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Category: Editorial


Editorial

Why Google’s BERT Is One of the Biggest Leaps Forward in the History of Search

November 5, 2019

Via: James Hughes

Google has recently announced BERT, one of the biggest updates to its search algorithm in recent years. At its core, this new update focuses on improving the interpretation of the intent behind search queries. Is BERT one of Google’s biggest […]


Editorial

Beginner Tips for Better Social Media Photos

October 15, 2019

Via: Natalie Dunn

Even the best copy can fall flat without the right visual content. And when it comes to your events, nothing captures them better than your camera, as long as you know how to use it. The obvious choice would be […]


Editorial

Brand Management — The Key to Business Success

September 20, 2019

Via: Kelly Redmond

One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is […]


Editorial

A 4-Step Process to Craft a Compelling Brand Story

August 18, 2019

Via: Kelly Redmond

Getting your brand story right is essential for your business and fundamental to consumer awareness. It’s what you leverage to get influencers to partner with you and build a community of loyal customers and brand enthusiasts. You want your business […]


Editorial

10 Ways to Generate More Leads for Your Business

July 21, 2019

Via: Natalie Dunn

A steady stream of sales leads (or lack thereof) is what makes or breaks your business. Regardless of how excellent your products or services are, if no one knows about them, it’s rather impossible to maintain your competitive edge. But […]


Editorial

When and Where to Implement Marketing Automation Into Your Business

June 15, 2019

Via: Natalie Dunn

Every marketer today has heard about marketing automation at least once. And the interest in this strategy seems to be growing exponentially. According to Google Trends, the search traffic for „marketing automation” has gone up to 40% since last year. […]


Editorial

Game of Thrones Blunders: Lessons in PR

May 17, 2019

Via: Natalie Dunn

Game of Thrones is inescapable these days. Everyone has an opinion on the show, whether they watch it or not, and it seems like every time it airs it makes headlines. Naturally, the newest (and final) season is no exception. […]


Editorial

Taking Digital Marketing Tools To A Higher Level

March 21, 2019

Via: Natalie Dunn

People are bombarded with thousands of ads every day, both online and offline. Given the fact that the popularity of ad blockers is increasing, marketers are faced with users’ desire to reduce their exposure to ads. The main problem that […]


Editorial

Data Analytics Can Take Last Mile Logistics a Long Way

February 14, 2019

Via: Kelly Redmond

When it comes to online shopping, consumers demand instant or near-instant gratification. But the last mile of the package they purchased is always problematic, making it almost impossible to meet demands in the short amount of time your consumers expect. […]


Editorial

7 Online Marketing Trends to Watch in 2019

January 28, 2019

Via: Kelly Redmond

Marketing is one of the most dynamic and fast-paced fields out there. Marketers that want to excel must always be in touch with current trends, events, and technologies. Needless to say, staying at the top of your game is not […]