Tag: digital marketing

June 23, 2022

Twitter’s partnership with Shopify, whose customer base last year grew from 1.7 million to more than 2 million merchants, gives marketers another tool to support their e-commerce efforts. Those marketers include online merchants, newer digitally native brands or more traditional […]

June 22, 2022

Asking high-quality blogs to link to your content is a frustrating – and poor – link-building strategy. You spend a lot of time sending the volume of pitches necessary to acquire a few, if any, backlinks. And frequently, those sites […]

June 22, 2022

Deepfake technology is changing the way people see digital marketing. Though marketers are still in the early stages of experimenting with deepfakes and deepfake technology, these videos convey a more immersive marketing experience through storytelling. Deepfake technology is a type […]

June 22, 2022

Fake news and misinformation have plagued most social media platforms since their beginning, and the recent pandemic proved just how dangerous it can be. However, censorship was never part of these platforms—all of which rely heavily on user-generated content to […]

June 21, 2022

You’ve got great writers. You have a reputable brand. You spend time, money and effort on your content strategy. So why aren’t all those efforts paying off? There are many reasons why content marketing strategies fail to see a positive […]

June 21, 2022

When I describe SEO, I explain that it is a mix of marketing, technical know-how, and psychology. From a marketing perspective, you must have an overall understanding of your product, the problems it solves, and how to best communicate to […]

June 21, 2022

If you’re looking for sustainable growth opportunities and meet the following criteria, you’re in the right place. Your agency has not reached the multi-million dollar mark yet. Your agency is directly responsible for PPC fulfillment. PPC is not your agency’s […]

June 20, 2022

Alongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those […]

June 20, 2022

Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your website is going to rank for in search results, and […]

June 17, 2022

When it comes to social media marketing, authenticity is key, but curating an authentic brand identity that helps you stand out online, helps you build trust and helps you gain visibility on social media platforms can be quite challenging. From […]