilities under the Americans with Disabilities Act (ADA). What about the internet?  As technology […]

May 29, 2020

The marketing world is bedeviled by uncertainty. For that reason, not only is buyer behavior overly eclectic, but also fairly risk-averse. Many prospects stick to a tried-and-true product until a newly launched one proves its value. As marketers quickly gauge […]

May 15, 2020

If done correctly, marketing isn’t an expense—it’s an investment that should lead to enhanced ROI. While ideally, this expenditure would benefit from infinite resources, in reality, marketers have a budget to stick to. This can be quite challenging, but it’s […]

April 30, 2020

Think of your keyword optimization process as the base on which you will build your search engine marketing strategy. If this stage is done incorrectly, it doesn’t matter how great the rest is—it will fail to achieve its goal.  Moreover, […]

April 8, 2020

In-person interactions still play a pivotal role in every marketer’s playbook. Over time, a vast majority of studies have probed the invaluable promises—and the limits—of computer-mediated communication. An online meetup spans geographical boundaries and helps to forge or maintain closer […]

March 30, 2020

In February 2019, Google announced the launch of AMP for Email spec, a native support for dynamic and interactive emails, powered by AMP (Accelerated Mobile Pages).  Google showcased it as an “opportunity to modernize one of the most popular places […]

March 9, 2020

Email marketing has come a long way since Gary Thuerk sent out the first-ever mass-email in 1978—back then, 400 recipients were considered a “mass”. Nevertheless, this email blast resulted in about $13 million in sales. Today, email marketing is still […]

February 25, 2020

With new technologies on the rise, marketers have no choice but to adapt. Those who want to stay ahead of the game should keep an eye on how markets are changing. Wondering what’s in store for the year ahead? Discover […]

February 10, 2020

PowerPoint presentations are often seen as stressful and boring, yet a necessary evil for those seeking to express ideas or launch products. So, instead of focusing on how nerve-wracking it can be to craft your arguments, designs, and of course, […]