Category: Editorial

January 23, 2023

Marketing has evolved significantly in recent years, with traditional advertising methods such as print ads and billboards becoming less effective. Businesses prefer to use the Internet and social media to reach their target audience. This shift has empowered small enterprises […]

January 6, 2023

There is no question that 2022 was a difficult year for businesses, marketers and consumers everywhere. Not only did Russia’s unjust invasion of Ukraine sparked a new wave of fear and anxiety in the immediate aftermath of the COVID-19 pandemic, […]

December 29, 2022

 are undeniably the most successful digital marketing tools available today, so it’s no surprise that marketers around the world rely heavily on their use. In fact, recent studies have shown that regular newsletter campaigns improve brand loyalty, prompting customers to […]

December 19, 2022

Marketing has undergone a radical transformation in the last few decades. Traditional methods such as television and print advertising are gradually dying out as more people turn to the Internet for information. Instead of relying on these outdated methods, businesses […]

December 9, 2022

According to leading research and media organization Digital Commerce 360, economic hardships, such as inflation, could increase consumer price consciousness this holiday season, prompting numerous online shoppers to consider spending less on gifts and other seasonal activities. In addition, US […]

November 25, 2022

Seasonal marketing is the promotion of products or services at specific times of the year—from Christmas and Halloween to simply the back-to-school season. Seasonal marketing campaigns allow businesses to increase the effectiveness of their advertising strategy and can significantly contribute […]

November 4, 2022

Social media platforms are undoubtedly among the most useful sources for evaluating a company’s activity. In fact, most consumers make purchasing decisions only after carefully analyzing a brand, product or service. When evaluating brands, customers usually look at the online […]

October 27, 2022

October is among the most anticipated periods for marketing teams in the US. It is the month of Halloween, which means companies can take advantage of the popular holiday to get creative with their marketing campaigns. It’s a great opportunity […]

October 10, 2022

Quality content is one of the most important ingredients needed to create an effective marketing mix because it is one of the best ways to provide potential customers with answers to their questions, while also offering new and relevant information. […]

September 28, 2022

There’s no question about the fact that numerous trends are impacting the digital marketing landscape this year. Some of the trends fueled by the COVID-19 pandemic could become less relevant as the healthcare crisis wanes, while others will probably be […]

September 19, 2022

The COVID-19 pandemic has changed the lives of millions around the world, wreaking havoc across industries for more than two and a half years. According to eMarketer, influencer marketing was not spared the effects of the pandemic, and numerous changes […]

August 31, 2022

As the COVID-19 pandemic nears its end, new worries plague American shoppers. With mounting inflation now a concern for people around the world and a war in Europe, parents face various issues when planning the future of their children. These […]

August 15, 2022

After more than two years of dealing with the COVID-19 pandemic—which will go down in history as one of the most serious public health crises of this century—people in the US and abroad are trying to return to normal. While […]

July 29, 2022

There is no question about the fact that the last two and a half years have been erratic for people and companies around the world. The COVID-19 pandemic reshaped life and work patterns and disrupted the way people socialize, while […]

July 19, 2022

Marketing has always been the sum of all the efforts and actions a company can make to boost buying, advertising, or selling a product. However, while traditional marketing has always been constrained by several rules and regulations, digital marketing has […]

June 22, 2022

Fake news and misinformation have plagued most social media platforms since their beginning, and the recent pandemic proved just how dangerous it can be. However, censorship was never part of these platforms—all of which rely heavily on user-generated content to […]

June 14, 2022

Social marketing is designed to alter people’s behavior for the benefit of others—a concept meant to be beneficial to society as a whole. While commercial marketing strategies are used primarily to boost sales and profits, social marketing goals are different. […]

May 31, 2022

The COVID-19 pandemic has not only changed the way people live, work and spend their free time, it has also changed the way they interact with their favorite brands. During the last two and a half years, people around the […]

May 17, 2022

Many marketers are wondering which digital marketing trends will reshape and define this season. People across the globe have lived under the shadow of the global COVID-19 pandemic for more than two years, and most industries have been strongly impacted […]

April 29, 2022

With a new geopolitical crisis plaguing Europe and the world, combined with the COVID-19 pandemic still claiming lives, it comes as no surprise that people in the US and abroad want to return to normal. In fact, according to the […]