Top

Tag: digital marketing


Marketing Channels, Traditional Marketing

Stop forcing your B2B marketing org structure on your buyer’s journey

September 25, 2020

Via: Marketing Land

We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized events pros, sales-driven field marketers, demand gen maestros and digital gurus deliver on their […]


Marketing Channels, Social Media Marketing

Environment — and brands’ approach to it — matters more than ever to consumers, study finds

September 24, 2020

Via: Marketing Dive

Despite the continuing threat of the COVID-19 pandemic and its surrounding economic fallout, the percentage of people who believe environmental issues should take a backseat to economic or well-being issues dropped 13 points, from 54% to 41%, over the past […]


News

Reddit offers stronger brand-safety controls with tiered ad inventory

September 24, 2020

Via: Marketing Dive

Reddit’s rollout of three categories for ad inventory marks its latest effort to improve the brand-safety controls on its platform, which has its roots as a free-speech forum started in 2005. With the implementation of Oracle’s contextual intelligence, Reddit aims […]


Marketing Channels, Social Media Marketing

Consumers and marketers at odds over ad preferences, Kantar study finds

September 23, 2020

Via: Marketing Dive

Kantar’s research suggests marketers may be over reliant on digital channels for ads, as consumers tend to prefer offline channels overall because these are perceived to be better quality, more trustworthy, less intrusive and not overly targeted, per the report. […]


Big Data, Customer Data

With real-world experiences scarce, consumers warm to immersive tech, Accenture study says

September 23, 2020

Via: Marketing Dive

Accenture Interactive’s new study suggests that with real-word experiences currently underwhelming, consumers are finding some solace — and brand connection — in immersive experiences related to online shopping, a development that could lead to wider use of immersive technologies like […]


News

HubSpot launches sales tools for the new normal

September 22, 2020

Via: Marketing Land

Inbound 2020 opened with HubSpot founders Brian Halligan and Dharmesh Shah sitting, alone and distanced, in seats at Fenway Park, reflecting on the new normal. “When I was at business school,” said Halligan, “we didn’t have classes on W-shaped economic […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

How TikTok’s uncertain future and COVID-19 are transforming influencer marketing

September 21, 2020

Via: Marketing Dive

Since July, influencers have prepared for a potential ban of TikTok in the U.S., with some testing rival platforms like Triller and Instagram Reels. Though there likely won’t be a mass exodus of creators from the popular social video app […]


News

Havas buys majority stake in Camp + King to expand digital creative network

September 18, 2020

Via: Marketing Dive

Havas Group’s majority acquisition in Camp + King reflects the growing importance of digital and social media marketing expertise, a trend that has accelerated during the pandemic. The deal also comes as the broader marketing industry faces the prospect of […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Magna: Digital platforms like Amazon remain resilient amid overall ad spending declines

September 16, 2020

Via: Marketing Dive

Magna concludes that the coronavirus pandemic has firmly shifted consumer attentions toward e-commerce and social media, and thus accelerated the pace at which advertising dollars are turning toward digital media over traditional offerings. Amazon’s streaming platform Twitch, for example, grew […]


Marketing Channels, Traditional Marketing

How to find value for your martech stack

September 16, 2020

Via: Marketing Land

As marketers continue to face shrinking budgets, many are facing a new challenge—how to stretch a dollar on their martech stack. The COVID-related revenue slowdown has forced even many large marketing departments to think small when it comes to purchasing. […]