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Category: Email Marketing


Email Marketing, Marketing Channels

How to Find New Customers, Based on Current Customers, With a Targeted Mail List

July 18, 2019

Via: Target Marketing

Your mailing list is critical to your mailing results. When you need to acquire new customers, purchasing a targeted mail list is the way to reach them. However, some lists are better than others. We talked about five types of […]


Email Marketing, Marketing Channels

7 Interactive Direct Mail Marketing Ideas

June 6, 2019

Via: Target Marketing

Direct mail marketing can be fun! The more interactive it is, the better your results are going to be. With all the marketing messages people see each day; you need to make your mail stand out. How are you doing […]


Email Marketing, Marketing Channels

The Dos and Don’ts of an Email Migration

June 4, 2019

Via: Target Marketing

Migrating to a new email service provider (ESP) can be one of the most tedious, frustrating, and unappealing pursuits an email marketer can undertake. Unfortunately, this undertaking is increasingly common. A recent study by Return Path found that “nearly one-quarter […]


Email Marketing, Marketing Channels

3 Martech Tools to Optimize Direct Mail Campaigns

May 23, 2019

Via: Target Marketing

The powerful targeting of direct mail can help you punch through all the marketing noise people are exposed to each day. Martech tools provide ways to make an even greater impact with your campaigns by cross-pollinating between channels. Many marketers […]


Email Marketing, Marketing Channels

How Dimensional Mail Can Be an Impressive Direct Mail Strategy

May 9, 2019

Via: Target Marketing

Sometimes, direct mail marketing is really fun. Have you ever opened a can of worms? I did, and that dimensional mail really was a can of worms. I received a soup can in the mail about 25 years ago. It […]


Email Marketing, Marketing Channels

Direct Mail Informed Delivery Enhances Your Campaigns

April 25, 2019

Via: Target Marketing

Are you ready to get more out of your direct mail campaigns? Direct mail is a very powerful marketing channel that can be enhanced by adding Informed Delivery. What is Informed Delivery? Basically, you provide to your customers and prospects […]


Big Data, Customer Data, Email Marketing, Marketing Channels

Here’s a Modest Proposal for Batch-and-Blast Email Marketers and Robocallers

April 19, 2019

Via: Target Marketing

Unnumbered terabytes have been squandered recently as the increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe. There, it’s likely to be king of the mountain until the next fashionable tsunami […]


Email Marketing, Marketing Channels

The Email Fatigue Cure May Not Be a New Email Strategy, But Supplementing With Personalized Direct Mail

April 15, 2019

Via: Target Marketing

More marketers than ever rely on email as a primary means of customer engagement. But think about your inbox: How many emails do you delete every day without bothering to open them? Consumers’ inboxes are saturated, leading to email fatigue: […]


Email Marketing, Marketing Channels

4 Reasons to Decrease Email Frequency

March 28, 2019

Via: Target Marketing

As the saying goes, less is more — and nowhere is this ideology more relevant than with email marketing. As subscribers are becoming more sophisticated and expecting personalized brand experiences, marketers need to tailor email frequency based on individual engagement […]


Email Marketing, Marketing Channels

3 Steps to Stop Using Email Like a Billboard

March 27, 2019

Via: Target Marketing

As any accident lawyer or dubious plastic surgeon would tell you, the success of billboard marketing is an exercise in volume. Masses of road-trippers and rush-hour drivers glancing at your ad will see the same message. While only a fraction […]