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Category: Email Marketing


Email Marketing, Marketing Channels

3 Ways to Combat Bad Email Deliverability Implications Post-Data Breach

March 4, 2019

Via: Target Marketing

Most marketers likely cringed following the news of the massive Marriott data breach, in which a third party accessed hundreds of millions of customers’ information. In order to comply with FTC regulations, Marriott had to inform its entire email list […]


Big Data, Customer Data, Email Marketing, Marketing Channels

Using Post-Purchase Emails to Create Loyal Customers

February 28, 2019

Via: Target Marketing

Getting a customer to make a first purchase with your brand is important, but the real challenge is turning a new customer into a loyal, repeat customer. As marketers, we often focus on emails that drive a sale, with less […]


Email Marketing, Marketing Channels

Why Email Is an Easier Way to Establish User Identity

February 1, 2019

Via: Target Marketing

To better engage and monetize your audience, you have to know your audience. It’s no coincidence that the two platforms that command the majority of digital ad spend also collect the majority of first-party data on their users. To effectively […]


Email Marketing, Marketing Channels

How to Move to Personalized Emails for New Subscribers

January 22, 2019

Via: Target Marketing

More than half of marketers claim that email drives the highest percentage of revenue for their business. However, as consumers’ mindsets and preferences evolve, so must our email marketing tactics. Sending mass-blast marketing emails is no longer enough to cut […]


Automation, Email Marketing, Marketing Channels, Marketing Technologies

The Biggest (and Easiest to Stumble Into) Email Marketing Automation Fail

January 16, 2019

Via: Target Marketing

The wisdom is supposed to come from us. You and I. Flesh and blood. Replete with logical flaws, yet the ability to seamlessly navigate a maddeningly complex world that doesn’t always follow a simple algorithm. Which is why we experience […]


Email Marketing, Marketing Channels

4 Email Metrics to Monitor This Holiday Season for Deliverability

December 5, 2018

Via: Target Marketing

For many marketers, a successful holiday season can make or break yearly revenue numbers. With the season now in full swing, holiday spending is estimated to reach close to $123 billion, up almost 17 percent from 2017, according to eMarketer. […]


Email Marketing, Marketing Channels

A Surprising Cold Email Best Practice

November 29, 2018

Via: Target Marketing

By the time a “best practice” is best, it’s mainstream … common. A cold email best practice is most often a “worst practice” in the realm of sales outreach. Starting conversations with decision-makers using LinkedIn InMail, or standard email, requires […]


Email Marketing, Marketing Channels

Ditch the Call to Action in Your Cold Email Strategy

November 15, 2018

Via: Target Marketing

Think about the last time a salesperson piqued your interest with a cold email, then stopped. They didn’t try to coerce or steer you. Instead, they were silent … acknowledging your right to choose to engage or walk away. We […]


Email Marketing, Marketing Channels

3 Surprising Email Subscriber Lifecycle Stats

November 9, 2018

Via: Target Marketing

For email marketers, the people on the other side of the screen are the ones that will make or break your annual performance goals. Let’s start marketing to them accordingly. In my last article, I extolled the benefits of an […]


Email Marketing, Marketing Channels

3 Reasons Subscribers Are Ignoring Your Emails

October 2, 2018

Via: Target Marketing

A successful email program begins and ends with subscriber engagement — and making sure your subscribers are receiving and reading your emails is a key step in fostering engagement. Two of the most important measures of email success, inbox placement […]