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Tag: digital marketing


Big Data, Platforms & Software

Twitter expands e-commerce features with Shopify partnership

June 23, 2022

Via: Marketing Dive

Twitter’s partnership with Shopify, whose customer base last year grew from 1.7 million to more than 2 million merchants, gives marketers another tool to support their e-commerce efforts. Those marketers include online merchants, newer digitally native brands or more traditional […]


Content & SEO, Marketing Channels

6 Content Assets You Can Add To Make Your Blog Post a Link Magnet

June 22, 2022

Via: CMI

Asking high-quality blogs to link to your content is a frustrating – and poor – link-building strategy. You spend a lot of time sending the volume of pitches necessary to acquire a few, if any, backlinks. And frequently, those sites […]


Marketing Technologies, Other Technologies

Deepfake Technology Pros & Cons For Digital Marketing

June 22, 2022

Via: Search Engine Journal

Deepfake technology is changing the way people see digital marketing. Though marketers are still in the early stages of experimenting with deepfakes and deepfake technology, these videos convey a more immersive marketing experience through storytelling. Deepfake technology is a type […]


Editorial

Social Media Platforms Adopt the EU’s New Anti-Disinformation Rules

June 22, 2022

Via: Natalie Dunn

Fake news and misinformation have plagued most social media platforms since their beginning, and the recent pandemic proved just how dangerous it can be. However, censorship was never part of these platforms—all of which rely heavily on user-generated content to […]


Content & SEO, Marketing Channels

Inconsistency is a Content Marketing Poison, But It Doesn’t Have to Be

June 21, 2022

Via: Entrepreneur

You’ve got great writers. You have a reputable brand. You spend time, money and effort on your content strategy. So why aren’t all those efforts paying off? There are many reasons why content marketing strategies fail to see a positive […]


Content & SEO, Marketing Channels

7 Methods To Research & Analyze Your Audience For SEO

June 21, 2022

Via: Search Engine Journal

When I describe SEO, I explain that it is a mix of marketing, technical know-how, and psychology. From a marketing perspective, you must have an overall understanding of your product, the problems it solves, and how to best communicate to […]


Marketing Channels, Web Advertising

The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It

June 21, 2022

Via: Search Engine Journal

If you’re looking for sustainable growth opportunities and meet the following criteria, you’re in the right place. Your agency has not reached the multi-million dollar mark yet. Your agency is directly responsible for PPC fulfillment. PPC is not your agency’s […]


Marketing Channels, Web Advertising

Avoid These Top 6 Remarketing Campaign Mistakes

June 20, 2022

Via: Search Engine Journal

Alongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

7 Ways To Use AI Writing Tools To Generate Content Ideas

June 20, 2022

Via: Search Engine Journal

Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your website is going to rank for in search results, and […]


Marketing Channels, Social Media Marketing

5 Steps to Crafting an Authentic Social Media Presence For Your Business

June 17, 2022

Via: Entrepreneur

When it comes to social media marketing, authenticity is key, but curating an authentic brand identity that helps you stand out online, helps you build trust and helps you gain visibility on social media platforms can be quite challenging. From […]