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Category: Editorial


Editorial

Top Digital Marketing Trends to Consider in 2022

January 6, 2022

Via: Natalie Dunn

Almost two years have passed since the beginning of the COVID-19 pandemic that reshaped the day-to-day lives of people from all around the world. With lockdowns and social distancing measures still around, and people returning to the office while others […]


Editorial

Supercharge Your Social Media Marketing with These 4 Trends (2022)

December 22, 2021

Via: John Mathews

The ever-changing world of social media never stops. While new trends replace old ones, ambitious marketers need the right insights to stay ahead of the competition and engage their audience with the best strategies for a thriving 2022.  That’s why, […]


Editorial

High Converting Holiday and Post-Holiday Newsletters

December 8, 2021

Via: John Mathews

With the COVID-19 pandemic still disrupting global sales, brands everywhere know that this holiday season could be the best chance to boost purchases by year-end. Most digital marketing tools can help marketers and their brands achieve this important goal. But […]


Editorial

Why Influencer Marketing Is Still Booming

November 30, 2021

Via: Natalie Dunn

As the COVID-19 pandemic spread across the globe, causing problems for governments, businesses, and individuals alike. Furthermore, marketers everywhere were also faced with multiple issues. From finding the right marketing strategies during a global pandemic to building a good framework […]


Editorial

Reusing Halloween Ideas For a Christmas Campaign

November 30, 2021

Via: Natalie Dunn

The COVID-19 pandemic has not only impacted personal lives and finances but also disrupted the way marketers around the world create and adjust their marketing campaigns. While spending on ads and digital marketing, content might not seem like a good […]


Editorial

Should You Include NFTs in Your Digital Marketing Campaigns?

October 29, 2021

Via: Neal Mitchell

What Is an NFT? And What Does It Look Like? A “non-fungible token”—or NFT—is a non-interchangeable unit of data. Why all the craze? NFTs represent verified ownership to easily-reproducible items like songs, videos, and artwork. To establish public proof of […]


Editorial

Video for Digital Marketing Success: A Guide for 2021 & Beyond

October 28, 2021

Via: Jacopo Farese

Did you know that, by the end of 2021, the average American customer could spend over 100 minutes a day watching online videos? And this trend is growing fast.    It is no secret that the importance of video has increased […]


Editorial

How Advertising Is Helping the US Economy

September 30, 2021

Via: Natalie Dunn

As the COVID-19 pandemic continues to alter the way people live and work, economic concerns are growing. The financial crisis of 2007–2008 is still fresh in everyone’s memory, and many are now worried that this healthcare crisis will lead to […]


Editorial

Five Challenges Facing Marketers in 2021

September 28, 2021

Via: Natalie Dunn

Adapting to the new normal may prove to be the ultimate test in 2021, as both customers and marketers are now facing new challenges and dealing with new shopping habits. Consumer habits have not changed temporarily in response to the […]


Editorial

5 Ways to Build a Good Digital Marketing Strategy by the End of 2021

August 31, 2021

Via: Natalie Dunn

For most businesses across the world, 2021 is all about rebuilding and adapting to the “new normal”. After more than a year and a half of fighting a global pandemic, multiple lockdowns, and ever-changing rules, companies everywhere are still struggling […]