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Like it or not, the Google Analytics 4 migration deadline has come and gone.
For someone who’s used Google Universal Analytics for the past 10 years, dealing with this change has been tough.
The previous platform provided easy-to-use reports at marketers’ fingertips in an instant.
It’s easy to have a love/hate relationship with Google Analytics reports right now.
As marketers, we have limited time in our work days.
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