Tag: big data

Big Data, Customer Data

Big Data Vs. Deep Dives: How To Interact With Studies In Digital Marketing

December 14, 2023

Via: Search Engine Journal

One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, it can be tough […]

Big Data, Customer Data

What Is Good Data-Driven Marketing? Here Are 5 Examples of What Big Data Can Do.

December 1, 2021

Via: Entrepreneur

Over the past year, we’ve realized the world is not as it used to be anymore. We’ve learned that it is nearly impossible to prepare a successful campaign without using Big Data when it comes to marketing. Realizing the importance […]

Big Data, Customer Data

Why your customers’ emotions, feelings and attitudes could be more valuable than your big data

August 23, 2021

Via: Marketing Dive

According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one’s customers is essential to building this connection. But many […]

Big Data, Customer Data, Marketing Technologies, Other Technologies

How to Use Sentiment Analysis to Transform Your Digital Marketing Strategy

October 10, 2019

Via: Target Marketing

Sentiment analysis is a fascinating concept. Brands use it to better understand customer reactions, behaviors, and opinions toward their products, services, reputation, and more. The goal of sentiment analysis is to increase customer acquisition, retention, and satisfaction. Moreover, it helps […]

Big Data, Marketing Technologies, Other Technologies, Platforms & Software

Advertisers Need to Focus on People and Drop the Excessive Use of Algorithms

August 5, 2019

Via: Adweek

My head is cluttered with hordes of information. Big Data is in full effect. Every time I attend a meeting, conference or business briefing, everyone seems so hellbent on spewing forth all the data they have ever learned in their […]

Big Data, Customer Data

How Marketers Can Throw Away Data, Without Regrets

May 30, 2019

Via: Target Marketing

Last month, I talked about data hoarders (refer to “Don’t Be a Data Hoarder”). This time, let me share some ideas about how to throw away data. I heard about people who specialize in cleaning other people’s closets and storage […]

Big Data, Customer Data

Don’t Be a Data Hoarder — Why Data Governance Matters in Marketing

May 2, 2019

Via: Target Marketing

They say data is an asset. I say it, too. If collected data are wielded properly, they can definitely lead to financial gains, either through a revenue increase or cost reduction. But that doesn’t mean that possessing large amounts of […]


Watch Out for Strategy Bubbles

April 30, 2019

Via: Target Marketing

Marketing isn’t the only profession to obsess over the latest trend or “next big thing.” For the past five years, I have been the editor Target Marketing’s sister brand — Publishing Executive — covering the media and publishing industry. As […]

Automation, Big Data, Customer Data, Marketing Technologies

Human Automation — With a Little Help From Good Machines

March 7, 2019

Via: Target Marketing

We should be mindful when dropping buzzwords (refer to “Why Buzzwords Suck”). As more and more people jump on the bandwagon of a buzzword, it tends to gain magical power. Eventually, some may even believe that buying into a “word” […]

Big Data, Customer Data

How Will Your Audience Receive Your New Product?

February 21, 2019

Via: Target Marketing

Product innovation is necessary for every company to grow and evolve in a competitive market. But if your audience “doesn’t get” your new product, success is much less of a guarantee. Before you unveil your hard-won innovations, here are some […]

Big Data, Customer Data, Platforms & Software

Legacy Data Rules Can Mean Big Risks for Marketers

February 1, 2019

Via: Target Marketing

It is very dangerous to forget about legacy data processing rules that may impact future marketing campaign performance. The only way to avoid this risk is to make sure someone with relevant experience is involved in planning and implementing big […]

Big Data, Platforms & Software

Big Data is Great, but Don’t Overlook the Power of Small Data

November 2, 2018

Via: Chief Marketer

Big data continues to capture the imaginations—and budgets—of brand marketers across industries, but should it? Certainly the ability to harness huge data sets, collect vast ranges of data types in real-time, and mine that data for insights can yield profound […]

Big Data, Customer Data

Big Data: What It Is and How to Analyze It

August 10, 2018

Via: Target Marketing

What really is big data? Big data encompasses extremely large datasets that can be analyzed to reveal more in-depth insights, patterns, trends and even help predict future outcomes. But what actually makes up these “extremely large datasets” can be much […]

Big Data, Content & SEO, Customer Data, Marketing Technologies

When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

July 30, 2018

Via: The Content Strategist

In content marketing, anniversaries are precious. Initiatives can be short-lived, subject to the predations of budget czars and the shifting sands of strategy. I don’t want to jinx anything, but I’ve had the pleasure of leading an exciting content initiative […]

Big Data, Customer Data

How to Improve Customer Experience With Big Data

June 27, 2018

Via: Convince and Convert

Customer expectations keep going up, and up, and up. Customers today don’t give your company or organization a “pass” because you’re in B2B, or financial services, or healthcare, or manufacturing. The greatest companies in the world, regardless of category, are […]

Big Data, Customer Data

Don’t Let Old Habits Dictate Your Marketing Thoughts

May 24, 2018

Via: Target Marketing

When marketers play with data, we often get confined within the limitations of the datasets that are available to us, or worse, tool sets through which we get to access data. Some bad habits live through an organization for multiple […]

Big Data, Platforms & Software

How to Succeed in Mobile Banking Like Bank of America

May 15, 2018

Via: Target Marketing

The transformation of retail banking has only just begun, with the pace of change only getting faster. The focus on digital delivery goes beyond online and mobile banking apps to the core of the entire banking operations. Without back-office modernization, […]

Big Data, Customer Data

3 Ways Marketers Can Use Data More Effectively

May 8, 2017

Via: Adweek

It feels like all agencies and clients are feeling the pressure to double down on data overnight. As these organizations race toward data nirvana, they often stumble. Unfortunately, very few people talk about all the false starts, frustration and anguish […]

Big Data, Platforms & Software

LinkedIn Adds Lead Generation Forms to Streamline Mobile Response

April 5, 2017

Via: Social Media Today

Given that the majority of LinkedIn users now access the platform via mobile device , the professional social network has made mobile functionality their key focus, with their recent platform re-design and re-structure built to be mobile first, a significant […]

Big Data, Customer Data

Marketers must solve the data paradox

December 15, 2016

Via: Brand Republic

Of course, more data in marketing is a good thing, right? The transparency it delivers will help you determine what is, and what is not, effective? Maybe but not always. A decade ago, I advised my then client to implement […]