Millennials in control of marketing budgets at SMBs buy into social media marketing first, finds Magisto, a Menlo Park, Calif.-based video marketing app provider.
In its research released on Wednesday, “Unlocking the Most Powerful Shift in SMB Marketing,” the vendor tells Target Marketing in an email that “Millennials are 136 percent more likely Baby Boomers to create videos for social media; and virtually no Millennials marketing SMBs would invest in television advertising.”
