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Category: Editorial


Editorial

How the Ban on Noncompetes Will Shake Adland

May 28, 2024

Via: Nickolas Moore

The Ban on Noncompetes A non-compete agreement is a legal agreement or clause in a contract that specifies the inability of an employee to enter into competition with an employer, even after the employment period is over. Noncompete agreements have […]


Editorial

Dominate Your Neighborhood Market with These Local SEO Strategies

May 15, 2024

Via: Caitlin Simmons

Many small businesses can feel like their one storefront may not stand a chance against the bigger organizations out there. However, if you’re a shop opener and you want to make a massive impact in your community, local SEO is […]


Editorial

The Power and Influence of Micro-Influencers in Your Marketing Campaigns

April 29, 2024

Via: Caitlin Simmons

From a trendy buzzword to a core strategy in modern digital advertising, influencer marketing has quickly changed. Celebrities and high-profile personalities were initially the face of influencer marketing; however, this has changed, allowing those people with smaller but more active […]


Editorial

From Authenticity to Amplification: Mastering User-Generated Content

April 10, 2024

Via: Mary Gamet

In today’s tumultuous waters of digital marketing, user-generated content (UGC) has emerged as a mighty wind in brands’ sails. Fan-driven content enables higher audience engagement and fosters a closer sense of community, which is one of the reasons you should […]


Editorial

Deinfluencing Debunked: Implications for Brands and Consumers

March 25, 2024

Via: Mary Gamet

It looks like social media, and especially TiKToK, have taken a different approach to how people can sell their products online. There has been a shift in the approach of influencers when it comes to promoting products. Rather than encouraging […]


Editorial

Voice Technology is Reshaping Digital Marketing

March 20, 2024

Via: Camila Mendes

Digital marketing strategies have evolved rapidly in the past few years. How we consume content was forever changed by social media and the rise of video content in recent years. However, artificial intelligence has been the leading cause of such […]


Editorial

AI-Generated Content Creation: A Digital Marketing Game Changer

February 29, 2024

Via: Camila Mendes

Machine learning and artificial intelligence have fundamentally changed the world. Seeping into every sector, these powerful tools have made large data models accessible and easy to work with. They give rise to predictive analytics and automation, with so many use […]


Editorial

Move over search engines, social media platforms are taking over

February 27, 2024

Via: Camila Mendes

We’re slowly seeing the migration from the Internet age to the Social Media age, with increasing reliance on platforms like TikTok, Facebook, and Instagram as the primary information source for Gen Z consumers. Thanks to content creators spanning the full […]


Editorial

Tealium unveils Fifth Annual State of the CDP Report with insights into future-proofing your business

January 30, 2024

Via: Sponsored Content

SAN DIEGO, Jan. 09, 2024 (GLOBE NEWSWIRE) — Tealium, the largest independent and most trusted customer data platform (CDP), launched its fifth annual State of the CDP report, Unlocking the Transformative Power of AI and Real-Time Data for CX, on […]


Editorial

Why User-Generated Content should form an integral part of your digital marketing strategy in 2024

January 29, 2024

Via: Camila Mendes

There’s perhaps no better example of the power of User-Generated Content (UGC) than the viral Stanley Cup video that survived a disastrous car fire. Not only was the Stanley Cup in great condition after the fire, but a day later […]


Editorial

Boost Your SEO in 2024 Like Never Before with These Top Link Building Strategies

January 18, 2024

Via: Caitlin Simmons

As we enter 2024, understanding and mastering advanced link building techniques is crucial for anyone looking to boost their online visibility and stay ahead in the competitive digital space. Link building is about creating pathways that lead back to your […]


Editorial

Using Large Language Models for Search Engine Optimization

November 2, 2023

Via: Natalie Dunn

As most marketers know, SEO is an important part of digital marketing. The acronym stands for search engine optimization, and it depicts a series of strategies designed to enhance the visibility of a website on search engines like Google. According […]


Editorial

YouTube Marketing: What It Is and How to Master It in 2023

November 2, 2023

Via: Jim Falk

YouTube, now the second most visited website in the world, has significantly revolutionized peoples’ content consumption habits while creating immense marketing opportunities for brands and businesses everywhere. However, in order to take advantage of these opportunities, marketers should first understand […]


Editorial

Top Email Marketing Trends to Prioritize in 2023

October 28, 2023

Via: Jim Falk

Introduction The world of business continues to evolve quickly year after year, with new digital tools appearing almost out of nowhere. Despite these innovations, email marketing remains one of the most powerful channels for engaging with customers and prospects.  As […]


Editorial

From Clicks to Conversion: Optimizing Your Website for a Superior Customer Journey

October 19, 2023

Via: Caitlin Simmons

In the intricate and dynamic landscape of digital marketing, understanding and optimizing the customer journey from initial interaction to conversion is paramount. Did you know that 68% of online experiences start with a search engine? That said, a finely-tuned, well-optimized […]


Editorial

Future-Proofing Creative Operations: Elevating Today’s Strategies Through Canto’s Pioneering Expertise

October 18, 2023

Via: Digital MarketingCurated

In today’s rapidly shifting creative ecosystem, future-proofing operations is not an option; it is an imperative. According to a McKinsey investigation, 67% of companies with top-quartile ACS (Award Creativity Score) ratings saw above-average organic revenue growth. But how can one […]


Editorial

Best Practices for PPC Success in 2023

September 29, 2023

Via: Jim Falk

Pay-per-click (PPC) advertising remains one of the most powerful tools in the hands of digital marketers, offering a targeted and measurable way to reach their audiences.  As the summer of 2023 comes to an end, the landscape of advertising continues […]


Editorial

Breaking B2B Boundaries: The Transition from ABM to Advanced ABX

September 22, 2023

Via: Naomi Miles

B2B Marketers Reassess ABM Investments for 2023 For a while, Account-Based Marketing (ABM) has been the go-to strategy for engaging crucial customers. However, recent research from Demand Metric and Integrate indicates that over half of B2B marketers are considering reducing […]


Editorial

Decoding the Meta Ads Algorithm: A Comprehensive Guide to Advertising Success

August 10, 2023

Via: Caitlin Simmons

Having a good understanding of the intricate workings of social media platforms’ algorithms is key to achieving unparalleled success. As marketers, you most likely find yourselves frequently navigating the dynamic landscape of the Meta ads algorithm, which powers one of […]


Editorial

Developing a Profitable Digital Funnel for Businesses: A How-To Guide

August 9, 2023

Via: Caitlin Simmons

When you’re trying to find new and innovative ideas to grow your business, attracting potential customers and converting them into loyal buyers is critical for sustainable success. A robust sales strategy is a fundamental pillar of achieving this goal, and […]