Category: Email Marketing

June 5, 2023

Is your email clickthrough rate not what it used to be? The reason could be poor email deliverability. The average click rate, across all industries, is 2.62% according to Mailchimp. If your rate is way below this benchmark, it’s worth […]

May 23, 2023

WCRpro.life is offering new professional email newsletter templates from over 200 private-label rights email newsletters. The newsletters cover topics such as such as internet marketing, social media, SEO, and affiliate marketing. Online entrepreneurs can utilize these pre-written emails as is […]

May 22, 2023

Here’s some good news for email teams. Email is by far seen as the most effective marketing channel: 41% of marketeers say so, versus 16% apiece for social media and paid search, according to the 2023 State of Email Workflows […]

May 9, 2023

Demand Science, a B2B demand-generation platform, has debuted an email tool to help small and mid-sized businesses. The new solution, Reply Force, comes with 100 free contacts per month — user-qualified leads that match a company’s best customer profiles. According […]

May 3, 2023

B2B marketing teams could well be disrupted by a change within companies: Email is no longer the top communications tool, according to The Freedom to Communicate and Collaboration: Challenges in Securing an Overabundance of Tools study by Abnormal Security, conducted […]

May 1, 2023

Are you looking for ways to improve your marketing emails? Want to learn the email marketing trends that will help you stand out from the competition this year? The team from Uplers share their email design trends in this infographic. […]

April 19, 2023

As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. This isn’t your grandfather’s […]

April 17, 2023

Caution, email teams: Have you looked over into the development area recently to see how those guys are going? They’re not doing well, judging by The State of Developer Experience 2023, a study by Nylas. For starters, 48% of developers […]

April 13, 2023

Real estate agents and brokerages have a new tool for driving engagement and sales: rezora, a provider of email marketing software to the field, has formed an integration with OpenAI’s ChatGPT. The goal is to help real-estate professionals save time […]

April 6, 2023

My emails have generated over $6M in revenue for my clients. Writing a cold email can be a daunting task, especially if you’re not familiar with the process. However, when done correctly, cold emailing can be an effective way to […]

March 15, 2023

Our inboxes are overflowing with terrible emails… so if your business has an extensive subscriber base and really hopes to take your email open and click-through rates (CTR) up a notch, interactivity is critical. One solution that’s building momentum is […]

March 15, 2023

Times are tough and tight for web publishers. But times are even tougher for small, independent newsletter writers. They don’t have sales teams and typically don’t want to alienate their readers with paywalls. Most also don’t have the scale to […]

March 14, 2023

SevenRooms, a retention platform for the hospitality industry, has unveiled a product for restaurants called, simply, Email Marketing. The new tool works with SevenRooms’ Automated Emails, a set of personalized, trigger-based emails that can engage guests after they have visited […]

March 9, 2023

More than 4.3 billion people around the world have an email address, Statista shows. For businesses, email is the predominant transactional channel — it’s where we get our invoices, receipts and notifications. Aside from that, email is one of the […]

March 6, 2023

With so much economic uncertainty, most businesses seek ways to reinforce and solidify things. One approach to that is teaching employees how to focus on existing customers. Keeping customers is almost universally cheaper than getting new customers. If you are […]

February 3, 2023

Email has revolutionized the way people communicate. From facilitating remote work to monitoring bank balances, it has become an integral part of everyday life. It has also become a powerful tool for marketers. It has changed the way brands and […]

January 17, 2023

1. Resend emails to unopens For an email to convert, it must first be opened, but most of the emails you send will never be opened. In the age of marketing automation, it’s really easy to set up your email […]

December 12, 2022

Why Use Email Marketing For Your Small Business? When it comes to reaching new audiences, heating up cold leads, or staying top of mind with existing customers, there’s nothing quite like email marketing – and not just because it’s cost-effective. […]

November 29, 2022

Where To Begin With Email Marketing So, you’re planning your email marketing strategy for your client. Where do you begin? Here are some helpful tips to get you started: Keep your emails short and sweet. People get tired of reading […]

September 27, 2022

Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel because it drives a lot of revenue […]