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Category: Email Marketing


Email Marketing, Marketing Channels

A Beginner’s Guide to Automated Email Lead Nurturing

November 12, 2019

Via: Target Marketing

Although it seems like every six months, some naysayer predicts the impending death of email marketing, the fact is that email continues to be the gold standard for engaging potential customers — not everyone has an Instagram account. But there […]


Email Marketing, Marketing Channels, Social Media Marketing, Web Advertising

Omnichannel Marketing Is Preferred by 85% of Consumers

October 22, 2019

Via: Target Marketing

With the advent of the Internet and social media, choosing the right marketing channel to distribute your message to your target audience and create a stronger relationship with them is now more complicated. With all these choices, what’s important is […]


Email Marketing, Marketing Channels

How to Write the Perfect Email Subject Line

October 4, 2019

Via: Convince and Convert

Every year you hear this absurd statement, “Email marketing is dead”. But the fact is email is very much alive and intends to stands the test of time for the foreseeable future. The data doesn’t lie: In 2018, global email […]


Automation, Email Marketing, Marketing Channels, Marketing Technologies

The Problem With Email Marketing Automation Flowcharts

September 25, 2019

Via: Target Marketing

A director of marketing with whom I worked on a content marketing project wanted feedback on her team’s email marketing automation campaigns. So she sent me an email automation flowchart. It was expertly organized, with decision diamonds based on prospect […]


Email Marketing, Marketing Channels

Marketing Trend Watch: Why Email Is Thriving

September 5, 2019

Via: Target Marketing

Some experts would have you believe that email is “dead” or on the way out. In reality, the digital behemoth just keeps growing, despite claims of its imminent demise. Email has continued to roll with the punches year after year, […]


Email Marketing, Marketing Channels

How to Find New Customers, Based on Current Customers, With a Targeted Mail List

July 18, 2019

Via: Target Marketing

Your mailing list is critical to your mailing results. When you need to acquire new customers, purchasing a targeted mail list is the way to reach them. However, some lists are better than others. We talked about five types of […]


Email Marketing, Marketing Channels

7 Interactive Direct Mail Marketing Ideas

June 6, 2019

Via: Target Marketing

Direct mail marketing can be fun! The more interactive it is, the better your results are going to be. With all the marketing messages people see each day; you need to make your mail stand out. How are you doing […]


Email Marketing, Marketing Channels

The Dos and Don’ts of an Email Migration

June 4, 2019

Via: Target Marketing

Migrating to a new email service provider (ESP) can be one of the most tedious, frustrating, and unappealing pursuits an email marketer can undertake. Unfortunately, this undertaking is increasingly common. A recent study by Return Path found that “nearly one-quarter […]


Email Marketing, Marketing Channels

3 Martech Tools to Optimize Direct Mail Campaigns

May 23, 2019

Via: Target Marketing

The powerful targeting of direct mail can help you punch through all the marketing noise people are exposed to each day. Martech tools provide ways to make an even greater impact with your campaigns by cross-pollinating between channels. Many marketers […]


Email Marketing, Marketing Channels

How Dimensional Mail Can Be an Impressive Direct Mail Strategy

May 9, 2019

Via: Target Marketing

Sometimes, direct mail marketing is really fun. Have you ever opened a can of worms? I did, and that dimensional mail really was a can of worms. I received a soup can in the mail about 25 years ago. It […]