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Content Decay: A Rotten Name For A Real SEO Issue

Google’s Lizzi Sassman and John Mueller answered a question about Content Decay, expressing confusion over the phrase because they’d never heard of it. Turns out there’s a good reason: Content Decay is a just a new name created to make an old problem look like a new one.

Googlers Never Heard Of Content Decay

Google tech writer Lizzi Sassman began a Google Search Off The Record podcast by stating that they are talking about Content Decay because someone submitted that topic and then remarked that she had never heard of Content Decay.

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