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Tag: digital marketing


Content & SEO, Marketing Channels

Why Content Marketing For Law Firms Doesn’t Have To Be Boring

September 27, 2022

Via: Search Engine Journal

Content marking is essential to any business’s strategy to acquire new customers and build authority for the brand. The hard part is that creating exciting and engaging content for fields in a more serious line of work can be challenging. […]


Marketing Channels, Web Advertising

5 Google Ads examples with relevant and quality ad copy

September 27, 2022

Via: Search Engine Land

Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score. Advertisers with higher quality scores and relevance are […]


Email Marketing, Marketing Channels

How to get more out of your email marketing with SafeOpt

September 27, 2022

Via: Search Engine Land

Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel because it drives a lot of revenue […]


Content & SEO, Marketing Channels

Fact-Checking: Get Your Facts Right

September 26, 2022

Via: Search Engine Journal

In the last decade or so, the concept of “fake news” has become a major thorn in the side of consumers and content writers alike. Digital marketing experts who write SEO content at the enterprise level might not consider themselves […]


Marketing Channels, Social Media Marketing

A Marketer’s Guide To TikTok Analytics

September 26, 2022

Via: Search Engine Journal

While TikTok might be all fun and games for users, marketers know better. This social media channel is full of essential metrics to help brands create more engaging and relevant content for their audiences, so let’s get right to it: […]


Marketing Channels, Web Advertising

How To Launch Your First Google Ads Remarketing Campaign

September 26, 2022

Via: Search Engine Journal

Remarketing is an essential part of any Google Ads strategy. It’s no longer a question of if you should run remarketing campaigns; it’s how you should run remarketing campaigns. With more devices in households than ever, remarketing is imperative to […]


Content & SEO, Marketing Channels

How To Create Awesome Meta Descriptions

September 23, 2022

Via: Search Engine Journal

Meta descriptions are important for search optimization. If done correctly, they’ll encourage users to click through from search results pages. The goal is to provide a summary of the webpage. Google’s guideline states: “A page’s meta description tag gives Google […]


Content & SEO, Marketing Channels

Why Internal Customers Will Kill Your Content Strategy [Rose-Colored Glasses]

September 23, 2022

Via: CMI

I see one mistake derailing great content marketing strategy again and again in my consulting practice. Businesses set up their content teams as internal agencies to serve internal ‘customers’ in other departments. Why is that a problem? Sometimes this approach […]


Automation, Marketing Technologies

Your Ad Operations Team Is Busy! Leave Ad Screenshots To Automation

September 21, 2022

Via: AdExchanger

It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has multiple systems evaluating every data point […]


Marketing Technologies, Other Technologies

Endeavour Group creates omnichannel marketing function

September 21, 2022

Via: CMO

Endeavour Group is on the hunt for new marketing talent after establishing its own omnichannel marketing function. Known as Endeavour Marketing, the new function is pitched as a centralised marketing team that will work alongside existing brand teams while also […]


Content & SEO, Marketing Channels

How to handle PPC landing pages for SEO

September 20, 2022

Via: Search Engine Land

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is between SEO and PPC specialists. From my […]


Content & SEO, Marketing Channels

Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs

September 20, 2022

Via: CMI

This much-repeated mantra bears repeating: You can’t succeed at content marketing unless you know what goals you’re trying to achieve. It’s not easy to distill the potential benefits of content marketing into one laser-focused goal. Yet, nailing down your driving […]


Editorial

5 Things You Need to Know About Influencer Marketing

September 19, 2022

Via: Natalie Dunn

The COVID-19 pandemic has changed the lives of millions around the world, wreaking havoc across industries for more than two and a half years. According to eMarketer, influencer marketing was not spared the effects of the pandemic, and numerous changes […]


News

Search advertising is thriving amid economic uncertainty, new report confirms

September 16, 2022

Via: Search Engine Land

If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets. In […]


Email Marketing, Marketing Channels

Amazon expands email marketing tools for brands seeking new customers

September 15, 2022

Via: Marketing Dive

Amazon is expanding email marketing capabilities for sellers to help them foster stronger loyalty and attract new shoppers into the fold. While Tailored Audiences won’t be widely available in the U.S. until next year, the beta comes as marketers lock […]


Content & SEO, Marketing Channels

How To Do JavaScript Redirects For SEO

September 15, 2022

Via: Search Engine Journal

JavaScript redirects are one of the methods available to webmasters in communicating to both users and search engines that the requested URL is unavailable, either permanently or temporarily. The URL you are then served should be seen as the alternative […]


Content & SEO, Marketing Channels

Reciprocal Links: Do They Help Or Hurt Your SEO?

September 15, 2022

Via: Search Engine Journal

Early in the 2000s, reciprocal link building was a popular method to increase your search traffic and boost your backlink profile. Also referred to as “traded” or “exchanged” links, reciprocal links were something of an SEO hack – even though […]


Marketing Channels, Social Media Marketing

Instagram is testing a “Gifts” monetization feature for creators

September 14, 2022

Via: Search Engine Land

Instagram is internally testing a new tool for creators to make money called “Gifts.” What it looks like. The new feature was first shared on Twitter by developer Alessandro Paluzzi. Tipping. Not new on social platforms. Instagram is not the […]


Content & SEO, Marketing Channels

Is Technical SEO A Female-Friendly Place To Build My Career? Ask An SEO

September 14, 2022

Via: Search Engine Journal

Today’s Ask An SEO question comes from Kate. She asks: Hi Experts, I’m a newbie in SEO and am fighting with self-doubt about whether it’s a female-friendly field or not? I read a lot of brilliant men in SEO, but […]


Marketing Channels, Social Media Marketing

What Would A ‘Decentralized’ Social Media Network Look Like?

September 14, 2022

Via: MediaPost

Traditional social networks have always made money from targeted ads. But this has become difficult in lieu of Apple’s iOS changes. Add in economic slowdown and emerging web3 and metaverse technologies, and what you get is a turbulent and strange […]