As the sixth-largest public company in the world and the largest bank in the United States, JPMorgan Chase already has millions of customers. So as it continues to invest in publishing content on its blog, the brand has had to confront a unique challenge: How can it build brand affinity in an industry racked with consumer mistrust?
On April 6, Brian Becker, the executive director and head of content for JPMC’s digital team, sat down with Contently CEO Joe Coleman at Contently’s Executive Finance Summit to address that challenge.
