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Category: Email Marketing


Email Marketing, Marketing Channels

Ditch the Call to Action in Your Cold Email Strategy

November 15, 2018

Via: Target Marketing

Think about the last time a salesperson piqued your interest with a cold email, then stopped. They didn’t try to coerce or steer you. Instead, they were silent … acknowledging your right to choose to engage or walk away. We […]


Email Marketing, Marketing Channels

3 Surprising Email Subscriber Lifecycle Stats

November 9, 2018

Via: Target Marketing

For email marketers, the people on the other side of the screen are the ones that will make or break your annual performance goals. Let’s start marketing to them accordingly. In my last article, I extolled the benefits of an […]


Email Marketing, Marketing Channels

3 Reasons Subscribers Are Ignoring Your Emails

October 2, 2018

Via: Target Marketing

A successful email program begins and ends with subscriber engagement — and making sure your subscribers are receiving and reading your emails is a key step in fostering engagement. Two of the most important measures of email success, inbox placement […]


Email Marketing, Marketing Channels

5 Ways to Make Your Email More Awesome

September 4, 2018

Via: Convince and Convert

Email marketing hasn’t changed much in the past 20 years. That being said, tremendous opportunities still exist to improve your results. Last month, Jay Baer presented a webinar with Rachel Insler, Patina Restaurant Group’s Director of Marketing, and our friends […]


Email Marketing, Marketing Channels

6 Overlooked Email Marketing Hacks to Accelerate CTRs, Conversions

August 17, 2018

Via: Target Marketing

Email marketing hacks come into play because the channel’s growing dominance in the online realm is indisputable. As per Statista, in 2017 alone, global email users reached 3.7 billion. By 2022, the number is expected to be a staggering 4.3 […]


Email Marketing, Marketing Channels

3 Macro Trends Transforming Email Marketing

August 14, 2018

Via: Target Marketing

Email marketing is going on 20 years as a viable direct marketing channel. Although it has proved itself to be a recession-proof channel, how we do email hasn’t changed dramatically over those 20 years. Change is coming, though. Are you […]


Content Marketing, Email Marketing

Sunshine on a Cloudy Day — Addressing the Unexpected in Content Marketing

August 13, 2018

Via: Target Marketing

You expect a zig but your prospects zag. Let’s look at how to prepare for outliers and other unexpected opportunities in your content marketing. As I write this, I’m at the beach. More accurately, I’m in a house near the […]


Email Marketing, Marketing Channels

4 Email Marketing Writing, Designing Tips

August 3, 2018

Via: Target Marketing

Email marketing is an interconnected science. It was the first social channel and lives on in a similar way now, with marketers needing to pay attention to brand continuity on the channels that will appear on smartphones. So here’s a […]


Email Marketing, Marketing Channels

3 Email Deliverability Myths Debunked

July 20, 2018

Via: Target Marketing

New marketing channels seem to arise daily, fighting for marketers’ attention. Thus it’s no surprise that many rely on assumptions about email best practices, though many of these assumptions are myths and can seriously impact a campaign’s success in a […]


Email Marketing, Marketing Channels, News

5 Questions About 2018 Email Marketing Research

July 18, 2018

Via: Convince and Convert

For the past 10 years, my friend Loren McDonald (formerly of Silverpop, now an Evangelist at IBM’s Watson Marketing division) has authored an annual email benchmark report, looking at how email programs from different types of company fare around the […]