Category: Editorial

January 14, 2021

To say that 2020 has been a whirlwind for our economy is an understatement. However, with a new year come new possibilities and potential for a significant upward correction in revenue potential for B2B companies. The effect of the past […]

January 14, 2021

Introduction While many forecasts for 2021 draw on the technology-driven changes that became the bedrock of any business activity in 2020, I see the coming year in marketing as being defined by the advancement of a longstanding trend: Account Based […]

January 14, 2021

B2B marketers know that great content evolves and adapts with its audiences. While the world has had to adjust to new means of operating in 2020, so has the B2B market. From the production of content through to its distribution, […]

December 30, 2020

The way we all live and work was dramatically altered this year, as the pandemic ripped through industries around the world. The COVID-19 pandemic and the crisis that followed forced us to both ponder and take immediate action in the […]

December 30, 2020

2020 has pushed business owners to rebuild their marketing strategies to survive. With numerous brick-and-mortar companies closed down, many organizations have moved their operations online overnight, taking risks they haven’t considered before. This massive shift into the e-commerce world significantly […]

November 30, 2020

As we get closer to the new year, the interest in digital marketing trends reaches new heights; and 2020 has been, so far, full of uncertainty and challenges for everyone, including marketers. Companies are slowly recovering from the unexpected hit […]

November 30, 2020

How can you give your words more power? And how can you move people to act and make a decision? Today, consumers are expecting their favorite brands to produce content that entertains, provides solutions, and engages. But writing content comes […]

October 30, 2020

The research conducted by The Marketing Practice and Marketing Week in the last couple of years has highlighted the drivers of effectiveness in the B2B landscape. Their survey from last year revealed that a long-term mindset is linked to business […]

October 29, 2020

With origins going back to the ’50s, Black Friday is probably the most significant shopping event of the year. Maybe even more so in 2020, when sales have just recently started to recover after a sharp drop in April due […]

September 29, 2020

With more and more people working from home or remotely during the ongoing crisis, digital marketing strategies are now more important than ever. However, marketers should also acknowledge the fact that this global crisis will have a significant impact on […]