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Tag: digital


Marketing Channels, Web Advertising

Website Marketing How-To: The Secret to Building a Successful B2B Website

March 30, 2018

Via: Target Marketing

What if I told you that there really is one secret — a silver bullet — that all but guarantees your B2B website marketing will be successful? And by successful, I mean it will generate a positive ROI, differentiate your […]


Marketing Technologies, Other technologies

10 Ways Machine Learning is Revolutionizing Marketing

March 30, 2018

Via: Chief Marketer

The stats make the case: 84% of marketing organizations are implementing or expanding AI and machine learning in 2018. Seventy-five percent of enterprises using AI and machine learning enhance customer satisfaction by more than 10% and three in four organizations […]


Marketing Channels, Web Advertising

How to Use Your Wikipedia Page as a Marketing Tool

March 29, 2018

Via: Target Marketing

Wikipedia is arguably the most useful site on the Internet. It’s indispensable for figuring out what happened in the Star Wars movie you just watched, looking up quick info on a foreign country you’re planning to visit, or digging deep […]


News

8 Most Common B2B Marketing Mistakes

March 28, 2018

Via: Target Marketing

B2B marketing mistakes can kill campaigns and response rates, and are usually made by two kinds of marketers. Let’s start with the second-worst kind of marketer, the “conscious uneducated.” An “uneducated” marketer is one who does not know the fundamentals […]


Content Marketing, Marketing Technologies

3 Reasons B2B Marketers Need Optimized & Influencer Activated Content

March 28, 2018

Via: Online Marketing Blog

We’ve all read the headlines about the death of organic social media and BuzzSumo’s recent report on the huge drop in social sharing reinforces the news that the free for all days of social media are coming to a close. […]


Big Data, Platforms&Software

Snapchat takes a flexible approach to how advertising is sold in its shows

March 23, 2018

Via: Digiday

Snapchat has chosen to take a flexible approach to how Snapchat shows make money. In some cases, that means partners taking the lead in sales; in others, Snapchat does. Snap’s content and advertising deals with major media companies including NBCUniversal […]


Big Data, Customer Data

Turning Empowered Customers into Brand Enthusiasts: A Case for Customer-Centric Corporate Strategy

March 8, 2018

Via: Aberdeen Essentials

Customer experience standards set by e-commerce giants like Amazon and eBay necessitate  the enhancement of order fulfillment processes to ensure customer satisfaction and increase loyalty. While there are reservations about omni-channel’s potential to drive profitability, intelligent omni-channel order management and […]


Content Marketing, Marketing Technologies

Boston Write Now: Content Marketing Insight from Pros

March 7, 2018

Via: Aberdeen Essentials

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can make creative professionals feel as isolated as they feel overwhelmed. At Boston Content’s […]


Marketing Channels, Web Advertising

How Online Forms Connect With Your Customers and Employees

March 6, 2018

Via: Target Marketing

Having the ability to fluidly connect with your customers and employees will help keep your business organized and in sync. Using custom online forms to connect with those audiences will help achieve those goals, as well as help you better […]


Marketing Channels, Web Advertising

6 New Rules for Landing Page Success

March 5, 2018

Via: Convince and Convert

It’s no secret small businesses often have limited marketing budgets, which means their funds—as well as their time and other resources—have to be allocated judiciously. Email marketing campaigns and paid ads are often two of the most commonly used marketing […]