The launch of Google's new Discord server marks a significant turning point in its approach to engaging with the developer community, especially those working with Google Ads API, Google Analytics, Google AdMob, and Google Ad Manager. This initiative, announced via the Google Ads Developer Blog,
The digital advertising landscape is evolving rapidly, driven by the complexities of programmatic ad technology, which accounts for over 90% of U.S. digital display ad spend. Considerable risks such as ad misplacement, fraud, and brand suitability issues challenge advertisers aiming for secure and
In a rapidly evolving digital world where efficiency and measurable performance are paramount, the Virtual Programmatic Day # 2025 emerged as a pivotal event for the digital advertising sector. Hosted by IAB Europe and broadcast from the London offices of Rakuten Advertising, this event witnessed
In an era where digital marketing is rapidly evolving, Netflix has taken a groundbreaking step by launching its advanced targeting suite across Europe, the Middle East, and Africa (EMEA). To shed light on this significant development, we have Anastasia Braitsik with us today. Anastasia is renowned
The digital revolution is rapidly changing the nature of advertising, and Digital Out of Home (DOOH) is at the forefront of this transformation. The stagnation of traditional Out of Home (OOH) advertising budgets has long been a concern for advertisers seeking dynamic ways to reach their audiences.
Anastasia Braitsik, a renowned figure in SEO and digital marketing, has been at the forefront of innovations in programmatic advertising. With the advertising landscape shifting towards ID-less solutions, she provides invaluable insights into the revolutionary changes transforming this industry.
