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Category: Editorial


Editorial

8 Steps to Create a Small Business Marketing Plan

January 23, 2023

Via: Sandra Ferguson

Marketing has evolved significantly in recent years, with traditional advertising methods such as print ads and billboards becoming less effective. Businesses prefer to use the Internet and social media to reach their target audience. This shift has empowered small enterprises […]


Editorial

Creating the Best Year-End Marketing Campaign in 2022

January 6, 2023

Via: Natalie Dunn

There is no question that 2022 was a difficult year for businesses, marketers and consumers everywhere. Not only did Russia’s unjust invasion of Ukraine sparked a new wave of fear and anxiety in the immediate aftermath of the COVID-19 pandemic, […]


Editorial

7 Tips for Creating the Best Holiday Newsletter

December 29, 2022

Via: Natalie Dunn

 are undeniably the most successful digital marketing tools available today, so it’s no surprise that marketers around the world rely heavily on their use. In fact, recent studies have shown that regular newsletter campaigns improve brand loyalty, prompting customers to […]


Editorial

What’s in Store for the Digital Marketing Industry in 2023

December 19, 2022

Via: Sandra Ferguson

Marketing has undergone a radical transformation in the last few decades. Traditional methods such as television and print advertising are gradually dying out as more people turn to the Internet for information. Instead of relying on these outdated methods, businesses […]


Editorial

5 Powerful Tools That Can Help You Increase Holiday Sales

December 9, 2022

Via: Natalie Dunn

According to leading research and media organization Digital Commerce 360, economic hardships, such as inflation, could increase consumer price consciousness this holiday season, prompting numerous online shoppers to consider spending less on gifts and other seasonal activities. In addition, US […]


Editorial

5 Key Benefits of Seasonal Marketing Campaigns

November 25, 2022

Via: Isabella Carter

Seasonal marketing is the promotion of products or services at specific times of the year—from Christmas and Halloween to simply the back-to-school season. Seasonal marketing campaigns allow businesses to increase the effectiveness of their advertising strategy and can significantly contribute […]


Editorial

Creating a Great Social Media Marketing Strategy in 2022

November 4, 2022

Via: Natalie Dunn

Social media platforms are undoubtedly among the most useful sources for evaluating a company’s activity. In fact, most consumers make purchasing decisions only after carefully analyzing a brand, product or service. When evaluating brands, customers usually look at the online […]


Editorial

Halloween Marketing Strategy: Crafting a Successful Campaign in 2022

October 27, 2022

Via: Isabella Carter

October is among the most anticipated periods for marketing teams in the US. It is the month of Halloween, which means companies can take advantage of the popular holiday to get creative with their marketing campaigns. It’s a great opportunity […]


Editorial

7 Important Aspects of Creating Quality Content

October 10, 2022

Via: Natalie Dunn

Quality content is one of the most important ingredients needed to create an effective marketing mix because it is one of the best ways to provide potential customers with answers to their questions, while also offering new and relevant information. […]


Editorial

5 Digital Marketing Trends for Fall 2022

September 28, 2022

Via: Natalie Dunn

There’s no question about the fact that numerous trends are impacting the digital marketing landscape this year. Some of the trends fueled by the COVID-19 pandemic could become less relevant as the healthcare crisis wanes, while others will probably be […]


Editorial

5 Things You Need to Know About Influencer Marketing

September 19, 2022

Via: Natalie Dunn

The COVID-19 pandemic has changed the lives of millions around the world, wreaking havoc across industries for more than two and a half years. According to eMarketer, influencer marketing was not spared the effects of the pandemic, and numerous changes […]


Editorial

Creating a Successful Back-to-School Campaign in 2022

August 31, 2022

Via: Natalie Dunn

As the COVID-19 pandemic nears its end, new worries plague American shoppers. With mounting inflation now a concern for people around the world and a war in Europe, parents face various issues when planning the future of their children. These […]


Editorial

Using Digital Marketing Strategies to Fight Inflation

August 15, 2022

Via: Natalie Dunn

After more than two years of dealing with the COVID-19 pandemic—which will go down in history as one of the most serious public health crises of this century—people in the US and abroad are trying to return to normal. While […]


Editorial

Digital Marketing Trends Reshaping the Future: What You Need to Know

July 29, 2022

Via: Natalie Dunn

There is no question about the fact that the last two and a half years have been erratic for people and companies around the world. The COVID-19 pandemic reshaped life and work patterns and disrupted the way people socialize, while […]


Editorial

3 Ethical Issues in Digital Marketing

July 19, 2022

Via: Natalie Dunn

Marketing has always been the sum of all the efforts and actions a company can make to boost buying, advertising, or selling a product. However, while traditional marketing has always been constrained by several rules and regulations, digital marketing has […]


Editorial

Social Media Platforms Adopt the EU’s New Anti-Disinformation Rules

June 22, 2022

Via: Natalie Dunn

Fake news and misinformation have plagued most social media platforms since their beginning, and the recent pandemic proved just how dangerous it can be. However, censorship was never part of these platforms—all of which rely heavily on user-generated content to […]


Editorial

Converting Commercial Marketing Strategies Into Social Marketing Goals

June 14, 2022

Via: Natalie Dunn

Social marketing is designed to alter people’s behavior for the benefit of others—a concept meant to be beneficial to society as a whole. While commercial marketing strategies are used primarily to boost sales and profits, social marketing goals are different. […]


Editorial

Will Marketers Return to In-Person Events This Summer?

May 31, 2022

Via: Natalie Dunn

The COVID-19 pandemic has not only changed the way people live, work and spend their free time, it has also changed the way they interact with their favorite brands. During the last two and a half years, people around the […]


Editorial

3 Key Digital Marketing Trends That Will Reshape Summer 2022

May 17, 2022

Via: Natalie Dunn

Many marketers are wondering which digital marketing trends will reshape and define this season. People across the globe have lived under the shadow of the global COVID-19 pandemic for more than two years, and most industries have been strongly impacted […]


Editorial

Why Email Marketing Is a Valuable Tool in 2022

April 29, 2022

Via: Natalie Dunn

With a new geopolitical crisis plaguing Europe and the world, combined with the COVID-19 pandemic still claiming lives, it comes as no surprise that people in the US and abroad want to return to normal. In fact, according to the […]