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Category: Email Marketing


Automation, Email Marketing, Marketing Channels, Marketing Technologies

The Biggest (and Easiest to Stumble Into) Email Marketing Automation Fail

January 16, 2019

Via: Target Marketing

The wisdom is supposed to come from us. You and I. Flesh and blood. Replete with logical flaws, yet the ability to seamlessly navigate a maddeningly complex world that doesn’t always follow a simple algorithm. Which is why we experience […]


Email Marketing, Marketing Channels

4 Email Metrics to Monitor This Holiday Season for Deliverability

December 5, 2018

Via: Target Marketing

For many marketers, a successful holiday season can make or break yearly revenue numbers. With the season now in full swing, holiday spending is estimated to reach close to $123 billion, up almost 17 percent from 2017, according to eMarketer. […]


Email Marketing, Marketing Channels

A Surprising Cold Email Best Practice

November 29, 2018

Via: Target Marketing

By the time a “best practice” is best, it’s mainstream … common. A cold email best practice is most often a “worst practice” in the realm of sales outreach. Starting conversations with decision-makers using LinkedIn InMail, or standard email, requires […]


Email Marketing, Marketing Channels

Ditch the Call to Action in Your Cold Email Strategy

November 15, 2018

Via: Target Marketing

Think about the last time a salesperson piqued your interest with a cold email, then stopped. They didn’t try to coerce or steer you. Instead, they were silent … acknowledging your right to choose to engage or walk away. We […]


Email Marketing, Marketing Channels

3 Surprising Email Subscriber Lifecycle Stats

November 9, 2018

Via: Target Marketing

For email marketers, the people on the other side of the screen are the ones that will make or break your annual performance goals. Let’s start marketing to them accordingly. In my last article, I extolled the benefits of an […]


Email Marketing, Marketing Channels

3 Reasons Subscribers Are Ignoring Your Emails

October 2, 2018

Via: Target Marketing

A successful email program begins and ends with subscriber engagement — and making sure your subscribers are receiving and reading your emails is a key step in fostering engagement. Two of the most important measures of email success, inbox placement […]


Email Marketing, Marketing Channels

5 Ways to Make Your Email More Awesome

September 4, 2018

Via: Convince and Convert

Email marketing hasn’t changed much in the past 20 years. That being said, tremendous opportunities still exist to improve your results. Last month, Jay Baer presented a webinar with Rachel Insler, Patina Restaurant Group’s Director of Marketing, and our friends […]


Email Marketing, Marketing Channels

6 Overlooked Email Marketing Hacks to Accelerate CTRs, Conversions

August 17, 2018

Via: Target Marketing

Email marketing hacks come into play because the channel’s growing dominance in the online realm is indisputable. As per Statista, in 2017 alone, global email users reached 3.7 billion. By 2022, the number is expected to be a staggering 4.3 […]


Email Marketing, Marketing Channels

3 Macro Trends Transforming Email Marketing

August 14, 2018

Via: Target Marketing

Email marketing is going on 20 years as a viable direct marketing channel. Although it has proved itself to be a recession-proof channel, how we do email hasn’t changed dramatically over those 20 years. Change is coming, though. Are you […]


Content Marketing, Email Marketing

Sunshine on a Cloudy Day — Addressing the Unexpected in Content Marketing

August 13, 2018

Via: Target Marketing

You expect a zig but your prospects zag. Let’s look at how to prepare for outliers and other unexpected opportunities in your content marketing. As I write this, I’m at the beach. More accurately, I’m in a house near the […]