The digital advertising landscape is facing a potent and pervasive challenge — ad fraud. This deceptive practice is not just a minor inconvenience; it's become an existential threat to the advertising industry. Stunning projections estimate that a colossal $84 billion will be drained by ad f
June 4, 2024A Strategic Partnership for Fraud Prevention Sumsub's Verification Tools at Work In an era where digital onboarding can be the weakest link in the security chain, Onda Più's alliance with Sumsub acts as a pivotal move towards cementing the integrity of customer verification. By
April 30, 2024China's mobile advertising market is showing impressive growth, reaching a significant 465 billion yuan and anticipated to expand further to 480 billion yuan by 2025. This growth is propelled by the vast, tech-savvy population of China, adopting a mobile-centric lifestyle that fuels continuous
March 20, 2024The surge in ad fraud presents a critical issue for digital advertising, with an estimated $84 billion loss highlighting systemic weaknesses. Marketers are confronted with the task of defending their budgets against these exploiters. To secure their advertising spend, they are turning to advanced
March 20, 2024The realm of digital marketing is no stranger to innovation and creativity, as brands strive to connect with audiences through a plethora of online channels. However, in this bustling digital bazaar, the specter of marketing fraud casts a long, pernicious shadow, undermining the very essence of
March 20, 2024The banking industry is grappling with the persistent challenge of financial fraud, which significantly undermines customer trust and satisfaction. To combat the evolving tactics of fraudsters, banks are compelled to develop more advanced protective measures. Marketing techniques, particularly
March 20, 2024