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Tag: digital marketing


Marketing Technologies, Other Technologies

4 Ways to Enhance Your Digital Marketing via Cross-Channel Insights

April 20, 2021

Via: Search Engine Journal

Taking a new approach to how you strategize your digital campaigns might be just what you need to break through a plateau and better serve your targeted audiences. This is one way that cross-channel insights can drive real gains. Moving […]


Editorial

7 Ways to Boost Your SEO

April 19, 2021

Via: Rachel Oldford

Search Engine Optimization (SEO) is beginning to sound like a cliche in the digital marketing world. However, it is not.  A shocking statistic shows that only 0.78% of Google searchers click on results from the 2nd page. That means optimizing […]


Marketing Channels, Web Advertising

Microsoft Advertising’s New Rollout & More Digital Marketing News

April 5, 2021

Via: Search Engine Journal

Microsoft Advertising Introduces Auto-applied Ad Suggestions The controversial new feature, rolling out in April, will use variations of existing ad copy and targeting to auto-generate ads for ad groups in Microsoft Advertising accounts. Anyone who wishes to opt-out of the […]


Content & SEO, Marketing Channels

7 Lessons From Leading SEO at a Digital Marketing Agency

April 2, 2021

Via: Search Engine Journal

Before co-founding my current company, I lead the SEO team at a digital marketing agency catering to SMB clients for six years. I had no prior experience running a department, let alone a company. Naturally, I made a lot of […]


Big Data, Customer Data

How B2B Marketers Are Using Intent Data – Research and Charts

March 31, 2021

Via: Convince and Convert

Intent data. It’s not just another piece of jargon to add to your B2B dictionary. In fact, according to research from Ascend2, RollWorks, and Bombora, 97% of B2B marketers believe that intent data will give brands a competitive advantage in […]


Content & SEO, Marketing Channels

How to Stand Out in a Crowded Content Marketing Space

March 31, 2021

Via: Entrepreneur

For more than a decade, content marketing has been a favorite marketing strategy for businesses of all sizes in nearly all industries. It’s straightforward, it’s cost-efficient and it has the potential to scale almost indefinitely, so its popularity is neither […]


Content & SEO, Marketing Channels

How to Use Categorical Keyword Research to Plan Your Content Strategy

March 31, 2021

Via: Search Engine Journal

Gone are the days when you could pick any keyword, write a 500-word blog post, and show up in the search results. As search engines have evolved, algorithms have prioritized content based on intent, website authority, and what is going […]


Big Data, Customer Data

Proven Local Marketing Strategies to Drive Customer Experience & ROI

March 30, 2021

Via: Search Engine Journal

Today’s consumer is looking for more personalized, meaningful brand interactions. How can you better connect to maximize your marketing ROI? On March 24, I moderated a Search Engine Journal webinar presented by Dan Dillon, VP for Marketing at Reveal Mobile. […]


Content & SEO, Marketing Channels

International SEO Strategy for Non-Dominant Language Audiences

March 30, 2021

Via: Search Engine Journal

The ability to target niche or smaller audiences in specific countries is critical to your success in International SEO. It can determine whether a business succeeds or fails. But too often, the only option site owners think they have is […]


Marketing Channels, Social Media Marketing

How to Optimize Your LinkedIn Profile for Digital Marketing Jobs

March 30, 2021

Via: Search Engine Journal

Digital marketing professionals are a hot commodity. In fact, a recent study by LinkedIn shows that digital marketing is one of the top 10 most in-demand jobs worldwide. I decided to dig a bit deeper and, using LinkedIn Sales Navigator, […]