Tag: digital marketing

March 27, 2020

My father used to caution not to believe everything one heard or read. He was not a cynic but an optimistic realist. Nonetheless, like the majority of his generation, his basic intuition urged him to trust existing institutions and assume […]

March 26, 2020

The outbreak of COVID-19 has transformed daily life in near unprecedented ways. As the UK goes into lockdown, joining other countries in Europe, and governments from the US to Australia impose new restrictions to “flatten the curve” of the virus, […]

March 25, 2020

As we all adjust to what may be our new normal, digital marketing becomes ever more vital. Now is not the time to go dark, even if you can’t meet with prospects and partners face-to-face as you normally do. A […]

March 25, 2020

Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about Search […]

March 24, 2020

Content marketing is a vital part of marketers’ efforts to build the reputation and visibility of brands among target customers, and the CMO Council’s survey of marketing executives suggests they recognize plenty of ways to improve their strategies. The biggest […]

March 23, 2020

I don’t need to go into detail on how fierce competition is for digital marketers in the retail space. They are constantly determining how to outmaneuver other retailers and better engage shoppers. Simply spending more to box out competitors is […]

March 20, 2020

The COVID-19 outbreak is upsetting the economy in numerous ways, and eMarketer’s revised forecast estimates the outcome for the advertising industry this year if the virus is able to be contained in the coming months. The estimated drop in expected […]

March 19, 2020

CMOs and marketing executives already have had to adapt to significant changes in consumer behavior as e-commerce and digital media shift the way many people shop and see advertising. The coronavirus pandemic is adding greater uncertainties as government authorities impose […]

March 19, 2020

Creating an annual blog editorial calendar can seem daunting, but it doesn’t have to be. Using this three-step process, you can quickly and effectively produce enough blog topics to fill the calendar with four ideas per month, resulting in 48 […]

March 16, 2020

You know the more reps you do in the gym, the stronger you get. Well, reps can make your B2B copy stronger, too. Only the kind of rep we use in marketing is REP, which stands for rational, emotional, and […]