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Google: Overfocusing On Links Could Be A Waste Of Time

Google’s John Mueller answered a question on Reddit about backlinks and suggested that overfocusing on links could be a waste of time, a statement that fits a pattern from Google over the past six months.

Backlink Checkers Prioritize Their Crawls Differently

The person asking the question wanted to know why backlink checkers show different backlinks and without consensus, particularly for this site which was “relatively new” but fully indexed.

Backlink checkers aren’t choosing a site and the backlinks. They crawl the web and create a map of the link relationships between sites. The tools also prioritize what they crawl because the web is huge, so not everything gets crawled, much less included in their index.

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