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Tag: digital marketing


Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

The Search Marketer’s Challenge — Striking the Right Balance

August 13, 2019

Via: Target Marketing

Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers. There is email, organic search, paid search, and display advertising, all on a dizzying array of platforms. Each platform is busily competing for the marketer’s […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook News Feed Ads to Change on Aug. 19: Here’s How

July 22, 2019

Via: Target Marketing

Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers. The most important update for marketers is that visible text will drop from seven lines to three. As […]


Marketing Channels, Web Advertising

Why You Should Stop Keyword Stuffing in SEO Now

July 10, 2019

Via: Target Marketing

Keyword stuffing is one of those things left over from the earliest days of digital marketing that refuses to go away. You have already seen in it in action if you have come across blogs full of phrases like “best […]


Marketing Channels, Traditional Marketing

How to Maintain Brand Consistency in Digital Marketing

May 14, 2019

Via: Target Marketing

Marketing is far different now than it was in 2005. The impact of creative disruption and the challenges of channel multiplication and of increased fragmentation of ad placements requires advertisers to rethink the way they build their brand assets and […]


Marketing Technologies, Other Technologies

3 Ways to Combine Direct Mail With Digital Marketing

March 28, 2019

Via: Target Marketing

Direct mail has been around for a very long time and it is easy to continue to send mail the same way it was done 20 years ago, but this is much less effective now. Direct mail marketing in 2019 […]


News

How to Determine the Right Influencer Marketing Strategy for Your Brand

March 25, 2019

Via: Target Marketing

Once considered a complement to digital marketing portfolios, influencer marketing has morphed from a nice-to-have into a must-have. At inception, influencer marketing success relied entirely on vanity metrics. Big brands would reach out to influencers (primarily celebrities at the time), […]


News

Why the Legal Drinking Age Compliance Is a Difficult Policy to Adhere to in Digital Marketing

March 15, 2019

Via: Adweek

Alcohol has always been a sensitive category for advertisers to walk the straight and narrow—and for good reason. Organizations such as the Distilled Spirits Council of the United States (DISCUS) have been self-regulating and working with the Federal Trade Commission […]


News

It’s Time for Marketing Teams to Ditch the Resume and Focus on Skills

March 7, 2019

Via: Adweek

At first glance, the marketing industry appears strong as ever heading into 2019. Digital marketing roles have doubled in 2012, and ad agency jobs are nearing an all-time high for the first time in nearly 20 years. But despite the […]


Big Data, Customer Data

Unilever Invests in People to Boost Marketing Power

February 25, 2019

Via: Chief Marketer

CPG powerhouse Unilever is increasing its investments in digital channels and people to power them to increase its focus on real-time campaigns. Digital now accounts for 40 percent of Unilever’s media investment, MarketingWeek reports. “We are investing in people capability […]


News

6 Digital Marketing Trends for 2019 and How to Adopt Them

February 20, 2019

Via: Convince and Convert

While the way that businesses have used marketing campaigns over the years has changed, the reasons have not. Every business wants to reach its ideal customer just when that customer needs it. With the constant flux of new technologies, the […]