YouTube has confirmed the global launch of video view campaigns (VVC).
This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent.
Why we care. Serving your ads to a more relevant audience optimizes campaign impact and efficiency, increasing engagement, leading to a better ROI. This approach ensures resources are used effectively and contributes to building stronger brand-consumer connections.
