Big Data

Investing in marketing automation can yield significant returns, but only if balanced with the right human expertise. While technology plays a crucial role in streamlining marketing processes, human insight is indispensable for crafting effective campaigns that resonate with the audience. The

In a significant move poised to disrupt digital marketing in Indonesia, Telkom Indonesia, through its subsidiary Metra Digital Media (MDMedia), has introduced AdXelerate—a cutting-edge, telco data-based programmatic advertising solution. The launch of this platform underscores Telkom I

In today’s rapidly evolving digital landscape, businesses are exploring innovative ways to enhance customer engagement. The integration of artificial intelligence (AI), personalization, and modern marketing technology (martech) is proving to be a game-changer. By aligning these powerful tools, c

The recent collaboration between TikTok and Amazon has introduced a groundbreaking development in social media and e-commerce by rolling out shoppable ads within the TikTok app. This strategic move is set to transform how users discover and purchase products online, making the experience more

Digital marketing has undergone a significant transformation over the past decade. Originally revolving around simple banners and email campaigns, the industry now employs sophisticated, data-driven strategies that offer unprecedented precision. At the forefront of this evolution are UK-based

The latest offering from Cogwheel Analytics, the Benchmarking Scorecard, promises to be a game-changer in the realm of hotel marketing. This innovative digital marketing platform is designed for branded and independent hotels, providing them with a comprehensive suite to evaluate their marketing