When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.
Yes, really. Think about your marketing automation systems. They need a combination of human savvy and technological automation to be effective. In fact, if you’re not getting the ROI you hoped for, your marketing tech processes may need more of the human touch than they’re getting.
