How to avoid an SEO disaster during a website redesign

If you’ve been investing in SEO for some time and are considering a web redesign or re-platform project, consult with an SEO familiar with site migrations early on in your project.

Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic visibility all but vanished after a website redesign. This could have been avoided with SEO guidance and proper planning.

This article tackles a proven process for retaining SEO assets during a redesign. Learn about key failure points, deciding which URLs to keep, prioritizing them and using efficient tools.

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