Category: Editorial

April 19, 2021

Search Engine Optimization (SEO) is beginning to sound like a cliche in the digital marketing world. However, it is not.  A shocking statistic shows that only 0.78% of Google searchers click on results from the 2nd page. That means optimizing […]

March 29, 2021

Email marketing’s growing popularity and value are nowhere near its end. On the contrary, email is one of the most trusted and efficient tools of communication. Today, there are 3.9 billion people using email; this number is expected to increase […]

March 17, 2021

Today, businesses leverage digital channels more than ever and digital marketing has gained traction as a means to support companies build and sustain their digital efforts. The current business climate requires brands to develop digital tactics that help them connect […]

February 26, 2021

Today, nearly 74% of consumers look for business information on search engines. That means search engine optimization (SEO) is no longer optional, but a necessity for businesses that want to thrive in the digital age. What is SEO, and why […]

February 19, 2021

Inclusive marketing is often confused with diversity and inclusion within the workspace, but it actually refers to a brand’s efforts to remove the exclusion from its marketing. Customers want to make sure you get their needs, their pain points, their […]

January 29, 2021

Account-based marketing (ABM) is a powerful tool when used properly—and a challenging approach if the right strategies are not efficiently put in place. While many companies say that they have doubled their ROI from using ABM, there are still some organizations […]

January 29, 2021

The post-COVID world is just around the corner, but how will things change for marketers? Today, the speed at which businesses and individuals are going digital has been accelerated to the point where we’ve become dependent on online services. So, […]

January 14, 2021

To say that 2020 has been a whirlwind for our economy is an understatement. However, with a new year come new possibilities and potential for a significant upward correction in revenue potential for B2B companies. The effect of the past […]

January 14, 2021

Introduction While many forecasts for 2021 draw on the technology-driven changes that became the bedrock of any business activity in 2020, I see the coming year in marketing as being defined by the advancement of a longstanding trend: Account Based […]

January 14, 2021

B2B marketers know that great content evolves and adapts with its audiences. While the world has had to adjust to new means of operating in 2020, so has the B2B market. From the production of content through to its distribution, […]