Google has clarified that a business’s proximity to a searcher isn’t a primary factor in how Local Services Ads are ranked.
This change reflects Google’s evolving understanding of what’s relevant to users searching for local service providers.
Chris Barnard, a Local SEO Analyst at Sterling Sky, started the discussion by pointing out an update to a Google Help Center article.
In a screenshot, he highlights that Google removed the section stating proximity is a factor in local search ad rankings.
