Top

TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

image credit: azerbaijan_stockers / Freepik

3 ways search marketers can prepare for the big cookie crumble

February 6, 2024

Via: Search Engine Land

Category:

The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users.

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both.

As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

Read More on Search Engine Land