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Tag: digital marketing


News

Report: Aussie advertisers wasted $5.46bn on digital advertising in 2022

January 25, 2023

Via: CMO

Australian advertisers threw away 41 per cent of their overall digital advertising spend in 2022, according to the latest Next&Co annual Digital Media Wastage report. The digital media agency said $5.46 billion of digital ad spend was wasted out of […]


News

DOJ slams Google to end ‘monopolistic grip’ on digital advertising

January 24, 2023

Via: Marketing Dive

The U.S. Department of Justice has filed suit against Google, accusing the tech giant of abusing its monopoly power over the digital advertising industry. The complaint seeks to “halt Google’s anticompetitive scheme, unwind Google’s monopolistic grip on the market, and […]


News

Top 3 Must-Haves for Your Digital Marketing in 2023

January 18, 2023

Via: Martech Zone

Social Media Social media has become an essential component of any digital marketing strategy. It is nothing new for digital marketers. It is, however, entirely new almost weekly regarding how consumers utilize social media. Before, the main way to research […]


Marketing Channels, Social Media Marketing

How to Use Social Media to Build Credibility

January 17, 2023

Via: E-Marketing Associates

Social media provides many ways to connect with existing clients and make new connections, but many mistakes can occur on the internet and these social platforms. Unfortunately, your digital footprint can be challenging to erase in many cases. If you […]


News

What Are The Most Common Key Performance Indicators (KPIs) in Digital Marketing?

January 12, 2023

Via: Martech Zone

As marketers, we use Key Performance Indicators (KPIs) in much the same way. Our clients or our companies have goals with respect to acquisition, customer value, and retention… and we need to constantly track our marketing and sales progress in […]


Marketing Channels, Web Advertising

A PPC guide to permission-based audiences

January 12, 2023

Via: Search Engine Land

What is the difference between native audiences and first-party data? Before we dive into audience strategy, it’s important to understand the difference between native audiences and the ones we build off of first-party data. Native audiences use behavioral data sourced […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

How To Track Customers & Revenue From SEO In Your CRM

January 12, 2023

Via: Search Engine Journal

Why You Should Track SEO Efforts With A CRM Imagine you do SEO for a project management software company. To generate leads, you do SEO and use paid advertising through Google, Facebook, and similar platforms. If you were just using […]


Content & SEO, Marketing Channels

How to Explain Content Marketing to Anyone [Fresh Examples]

January 10, 2023

Via: CMI

What’s the first step to explaining content marketing? If you’re using the “official” definition from CMI, it’s to take a deep breath. You need to power up your lungs to utter a 32-word sentence with about 80 syllables. Content marketing […]


Automation, Marketing Technologies

3 Digital Marketing Strategies That Will Save You 20 Hours Every Week

January 9, 2023

Via: Entrepreneur

1. Social media marketing automation Automating your social media marketing is one of the fastest and easiest ways to save time in digital marketing. There are many tools available that allow you to schedule posts, monitor engagement, and more. At […]


Content & SEO, Marketing Channels

30 Content Marketing Statistics You Should Know

January 6, 2023

Via: Search Engine Journal

Content continues to rule most marketing strategies, and there is evidence to support my assertion. Simply put, content marketing is a crucial aspect of any digital marketing strategy, whether you’re running a small local business or a large multinational corporation. […]


Content & SEO, Marketing Channels

SEO for Digital Content Marketing: How To Optimize for Search in 2023

January 3, 2023

Via: CMI

Don’t expect Google to take a sabbatical this year. Do expect SEO to be more nuanced than ever in 2023. My best advice? Track your SEO key performance indicators (KPIs) more often to identify positive or negative trends in your […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

ChatGPT Examples: 5 Ways SEOs and Digital Marketers Can Use ChatGPT

January 3, 2023

Via: Search Engine Journal

Science fiction becomes a reality! We can now interact and use things we were used to seeing in movies daily. One of the recent revolutionary technologies is ChatGPT, which will change how we work A LOT! As a programmer, I […]


Marketing Channels, Social Media Marketing

How social platforms changed digital marketing in 2022

December 29, 2022

Via: Digiday

The walled gardens of social media have dominated the digital marketing landscape for nearly a decade. With massive audiences, data-driven advertising and content-rich formats, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon […]


News

30+ Areas Of Focus For Digital Marketers In 2023

December 27, 2022

Via: Martech Zone

Affiliate Marketers – promote products or services on behalf of other companies in exchange for a commission. Brand Manager – work to ensure that the brand is consistently communicated and perceived in a positive manner by the target audience. Chief […]


News

21 digital marketing predictions for 2023

December 21, 2022

Via: CMO

1. Marketers forced to do more with less A general belief across industry thought leaders is the need for marketers to do more with less. Which means reassessing, realigning and rebuilding foundations in order to be smarter about marketing. “If […]


News

7 Tactics To Prepare Your Digital Marketing Team For 2023

December 21, 2022

Via: Entrepreneur

As the shift to digital continues, traditional marketing is increasingly being disrupted by digital marketing. Digital marketing teams are under enormous pressure to manage this transition, seize the opportunities offered by digital marketing and deliver outsized gains. Here are seven […]


News

Ethical Marketing as a Tool for Changing the Face of Digital Marketing

December 20, 2022

Via: Entrepreneur

It may surprise you that 92 per cent of Millennials prefer to support morally sound businesses when purchasing. Additionally, 82 per cent think that ethical brands perform better than similar companies that don’t try to adhere to ethical principles. Companies […]


News

Digital Marketing In 2023: 600 Marketing Agencies Share Expert Insights

December 20, 2022

Via: Search Engine Journal

1. Meet Your 2023 Marketing Goals By Adopting These Top Agency Priorities If you’re looking to set your digital marketing agency up for success in 2023, it’s important to establish your priorities in a way that aligns with your goals. […]


Editorial

What’s in Store for the Digital Marketing Industry in 2023

December 19, 2022

Via: Sandra Ferguson

Marketing has undergone a radical transformation in the last few decades. Traditional methods such as television and print advertising are gradually dying out as more people turn to the Internet for information. Instead of relying on these outdated methods, businesses […]


News

It’s Time To Hire a Marketing Agency — Your Employees Will Thank You

December 16, 2022

Via: Entrepreneur

One of the biggest challenges for small business owners is getting a break from the day long enough to focus on marketing. This is a big deal considering that nearly half of American small business owners run marketing entirely on […]