Category: Editorial

June 22, 2022

Fake news and misinformation have plagued most social media platforms since their beginning, and the recent pandemic proved just how dangerous it can be. However, censorship was never part of these platforms—all of which rely heavily on user-generated content to […]

June 14, 2022

Social marketing is designed to alter people’s behavior for the benefit of others—a concept meant to be beneficial to society as a whole. While commercial marketing strategies are used primarily to boost sales and profits, social marketing goals are different. […]

May 31, 2022

The COVID-19 pandemic has not only changed the way people live, work and spend their free time, it has also changed the way they interact with their favorite brands. During the last two and a half years, people around the […]

May 17, 2022

Many marketers are wondering which digital marketing trends will reshape and define this season. People across the globe have lived under the shadow of the global COVID-19 pandemic for more than two years, and most industries have been strongly impacted […]

April 29, 2022

With a new geopolitical crisis plaguing Europe and the world, combined with the COVID-19 pandemic still claiming lives, it comes as no surprise that people in the US and abroad want to return to normal. In fact, according to the […]

April 25, 2022

At the same time that the implications of the global pandemic have created difficulties for many, they have also sparked an opportunity for growth and change.  One key area that has continued to evolve even as we return to a […]

April 8, 2022

Marketers everywhere have experienced numerous challenges during the last two years. As the COVID-19 pandemic went on to become a global healthcare crisis, digital marketing strategies needed to be adjusted—applicable to business plans for most industries around the world. Although […]

March 31, 2022

After Russia decided to invade the neighboring country of Ukraine, killing countless civilians and forcing people to leave their homes, Western governments deployed harsh economic sanctions against Russia. Policy-makers were not alone in striking Russia with severe sanctions, as more […]

March 21, 2022

Although for the first time in more than two years concerns regarding the COVID-19 pandemic seem to wane, another new crisis has already emerged. On 24 February, Russian President Vladimir Putin announced that his country feels threatened by neighboring Ukraine, […]

February 28, 2022

Marketers around the world are becoming more and more aware of the fact that a future-oriented digital marketing strategy is now essential for any brand. As the COVID-19 pandemic disrupted and reshaped most industries, some brands managed to adapt to […]