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Google pilots new PPC ad format

February 29, 2024

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released.

The lack of information surrounding the new ad format has drawn criticism from advertisers.

First spotted: The new ad format was first flagged by Anthony Higman, CEO of online advertising agency Adsquire, who shared a preview on X:

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