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How Google Search Generative Experience is impacting ads

February 29, 2024

The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study.

Research conduct by SEO platform SE Ranking found that:

  • Regardless of SGE snippet presence, ads appear more often at the bottom of search results.
  • Ads at the top of the SERP accompany SGE snippets more often than shopping ads (carousels).
  • Shopping ads (carousels) usually appear above the SGE snippet.
  • Niches like Fashion and Beauty, and Ecommerce and Retail, are more likely to feature shopping ads.

Why we care. Understanding the impact SGE has on ads in Google SERPs is crucial for businesses and marketers so that they can make data-led decisions for more effective marketing.

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