Category: Editorial

September 22, 2023

B2B Marketers Reassess ABM Investments for 2023 For a while, Account-Based Marketing (ABM) has been the go-to strategy for engaging crucial customers. However, recent research from Demand Metric and Integrate indicates that over half of B2B marketers are considering reducing […]

August 10, 2023

Having a good understanding of the intricate workings of social media platforms’ algorithms is key to achieving unparalleled success. As marketers, you most likely find yourselves frequently navigating the dynamic landscape of the Meta ads algorithm, which powers one of […]

August 9, 2023

When you’re trying to find new and innovative ideas to grow your business, attracting potential customers and converting them into loyal buyers is critical for sustainable success. A robust sales strategy is a fundamental pillar of achieving this goal, and […]

July 31, 2023

With the worldwide number of users now expected to reach 1.35 billion in 2023, Instagram is undoubtedly one of the most important social media platforms in the world. For businesses everywhere, it comes with multiple advantages that can help them […]

July 20, 2023

Social responsibility has become a critical aspect of business operations, particularly in the realm of digital marketing. Organizations are increasingly aware of the necessity to integrate ethical initiatives and practices into their marketing strategies, aligning themselves with the ever-growing expectations […]

June 28, 2023

Delivering the right consumer experience has always been a crucial part of maintaining an impeccable brand reputation. In today’s day and age, personalization has evolved from being merely optional to an absolute necessity for effective digital marketing strategies. By tailoring […]

June 8, 2023

According to The Guardian, OpenAI has recently launched GPT-4, a new version of the innovative AI system that powers ChatGPT. GPT-4 is believed to be more inventive, less prone to errors, and less partial to delivering certain responses when compared […]

May 18, 2023

In today’s fast-paced digital marketing landscape, it is crucial for businesses to stay ahead of the game to remain competitive and successful. As technology continues to rapidly evolve, marketers must stay informed about the latest advancements and emerging trends. The […]

May 4, 2023

According to The Wall Street Journal, the Biden administration has presented TikTok’s owners with a challenging choice to make—sell their stakes in the video-sharing app or see the app banned from the US market. TikTok is owned by a Chinese […]

May 2, 2023

Influencer marketing is an effective marketing strategy where businesses develop partnerships with celebrities and public figures to promote their products and services. Based on a report by HubSpot, 1 in 4 marketers leverage influencer marketing. In addition, 72% of Gen […]

April 20, 2023

Voice search technology is becoming increasingly popular—more than 50% of US consumers use speech search for online grocery shopping, while 25% of the global population uses this solution to browse the Internet. However, voice search queries work differently than text—organizations […]

March 23, 2023

Referral marketing can help B2B companies accelerate lead generation, sales, and customer loyalty. For this strategy to be effective, customers must be satisfied with a company’s products or services, so they would refer their peers to that company. The best […]

March 17, 2023

Social media contests are not exclusive to B2C brands anymore—B2B companies can run them too. Studies show that on average, 34% of new buyers come from social media competitions and giveaways, while calls-to-action (CTAs) used in social contests have a […]

February 23, 2023

Storytelling is by no means a new strategy in communication. In fact, people have told each other stories as a means of passing on important knowledge and information since the dawn of time. While storytelling may seem outdated and unlikely […]

February 15, 2023

The past year has undoubtedly impacted the world in several ways, bringing us both positive news, like the end of the COVID-19 pandemic, and new issues to address in the future. Major problems like inflation are now disrupting the global […]

January 23, 2023

Marketing has evolved significantly in recent years, with traditional advertising methods such as print ads and billboards becoming less effective. Businesses prefer to use the Internet and social media to reach their target audience. This shift has empowered small enterprises […]

January 6, 2023

There is no question that 2022 was a difficult year for businesses, marketers and consumers everywhere. Not only did Russia’s unjust invasion of Ukraine sparked a new wave of fear and anxiety in the immediate aftermath of the COVID-19 pandemic, […]

December 29, 2022

 are undeniably the most successful digital marketing tools available today, so it’s no surprise that marketers around the world rely heavily on their use. In fact, recent studies have shown that regular newsletter campaigns improve brand loyalty, prompting customers to […]

December 19, 2022

Marketing has undergone a radical transformation in the last few decades. Traditional methods such as television and print advertising are gradually dying out as more people turn to the Internet for information. Instead of relying on these outdated methods, businesses […]

December 9, 2022

According to leading research and media organization Digital Commerce 360, economic hardships, such as inflation, could increase consumer price consciousness this holiday season, prompting numerous online shoppers to consider spending less on gifts and other seasonal activities. In addition, US […]