Big Data, Platforms & Software
June 23, 2022
Via: Marketing DiveTwitter’s partnership with Shopify, whose customer base last year grew from 1.7 million to more than 2 million merchants, gives marketers another tool to support their e-commerce efforts. Those marketers include online merchants, newer digitally native brands or more traditional […]
Content & SEO, Marketing Channels
June 22, 2022
Via: CMIAsking high-quality blogs to link to your content is a frustrating – and poor – link-building strategy. You spend a lot of time sending the volume of pitches necessary to acquire a few, if any, backlinks. And frequently, those sites […]
Marketing Technologies, Other Technologies
June 22, 2022
Via: Search Engine JournalDeepfake technology is changing the way people see digital marketing. Though marketers are still in the early stages of experimenting with deepfakes and deepfake technology, these videos convey a more immersive marketing experience through storytelling. Deepfake technology is a type […]
June 22, 2022
Via: Natalie DunnFake news and misinformation have plagued most social media platforms since their beginning, and the recent pandemic proved just how dangerous it can be. However, censorship was never part of these platforms—all of which rely heavily on user-generated content to […]
Content & SEO, Marketing Channels
June 21, 2022
Via: EntrepreneurYou’ve got great writers. You have a reputable brand. You spend time, money and effort on your content strategy. So why aren’t all those efforts paying off? There are many reasons why content marketing strategies fail to see a positive […]
Content & SEO, Marketing Channels
June 21, 2022
Via: Search Engine JournalWhen I describe SEO, I explain that it is a mix of marketing, technical know-how, and psychology. From a marketing perspective, you must have an overall understanding of your product, the problems it solves, and how to best communicate to […]
Marketing Channels, Web Advertising
June 21, 2022
Via: Search Engine JournalIf you’re looking for sustainable growth opportunities and meet the following criteria, you’re in the right place. Your agency has not reached the multi-million dollar mark yet. Your agency is directly responsible for PPC fulfillment. PPC is not your agency’s […]
Marketing Channels, Web Advertising
June 20, 2022
Via: Search Engine JournalAlongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those […]
Big Data, Content & SEO, Marketing Channels, Platforms & Software
June 20, 2022
Via: Search Engine JournalCreating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your website is going to rank for in search results, and […]
Marketing Channels, Social Media Marketing
June 17, 2022
Via: EntrepreneurWhen it comes to social media marketing, authenticity is key, but curating an authentic brand identity that helps you stand out online, helps you build trust and helps you gain visibility on social media platforms can be quite challenging. From […]