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Category: Email Marketing


Email Marketing, Marketing Channels

How Dimensional Mail Can Be an Impressive Direct Mail Strategy

May 9, 2019

Via: Target Marketing

Sometimes, direct mail marketing is really fun. Have you ever opened a can of worms? I did, and that dimensional mail really was a can of worms. I received a soup can in the mail about 25 years ago. It […]


Email Marketing, Marketing Channels

Direct Mail Informed Delivery Enhances Your Campaigns

April 25, 2019

Via: Target Marketing

Are you ready to get more out of your direct mail campaigns? Direct mail is a very powerful marketing channel that can be enhanced by adding Informed Delivery. What is Informed Delivery? Basically, you provide to your customers and prospects […]


Big Data, Customer Data, Email Marketing, Marketing Channels

Here’s a Modest Proposal for Batch-and-Blast Email Marketers and Robocallers

April 19, 2019

Via: Target Marketing

Unnumbered terabytes have been squandered recently as the increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe. There, it’s likely to be king of the mountain until the next fashionable tsunami […]


Email Marketing, Marketing Channels

The Email Fatigue Cure May Not Be a New Email Strategy, But Supplementing With Personalized Direct Mail

April 15, 2019

Via: Target Marketing

More marketers than ever rely on email as a primary means of customer engagement. But think about your inbox: How many emails do you delete every day without bothering to open them? Consumers’ inboxes are saturated, leading to email fatigue: […]


Email Marketing, Marketing Channels

4 Reasons to Decrease Email Frequency

March 28, 2019

Via: Target Marketing

As the saying goes, less is more — and nowhere is this ideology more relevant than with email marketing. As subscribers are becoming more sophisticated and expecting personalized brand experiences, marketers need to tailor email frequency based on individual engagement […]


Email Marketing, Marketing Channels

3 Steps to Stop Using Email Like a Billboard

March 27, 2019

Via: Target Marketing

As any accident lawyer or dubious plastic surgeon would tell you, the success of billboard marketing is an exercise in volume. Masses of road-trippers and rush-hour drivers glancing at your ad will see the same message. While only a fraction […]


Email Marketing, Marketing Channels

How to Automate Email Personalization While Maintaining Creative Control

March 26, 2019

Via: Target Marketing

When you’re interacting with millions of email subscribers, the only way to personalize content for each person on your list is with automation. But within many organizations, the idea of giving a machine control over email content isn’t exactly an […]


Email Marketing, Marketing Channels

3 Ways to Combat Bad Email Deliverability Implications Post-Data Breach

March 4, 2019

Via: Target Marketing

Most marketers likely cringed following the news of the massive Marriott data breach, in which a third party accessed hundreds of millions of customers’ information. In order to comply with FTC regulations, Marriott had to inform its entire email list […]


Big Data, Customer Data, Email Marketing, Marketing Channels

Using Post-Purchase Emails to Create Loyal Customers

February 28, 2019

Via: Target Marketing

Getting a customer to make a first purchase with your brand is important, but the real challenge is turning a new customer into a loyal, repeat customer. As marketers, we often focus on emails that drive a sale, with less […]


Email Marketing, Marketing Channels

Why Email Is an Easier Way to Establish User Identity

February 1, 2019

Via: Target Marketing

To better engage and monetize your audience, you have to know your audience. It’s no coincidence that the two platforms that command the majority of digital ad spend also collect the majority of first-party data on their users. To effectively […]