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TikTok launches AI-powered creative assistant to streamline ad creation process

September 29, 2023

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns.

Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, offer suggestions, brainstorm ideas and provide advice on the platform’s best practice guidance.

Why we care. Creative Assistant can help make content creation easier and faster by acting as your virtual assistant. By leveraging TikTok creative insights, it can suggest data-led ideas to help you create more effective and engaging campaigns.

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