Ad verification has become a cornerstone of successful digital marketing strategies by ensuring advertisements are delivered as intended, preventing fraudulent activity and misplaced ads while preserving brand safety. These elements are critical for maximizing ROI and maintaining a brand's
Ad fraud is a pervasive issue in the digital advertising landscape, causing substantial financial losses for marketers and degrading trust within the advertising ecosystem. This article elucidates the journey of combating ad fraud and outlines the next steps towards achieving greater transparency
The world of cyber threats is evolving at an unprecedented pace, with state-based hackers constantly adapting their techniques to exploit new technologies. Recently, a report from Google LLC’s Threat Intelligence Group has shed light on a significant development: state-backed hackers from countries
As artificial intelligence advances, it is becoming both a powerful tool for enhancing ad performance and a sophisticated weapon for fraudsters. The digital advertising industry faces an escalating threat from ad fraud, with a report by the Association of National Advertisers (ANA) estimating
With digital ad spending forecast to reach a staggering $382 billion globally in 2023, the urgent issue of ad fraud has come into sharp focus, as an estimated 22% of this amount, equating to $84 billion, is anticipated to be lost to fraudulent activities. The impressive collaboration between
In a notable legal victory, Upstox, known formally as RKSV Securities India Pvt. Ltd., obtained an interim injunction from the Delhi High Court to shield its trademarks and copyrighted content against rampant online fraud. The online trading platform, which boasts over one crore customers, faced
