Tag: digital marketing

April 20, 2021

Taking a new approach to how you strategize your digital campaigns might be just what you need to break through a plateau and better serve your targeted audiences. This is one way that cross-channel insights can drive real gains. Moving […]

April 19, 2021

Search Engine Optimization (SEO) is beginning to sound like a cliche in the digital marketing world. However, it is not.  A shocking statistic shows that only 0.78% of Google searchers click on results from the 2nd page. That means optimizing […]

April 5, 2021

Microsoft Advertising Introduces Auto-applied Ad Suggestions The controversial new feature, rolling out in April, will use variations of existing ad copy and targeting to auto-generate ads for ad groups in Microsoft Advertising accounts. Anyone who wishes to opt-out of the […]

April 2, 2021

Before co-founding my current company, I lead the SEO team at a digital marketing agency catering to SMB clients for six years. I had no prior experience running a department, let alone a company. Naturally, I made a lot of […]

March 31, 2021

Intent data. It’s not just another piece of jargon to add to your B2B dictionary. In fact, according to research from Ascend2, RollWorks, and Bombora, 97% of B2B marketers believe that intent data will give brands a competitive advantage in […]

March 31, 2021

For more than a decade, content marketing has been a favorite marketing strategy for businesses of all sizes in nearly all industries. It’s straightforward, it’s cost-efficient and it has the potential to scale almost indefinitely, so its popularity is neither […]

March 31, 2021

Gone are the days when you could pick any keyword, write a 500-word blog post, and show up in the search results. As search engines have evolved, algorithms have prioritized content based on intent, website authority, and what is going […]

March 30, 2021

Today’s consumer is looking for more personalized, meaningful brand interactions. How can you better connect to maximize your marketing ROI? On March 24, I moderated a Search Engine Journal webinar presented by Dan Dillon, VP for Marketing at Reveal Mobile. […]

March 30, 2021

The ability to target niche or smaller audiences in specific countries is critical to your success in International SEO. It can determine whether a business succeeds or fails. But too often, the only option site owners think they have is […]

March 30, 2021

Digital marketing professionals are a hot commodity. In fact, a recent study by LinkedIn shows that digital marketing is one of the top 10 most in-demand jobs worldwide. I decided to dig a bit deeper and, using LinkedIn Sales Navigator, […]