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Tag: digital marketing


Automation, Marketing Technologies

How this industrial supplies retailer used marketing automation to keep up with customers

October 14, 2021

Via: CMO

When Covid first hit, essential business services and products company, Bunzl, knew its need to elevate email marketing with up-to-date personalised messaging had suddenly become urgent. Delivering goods in the topsy-turvy world of Covid lockdowns was difficult for most businesses. […]


Marketing Technologies, Other Technologies

6 Essential Digital Marketing Trends for Small Businesses

October 6, 2021

Via: Entrepreneur

Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital ad spending is […]


Marketing Technologies, Other Technologies

What if the Competition Is Wrong? How to Avoid the Pitfalls of Competitive Content Research

October 4, 2021

Via: Moz

Competitive research is a common and necessary task in any marketing landscape. This practice is particularly crucial in digital marketing because the ecosystem rapidly changes and brands constantly battle against each other for users across multiple platforms. In the ideal […]


Editorial

How Advertising Is Helping the US Economy

September 30, 2021

Via: Natalie Dunn

As the COVID-19 pandemic continues to alter the way people live and work, economic concerns are growing. The financial crisis of 2007–2008 is still fresh in everyone’s memory, and many are now worried that this healthcare crisis will lead to […]


Editorial

Five Challenges Facing Marketers in 2021

September 28, 2021

Via: Natalie Dunn

Adapting to the new normal may prove to be the ultimate test in 2021, as both customers and marketers are now facing new challenges and dealing with new shopping habits. Consumer habits have not changed temporarily in response to the […]


Big Data, Platforms & Software

AMP: Is It a Google Ranking Factor?

September 27, 2021

Via: Search Engine Journal

AMP is an HTML framework that helps desktop-optimized sites deliver ultra-fast mobile versions of webpages. AMP is created by Google, which has led to claims it gives pages a ranking advantage in mobile search over non-AMP pages. Google has debunked […]


Marketing Channels, Social Media Marketing

Transform your digital strategy with first-party data on social media

September 27, 2021

Via: Marketing Dive

With 44% of marketers naming social media marketing as the most difficult tactic to attribute to revenue, it’s not surprising that it’s referred to as an “awareness driver.” But this misconception might be limiting your digital success and minimizing opportunities […]


Automation, Marketing Technologies

What marketers need to know about robotic process automation

September 27, 2021

Via: CMO

It is many a marketer’s dream to free up their people from boring, repetitive and low skill tasks. Because despite vendors’ promises of seamless integrations and data flows, manual data handling is an inescapable outcome when implementing new digital tools […]


Marketing Technologies, Other Technologies

Incorporating Interactive Video for Marketing

September 24, 2021

Via: Convince and Convert

Online, on-demand video is roughly half the age of the web itself. In that brief sixteen years, video has become the dominant medium for digital marketing by an overwhelming margin. Interactive video (or IV) is only slightly newer. Pioneered by […]


Automation, Marketing Technologies

How AI is Forcing Marketers to Reinvent the Industry

September 24, 2021

Via: Entrepreneur

From customer support bots to social media bots that respond to comments and questions automatically, the age of artificial intelligence in marketing is already here. However, because of how ingrained AI has become in our everyday lives, marketers now have […]