Top

Category: Email Marketing


Email Marketing, Marketing Channels

Hit the right note with email while navigating COVID-19

May 8, 2020

Via: Digital Marketing Magazine

In just a few short weeks, the world was upended by the Covid-19 outbreak, and not one industry has been unaffected by the uncertainty and chaos. On top of being the worst global health crisis in decades, the economic fallout […]


Email Marketing, Marketing Channels

Create an Email Management Strategy to Avoid the Spam Folder

May 4, 2020

Via: Target Marketing

Last year, Google announced that they implemented TensorFlow, an AI-driven system that immediately helped the Gmail system block 100 million more spam emails every single day. Gmail and other ISP systems have become so good at filtering out true spam, […]


Email Marketing, Marketing Channels

4 Email Deliverability Mistakes to Avoid During COVID-19

April 21, 2020

Via: Target Marketing

Marketing leaders around the world are struggling to strategize around the COVID-19 pandemic. Especially top of mind is how to reach and engage your audience. Email might seem like the best option right now. After all, email is a channel […]


Email Marketing, Marketing Channels, Traditional Marketing

The Data Privacy Battle: Direct Marketing and AdTech Must Act Now

April 8, 2020

Via: Digital Marketing Magazine

Ever since the GDPR was introduced, businesses from every industry have had to rethink and reshape their sales and marketing strategies to ensure they are acting ethically and legally. In many ways, customers are now more invested in their privacy […]


Email Marketing, Marketing Channels

The Importance of Always Having a Solid Email Marketing Program

March 25, 2020

Via: Target Marketing

As we all adjust to what may be our new normal, digital marketing becomes ever more vital. Now is not the time to go dark, even if you can’t meet with prospects and partners face-to-face as you normally do. A […]


Email Marketing, Marketing Channels

Everything marketers need to know about BIMI: The latest email standard

March 9, 2020

Via: Marketing Land

For email marketers, fraud remains a persistent and serious threat to their businesses, brands and their customers. That’s what the new Brand Indicators for Message Identification (BIMI) standard aims to help fix by giving brands a way to both stand […]


Email Marketing, Marketing Channels

Email martech consolidation shows just how important deliverability is

March 4, 2020

Via: Marketing Land

While a spate of recent acquisitions in the email martech sector indicates a growing demand for these technologies and services, the consolidation of different toolsets suggests vendors are starting to understand that email marketers need far more from their technology. […]


Big Data, Customer Data, Email Marketing, Marketing Channels

How to Create a Killer Email Welcome Series

March 2, 2020

Via: Target Marketing

You know the famous line, “you don’t get a second chance to make a first impression”? Well, that line should be changed to fit today’s customer attitudes. The updated version should read, “If you don’t make a good first impression, […]


Email Marketing, Marketing Channels

Relevancy Trumps Frequency in Maximizing Email Engagement

January 30, 2020

Via: Target Marketing

For years, email marketers have debated over what’s the just-right frequency for sending emails that effectively engage — but don’t overwhelm — subscribers. Is daily too often? Is weekly comfortable? Bi-weekly? What frequency maximizes email engagement? While some suggest that […]


Email Marketing, Marketing Channels

Three Ways to Incorporate Video Into Your Email Marketing Program

January 8, 2020

Via: Chief Marketer

Engaging potential customers through email marketing has its challenges. Consider this: Half of marketers consider email to be one of the top channels for finding ROI-generating leads, according to Chief Marketer’s recent 2020 B2B Marketing Outlook Survey. But engaging targeted […]