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Tag: digital marketing


Big Data, Platforms & Software

The 11 Best Digital Marketing Courses Free & Paid (2024)

July 12, 2024

Via: Search Engine Journal

A digital marketing course is a good entry point for anyone wanting a career in SEO or online marketing. It can help to provide a basic knowledge base as a starting point. You can build many different specialized career paths, […]


Marketing Channels, Social Media Marketing

How to Measure the Impact of Social Media By Marketing Strategy

July 11, 2024

Via: Martech Zone

Social media marketing has become an essential component of any successful business strategy. However, to truly harness its power, it’s crucial to measure the impact of your social media efforts. This comprehensive guide will explore various strategies for measuring social […]


Marketing Channels, Social Media Marketing

TikTok ad spend growth slows amid ban talks

July 10, 2024

Via: Search Engine Land

TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, cooling to 11% in April and 6% in May. Total ad spend from January to […]


News

Top 10 Digital Marketing Trends For 2024

July 10, 2024

Via: Search Engine Journal

It’s been a year of considerable disruptions in digital marketing so far. Right now, the industry is dealing with the integration of generative AI and the impact this is going to have on user behaviour and how people search. Alongside […]


Editorial

Personalization: Your Not-So-Secret Key to Unlocking Digital Marketing Success

July 10, 2024

Via: Mary Gamet

No matter which niche you are serving, your audience expects personalized interactions across all touchpoints. Whether you address your ideal customer through social media, website, or email, they want to feel valued and recognized. In fact, McKinsey & Company found […]


Marketing Channels, Web Advertising

How to evolve your PPC measurement strategy for a privacy-first future

July 9, 2024

Via: Search Engine Land

While this latest pushback means some businesses may put off their search for a solution, I will instead outline practical steps you can take today to test both alternative targeting and measurement options to successfully navigate the future landscape. The […]


Content & SEO, Marketing Channels

How to win with generative engine optimization while keeping SEO top-tier

July 9, 2024

Via: Search Engine Land

There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s a good chance you’re already familiar – if you head to Google and ask it […]


Content & SEO, Marketing Channels

How to boost SEO decision-making with correlation analysis

July 8, 2024

Via: Search Engine Land

The mere mention of math can bring back haunting memories of unfinished exams and complex equations. But what if I told you that the math we’re about to explore confirms a lot of what you already intuitively know about SEO? […]


Content & SEO, Marketing Channels

How To Use Python To Test SEO Theories (And Why You Should)

July 8, 2024

Via: Search Engine Journal

When working on sites with traffic, there is as much to lose as there is to gain from implementing SEO recommendations. The downside risk of an SEO implementation gone wrong can be mitigated using machine learning models to pre-test search […]


News

10 Creative Ways To Motivate Your Marketing Team

July 5, 2024

Via: Search Engine Journal

Everyone loves a good pizza party, but there are many more fun and creative ways to motivate your marketing team! Motivation is about creating an environment where people can do their best work, offering incentives that meet real needs, and […]


Content & SEO, Marketing Channels

12 SEO metrics to add to your digital PR measurement program

July 3, 2024

Via: Search Engine Land

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand awareness, is outdated in a world where customer journeys often begin with a simple […]


Marketing Channels, Web Advertising

Google Ads completes auto-migration of location extensions to assets

July 3, 2024

Via: Search Engine Land

Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023. Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance […]


News

9 Tips For Successful Lead Generation (Insights From Expert Brands)

July 2, 2024

Via: Search Engine Journal

Building a quality pipeline right now is a challenge, and Google isn’t making it any easier. Changes in how traffic and leads are coming to your site have probably shifted, yet lead generation is still a top priority. It’s critical […]


Content & SEO, Marketing Channels

Organic Vs. Paid Search And Social Media: A Guide For Local Business Owners

July 2, 2024

Via: Search Engine Journal

Local business owners consistently face a familiar digital marketing conundrum. With a myriad of options available and seemingly growing daily, including the recent introductions of AI into the mix, how do you determine the best and most effective approach for […]


News

How to harness marketing data to support holistic business strategy

July 1, 2024

Via: Search Engine Land

An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable growth and a successful market approach. Marketing often becomes isolated from broader strategies, leading to missed opportunities, inefficiencies and a lack of visibility […]


Marketing Technologies, Other Technologies

Marketing: Generating Value with AI

July 1, 2024

Via: Martech Zone

AI is transforming the way brands approach and execute marketing activities. Starting with the creative process, which can be democratized to allow consumers to produce their own personalized collateral: for example, at this year’s French Open, fans could pick a […]


Content & SEO, Marketing Channels

8 SEO concepts explained in business terms

June 28, 2024

Via: Search Engine Land

Businesses can easily neglect the optimization of organic traffic. This happens because stakeholders often don’t understand how it works or its impact on company goals. Continue reading and learn how to translate SEO concepts into business terms so you can […]


Marketing Channels, Web Advertising

Which Metrics Matter In PPC?

June 27, 2024

Via: Search Engine Journal

Pay-per-click (PPC) advertising has evolved quite a bit since it first began in the early days of the internet. Metrics like cost per click (CPC) remain an important part of the conversation, while others (like average position) have retired. Understanding […]


Big Data, Platforms & Software

How To Develop Great Data Studies – The 5R2 Roadmap To Great Data Story

June 26, 2024

Via: Search Engine Journal

Part One of this book outlined the need for data storytelling, the benefits of data storytelling for the marketing function, and the prac­tical barriers that can get in the way of creating a great data story. Part Two answers the […]


Content & SEO, Marketing Channels

Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights

June 25, 2024

Via: Search Engine Journal

The key to creating successful, high-ranking content is understanding your audience and knowing what resonates with them. Sure, that may seem obvious – but it certainly isn’t simple, especially in today’s rapidly evolving search landscape. With Google’s frequent algorithm updates […]