How to harness marketing data to support holistic business strategy

July 1, 2024


An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable growth and a successful market approach.

Marketing often becomes isolated from broader strategies, leading to missed opportunities, inefficiencies and a lack of visibility into what works.

Bridging this gap is essential to advance marketing strategies and use data to refine key business questions, set executive objectives and develop go-to-market plans.

Read More on Search Engine Land