Think of it as a giant email append, combined with paid search/display and native ads. It does take a bit of interpretation to see what impact Microsoft buying LinkedIn will have on marketers, but not too much.
For instance, all users may notice what an NPR speaker mentioned after the announcement on Monday — that Outlook and LinkedIn users may no longer have to toggle between platforms in order to study directly in their Outlook meeting reminders about the other participants’ titles, job responsibilities and whether they have common interests, such as following the same LinkedIn influencers.
