The evolution of DEI over the past several years has been marked by corporate fickleness, with several brands and businesses pledging public commitments and setting up frameworks that have since fallen short of true impact and action. In its first wave, DEI was seen as a moral imperative and compliance issue; the second wave will reveal how the brands that made DEI a true priority will start to see the payoff, literally, in the pockets of shareholders.
It’s more important than ever to make sure your brand content is authentic and racially appropriate — not just for your brand reputation, but to build and maintain a loyal and active consumer base.
