How to win with generative engine optimization while keeping SEO top-tier

There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station.

There’s a good chance you’re already familiar – if you head to Google and ask it a question, you’ll likely see an AI-generated blurb at the top of your search results.

If you own a business and have spent time and resources vying for that top search position with SEO, this shift might be frustrating. Do you need to start all over again to optimize your content for this new type of search?

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