In today’s digital world, email remains a cornerstone of communication for businesses and individuals alike. However, achieving high email engagement and response rates is becoming increasingly challenging due to the sheer volume of emails flooding inboxes.
Cold outreach may seem easy at first. But without testing and metric review, email delivery time may significantly impact performance. To determine their performance, Belkins analyzed 11 million client emails from 2021 to 2023 across 90+ industries. This research gives insights on the ideal time for sending emails to prospects, taking into account the hour of the day, day of the week, and month. In this article I will share some of the insights with you.
