“It depends!” This is the best answer to any marketing question. And it’s true.
Everything in marketing can work—Instagram reels, podcasting, omnichannel marketing, embracing emerging social platforms like BeReal, authority content, authenticity, it all works.
But should your brand focus on every shiny trend? It depends! You don’t want to spread your budget too thin, but you wouldn’t want to miss out on a revolutionary idea just because it’s new.
