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Category: Email Marketing


Email Marketing, Marketing Channels

Three Ways to Incorporate Video Into Your Email Marketing Program

January 8, 2020

Via: Chief Marketer

Engaging potential customers through email marketing has its challenges. Consider this: Half of marketers consider email to be one of the top channels for finding ROI-generating leads, according to Chief Marketer’s recent 2020 B2B Marketing Outlook Survey. But engaging targeted […]


Email Marketing, Marketing Channels, Traditional Marketing

2020 Direct Mail Outlook Reveals Combining Print, Digital Crucial

January 7, 2020

Via: Target Marketing

For years now, the so-called common wisdom was that “print is dead” and electronic media will make applications, such as direct mail communications completely obsolete. But print is still very much a vibrant and exciting industry, and direct mail is […]


Email Marketing, Marketing Channels, Marketing Technologies, Other Technologies

Digital Print, AR, and Experiential Marketing Evolve Direct Mail

November 25, 2019

Via: Target Marketing

Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger. Jacobs says the clients of his performance marketing agency are so ahead of the times that they’re sending consumers from hyper-personalized digital print direct mail […]


Email Marketing, Marketing Channels

A Beginner’s Guide to Automated Email Lead Nurturing

November 12, 2019

Via: Target Marketing

Although it seems like every six months, some naysayer predicts the impending death of email marketing, the fact is that email continues to be the gold standard for engaging potential customers — not everyone has an Instagram account. But there […]


Email Marketing, Marketing Channels, Social Media Marketing, Web Advertising

Omnichannel Marketing Is Preferred by 85% of Consumers

October 22, 2019

Via: Target Marketing

With the advent of the Internet and social media, choosing the right marketing channel to distribute your message to your target audience and create a stronger relationship with them is now more complicated. With all these choices, what’s important is […]


Email Marketing, Marketing Channels

How to Write the Perfect Email Subject Line

October 4, 2019

Via: Convince and Convert

Every year you hear this absurd statement, “Email marketing is dead”. But the fact is email is very much alive and intends to stands the test of time for the foreseeable future. The data doesn’t lie: In 2018, global email […]


Automation, Email Marketing, Marketing Channels, Marketing Technologies

The Problem With Email Marketing Automation Flowcharts

September 25, 2019

Via: Target Marketing

A director of marketing with whom I worked on a content marketing project wanted feedback on her team’s email marketing automation campaigns. So she sent me an email automation flowchart. It was expertly organized, with decision diamonds based on prospect […]


Email Marketing, Marketing Channels

Marketing Trend Watch: Why Email Is Thriving

September 5, 2019

Via: Target Marketing

Some experts would have you believe that email is “dead” or on the way out. In reality, the digital behemoth just keeps growing, despite claims of its imminent demise. Email has continued to roll with the punches year after year, […]


Email Marketing, Marketing Channels

How to Find New Customers, Based on Current Customers, With a Targeted Mail List

July 18, 2019

Via: Target Marketing

Your mailing list is critical to your mailing results. When you need to acquire new customers, purchasing a targeted mail list is the way to reach them. However, some lists are better than others. We talked about five types of […]


Email Marketing, Marketing Channels

7 Interactive Direct Mail Marketing Ideas

June 6, 2019

Via: Target Marketing

Direct mail marketing can be fun! The more interactive it is, the better your results are going to be. With all the marketing messages people see each day; you need to make your mail stand out. How are you doing […]