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How to leverage social search for effective on-site optimization

Experimentation is an underutilized tool in content strategy for SEO.

Traditionally, we create content based on research and theory, wait months to see how it ranks, then iterate if needed – an ongoing cycle.

However, the rise of social search platforms presents an opportunity to accelerate this process.

Social search allows users to discover content through social interactions rather than just keyword searches.

By leveraging real-time data, trends and user-generated content on these platforms, SEOs can test and refine content much faster than waiting for traditional ranking signals.

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