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Editorial

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Your Trusted Source for Digital Marketing News
Editorial B2B Multi-touch Attribution Models: Benefits and Best Practices

B2B sales cycles are complex, involving multiple touchpoints and stakeholders, and often taking months to close a deal. To navigate this, companies use multi-touch attribution to clarify the buyer's…

Dominant Digital Marketing Models You Can’t Ignore in 2025
EditorialDominant Digital Marketing Models You Can’t Ignore in 2025

Over 80% of buyers use digital channels to interact with products and make purchasing decisions.

Why Leaders Should Use Intent-based Targeting for Smarter B2B Results
EditorialWhy Leaders Should Use Intent-based Targeting for Smarter B2B Results

B2B marketing leaders are gearing up for 2026 with bigger budgets and higher expectations.

Unbranded Trust: Moving the Influencer Marketer Needle in B2B
EditorialUnbranded Trust: Moving the Influencer Marketer Needle in B2B

Influencer programs win impressions, but they rarely move procurement, shorten deals, or raise

Use Social Media Marketing to Connect, Drive Leads, and Manage Content
EditorialUse Social Media Marketing to Connect, Drive Leads, and Manage Content

Social media is a method to increase brand awareness and customer engagement because 90% of buyers

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SEO/SMM

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Content & Email Marketing

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AI Revolutionizes Email Marketing with Personalization
Content & Email Marketing AI Revolutionizes Email Marketing with Personalization

Setting the Stage for Digital Communication Evolution In an era where digital inboxes are flooded with hundreds of messages daily, standing out as a marketer has become a daunting challenge that requires innovative strategies to capture attention. Recent studies reveal that the average professional

Google's Opal AI Tool Sparks Scaled Content Controversy
Content & Email MarketingGoogle's Opal AI Tool Sparks Scaled Content Controversy

In a world where digital content reigns supreme, a staggering statistic emerges that underscores

How Is Google Enhancing PMax with Waze and Reporting Tools?
Content & Email MarketingHow Is Google Enhancing PMax with Waze and Reporting Tools?

In the fast-paced realm of digital advertising, staying ahead demands tools that blend reach with

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