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Google: Proximity Not A Factor For Local Service Ads Rankings

Google has clarified that a business’s proximity to a searcher isn’t a primary factor in how Local Services Ads are ranked.

This change reflects Google’s evolving understanding of what’s relevant to users searching for local service providers.

Chris Barnard, a Local SEO Analyst at Sterling Sky, started the discussion by pointing out an update to a Google Help Center article.

In a screenshot, he highlights that Google removed the section stating proximity is a factor in local search ad rankings.

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