Top

Category: Email Marketing


Email Marketing, Marketing Channels

How to get more out of your email marketing with SafeOpt

September 27, 2022

Via: Search Engine Land

Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel because it drives a lot of revenue […]


Email Marketing, Marketing Channels

Amazon expands email marketing tools for brands seeking new customers

September 15, 2022

Via: Marketing Dive

Amazon is expanding email marketing capabilities for sellers to help them foster stronger loyalty and attract new shoppers into the fold. While Tailored Audiences won’t be widely available in the U.S. until next year, the beta comes as marketers lock […]


Email Marketing, Marketing Channels

7 Vital Email Marketing Tips For Engaging and Converting Millennials

September 11, 2022

Via: Martech Zone

With over 72.1 million millennials in the United States alone, they’re the largest living generation. And they’re willing to invest in brands that care about building lasting relationships and spend money on the brands they love. In 2020 in the […]


Email Marketing, Marketing Channels

Email Marketing Is Still the Best Way to Build a Loyal Customer Base

August 31, 2022

Via: Entrepreneur

When it comes to marketing, it may seem like email is a thing of the past and that social media is the future. But nothing could be further from the truth. Social media may be the best way to build […]


Email Marketing, Marketing Channels

Email Marketing: Why You Need an Unsubscribe Strategy

August 29, 2022

Via: CMI

Email providers are increasingly making it easier for their customers to stop receiving your newsletters and other subscriber emails. In Gmail, when a subscriber hasn’t opened any email from the sender after 30 days, a notice pops up asking them […]


Email Marketing, Marketing Channels

Hot Email: Consumers Like It More Than Any Other Medium

August 3, 2022

Via: MediaPost

Ask the average consumer what drives them to purchase decisions, and you might be surprised. It’s email, email and email, judging by Audience of One: Creating Loyalty Through Data Personalization, a study by Movable Ink. Here’s the percentages of shoppers […]


Automation, Email Marketing, Marketing Channels, Marketing Technologies

4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales

July 25, 2022

Via: Entrepreneur

Companies use email for marketing because it’s an effective way to reach their customer base through a channel they use most often. People spend a lot of time checking email — to the tune of 143 minutes every weekday — […]


Email Marketing, Marketing Channels

How to Create a Lean Email Marketing Plan for Your Startup

July 7, 2022

Via: Entrepreneur

More than 300 billion emails are sent daily. That’s 300 billion emails for a global population of over 7 billion humans. If you haven’t already considered email marketing for your new startup, then you need to start now. One of […]


Email Marketing, Marketing Channels

7 Ways To Use Email To Boost Organic Traffic

June 9, 2022

Via: Search Engine Journal

It’s the bread and butter of your career, but possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in the office down the hall or on a beach vacation across the world, it’s […]


Email Marketing, Marketing Channels

How to Stop Consumers From Hitting ‘Unsubscribe’

June 8, 2022

Via: Entrepreneur

In the business world, persistence is considered one of the highest virtues. It’s certainly the stuff of sales and marketing lore. Everybody remembers that scene from Glengarry Glen Ross — a star-studded 1992 film featuring Alec Baldwin, among others. Baldwin […]


Email Marketing, Marketing Channels

Should You Use A Blog Or Email Marketing For Your Travel Brand?

June 6, 2022

Via: Search Engine Journal

Less than five years ago, starting a blog was a huge marketing focus in the travel community. Not only did the SEO bonuses have a lot of appeal, but travel blogging was also an incredibly popular format that promised a […]


Email Marketing, Marketing Channels

Why Machine-Generated Emails Are Ad Tech’s Next Nightmare

May 18, 2022

Via: AdExchanger

If you don’t have the email address of the person you’re targeting, your digital ad isn’t working as hard as it should. Period. It’s no secret that if an ad isn’t associated with a persistent ID of any type (cookie, […]


Email Marketing, Marketing Channels

Cookie Cutter: Brands Already Face An Impact To Their Email Marketing

April 25, 2022

Via: MediaPost

Cookies are not slated to disappear until 2023, but marketers are already feeling the loss, judging by Cookieless World: The Shifting MarTech Landscape, a study by Loyalty Research and RepData. Of those polled, 84% have suffered a high or medium […]


Email Marketing, Marketing Channels

7 Cold-Email Marketing Strategies That Will Heat Up Your Sales

March 16, 2022

Via: Entrepreneur

There’s no question that email marketing is one of the most profitable routes to take for marketers. For every $1 spent on email marketing, the ROI is between $45 to $32. That isn’t surprising since the majority of consumers check […]


Email Marketing, Marketing Channels

7 Cold Email Template Ideas

February 16, 2022

Via: Small Business Trends

We all do it. We see a cold email that doesn’t interest us, and we send it to our spam folder, junk folder or recycle bin. This personal knowledge can’t help but dwell in the minds of sales reps creating […]


Email Marketing, Marketing Channels

How Is Apple’s Mail Privacy Protection (MPP) Impacting Email Marketing?

February 15, 2022

Via: Martech Zone

With the recent release of iOS15, Apple provided its email users with Mail Privacy Protection (MPP), limiting the use of tracking pixels to measure behaviors like open rates, device utilization, and dwell time. MPP also conceals users’ IP addresses, making […]


Email Marketing, Marketing Channels

Using an Abandoned Cart Email to Boost Sales through the Roof

January 27, 2022

Via: Small Business Trends

According to the latest stats, nearly 70 percent of eCommerce shoppers never buy the stuff they leave in their cart. For a small business, that’s a huge loss of opportunity to sell. What if you could regain the lost sales? […]


Email Marketing, Marketing Channels

3 Email Design Trends for Content Marketers To Use in 2022

January 18, 2022

Via: CMI

Marketers expect another busy year with customers taking center stage. So naturally, email remains a primary engagement tool in their arsenal. But given 40% of marketers have reported budget cuts to their email strategy during the pandemic, it will be […]


Email Marketing, Marketing Channels

11 Newsletter Examples to Inspire Your Own

December 29, 2021

Via: Small Business Trends

You might thing email newsletters aren’t an effective marketing tool in 2022, but you would be mistaken. A weekly newsletter is still a highly useful email marketing strategy, as well as a cost-effective way to reach and engage target audiences, […]


Email Marketing, Marketing Channels

What is Email Authentication? SPF, DKIM, and DMARC Explained

December 21, 2021

Via: Martech Zone

When we work with large email senders or migrate them to a new email service provider (ESP), email deliverability is paramount in researching the performance of their email marketing efforts. I’ve criticized the industry before (and I continue to) because […]