Category: Editorial

March 9, 2020

Email marketing has come a long way since Gary Thuerk sent out the first-ever mass-email in 1978—back then, 400 recipients were considered a “mass”. Nevertheless, this email blast resulted in about $13 million in sales. Today, email marketing is still […]

February 25, 2020

With new technologies on the rise, marketers have no choice but to adapt. Those who want to stay ahead of the game should keep an eye on how markets are changing. Wondering what’s in store for the year ahead? Discover […]

February 10, 2020

PowerPoint presentations are often seen as stressful and boring, yet a necessary evil for those seeking to express ideas or launch products. So, instead of focusing on how nerve-wracking it can be to craft your arguments, designs, and of course, […]

January 27, 2020

Marketing personas have been around since the 1990s. They may not be new, but they represent an invaluable tool for marketers, advertisers, Web developers, and UX designers. “Personas are often met with opposition because they’re a lot of work to […]

January 16, 2020

Personalized marketing campaigns have been a hot topic for some time now and for good reason—getting personal with your leads will help you close more deals. And since the stakes are high, it’s no wonder that 65% of B2B buyers […]

December 17, 2019

With new technologies emerging, marketers have no choice but to adapt. Those who want to stay ahead of the game should keep an eye on how markets change. Wondering what’s coming next year? Discover below the most important e-commerce trends […]

November 18, 2019

One of the latest trends in e-commerce is the implementation of visual search and trust me on this one: you don’t want to be the business manager who ignores it. Nowadays, customers are increasingly relying on social media platforms like […]

November 5, 2019

Google has recently announced BERT, one of the biggest updates to its search algorithm in recent years. At its core, this new update focuses on improving the interpretation of the intent behind search queries. Is BERT one of Google’s biggest […]

October 15, 2019

Even the best copy can fall flat without the right visual content. And when it comes to your events, nothing captures them better than your camera, as long as you know how to use it. The obvious choice would be […]

September 20, 2019

One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is […]