When you’re reaching out to a mass email list with your business offering, the last thing you want is to see that your last email blast didn’t make it to the full audience you aimed for.
These email bounces waste time and money. But that’s just the tip of the iceberg.
A bounce rate higher than 2% can shatter your entire email marketing strategy by sabotaging your email deliverability.
In fact, according to marketing standards, you want your bounce rate to be as close to 0% as possible and never more than 2%.
