Category: Editorial

June 8, 2023

According to The Guardian, OpenAI has recently launched GPT-4, a new version of the innovative AI system that powers ChatGPT. GPT-4 is believed to be more inventive, less prone to errors, and less partial to delivering certain responses when compared […]

May 18, 2023

In today’s fast-paced digital marketing landscape, it is crucial for businesses to stay ahead of the game to remain competitive and successful. As technology continues to rapidly evolve, marketers must stay informed about the latest advancements and emerging trends. The […]

May 4, 2023

According to The Wall Street Journal, the Biden administration has presented TikTok’s owners with a challenging choice to make—sell their stakes in the video-sharing app or see the app banned from the US market. TikTok is owned by a Chinese […]

May 2, 2023

Influencer marketing is an effective marketing strategy where businesses develop partnerships with celebrities and public figures to promote their products and services. Based on a report by HubSpot, 1 in 4 marketers leverage influencer marketing. In addition, 72% of Gen […]

April 20, 2023

Voice search technology is becoming increasingly popular—more than 50% of US consumers use speech search for online grocery shopping, while 25% of the global population uses this solution to browse the Internet. However, voice search queries work differently than text—organizations […]

March 23, 2023

Referral marketing can help B2B companies accelerate lead generation, sales, and customer loyalty. For this strategy to be effective, customers must be satisfied with a company’s products or services, so they would refer their peers to that company. The best […]

March 17, 2023

Social media contests are not exclusive to B2C brands anymore—B2B companies can run them too. Studies show that on average, 34% of new buyers come from social media competitions and giveaways, while calls-to-action (CTAs) used in social contests have a […]

February 23, 2023

Storytelling is by no means a new strategy in communication. In fact, people have told each other stories as a means of passing on important knowledge and information since the dawn of time. While storytelling may seem outdated and unlikely […]

February 15, 2023

The past year has undoubtedly impacted the world in several ways, bringing us both positive news, like the end of the COVID-19 pandemic, and new issues to address in the future. Major problems like inflation are now disrupting the global […]

January 23, 2023

Marketing has evolved significantly in recent years, with traditional advertising methods such as print ads and billboards becoming less effective. Businesses prefer to use the Internet and social media to reach their target audience. This shift has empowered small enterprises […]

January 6, 2023

There is no question that 2022 was a difficult year for businesses, marketers and consumers everywhere. Not only did Russia’s unjust invasion of Ukraine sparked a new wave of fear and anxiety in the immediate aftermath of the COVID-19 pandemic, […]

December 29, 2022

 are undeniably the most successful digital marketing tools available today, so it’s no surprise that marketers around the world rely heavily on their use. In fact, recent studies have shown that regular newsletter campaigns improve brand loyalty, prompting customers to […]

December 19, 2022

Marketing has undergone a radical transformation in the last few decades. Traditional methods such as television and print advertising are gradually dying out as more people turn to the Internet for information. Instead of relying on these outdated methods, businesses […]

December 9, 2022

According to leading research and media organization Digital Commerce 360, economic hardships, such as inflation, could increase consumer price consciousness this holiday season, prompting numerous online shoppers to consider spending less on gifts and other seasonal activities. In addition, US […]

November 25, 2022

Seasonal marketing is the promotion of products or services at specific times of the year—from Christmas and Halloween to simply the back-to-school season. Seasonal marketing campaigns allow businesses to increase the effectiveness of their advertising strategy and can significantly contribute […]

November 4, 2022

Social media platforms are undoubtedly among the most useful sources for evaluating a company’s activity. In fact, most consumers make purchasing decisions only after carefully analyzing a brand, product or service. When evaluating brands, customers usually look at the online […]

October 27, 2022

October is among the most anticipated periods for marketing teams in the US. It is the month of Halloween, which means companies can take advantage of the popular holiday to get creative with their marketing campaigns. It’s a great opportunity […]

October 10, 2022

Quality content is one of the most important ingredients needed to create an effective marketing mix because it is one of the best ways to provide potential customers with answers to their questions, while also offering new and relevant information. […]

September 28, 2022

There’s no question about the fact that numerous trends are impacting the digital marketing landscape this year. Some of the trends fueled by the COVID-19 pandemic could become less relevant as the healthcare crisis wanes, while others will probably be […]

September 19, 2022

The COVID-19 pandemic has changed the lives of millions around the world, wreaking havoc across industries for more than two and a half years. According to eMarketer, influencer marketing was not spared the effects of the pandemic, and numerous changes […]