Tag: digital marketing

January 25, 2023

Australian advertisers threw away 41 per cent of their overall digital advertising spend in 2022, according to the latest Next&Co annual Digital Media Wastage report. The digital media agency said $5.46 billion of digital ad spend was wasted out of […]

January 24, 2023

The U.S. Department of Justice has filed suit against Google, accusing the tech giant of abusing its monopoly power over the digital advertising industry. The complaint seeks to “halt Google’s anticompetitive scheme, unwind Google’s monopolistic grip on the market, and […]

January 18, 2023

Social Media Social media has become an essential component of any digital marketing strategy. It is nothing new for digital marketers. It is, however, entirely new almost weekly regarding how consumers utilize social media. Before, the main way to research […]

January 17, 2023

Social media provides many ways to connect with existing clients and make new connections, but many mistakes can occur on the internet and these social platforms. Unfortunately, your digital footprint can be challenging to erase in many cases. If you […]

January 12, 2023

As marketers, we use Key Performance Indicators (KPIs) in much the same way. Our clients or our companies have goals with respect to acquisition, customer value, and retention… and we need to constantly track our marketing and sales progress in […]

January 12, 2023

What is the difference between native audiences and first-party data? Before we dive into audience strategy, it’s important to understand the difference between native audiences and the ones we build off of first-party data. Native audiences use behavioral data sourced […]

January 12, 2023

Why You Should Track SEO Efforts With A CRM Imagine you do SEO for a project management software company. To generate leads, you do SEO and use paid advertising through Google, Facebook, and similar platforms. If you were just using […]

January 10, 2023

What’s the first step to explaining content marketing? If you’re using the “official” definition from CMI, it’s to take a deep breath. You need to power up your lungs to utter a 32-word sentence with about 80 syllables. Content marketing […]

January 9, 2023

1. Social media marketing automation Automating your social media marketing is one of the fastest and easiest ways to save time in digital marketing. There are many tools available that allow you to schedule posts, monitor engagement, and more. At […]

January 6, 2023

Content continues to rule most marketing strategies, and there is evidence to support my assertion. Simply put, content marketing is a crucial aspect of any digital marketing strategy, whether you’re running a small local business or a large multinational corporation. […]

January 3, 2023

Don’t expect Google to take a sabbatical this year. Do expect SEO to be more nuanced than ever in 2023. My best advice? Track your SEO key performance indicators (KPIs) more often to identify positive or negative trends in your […]

January 3, 2023

Science fiction becomes a reality! We can now interact and use things we were used to seeing in movies daily. One of the recent revolutionary technologies is ChatGPT, which will change how we work A LOT! As a programmer, I […]

December 29, 2022

The walled gardens of social media have dominated the digital marketing landscape for nearly a decade. With massive audiences, data-driven advertising and content-rich formats, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon […]

December 27, 2022

Affiliate Marketers – promote products or services on behalf of other companies in exchange for a commission. Brand Manager – work to ensure that the brand is consistently communicated and perceived in a positive manner by the target audience. Chief […]

December 21, 2022

1. Marketers forced to do more with less A general belief across industry thought leaders is the need for marketers to do more with less. Which means reassessing, realigning and rebuilding foundations in order to be smarter about marketing. “If […]

December 21, 2022

As the shift to digital continues, traditional marketing is increasingly being disrupted by digital marketing. Digital marketing teams are under enormous pressure to manage this transition, seize the opportunities offered by digital marketing and deliver outsized gains. Here are seven […]

December 20, 2022

It may surprise you that 92 per cent of Millennials prefer to support morally sound businesses when purchasing. Additionally, 82 per cent think that ethical brands perform better than similar companies that don’t try to adhere to ethical principles. Companies […]

December 20, 2022

1. Meet Your 2023 Marketing Goals By Adopting These Top Agency Priorities If you’re looking to set your digital marketing agency up for success in 2023, it’s important to establish your priorities in a way that aligns with your goals. […]

December 19, 2022

Marketing has undergone a radical transformation in the last few decades. Traditional methods such as television and print advertising are gradually dying out as more people turn to the Internet for information. Instead of relying on these outdated methods, businesses […]

December 16, 2022

One of the biggest challenges for small business owners is getting a break from the day long enough to focus on marketing. This is a big deal considering that nearly half of American small business owners run marketing entirely on […]