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Tag: digital marketing


Marketing Channels, Traditional Marketing

Trust Capital Is the New Marketing Gold Standard

March 27, 2020

Via: Target Marketing

My father used to caution not to believe everything one heard or read. He was not a cynic but an optimistic realist. Nonetheless, like the majority of his generation, his basic intuition urged him to trust existing institutions and assume […]


Marketing Technologies, News, Other Technologies

Top 3 digital marketing tips to reach customers during coronavirus

March 26, 2020

Via: Digital Marketing Magazine

The outbreak of COVID-19 has transformed daily life in near unprecedented ways. As the UK goes into lockdown, joining other countries in Europe, and governments from the US to Australia impose new restrictions to “flatten the curve” of the virus, […]


Email Marketing, Marketing Channels

The Importance of Always Having a Solid Email Marketing Program

March 25, 2020

Via: Target Marketing

As we all adjust to what may be our new normal, digital marketing becomes ever more vital. Now is not the time to go dark, even if you can’t meet with prospects and partners face-to-face as you normally do. A […]


Marketing Channels, Web Advertising

Get past the hype and into the nitty-gritty of SEO platforms for enterprises

March 25, 2020

Via: Marketing Land

Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about Search […]


Content Marketing, Marketing Technologies

Marketers struggle with content strategy, tracking ROI, study says

March 24, 2020

Via: Marketing Dive

Content marketing is a vital part of marketers’ efforts to build the reputation and visibility of brands among target customers, and the CMO Council’s survey of marketing executives suggests they recognize plenty of ways to improve their strategies. The biggest […]


Big Data, Customer Data

4 marketing lessons from retailers who are mastering the customer experience

March 23, 2020

Via: Marketing Land

I don’t need to go into detail on how fierce competition is for digital marketers in the retail space. They are constantly determining how to outmaneuver other retailers and better engage shoppers. Simply spending more to box out competitors is […]


News

Global ad spend growth retracts in response to coronavirus, eMarketer says

March 20, 2020

Via: Marketing Dive

The COVID-19 outbreak is upsetting the economy in numerous ways, and eMarketer’s revised forecast estimates the outcome for the advertising industry this year if the virus is able to be contained in the coming months. The estimated drop in expected […]


News

Gartner: CMOs must shift strategies amid coronavirus threat

March 19, 2020

Via: Marketing Dive

CMOs and marketing executives already have had to adapt to significant changes in consumer behavior as e-commerce and digital media shift the way many people shop and see advertising. The coronavirus pandemic is adding greater uncertainties as government authorities impose […]


Content Marketing, Marketing Technologies

Pro Tip: How to develop a content calendar that’s relevant with creative leeway

March 19, 2020

Via: Marketing Land

Creating an annual blog editorial calendar can seem daunting, but it doesn’t have to be. Using this three-step process, you can quickly and effectively produce enough blog topics to fill the calendar with four ideas per month, resulting in 48 […]


Marketing Technologies, Other Technologies

How to Make Your B2B Copy 3X Stronger with REPs

March 16, 2020

Via: Target Marketing

You know the more reps you do in the gym, the stronger you get. Well, reps can make your B2B copy stronger, too. Only the kind of rep we use in marketing is REP, which stands for rational, emotional, and […]