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Editorial

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How B2C Mixes Business Sense and Creativity
EditorialHow B2C Mixes Business Sense and Creativity

The intersection of business strategy and creative advertising is often seen as the realm of B2C

September 26, 2024
How Brands Use Media Monitoring and Analysis to Stay Competitive in Their Industries
EditorialHow Brands Use Media Monitoring and Analysis to Stay Competitive in Their Industries

Imagine being able to find all the news, articles, media appearances and social media posts

September 23, 2024
Marketing to 70% of B2B Buyers
EditorialMarketing to 70% of B2B Buyers

The world of B2B buying is experiencing a generational shift. According to Forrester’s Buyers’ Jou

August 27, 2024
Marketing to 70% of B2B Buyers
EditorialMarketing to 70% of B2B Buyers

The world of B2B buying is experiencing a generational shift. According to Forrester’s Buyers’ Jou

August 27, 2024
A Marketer's Guide to Building a Demand Generation Funnel
EditorialA Marketer's Guide to Building a Demand Generation Funnel

One of the trickier balancing acts of B2B sales is keeping your customers’ attention throughout a l

August 27, 2024
Ten tips to improve your social listening
EditorialTen tips to improve your social listening

Conversations on the internet produce massive amounts of unstructured data . Because of that,

July 31, 2024
The Influence of Social Proof on B2B Decision-Making
EditorialThe Influence of Social Proof on B2B Decision-Making

When you look for a new product or service, do you put trust in the ads that promise amazing

July 24, 2024
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SEO/SMM

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Content & Email Marketing

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Digital Marketing Innovators Discuss Tech Trends and AI Integration
Content & Email Marketing Digital Marketing Innovators Discuss Tech Trends and AI Integration

In an enlightening series of discussions, Cameron Curtis of Warner Bros examines groundbreaking ideas in digital marketing highlighted at the recent Variety Studio event, presented by Canva. Curtis draws attention to the industry's significant pivot towards data-driven strategies, emphasizing

October 10, 2024
Human-Crafted Content Sets Search Berg Apart in AI-Dominated Market
Content & Email MarketingHuman-Crafted Content Sets Search Berg Apart in AI-Dominated Market

In a rapidly evolving digital landscape where artificial intelligence (AI) is becoming the backbone

October 9, 2024
Powering B2B Revenue: From Marketing Accountability to Sales Alignment
Content & Email MarketingPowering B2B Revenue: From Marketing Accountability to Sales Alignment

In today’s rapidly evolving commercial landscape, B2B marketing has undergone a substantial t

October 4, 2024

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