HTML meta tags have been called one of the most important aspects of SEO for quite a long time. And you know what? This is still true.
You may (and should) write good content, attract backlinks, and do your best in page layout design. But all of the above is hardly useful without HTML tags.
Huh, just like meta tags are useless if the page itself is awful…
Google’s John Mueller said that Google uses HTML meta tags to form SERP snippets, not for rankings. But in this statement, he admits that a good search snippet makes people visit your page. So, meta tags are definitely what you must care about to get traffic.
