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Category: Email Marketing


Email Marketing, Marketing Channels, News

Business stress is no excuse to spam

August 4, 2020

Via: Marketing Land

Whenever I think I’ve seen it all after 20+ years as an email professional, a brand does something to surprise me – and often not in a good way. As we work our way through the COVID-19 experience, companies are […]


Email Marketing, Marketing Channels, News

Order from your inbox? Walmart and Yahoo team up on grocery

July 21, 2020

Via: Marketing Dive

Though the companies didn’t lay out the step-by-step process of the service, they said this is the first time ever that email users will be able to shop and add to cart directly from their inboxes. The move adds additional […]


Email Marketing, Marketing Channels, Traditional Marketing

Where and How to Refocus Your Ad Spend Next

June 17, 2020

Via: Target Marketing

Amid the economic turbulence triggered by the COVID-19 pandemic, global ad spend is projected to hit $691.72 billion in 2020, a nearly 3% decline compared to last fall’s forecast. With public health experts warning of a second wave of coronavirus […]


Email Marketing, Marketing Channels

Hit the right note with email while navigating COVID-19

May 8, 2020

Via: Digital Marketing Magazine

In just a few short weeks, the world was upended by the Covid-19 outbreak, and not one industry has been unaffected by the uncertainty and chaos. On top of being the worst global health crisis in decades, the economic fallout […]


Email Marketing, Marketing Channels

Create an Email Management Strategy to Avoid the Spam Folder

May 4, 2020

Via: Target Marketing

Last year, Google announced that they implemented TensorFlow, an AI-driven system that immediately helped the Gmail system block 100 million more spam emails every single day. Gmail and other ISP systems have become so good at filtering out true spam, […]


Email Marketing, Marketing Channels

4 Email Deliverability Mistakes to Avoid During COVID-19

April 21, 2020

Via: Target Marketing

Marketing leaders around the world are struggling to strategize around the COVID-19 pandemic. Especially top of mind is how to reach and engage your audience. Email might seem like the best option right now. After all, email is a channel […]


Email Marketing, Marketing Channels, Traditional Marketing

The Data Privacy Battle: Direct Marketing and AdTech Must Act Now

April 8, 2020

Via: Digital Marketing Magazine

Ever since the GDPR was introduced, businesses from every industry have had to rethink and reshape their sales and marketing strategies to ensure they are acting ethically and legally. In many ways, customers are now more invested in their privacy […]


Email Marketing, Marketing Channels

The Importance of Always Having a Solid Email Marketing Program

March 25, 2020

Via: Target Marketing

As we all adjust to what may be our new normal, digital marketing becomes ever more vital. Now is not the time to go dark, even if you can’t meet with prospects and partners face-to-face as you normally do. A […]


Email Marketing, Marketing Channels

Everything marketers need to know about BIMI: The latest email standard

March 9, 2020

Via: Marketing Land

For email marketers, fraud remains a persistent and serious threat to their businesses, brands and their customers. That’s what the new Brand Indicators for Message Identification (BIMI) standard aims to help fix by giving brands a way to both stand […]


Email Marketing, Marketing Channels

Email martech consolidation shows just how important deliverability is

March 4, 2020

Via: Marketing Land

While a spate of recent acquisitions in the email martech sector indicates a growing demand for these technologies and services, the consolidation of different toolsets suggests vendors are starting to understand that email marketers need far more from their technology. […]