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3 ways search marketers can prepare for the big cookie crumble

February 6, 2024

The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users.

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both.

As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

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