Tag: digital marketing

Marketing Channels, Web Advertising

Native Programmatic Is Still Integral to Digital Marketing Strategies

December 26, 2018

Via: Adweek

Remember a few years back when native programmatic advertising was one of the industry’s hottest topics? In those days, industry players were loudly proclaiming that the process of assembling and distributing native ads would finally be scalable due to the […]

Marketing Technologies, Other technologies

How to Add Print Marketing to a Digital-First Brand

November 9, 2018

Via: Target Marketing

Amazon is the latest brand synonymous with digital marketing to add print marketing heavily into its mix. Google did it years ago. But other marketers who think of themselves as digital-first or even “only” can reap benefits from joining the […]

Marketing Channels, Social Media Marketing

How to Use Social Listening to Improve Your Marketing

November 5, 2018

Via: Convince and Convert

Effective digital marketing is hard work. There simply is too much content and competition fighting for your audience’s attention. So, how do you stand out? It all starts with research. If you want to stand out, you need to understand […]


New Research to Help You Create the Best Digital Marketing Strategy in 2019

November 1, 2018

Via: Convince and Convert

Are you in the process of developing your 2019 marketing plans? Developing a plan sounds simple but with a myriad of marketing options available to you, what does an effective digital marketing strategy look like in 2019? To find out, […]

Marketing Channels, Traditional Marketing, Web Advertising

Making Your Website Work With the Rest of Your Digital Marketing and Traditional Marketing

October 22, 2018

Via: Target Marketing

A theme has come up in our recent conversations with clients and prospects interested in getting more marketing performance out of their existing websites regardless of whether their primary focus is digital marketing or traditional marketing. Though the sites these […]

Marketing Channels, Web Advertising

Digital Marketing and the Importance of Not Going It Alone

October 8, 2018

Via: Target Marketing

I talk a lot about how important a thoughtful and comprehensive planning process is for successful web development projects — particularly if you have expectations for your new website to contribute to your digital marketing efforts. One aspect of that […]

Marketing Channels, Social Media Marketing

Why AI Is the Next Frontier in Weaponized Social Media

October 4, 2018

Via: Adweek

When P.W. Singer set out to write a book about military use of social media in 2013, he couldn’t have known exactly what kind of rabbit hole he was entering. The half-decade that followed would see social media power the […]

Marketing Channels, Social Media Marketing, Traditional Marketing

99% of Companies Will Up Their Digital Marketing Budgets This Year

September 21, 2018

Via: Target Marketing

Digital marketing is a priority for most U.S. brands. So much so that this year, 99% of companies will increase spending in the discipline, research found yesterday. In an announcement about research released on Sept. 12, The Manifest — a […]


Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

September 14, 2018

Via: Online Marketing Blog

LinkedIn brings Dynamic Ads into Campaign Manager platform LinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. Americans are changing their relationship […]

Big Data, Customer Data

Known Marketing in the Age of GDPR

September 11, 2018

Via: Target Marketing

The long awaited May 25 enforcement date for GDPR has come and gone and the digital marketing world didn’t come to a grinding halt as some speculated. While marketers didn’t stop marketing, the landscape has changed — collecting any and […]