Tag: digital marketing

May 14, 2019

Marketing is far different now than it was in 2005. The impact of creative disruption and the challenges of channel multiplication and of increased fragmentation of ad placements requires advertisers to rethink the way they build their brand assets and […]

March 28, 2019

Direct mail has been around for a very long time and it is easy to continue to send mail the same way it was done 20 years ago, but this is much less effective now. Direct mail marketing in 2019 […]

March 25, 2019

Once considered a complement to digital marketing portfolios, influencer marketing has morphed from a nice-to-have into a must-have. At inception, influencer marketing success relied entirely on vanity metrics. Big brands would reach out to influencers (primarily celebrities at the time), […]

March 15, 2019

Alcohol has always been a sensitive category for advertisers to walk the straight and narrow—and for good reason. Organizations such as the Distilled Spirits Council of the United States (DISCUS) have been self-regulating and working with the Federal Trade Commission […]

March 7, 2019

At first glance, the marketing industry appears strong as ever heading into 2019. Digital marketing roles have doubled in 2012, and ad agency jobs are nearing an all-time high for the first time in nearly 20 years. But despite the […]

February 25, 2019

CPG powerhouse Unilever is increasing its investments in digital channels and people to power them to increase its focus on real-time campaigns. Digital now accounts for 40 percent of Unilever’s media investment, MarketingWeek reports. “We are investing in people capability […]

February 20, 2019

While the way that businesses have used marketing campaigns over the years has changed, the reasons have not. Every business wants to reach its ideal customer just when that customer needs it. With the constant flux of new technologies, the […]

February 19, 2019

With the 2020 elections already underway, social media marketing is in the spotlight. Although I am not sure if the spotlight was ever really off of its data-driven science since the 2016 election. Although all of the major social networking […]

January 18, 2019

The term artificial intelligence (AI) may bring to mind scenes from a sci-fi movie, but in reality it’s already transforming many industries, including marketing. AI is gaining widespread traction as a way to solve seemingly impossible problems and accomplish tasks […]

December 26, 2018

Remember a few years back when native programmatic advertising was one of the industry’s hottest topics? In those days, industry players were loudly proclaiming that the process of assembling and distributing native ads would finally be scalable due to the […]