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Category: Editorial


Editorial

A Complete Guide to Developing Marketing Personas

January 27, 2020

Via: Sofia Allende

Marketing personas have been around since the 1990s. They may not be new, but they represent an invaluable tool for marketers, advertisers, Web developers, and UX designers. “Personas are often met with opposition because they’re a lot of work to […]


Editorial

Account-Based Marketing in a Nutshell

January 16, 2020

Via: Natalie Dunn

Personalized marketing campaigns have been a hot topic for some time now and for good reason—getting personal with your leads will help you close more deals. And since the stakes are high, it’s no wonder that 65% of B2B buyers […]


Editorial

Top e-commerce trends for 2020. Adapt, engage, stay ahead

December 17, 2019

Via: Natalie Dunn

With new technologies emerging, marketers have no choice but to adapt. Those who want to stay ahead of the game should keep an eye on how markets change. Wondering what’s coming next year? Discover below the most important e-commerce trends […]


Editorial

Visual Search in E-Commerce: How to Stay Ahead of the Game in 2020

November 18, 2019

Via: Natalie Dunn

One of the latest trends in e-commerce is the implementation of visual search and trust me on this one: you don’t want to be the business manager who ignores it. Nowadays, customers are increasingly relying on social media platforms like […]


Editorial

Why Google’s BERT Is One of the Biggest Leaps Forward in the History of Search

November 5, 2019

Via: James Hughes

Google has recently announced BERT, one of the biggest updates to its search algorithm in recent years. At its core, this new update focuses on improving the interpretation of the intent behind search queries. Is BERT one of Google’s biggest […]


Editorial

Beginner Tips for Better Social Media Photos

October 15, 2019

Via: Natalie Dunn

Even the best copy can fall flat without the right visual content. And when it comes to your events, nothing captures them better than your camera, as long as you know how to use it. The obvious choice would be […]


Editorial

Brand Management — The Key to Business Success

September 20, 2019

Via: Kelly Redmond

One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is […]


Editorial

A 4-Step Process to Craft a Compelling Brand Story

August 18, 2019

Via: Kelly Redmond

Getting your brand story right is essential for your business and fundamental to consumer awareness. It’s what you leverage to get influencers to partner with you and build a community of loyal customers and brand enthusiasts. You want your business […]


Editorial

10 Ways to Generate More Leads for Your Business

July 21, 2019

Via: Natalie Dunn

A steady stream of sales leads (or lack thereof) is what makes or breaks your business. Regardless of how excellent your products or services are, if no one knows about them, it’s rather impossible to maintain your competitive edge. But […]


Editorial

When and Where to Implement Marketing Automation Into Your Business

June 15, 2019

Via: Natalie Dunn

Every marketer today has heard about marketing automation at least once. And the interest in this strategy seems to be growing exponentially. According to Google Trends, the search traffic for „marketing automation” has gone up to 40% since last year. […]