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Are Branded Podcasts Worth the Investment in 2024?

May 10, 2024


Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. The former is in reference to the early 2000s Apple music device that has unfortunately already met its demise by being discontinued from production.

Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest in as part of their content marketing plans.

The podcasting arena is now a thriving ecosystem, teeming with diverse voices and captivating narratives. There are millions of shows available for listeners to download and stream, in every format and topic imaginable.

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