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Category: Editorial


Editorial

Social Media Platforms Adopt the EU’s New Anti-Disinformation Rules

June 22, 2022

Via: Natalie Dunn

Fake news and misinformation have plagued most social media platforms since their beginning, and the recent pandemic proved just how dangerous it can be. However, censorship was never part of these platforms—all of which rely heavily on user-generated content to […]


Editorial

Converting Commercial Marketing Strategies Into Social Marketing Goals

June 14, 2022

Via: Natalie Dunn

Social marketing is designed to alter people’s behavior for the benefit of others—a concept meant to be beneficial to society as a whole. While commercial marketing strategies are used primarily to boost sales and profits, social marketing goals are different. […]


Editorial

Will Marketers Return to In-Person Events This Summer?

May 31, 2022

Via: Natalie Dunn

The COVID-19 pandemic has not only changed the way people live, work and spend their free time, it has also changed the way they interact with their favorite brands. During the last two and a half years, people around the […]


Editorial

3 Key Digital Marketing Trends That Will Reshape Summer 2022

May 17, 2022

Via: Natalie Dunn

Many marketers are wondering which digital marketing trends will reshape and define this season. People across the globe have lived under the shadow of the global COVID-19 pandemic for more than two years, and most industries have been strongly impacted […]


Editorial

Why Email Marketing Is a Valuable Tool in 2022

April 29, 2022

Via: Natalie Dunn

With a new geopolitical crisis plaguing Europe and the world, combined with the COVID-19 pandemic still claiming lives, it comes as no surprise that people in the US and abroad want to return to normal. In fact, according to the […]


Editorial

3 Reasons Why Cloud Contact Centres Are the Next Step in Customer Success

April 25, 2022

Via: Nakisani Jacobs

At the same time that the implications of the global pandemic have created difficulties for many, they have also sparked an opportunity for growth and change.  One key area that has continued to evolve even as we return to a […]


Editorial

5 Common Digital Marketing Mistakes to Avoid in 2022

April 8, 2022

Via: Natalie Dunn

Marketers everywhere have experienced numerous challenges during the last two years. As the COVID-19 pandemic went on to become a global healthcare crisis, digital marketing strategies needed to be adjusted—applicable to business plans for most industries around the world. Although […]


Editorial

How Top Brands Have Responded to the Russian Invasion

March 31, 2022

Via: Natalie Dunn

After Russia decided to invade the neighboring country of Ukraine, killing countless civilians and forcing people to leave their homes, Western governments deployed harsh economic sanctions against Russia. Policy-makers were not alone in striking Russia with severe sanctions, as more […]


Editorial

US consumers want to see brands take an action against Russia’s invasion

March 21, 2022

Via: Natalie Dunn

Although for the first time in more than two years concerns regarding the COVID-19 pandemic seem to wane, another new crisis has already emerged. On 24 February, Russian President Vladimir Putin announced that his country feels threatened by neighboring Ukraine, […]


Editorial

Future-oriented digital marketing strategies

February 28, 2022

Via: Natalie Dunn

Marketers around the world are becoming more and more aware of the fact that a future-oriented digital marketing strategy is now essential for any brand. As the COVID-19 pandemic disrupted and reshaped most industries, some brands managed to adapt to […]