Category: Email Marketing

Email Marketing, Marketing Channels

5 Common Reasons Email Outreach Fails to Hit the Mark

January 21, 2021

Via: Search Engine Journal

Some say cold emails are always awkward. You might think it’s a game of hit-or-miss and a matter of luck whether you’ll get a reply. But I believe that every cold email has a big chance of being opened. Everything […]

Email Marketing, Marketing Channels, News

Retailers see 32% jump in conversions for email ads, study finds

January 6, 2021

Via: Mobile Marketer

Retailers and marketers in a variety of categories not only increased their ad spending during the holidays, but they also saw big improvements in their sales conversions. The results indicate marketers pushed hard to reach people at home, especially among […]

Email Marketing, Marketing Channels

6 Reasons Why Having an Email Marketing List Is Better Than Any Social Media

December 28, 2020

Via: Entrepreneur

With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones engaged and profitable […]

Email Marketing, Marketing Channels

What Is An IP Address Reputation And How Does Your IP Score Affect Your Email Deliverability?

December 8, 2020

Via: Martech Zone

When it comes to sending emails and launching email marketing campaigns, your organisation’s IP score, or IP reputation, is highly important. Also known as a sender score, the IP reputation affects email deliverability, and this is fundamental for a successful […]

Email Marketing, Marketing Channels

Verify Your Email Marketing Lists Online: Why, How, and Where

November 13, 2020

Via: Martech Zone

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally […]

Email Marketing, Marketing Channels

How to bring more value to your email marketing

September 25, 2020

Via: Marketing Land

The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t need to keep abreast of […]

Email Marketing, Marketing Channels

Great Direct Mail Beats Your Competition

August 20, 2020

Via: Target Marketing

In 2020, there is a real digital fatigue. In trying times such as these, direct mail is a smart way to convert prospects and get customers to make more purchases. It’s a tangible medium you can exploit because people are […]

Email Marketing, Marketing Channels, News

Business stress is no excuse to spam

August 4, 2020

Via: Marketing Land

Whenever I think I’ve seen it all after 20+ years as an email professional, a brand does something to surprise me – and often not in a good way. As we work our way through the COVID-19 experience, companies are […]

Email Marketing, Marketing Channels, News

Order from your inbox? Walmart and Yahoo team up on grocery

July 21, 2020

Via: Marketing Dive

Though the companies didn’t lay out the step-by-step process of the service, they said this is the first time ever that email users will be able to shop and add to cart directly from their inboxes. The move adds additional […]

Email Marketing, Marketing Channels, Traditional Marketing

Where and How to Refocus Your Ad Spend Next

June 17, 2020

Via: Target Marketing

Amid the economic turbulence triggered by the COVID-19 pandemic, global ad spend is projected to hit $691.72 billion in 2020, a nearly 3% decline compared to last fall’s forecast. With public health experts warning of a second wave of coronavirus […]