Fraud Prevention

VeraViews and AIREV Partner to Combat Ad Fraud in GCC Region
Ads & Programmatic VeraViews and AIREV Partner to Combat Ad Fraud in GCC Region

With digital ad spending forecast to reach a staggering $382 billion globally in 2023, the urgent issue of ad fraud has come into sharp focus, as an estimated 22% of this amount, equating to $84 billion, is anticipated to be lost to fraudulent activities. The impressive collaboration between

January 9, 2025
Can Upstox's Legal Win Curb Online Trademark and Copyright Infringement?
Ads & Programmatic Can Upstox's Legal Win Curb Online Trademark and Copyright Infringement?

In a notable legal victory, Upstox, known formally as RKSV Securities India Pvt. Ltd., obtained an interim injunction from the Delhi High Court to shield its trademarks and copyrighted content against rampant online fraud. The online trading platform, which boasts over one crore customers, faced

January 9, 2025
Taiwan Enacts FCHPA to Combat Online Fraud in Digital Advertising
Ads & Programmatic Taiwan Enacts FCHPA to Combat Online Fraud in Digital Advertising

In a significant move to tackle the persistent issue of online fraud, Taiwan has enacted the Fraud Crime Hazard Prevention Act (FCHPA). Passed by the Legislative Yuan, this legislation came into effect on July 31, 2024, and mandates specific fraud prevention measures across various sectors. The act

January 3, 2025
Ongoing Battle Against Ad Fraud Drains Billions from Digital Ads
Ads & Programmatic Ongoing Battle Against Ad Fraud Drains Billions from Digital Ads

The digital advertising industry has long been plagued by ad fraud, a persistent issue that affects media budgets and hampers the effectiveness of ad campaigns. The "never-ending war" against ad fraud is prevalent, with continual developments in both fraudulent activities and the

January 3, 2025
Understanding Programmatic Advertising: Benefits, Challenges, and Success
Ads & Programmatic Understanding Programmatic Advertising: Benefits, Challenges, and Success

Programmatic advertising has revolutionized the digital marketing landscape by automating the buying and selling of ad space. This technology-driven approach leverages algorithms and artificial intelligence (AI) to facilitate real-time auctions, ensuring that ads are placed precisely when a user

December 13, 2024
UK Enforces Reimbursement Scheme for APP Fraud Victims Up to £85,000
Ads & Programmatic UK Enforces Reimbursement Scheme for APP Fraud Victims Up to £85,000

The UK has taken a significant step in combating Authorized Push Payment (APP) fraud by introducing a mandatory reimbursement scheme for victims. Effective from October 7, 2024, the Payment System Regulator (PSR) mandates that banks reimburse victims up to £85,000, with costs split between the

December 2, 2024
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