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Category: Email Marketing


Email Marketing, Marketing Channels

3 Email Design Trends for Content Marketers To Use in 2022

January 18, 2022

Via: CMI

Marketers expect another busy year with customers taking center stage. So naturally, email remains a primary engagement tool in their arsenal. But given 40% of marketers have reported budget cuts to their email strategy during the pandemic, it will be […]


Email Marketing, Marketing Channels

11 Newsletter Examples to Inspire Your Own

December 29, 2021

Via: Small Business Trends

You might thing email newsletters aren’t an effective marketing tool in 2022, but you would be mistaken. A weekly newsletter is still a highly useful email marketing strategy, as well as a cost-effective way to reach and engage target audiences, […]


Email Marketing, Marketing Channels

What is Email Authentication? SPF, DKIM, and DMARC Explained

December 21, 2021

Via: Martech Zone

When we work with large email senders or migrate them to a new email service provider (ESP), email deliverability is paramount in researching the performance of their email marketing efforts. I’ve criticized the industry before (and I continue to) because […]


Email Marketing, Marketing Channels

Email Will Receive Continuing Investment In Both B2B and B2C In 2022: Study

December 13, 2021

Via: MediaPost

Email is one of the most used digital channels. But it’s not the top one, according to a study published Monday by HubSpot. Rather, social media takes the leading slot, as shown in this listing: Social Media Websites/Blogs Email Marketing […]


Email Marketing, Marketing Channels

3 Outside-the-Box Ideas for Your Email Newsletter

November 17, 2021

Via: Entrepreneur

Just about half of the people on earth have an email address and the potential for marketers are tremendous. More than 60% of consumers say they want to hear from a brand once a week at minimum, and 86 percent […]


Email Marketing, Marketing Channels

Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read

November 16, 2021

Via: CMI

It’s harder than ever to get people to open and read your emails – even the ones they’ve asked to receive. Why? Just consider the competition you face. CMI’s most recent B2B research indicates 69% of marketers send email newsletters, […]


Email Marketing, Marketing Channels

3 Cold-Email-Marketing Tips to Get More Clients Fast

November 12, 2021

Via: Entrepreneur

Email marketing is either alive and well or completely ineffective depending on whom you ask. And it almost always comes down to the execution of the campaign. Cold-email marketing is a powerful way to generate leads, clients, buyers and users. […]


Email Marketing, Marketing Channels

Business Casual: Gen Z Workers Use Company Emails To Shop, Log In To Social

November 3, 2021

Via: MediaPost

Email marketers are facing enough stresses as they approach the holiday season. Here’s another one: The increasing numbers of people using their company emails for personal activities. A staggering 93% of Gen Z employees are guilty of this practice, and […]


Email Marketing, Marketing Channels

Riding The Tiger: The Problems Facing Email Marketers, And How They’re Coping

October 27, 2021

Via: MediaPost

Email marketers have hit by problems ranging from COVID-19 to growing privacy concerns. And they’re reacting accordingly, judging by the 2021 State of Email Report from Litmus. Of the brands polled, 41.5% now find email marketing as very critical to […]


Email Marketing, Marketing Channels

Why Automated Email Marketing Is an Essential Tool for Small-Business Owners

September 30, 2021

Via: Entrepreneur

Every day, businesses spend thousands on getting their marketing messages across. Regardless of whether the business is marketing to individuals (B2C) or other businesses (B2B), everyone is spending a lot of money and effort to reach prospects and increase market […]