Big Data, Customer Data, Marketing Technologies, Other Technologies
October 10, 2019
Via: Target MarketingSentiment analysis is a fascinating concept. Brands use it to better understand customer reactions, behaviors, and opinions toward their products, services, reputation, and more. The goal of sentiment analysis is to increase customer acquisition, retention, and satisfaction. Moreover, it helps […]
Content Marketing, Marketing Technologies
October 2, 2019
Via: Target MarketingIt’s not news that your marketing can’t be all about you. To borrow a pop culture expression, your prospects just aren’t that into you. They’re into what you can do for them. But once they’ve established that what you can […]
Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising
October 2, 2019
Via: Target MarketingHow does your progressive web app (PWA) compare to other brands? While there are excellent PWA quality tests like the Lighthouse tool, until recently there’s been a dearth of metrics to compare against industry averages and identify opportunities to improve […]
Content Marketing, Marketing Channels, Marketing Technologies, Web Advertising
September 4, 2019
Via: Target MarketingTackling digital marketing tasks — as with just about any other business task — can lead you to solutions under your own roof or to bringing in outside help. Primary motivators in that decision-making process are likely to be cost, […]
Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising
August 13, 2019
Via: Target MarketingToday, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers. There is email, organic search, paid search, and display advertising, all on a dizzying array of platforms. Each platform is busily competing for the marketer’s […]
Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing
July 22, 2019
Via: Target MarketingFacebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers. The most important update for marketers is that visible text will drop from seven lines to three. As […]
Marketing Channels, Web Advertising
July 10, 2019
Via: Target MarketingKeyword stuffing is one of those things left over from the earliest days of digital marketing that refuses to go away. You have already seen in it in action if you have come across blogs full of phrases like “best […]
Marketing Channels, Traditional Marketing
May 14, 2019
Via: Target MarketingMarketing is far different now than it was in 2005. The impact of creative disruption and the challenges of channel multiplication and of increased fragmentation of ad placements requires advertisers to rethink the way they build their brand assets and […]
Marketing Technologies, Other Technologies
March 28, 2019
Via: Target MarketingDirect mail has been around for a very long time and it is easy to continue to send mail the same way it was done 20 years ago, but this is much less effective now. Direct mail marketing in 2019 […]
March 25, 2019
Via: Target MarketingOnce considered a complement to digital marketing portfolios, influencer marketing has morphed from a nice-to-have into a must-have. At inception, influencer marketing success relied entirely on vanity metrics. Big brands would reach out to influencers (primarily celebrities at the time), […]
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