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Category: Email Marketing


Email Marketing, Marketing Channels

7 Ways To Use Email To Boost Organic Traffic

June 9, 2022

Via: Search Engine Journal

It’s the bread and butter of your career, but possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in the office down the hall or on a beach vacation across the world, it’s […]


Email Marketing, Marketing Channels

How to Stop Consumers From Hitting ‘Unsubscribe’

June 8, 2022

Via: Entrepreneur

In the business world, persistence is considered one of the highest virtues. It’s certainly the stuff of sales and marketing lore. Everybody remembers that scene from Glengarry Glen Ross — a star-studded 1992 film featuring Alec Baldwin, among others. Baldwin […]


Email Marketing, Marketing Channels

Should You Use A Blog Or Email Marketing For Your Travel Brand?

June 6, 2022

Via: Search Engine Journal

Less than five years ago, starting a blog was a huge marketing focus in the travel community. Not only did the SEO bonuses have a lot of appeal, but travel blogging was also an incredibly popular format that promised a […]


Email Marketing, Marketing Channels

Why Machine-Generated Emails Are Ad Tech’s Next Nightmare

May 18, 2022

Via: AdExchanger

If you don’t have the email address of the person you’re targeting, your digital ad isn’t working as hard as it should. Period. It’s no secret that if an ad isn’t associated with a persistent ID of any type (cookie, […]


Email Marketing, Marketing Channels

Cookie Cutter: Brands Already Face An Impact To Their Email Marketing

April 25, 2022

Via: MediaPost

Cookies are not slated to disappear until 2023, but marketers are already feeling the loss, judging by Cookieless World: The Shifting MarTech Landscape, a study by Loyalty Research and RepData. Of those polled, 84% have suffered a high or medium […]


Email Marketing, Marketing Channels

7 Cold-Email Marketing Strategies That Will Heat Up Your Sales

March 16, 2022

Via: Entrepreneur

There’s no question that email marketing is one of the most profitable routes to take for marketers. For every $1 spent on email marketing, the ROI is between $45 to $32. That isn’t surprising since the majority of consumers check […]


Email Marketing, Marketing Channels

7 Cold Email Template Ideas

February 16, 2022

Via: Small Business Trends

We all do it. We see a cold email that doesn’t interest us, and we send it to our spam folder, junk folder or recycle bin. This personal knowledge can’t help but dwell in the minds of sales reps creating […]


Email Marketing, Marketing Channels

How Is Apple’s Mail Privacy Protection (MPP) Impacting Email Marketing?

February 15, 2022

Via: Martech Zone

With the recent release of iOS15, Apple provided its email users with Mail Privacy Protection (MPP), limiting the use of tracking pixels to measure behaviors like open rates, device utilization, and dwell time. MPP also conceals users’ IP addresses, making […]


Email Marketing, Marketing Channels

Using an Abandoned Cart Email to Boost Sales through the Roof

January 27, 2022

Via: Small Business Trends

According to the latest stats, nearly 70 percent of eCommerce shoppers never buy the stuff they leave in their cart. For a small business, that’s a huge loss of opportunity to sell. What if you could regain the lost sales? […]


Email Marketing, Marketing Channels

3 Email Design Trends for Content Marketers To Use in 2022

January 18, 2022

Via: CMI

Marketers expect another busy year with customers taking center stage. So naturally, email remains a primary engagement tool in their arsenal. But given 40% of marketers have reported budget cuts to their email strategy during the pandemic, it will be […]