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Tag: digital marketing


Marketing Channels, Social Media Marketing

Social Media Sharing Buttons: How & Where To Add Them

January 26, 2022

Via: Search Engine Journal

Would you like to receive more traffic from social networks? According to research by Alexa, social media networks drive 0.8% – 12.2% of a website’s traffic, with news and informational websites receiving the most social media traffic. One way to […]


News

Automotive Dealerships Poised To Spend $9.4B In Advertising, Marketing

January 10, 2022

Via: MediaPost

Automotive dealerships have new reasons to market their products this year, although new and used cars are selling so fast that dealers hardly need to advertise them. Borrell Associates forecasts $9.4 billion in dealership spending in 2022 on advertising and […]


Marketing Channels, Social Media Marketing

Creative Optimization For LinkedIn Demonstrates Powerful Performance

December 17, 2021

Via: MediaPost

The loss of data means creatives will need to compensate for lost insights. Microsoft’s business-to-business social platform LinkedIn, and media and marketing service provider Theorem have expanded their partnership to offer a Creative Optimization package. Theorem’s platform enables brands to […]


Content & SEO, Marketing Channels

How Does SEO Work

December 17, 2021

Via: Search Engine Journal

Do you want to learn how to increase traffic to your website? Are you ready to invest in a long-term strategy with the potential to increase the number of people coming to your store, incoming calls, and conversions? Then you […]


Marketing Technologies, Other Technologies

How to Establish Online Authority

December 15, 2021

Via: Entrepreneur

If you want your business to flourish in this day and age, you have to establish online authority in your field. However, being an online authority is not just being an opinion maker on a specific topic. It implies that […]


Marketing Channels, Web Advertising

Keyword Density: Is It A Google Ranking Factor?

December 15, 2021

Via: Search Engine Journal

Keyword density has long been thought of as a ranking factor. Some consider it an essential piece to the SEO puzzle for achieving a Page 1 position in Google. Why is it so highly regarded? We know keywords are important […]


Marketing Channels, Social Media Marketing

Instagram adds video replies to Reels

December 14, 2021

Via: Business of Apps

Instagram has officially launched video replies to comments in Reels. This means that when a user replies to a comment on a post in a Reel, they can also tap on the blue Reels button to create a video reply. […]


News

Marketing Briefing: Here are the trends marketers and agency execs are thinking about going into 2022

December 14, 2021

Via: Digiday

With the whirlwind of 2021 nearing its end — how is it possible that we’ve dealt with the events of January 6th, multiple variants and the vaccine rollout, among other milestones, all in the same year — it’s time to […]


News

Google: You Don’t Need To Be An Authority To Rank

December 13, 2021

Via: Search Engine Journal

Not all websites need to be seen as authorities in order to rank well in search results, says Google’s Search Advocate John Mueller. This is stated during the Google Search Central SEO office-hours hangout recorded on December 10. Brian Harnish […]


Email Marketing, Marketing Channels

Email Will Receive Continuing Investment In Both B2B and B2C In 2022: Study

December 13, 2021

Via: MediaPost

Email is one of the most used digital channels. But it’s not the top one, according to a study published Monday by HubSpot. Rather, social media takes the leading slot, as shown in this listing: Social Media Websites/Blogs Email Marketing […]