Category: Email Marketing

September 27, 2023

Email is already a favorite tactic for many marketers and, according to new research from Ascend2 and RPE Origin, those who are adding artificial intelligence (AI) into the mix are finding it can drive efficiency by making it easy to […]

September 14, 2023

Starting an email marketing program is one of the smartest things a business can do. More than half of the planet uses email, and 61% of consumers prefer to hear from brands via email. While sending email newsletters and campaigns […]

August 8, 2023

So, you want to make money with your email list. Who could blame you? Email marketing is hard work, but it also yields results. At its most productive, email has an ROI of $45 to the dollar, which makes it […]

July 27, 2023

In today’s digital world, email remains a cornerstone of communication for businesses and individuals alike. However, achieving high email engagement and response rates is becoming increasingly challenging due to the sheer volume of emails flooding inboxes. Cold outreach may seem […]

June 28, 2023

Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or have separate “home” and “away” settings on your smart doorbell, you’ve likely benefited from automation. When most […]

June 7, 2023

North America is behind Oceana when it comes to email open rates. But it is by far the leader in the world in click-through rates and other key metrics, judging by 2023 Email Marketing Benchmarks, a study by GetResponse. The […]

June 7, 2023

More than 4.6 billion people will be using email by 2025. For businesses like yours, email remains a critical communication channel. Not only is it most reliable for transactional messages, but it also allows you to boost revenue through newsletters […]

June 5, 2023

Is your email clickthrough rate not what it used to be? The reason could be poor email deliverability. The average click rate, across all industries, is 2.62% according to Mailchimp. If your rate is way below this benchmark, it’s worth […]

May 23, 2023

WCRpro.life is offering new professional email newsletter templates from over 200 private-label rights email newsletters. The newsletters cover topics such as such as internet marketing, social media, SEO, and affiliate marketing. Online entrepreneurs can utilize these pre-written emails as is […]

May 22, 2023

Here’s some good news for email teams. Email is by far seen as the most effective marketing channel: 41% of marketeers say so, versus 16% apiece for social media and paid search, according to the 2023 State of Email Workflows […]

May 9, 2023

Demand Science, a B2B demand-generation platform, has debuted an email tool to help small and mid-sized businesses. The new solution, Reply Force, comes with 100 free contacts per month — user-qualified leads that match a company’s best customer profiles. According […]

May 3, 2023

B2B marketing teams could well be disrupted by a change within companies: Email is no longer the top communications tool, according to The Freedom to Communicate and Collaboration: Challenges in Securing an Overabundance of Tools study by Abnormal Security, conducted […]

May 1, 2023

Are you looking for ways to improve your marketing emails? Want to learn the email marketing trends that will help you stand out from the competition this year? The team from Uplers share their email design trends in this infographic. […]

April 19, 2023

As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. This isn’t your grandfather’s […]

April 17, 2023

Caution, email teams: Have you looked over into the development area recently to see how those guys are going? They’re not doing well, judging by The State of Developer Experience 2023, a study by Nylas. For starters, 48% of developers […]

April 13, 2023

Real estate agents and brokerages have a new tool for driving engagement and sales: rezora, a provider of email marketing software to the field, has formed an integration with OpenAI’s ChatGPT. The goal is to help real-estate professionals save time […]

April 6, 2023

My emails have generated over $6M in revenue for my clients. Writing a cold email can be a daunting task, especially if you’re not familiar with the process. However, when done correctly, cold emailing can be an effective way to […]

March 15, 2023

Our inboxes are overflowing with terrible emails… so if your business has an extensive subscriber base and really hopes to take your email open and click-through rates (CTR) up a notch, interactivity is critical. One solution that’s building momentum is […]

March 15, 2023

Times are tough and tight for web publishers. But times are even tougher for small, independent newsletter writers. They don’t have sales teams and typically don’t want to alienate their readers with paywalls. Most also don’t have the scale to […]

March 14, 2023

SevenRooms, a retention platform for the hospitality industry, has unveiled a product for restaurants called, simply, Email Marketing. The new tool works with SevenRooms’ Automated Emails, a set of personalized, trigger-based emails that can engage guests after they have visited […]