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Tag: digital marketing


Marketing Channels, Social Media Marketing

We’ve (Unfortunately) Entered an Age of Ugly Social Media Ads

January 27, 2020

Via: Adweek

Social ads have become the same billboard you see every few miles of highway, that strange repetitive advertisement you see while streaming your favorite shows. While these paid ads are supposed to convince consumers to stop scrolling and learn about […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

Google reconsiders paid search redesign amid criticism

January 27, 2020

Via: Marketing Dive

The redesign of paid search results is positioned by Google as necessary for improving the user experience. However, its arrival at a time when the company’s ad revenue growth is showing signs of slowing could reflect a desire to drive […]


Big Data, Customer Data

Why this professional services firm is using crowdsourcing and consumer marketing tactics

January 21, 2020

Via: CMO

Bringing a community-driven, consumer lens to rebranding has seen B2B professional services firm, Kearney, crowdsource more than 10,000 images of staff and customers for its creative approach. The group’s partner and chief marketing officer, Abby Klanecky, told CMO the decision […]


Big Data, Customer Data, News

Merkle launches digital advertising solution for retailers to monetize their customer data

January 20, 2020

Via: Marketing Land

This month, performance marketing agency Merkle launched New Stream Media, a service aimed at helping retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The need. The offering […]


Marketing Channels, News, Traditional Marketing

The volatility of online political ads could be TV’s salvation in 2020

January 16, 2020

Via: Marketing Land

All the signs are that 2020 is going to be a turbulent, challenging year for marketers — digital marketers in particular. That’s the cold reality. But like a New Year’s Day polar bear plunge, a dose of cold reality can […]


Editorial

Account-Based Marketing in a Nutshell

January 16, 2020

Via: Natalie Dunn

Personalized marketing campaigns have been a hot topic for some time now and for good reason—getting personal with your leads will help you close more deals. And since the stakes are high, it’s no wonder that 65% of B2B buyers […]


Marketing Channels, News, Web Advertising

Google plans to drop support of ad-tracking technology

January 15, 2020

Via: Marketing Dive

Google’s plan to drop support for third-party cookies has been expected since last year amid announcements that included its proposed privacy sandbox, but the two-year deadline is new and could compound on the already high pressures impacting ad-tech vendors, publishers […]


Big Data, Marketing Channels, Platforms & Software, Web Advertising

Retailer Media Networks Are Coming, but Where Are They Coming From?

January 14, 2020

Via: Adweek

Like so many changes in commerce to date, the rise of retailer media networks can be traced back to Amazon. The ecommerce giant introduced its media business in 2012 as it sought to monetize its own properties. And, along the […]


Big Data, Customer Data

CCPA and the continued ‘privacy paradox’

January 13, 2020

Via: Marketing Dive

Today, brands are caught between using data to provide better customer experiences and violating privacy, creating the ultimate “privacy paradox,” as Mary Meeker once called it. Traditionally, many tech companies that support brands have approached user data privacy policies by […]


News

5 Rising Stars Shooting to the Top of Marketing

January 8, 2020

Via: Target Marketing

Bright minds often select marketing as a profession, so it fits that the award for marketing’s brightest newcomers is called Rising Stars. After all, they’re shooting to the top of their profession within a decade of starting their marketing careers. […]