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Category: Email Marketing


Email Marketing, Marketing Channels

Why Automated Email Marketing Is an Essential Tool for Small-Business Owners

September 30, 2021

Via: Entrepreneur

Every day, businesses spend thousands on getting their marketing messages across. Regardless of whether the business is marketing to individuals (B2C) or other businesses (B2B), everyone is spending a lot of money and effort to reach prospects and increase market […]


Email Marketing, Marketing Channels

Your Email Marketing Is Destined to Fail Without These 3 Essentials

September 14, 2021

Via: Entrepreneur

Think email marketing is all spam? Think again! In a world where marketing pitches come at us from all angles and on every device, email marketing has held steady as the favored channel for consumers. When used well, this platform […]


Email Marketing, Marketing Channels

Email Love: Consumers Prefer It When Shopping Online

August 17, 2021

Via: MediaPost

Email marketers who work on cart abandonment must be doing a good job: consumers find their emails more effective than messages in other channels, according to a new study from Wunderkind, conducted by Savanta. To begin with, 51% of consumers […]


Email Marketing, Marketing Channels

How Video Email Affects Your Audience (and More Content Examples)

August 13, 2021

Via: CMI

This week, new research into video email gets synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to introduce a new service. This is […]


Email Marketing, Marketing Channels

10 Tips to Avoid Email Spam Filters and Reach Your Subscribers’ Inbox

July 19, 2021

Via: CMI

Have you ever wondered why your open rate suddenly drops into the single digits? It could be the result of updated filters now sending your brand’s emails to your subscribers’ spam folders. But you don’t have to surrender to those […]


Email Marketing, Marketing Channels

Nonprofit Email Sends Grew In Q1 YoY, Study Finds

July 1, 2021

Via: MediaPost

One in six nonprofit emails did not reach the inbox in Q1of this year compared to one in five in Q1 2020. This reflects an improvement in the average “inboxing” rate from 78% in 2020 to 84% this year, according […]


Email Marketing, Marketing Channels

The Poison Apple: Will New Privacy Policy Kill Email Marketing?

June 18, 2021

Via: MediaPost

Marketers in general are reeling from Apple’s new digital privacy protections. Is Apple about to destroy email marketing as we know it? Not necessarily, experts say. But it will change the way commercial email senders operate. Apple says its new […]


Email Marketing, Marketing Channels

The Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

May 28, 2021

Via: Search Engine Land

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need […]


Email Marketing, Marketing Channels

4 Ways to Stop Your Emails From Going to Spam

April 21, 2021

Via: Entrepreneur

People have been reading more marketing emails in the past year. No less than 78 percent of marketers say they’ve seen an increase in engagement over the last 12 months. Now is the time for you to make the most […]


Email Marketing, Marketing Channels

6 Email Marketing Tips for Winning Travel Industry Campaigns

April 1, 2021

Via: Search Engine Journal

The travel industry is a fiercely competitive place and inboxes are jam-packed these days. When it comes to email marketing, you really need to stand out. All of the best travel companies in the business are using email marketing to […]