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Microsoft expands enhanced conversions and ad targeting capabilities 

February 6, 2024

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks.

Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers.

Why we care. Leveraging these latest updates has the potential to enhance campaign performance significantly. By refining conversion measurement, you can optimize campaigns more effectively, ensuring that your ads reach consumers who are more likely to convert, boosting ROI.

Enhanced conversions explained. Enhanced conversions incorporate privacy-safe first-party customer data, such as email and phone numbers, enabling you to:

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