Top

Category: Email Marketing


Email Marketing, Marketing Channels

4 Ways to Stop Your Emails From Going to Spam

April 21, 2021

Via: Entrepreneur

People have been reading more marketing emails in the past year. No less than 78 percent of marketers say they’ve seen an increase in engagement over the last 12 months. Now is the time for you to make the most […]


Email Marketing, Marketing Channels

6 Email Marketing Tips for Winning Travel Industry Campaigns

April 1, 2021

Via: Search Engine Journal

The travel industry is a fiercely competitive place and inboxes are jam-packed these days. When it comes to email marketing, you really need to stand out. All of the best travel companies in the business are using email marketing to […]


Email Marketing, Marketing Channels

These 3 Big Companies Are Crushing It With Email Marketing

March 24, 2021

Via: Entrepreneur

“Email is dead.” With almost 4 billion people now on social media, it’s easy to think that’s where businesses should focus most of their efforts. In fact, many experts even go as far as proclaiming that “Email is dead.” But […]


Email Marketing, Marketing Channels

The 5 Features You Should Be Using In Your Email Marketing App

February 22, 2021

Via: Convince and Convert

After you sign up for an email marketing app, you might feel like you’re starting with a blank slate. Even if you have a lengthy email list, it’s hard to know how to reach and connect with your subscribers. Maybe […]


Email Marketing, Marketing Channels

Anatomy of the Ideal Email

February 3, 2021

Via: Entrepreneur

Would you introduce yourself to a client without bathing, without combing or with shoes in two different colors? The way you write your email is part of your extended image , just like your social networks, your car, your office […]


Email Marketing, Marketing Channels

5 Mistakes You’re Making With Your Email List

January 29, 2021

Via: Entrepreneur

Things aren’t always as they appear, and this especially applies to email marketing. The email landscape changes frequently, yet some misconceptions persist. As some of the attitudes and practices of yesteryear no longer apply, take a look at five misconceptions […]


Email Marketing, Marketing Channels

5 Common Reasons Email Outreach Fails to Hit the Mark

January 21, 2021

Via: Search Engine Journal

Some say cold emails are always awkward. You might think it’s a game of hit-or-miss and a matter of luck whether you’ll get a reply. But I believe that every cold email has a big chance of being opened. Everything […]


Email Marketing, Marketing Channels, News

Retailers see 32% jump in conversions for email ads, study finds

January 6, 2021

Via: Mobile Marketer

Retailers and marketers in a variety of categories not only increased their ad spending during the holidays, but they also saw big improvements in their sales conversions. The results indicate marketers pushed hard to reach people at home, especially among […]


Email Marketing, Marketing Channels

6 Reasons Why Having an Email Marketing List Is Better Than Any Social Media

December 28, 2020

Via: Entrepreneur

With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones engaged and profitable […]


Email Marketing, Marketing Channels

What Is An IP Address Reputation And How Does Your IP Score Affect Your Email Deliverability?

December 8, 2020

Via: Martech Zone

When it comes to sending emails and launching email marketing campaigns, your organisation’s IP score, or IP reputation, is highly important. Also known as a sender score, the IP reputation affects email deliverability, and this is fundamental for a successful […]