You might think Las Vegassells itself as a destination, but a lot of work goes into its promotion.
The Las Vegas Convention and Visitors Authority knows the power of social influencers, and recently tapped the talents of Vine stars to show off what makes the city shine.
In an effort to appeal to Millennials, the LVCVA worked with Twitter’s Niche network, partnering with influencers such as Matt Cutshall and Robby Ayala to generate great content through Vine.
