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Category: Editorial


Editorial

How Advertising Is Helping the US Economy

September 30, 2021

Via: Natalie Dunn

As the COVID-19 pandemic continues to alter the way people live and work, economic concerns are growing. The financial crisis of 2007–2008 is still fresh in everyone’s memory, and many are now worried that this healthcare crisis will lead to […]


Editorial

Five Challenges Facing Marketers in 2021

September 28, 2021

Via: Natalie Dunn

Adapting to the new normal may prove to be the ultimate test in 2021, as both customers and marketers are now facing new challenges and dealing with new shopping habits. Consumer habits have not changed temporarily in response to the […]


Editorial

5 Ways to Build a Good Digital Marketing Strategy by the End of 2021

August 31, 2021

Via: Natalie Dunn

For most businesses across the world, 2021 is all about rebuilding and adapting to the “new normal”. After more than a year and a half of fighting a global pandemic, multiple lockdowns, and ever-changing rules, companies everywhere are still struggling […]


Editorial

Emotion Plays a Leading Role in Building the Right Digital Marketing Strategies

August 30, 2021

Via: Natalie Dunn

As people around the world are heading towards the second anniversary of the COVID-19 pandemic, habits and strategies are still changing for governments, industries, and companies everywhere. Most people are still worried that new COVID-19 variants might cause extra crises, […]


Editorial

8 B2B Marketing Trends to Thrive in 2021 & Beyond

July 30, 2021

Via: Jacopo Farese

In 2020, the onset of COVID-19 revolutionized the way we live and do business. This transformation affected the rules of marketing in countless ways, and B2B is no exception. Now, it’s time to slow down for a moment, examine the […]


Editorial

How to plan, execute, and optimize a PPC strategy

June 22, 2021

Via: Diana Beverly Ross

What is PPC? Pay-per-click or PPC marketing is a type of online advertising where marketers accrue costs whenever users access their ads. How does it work? You bid on the perceived value of a click, depending on the platform, keywords, […]


Editorial

5 must-have tools for stellar digital marketing in 2021

June 10, 2021

Via: Diana Beverly Ross

When it comes to digital marketing, there are multiple options and tools that can enhance and improve your research, strategies, insights, and opportunities to create killer content. But how do you select the best tools for your needs without going […]


Editorial

5 hard to beat content types for boosting your engagement

May 24, 2021

Via: Diana Beverly Ross

Having a high engagement rate is one of the biggest dreams (and challenges) of both bloggers and large businesses. But what exactly is content engagement? Is it just a misunderstood concept? And how do you achieve high engagement? Are you […]


Editorial

How to Drive Traffic Back to Your Store with Printed Signage

May 17, 2021

Via: Rachel Oldford

What’s a strong drive of revenue for brands? In-store experiences. Actually, 71% of shoppers spent $50 or more when shopping in-store than online.  However, the pandemic has pushed more customers online, so many brands have experienced a significant decrease in […]


Editorial

What is psychographic segmentation?

April 30, 2021

Via: Diana Beverly Ross

A savvy marketer knows not to send the exact same email to everyone on their leads list. Instead, they will start working on segmentation, dividing customers into similar groups, and tailoring messages accordingly. In theory, when the research is done, […]