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Why Content Marketing Needs Ghostwriters

In the season two finale of the CBS hit Madam Secretary, the Secretary of State sends her speechwriter, Matt Mahoney, to deliver a graduation speech on her behalf. It’s the secret wish or fear of those who master words behind the scenes: to claim the spotlight for their unrecognized work.

Matt opens the speech by acknowledging the awkwardness of the situation and then delivers a poignant address about the value of anonymous contributions. For ghostwriters like me, Matt’s monologue championed the value of our craft.

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